Yang Xing's proposal for the development of fast fashion brands undoubtedly made Hao Mingming and Zhou Yuxi's eyes lit up, and he felt that there was no way out, and the willows and flowers were bright again. In the past, they were building their own high-end brands, focusing too much on imitating the successful experience of foreign luxury goods, believing that only by taking the high-quality and high-priced route, customizing and adding boutique stores, and operating ideas for niche consumer groups can their high-end brands be unique.

However, Xingmei Fashion underestimated the reputation effect brought by the time accumulation of foreign top luxury jewelry. Therefore, although Xingmei Fashion acquired many outdated second- and third-rate European and American famous brands in foreign countries, it still cannot increase brand awareness. These brands abroad are almost forgotten by the new generation of consumers, and the wealthy domestic consumer groups that attach the most importance to still only recognize the top brands in the industry. It is not easy to open the 803rd death knell ringing stage. Xingmei Fashion has spent a lot of advertising fees at home and abroad in recent years, but now only its jewelry has barely become famous due to the support of high-quality raw materials, the authenticity of goods and the efforts of excellent Hong Kong and overseas jewelry designers. In addition, other luxury products are still in the brand promotion stage and are progressing slowly.

Now Yang Xing decisively proposed to change his business thinking, not only focusing on a small number of wealthy people, but also when the financial tsunami hit, the market downturn first lost the property of the wealthy families. Recently, news of millionaires in various countries committing suicide has been continuously. Under such a crisis, the rich have to be careful and the expenses they cut at the first time are to buy luxury jewelry. This will inevitably have an impact on Xingmei's sales. In order not to hang themselves on a tree, they must change their sales strategies, actively cater to the needs of most middle and lower classes, and launch high-end, but approachable fast fashion products.

Moreover, compared with foreign fast fashion products, Zhongxing Group itself has greater network advantages. Zhongxing Capital is working hard to combine its proposed Internet of Things, star computing and big data technology to connect all the companies under the group to a huge internal network where the death knives ring. The key point is to integrate real-time data provided by cutting-edge sales personnel, and feed them back to the design and manufacturing department after the shortest time of market analysis, discover problems and track customer needs, and make changes as soon as possible. Their response efficiency and speed must be greater than Zara.

Now major companies under Zhongxing Capital are carrying out a major project for this. For the past, major improvements to mark barcodes on every factory product, they must gradually use more advanced QR codes and rfid electronic tags instead of barcodes. This will not only trace back to every link of production, find out the causes and responsible persons of any link in the product problem, but also form a seamless connection between terminal sellers and manufacturers, greatly reducing losses and delays.

Now in the logistics network covering sea, land and air, each transportation tool is equipped with a network node, as a network node, and the internal network can monitor and perform back-end data processing at any time. Xinghai Trade proudly claims that in just a few hours, it can take nearly a thousand shopping malls, supermarkets, specialty stores and experience centers all over the world, and at the same time, it can also grasp the exact location of all shipments. Even if the transportation encounters obstacles in the middle, it can plan a new convenient route or come up with a suitable method to deal with it.

This network covering each terminal sales outlet can naturally record, feedback and analyze the latest sales information. Not only Xingmei's fashion and cosmetics, but also Xingyun Electronics Consumer Electronics, automobiles and aircraft made by Xingchen can improve information in the shortest time and make timely adjustments in production arrangements. In the Internet era, not only big fish need to eat small fish, but also fast fish need to eat slow fish. Zhongxing just wants to be one step ahead in the market.

Although Nebula Electronics has been the first in this life, the legendary figure who still leads Apple to rise again with its superb industrial design and market positioning has once said a famous saying, "Don't understand consumers, they don't know what they need." It advocates that companies need to create customer needs. Yang Xing believes that the biggest thing is the memory of rebirth. Even if it is about to expire now, he believes that he can still grasp the consumer psychology and fashion trends in the next few years for a while, so he has the confidence to ask Xingmei Fashion to change its strategies and boldly develop new fast fashion brands.

And Yang Xing immediately notified the president of Zhongxing Capital Welch of this feeling. Although the two had some friction before, Welch was a business genius after all. He immediately realized that this was an excellent business operation idea, so he immediately flew directly to Shanghai and brought almost all group executives to discuss this major turning point for Zhongxing Capital with Yang Xing.

After Welch moved to Zhongxing, he had successfully tied up the companies under Zhongxing Capital, which had previously been loosely organized. In the past, the scattered brands were also unified under Zhongxing's name. Now Zhongxing is often compared with Samsung Electronics, General Electric, Exxon Petroleum and Tata Group. It has a considerable right to formulate standards in terms of high-tech products such as smartphones, mobile Internet, and photovoltaic batteries. However, in a fiercely competitive business society, it is far from enough to own international brands and standard makers.

For example, Nebula Electronics has Samsung, Sony and Apple, and other companies are eyeing each other. Star Manufacturing is still catching up with companies such as Toyota, General Motors, Caterpillar and Hyundai Shipbuilding. As for Star Mei Fashion, there are many competitors facing Fanxing. The only one that can enjoy a certain advantage is Star Network, but in the history of the Internet, there is no shortage of unknown examples of young people who beat the old waves to death on the beach. Yahoo and Microsoft, which were once powerful back then, were both a big hit. If Star Network only relies on Yang Xing's rebirth advantage, once it loses its sense of innovation, it will inevitably be replaced by newly emerging companies.

Welch is known as the world's number one CEO because he does not stick to the rules and dares to accept new things. After this high-level discussion with Yang Xingzhongxing Capital, he unanimously decided to organically combine decision-making with the large amount of data collected from the front to improve the group's decision-making speed. Since the group has high-quality IoT data collection and big data analysis capabilities, and has fast communication methods all over the world, including satellite communications, the headquarters must fully utilize it.

This financial tsunami undoubtedly gave Zhongxing Capital a good experimental platform for quick decision-making capabilities. In April 2006, a news from Wall Street dragged the international financial system, which had been destroyed by the financial tsunami, into a big vortex. Not long after Yang Xing and Paulson passed the phone, the five major investment banks on the street finally could not support it and asked for assistance from the outside. Lehman Brothers, which had only one last breath, ignored it and could only pin its only hope on the US government's rescue. The dying Lehman senior executives attacked everywhere and spoke everywhere, which made it possible for the market to once say that the US Treasury Department would definitely rescue Lehman, just like the previous news that Bear Stearns, Merrill Lynn and the two houses had been saved.

Unfortunately, the progress of the situation was completely beyond everyone's expectations. On April 17, 2006, US Treasury Secretary Paulson announced that although he was applying for $7,000 in rescue funds, the US government still supported the spirit of a free-competitive market. The US government would not and could not provide assistance to every problematic financial institution, and could only let it fend for some irrescue. This almost implies that the government would not provide funds to aid Lehman, and the market immediately lost confidence. In despair, Lehman had to submit a bankruptcy application to the court. The bankruptcy application showed that Lehman had a debt of up to $613 billion, setting a new record for American bankrupt companies again!

When Lehman's death knell was ringing, global stock markets immediately fell sharply. As market confidence was completely shattered, no good news was heard this time. Investors at home and abroad who suffered huge losses due to Lehman Brothers' bankruptcy denounced the US Treasury Department not to save her, and even the French Treasury Secretary called Paulson to cross-border to question this was a big trick.

But Paulson, who is widely criticized, also knows his own pain. In fact, before Lehman went bankrupt, he and SEC Chairman Cox, as well as senior figures from Citigroup, JPMorgan Chase, Morgan Stanley, Goldman Sachs and other senior figures gathered at the headquarters of the Federal Reserve Bank of New York in Manhattan for three consecutive days to study how to save Lehman Brothers, which is facing bankruptcy, to prevent the credit crisis from worsening further.

But at this moment, a new document appeared in the venue completely shattered everyone's confidence. It was an asset appraisal document about the world's largest insurance group, Aig. Because the three major credit rating agencies in the United States were questioned for their disgraceful roles in the subprime mortgage and European debt crisis, in order to make up for the failure, they re-investigated their credit ratings for many companies suspected of the subprime mortgage crisis.

In the subprime mortgage crisis, many companies purchased Aig's insurance, which made it deeply trapped. Aig's cumulative losses of $15 billion in the fourth quarter of last year and the first quarter of this year, Moody's and Standard & Poor's companies significantly lowered their credit ratings, which will make Aig's financing cost higher and further hit investors' confidence in the company. The report shows that if Aig cannot raise $70 billion in a short time to rescue the emergency, it is likely to declare bankruptcy within a week! Baidu searches, hand-taps, and provides downloads of this book.

American International Group is the world's leading international insurance and financial service institution, with business covering more than 130 countries and regions around the world. Its member companies provide insurance, finance, asset management and related investment services to commercial, institutional and individual customers through the world's largest property insurance and life insurance service network. Aig's annual sales reach 100 billion US dollars, which also means that it has sold a lot of insurance contracts to millions of people around the world. Once it collapses, it means that most of its customers will have problems. It will not only be a trouble for the United States, but will cause public outrage from the people around the world.
Chapter completed!