Chapter 768 The Conscience of Tata Group
The great success of the spad was long as Yang Xing expected, but now his money and reputation have made almost the same profit, and he wants to make his mark on this era. So in addition to the World Conference announced the establishment of the Star Crown Award, Yang Xing also took the initiative to donate billions of dollars in money and group shares to several charitable funds under the Star Fund. The audience was surprised to find that, in addition to launching cheap miniphones, Zhongxing Group also changed the image of a high-tech manufacturer in previous conferences and was located in the high-end value chain. At this conference, Zhongxing launched a number of cost-effective products with low prices and close to consumer needs.
For example, Nebula Electronics is based on the home appliance industry. Although at the World Conference in recent years, it prefers to display new technology products such as multi-door smart refrigerators, Internet-based satellite TVs, Bluetooth wireless audio, and LED energy-saving lamps that transmit data through light. This conference made a big improvement, and the audience found that there were many more products on the booth of the home appliance products that meet the needs of ordinary families.
Nebula Electronics has also specially launched a series of low-priced home appliances for rural consumers. The low quotation has made domestic rivals who have always been accustomed to price wars. Unlike the manufacturers of Guangzhou and Shenzhen who use scrapped parts to match copycat brand home appliances, Nebula Electronics' home appliances have lowered prices and not reduced quality, and still maintained its consistent excellent production level. The products include most home appliance varieties, from refrigerators, color TVs, microwave ovens, soy milk machines, etc.
In order to meet the special environment in rural areas, these home appliances have also added, for example, to facilitate customers' needs to freeze food, and increase the refrigerator and freezer room. In order to make farmers like to make washing machines occasionally serve as containers for food and other debris in addition to washing. Not only does the capacity of the washing cylinder is increased, it is also stronger, and in view of the special situation where the rural power grid voltage is unstable and it is easy to burn down the electrical transformer device, it adds certain circuit protection functions to various electrical appliances, etc.
The various actions made by Nebula Electronics to facilitate consumers have attracted praise from many visitors and have even resonated with people in areas with the same demand outside of China. After all, the situation in rural China is relatively good than that in countries such as Africa and India, and their situation is often worse. These high-quality and low-priced home appliances suitable for rural environments will be even more popular.
In addition to Nebula Electronics, major groups under Zhongxing have also launched many simple and easy-to-use and cost-effective products. Xingchen Manufacturing has a multi-function tool box priced at no more than 100 yuan, and combines various parts by replacing and combining various parts. It basically covers basic tools required for work such as wood, electricity, and clamps. Most people can complete most of the tools needed for daily life without purchasing expensive special tools. Starmei Fashion's cheap makeup brands Dabao, Yumeijing, Fenghua, etc. have launched a 0.99 yuan functional small packaging for the humid and hot south, dry and windy north, and children's skin protection. During the exhibition, it attracted many domestic small and medium-sized retail enterprises to inquire, thinking that it is very suitable for small grocery stores in counties, townships and mountain villages, so that poor families can afford it.
Others include cheap biogas production devices and furnaces from Xingwei Resources. Starry Sky Human Resources organizes retired personnel to support poverty alleviation and prosperity in poor areas through professional teams. Starry Sky Entertainment proposes a declaration that it will allow its celebrities to perform free public welfare performances at the grassroots level every year, etc. Most of these are the practice of losing money to earn publicity. It undoubtedly makes the participants feel a strong humanistic care, making people feel that Zhongxing Group is no longer a company that can only talk about profits and market share, but a large enterprise with a sense of humanity and social responsibility.
Regarding this transformation, many media interviewed the group's senior management during the conference. Group President Jack Welch and Chairman Yang Xing both said that this is a sign of the maturity of a company. When the company develops to a certain stage, it cannot only pursue the maximization of the group's profits and shareholders' rights. If you want to obtain stable social support and enhance trust with consumers, you must assume more of your own social responsibilities, serve the society and give back to the society.
Yang Xing explained to reporters: "Our company has dealt with many well-known companies in the world. I found that the older the major companies and have a good reputation, their leaders maintain a strong sense of social responsibility and good corporate ethics. I will give an example. Our Indian branch once replied to a cooperation memorandum of Tata Company in India, and some of them deeply admired me."
"India has always left people with the impression that the national poverty population is large. The gap between the rich and the poor is very serious. However, the country's social stability is unusually high. In addition to religious factors, the country's enterprises have a strong sense of social morality. Manufacturers there have always been keen to claim to make the "world's cheapest" products. From the cheapest cars, mobile phones and laptops, to the world's cheapest housing, etc., according to businessmen, their purpose is to enable poor people to live and work in peace and contentment."
When Yang Xing said this, many reporters smiled knowingly. Because everyone in the industry knows that although Indians have always liked to brag, in fact, the Chinese are the ones who can do this at present. At this World Conference, Zhongxing Group launched several products that price break people's psychological prices. Nebula Electronics A-series mobile phones have the highest sales volume in the world and are widely loved by people in Asia, Africa and Latin America. The current price of the A15 model has dropped to less than 300 yuan. Mobile operators from various countries often use it as a free mobile phone after signing a contract and joining the network. Xingchen Manufacturing also announced at the conference that it will be launched a sedan priced at less than 30,000 yuan. The main goal is to popularize the sedan market for families in China, India and other countries.
Yang Xing continued to tell that he admired the kindness of large Indian enterprises. They were not only popular with their own people, but also attracted global attention. What is particularly valuable is that large enterprises in the country did not refuse to serve the poor because of their thin profits and poor money, but instead proved that their enterprises were "moral blood".
The best role model is Tata, the largest old-fashioned company in India. Its business covers more than 80 countries and regions on five continents. It has more than 100 operating companies and more than 450,000 employees. Its commercial operations involve seven major areas, including communications and information technology, engineering, materials, services, energy, consumer products and chemical products. It is a veritable Indian business overlord.
But such a large company has not given up on the civilian market without being rich in the world. Tata Company has been insisting on putting a sturdy and durable shovel into the market for decades, and the price remains unchanged, which has made many international economists interested in this phenomenon. After investigation, they found that this shovel is basically not profitable and is a cost-effective project for Tata Group, or even a project to pay for money. However, millions of Indian people will never forget the reliable quality Tata brand shovel. International economists have evaluated it with emotion that Tata Group, which is dedicated to manufacturing "cheap brand products", silently gained the most expensive thing in the world - the hearts of consumers.
Yang Xing believes that the development of Zhongxing Group has also reached this threshold. In order to pursue profits, he had a very omnipotent flavor in his business. However, he has never underestimated the principle of social responsibility of the company, otherwise he would not have discussed this specifically in his college thesis. Now Zhongxing is rich and it is also necessary to give some of the profits to give back to the public.
Even in Hong Kong where millionaires are everywhere, there are many rich people doing good deeds and keeping good reputations. However, everyone has always regarded Zhongxing as a mainland enterprise, and the awareness of mainland wealthy people doing good is not popular yet. No wonder everyone was surprised by Zhongxing's active transformation at the World Conference, but he was also very happy. He hoped that Zhongxing would stand up and set an example for domestic companies.
Of course, in addition to showing the company's conscience, Yang Xing's annual presentation of new technologies is still eye-catching. He will launch one or two technologies that lead the world's technological trends, from smart home appliances to satellite computing, from the Internet of Things to satellite positioning applications, all of which are the case. At this conference, Yang Xing personally showed the great prospects of big data (bigdata) and its derived data mining technology.
The idea of big data was actually proposed by the famous future scholar Alvin Toffler in his book "The Third Wave", and imagined a major growth hotspot of the Internet during big data services, enthusiastically praising it as "the colorful music of the Third Wave".
Nowadays, big data technology generally refers to the fact that due to the huge amount of data, mainstream software tools cannot be retrieved, managed, processed within a reasonable time, and organized into information data that helps enterprises make more positive business decisions.
Statistics from the US Internet Data Center show that data on the Internet grows by 50% every year and will double every two years. At present, more than 90% of the world's data has only been generated in recent years. Originally, the concept of big data specifically refers to the vast ocean of data on the Internet, but with the gradual practicalization of star computing, Internet of Things, and mobile Internet technology proposed by Yang Xing, China Star Survey Agency has expanded the scope of big data, believing that the digital sensors built into the world's industrial equipment, automobiles, and electricity meters are gradually connected to a large network, which measures and transmits relevant locations, movements, vibrations, temperatures, humidity and even changes in chemical substances in the air at any time, and also produces massive data information that needs to be processed.
The true meaning of big data technology is not only to master huge data information. Just as collecting military intelligence in military operations is important, it still requires the General Staff to analyze and summarize these information, and to eliminate the false and retain the truth before a suitable combat plan can be obtained. The core of big data lies in the professional processing of these meaningful data.
In other words, if big data evolves from a pure technology to an industry, then whether this industry can make profits is the key to how to improve the "processing ability" of data, and to realize the "value-added" of data through "processing", which is the significance of the existence of big data service providers. (To be continued...)
Chapter completed!