As soon as the phone debuted, it was indeed as Yang Xing expected. It quickly became the center of the topic at this World Congress. Almost every audience member became very interested in him. Many impatient star families couldn't wait to buy the real phone immediately, but the answer was a bit disappointing. The official reply was that this mobile phone was customized by mobile operators in many countries. In order to take care of the mobile operators that signed the contract, the official release time was set at 0:00 on January 10, 2004.

Because this day is not only the two weeks before the Chinese traditional Spring Festival, looking for a festive celebration can also increase sales during the Spring Festival purchases, but also capture the tail of the traditional European and American year-end promotion boom. Of course, the most important thing is the insufficient production capacity. However, reservation services can be provided now. If you book at the Nebula Electronic Experience Store and online store, you can get the phone one week in advance, but the quantity is limited, first come first served.

As a result, in just three days of the World Conference, the orders for the phone exceeded one million units, which made Stardust Communications sales staff mixed joys and sorrows. The good thing was that the boss's "hunger marketing" trick was very effective. Many people wanted to get this cool phone a week in advance without raising order fees. Many Stargazers even made a private agreement to go to the entrance of the Nebula Electronics Experience Store to queue up all night. This grand occasion was only seen in the IT industry when Microsoft's Windows 95 was released back then, giving Nebula Electronics great confidence.

What is worried about is that this kind of "hunger marketing" that Apple computers like to use is not their original intention. The actual reason is that accessories cannot keep up with the progress, which leads to the phone that should have been sold on Christmas after the end of the World Congress to delay more than a month before it will be launched. You should know that this phone is priced at 20,000 yuan. For the Chinese market at this time, it is an absolute noble mobile phone, while Europe and the United States are the main sales targets.

In fact, the problem lies with Yang Xing. As a product that has a deep personal imprint, Yang Xing devoted great effort to the phone, and of course he also wanted to make the phone perfect. At the beginning, he was not a single person and outlined his fortune on paper, so he vowed to use this phone to copy Jobs' myth and leave it in history.

Later, although he was wrong to start with financial development, his idea of ​​becoming rich by making a fortune with a revolutionary digital product has never been extinguished. When he had enough strength, he instructed his subordinates to research various technologies of the phone according to his ideas. For example, the phone's brain - mobile processing chip, which is now the major shareholder of the arm company, not only mastered the chip design plan, but also established a joint venture with Qualcomm, which controlled more than half of the market share of smart personal terminal mobile chips such as PDA and MIA.

In other important components related to mobile phone performance, Nebula Electronics, the production of memory and flash memory, is also one of the top three players in the world. The new generation of minisd card standards it proposed this year, even Samsung and Toshiba, which created flash memory technology, had to comply. Once these three companies were determined, they soon became the new standard in the mobile phone industry.

The same thing happened on mobile phone data interfaces. As the earliest manufacturer to accept the USB standard, Nebula Electronics has vigorously promoted the unified mini interface on its digital product interface. Due to Nebula's leading and strong position in many consumer digital products, other manufacturers have forced other manufacturers to follow up. Now the mobile phone industry has long realized the requirements of the international communication organization in the previous life, and the data charging interface is integrated, and users do not need to specifically equip a charger for a mobile phone. Therefore, Nebula Electronics' approach has been widely praised.

As for another core technology of mobile phones, Yang Xing even took Hitachi's IPS LCD screen technology early on. Although it was restricted by high costs, low yield rate, light leakage and other restrictions in the early stage, after persistent investment and research and development, Nebula Electronics has now controlled 70% of the world's production capacity of IPS LCD panels. From large-size LCD TVs to small-size mobile screens, the product line is very complete. Through patent exchange and technology acquisition, it has shared a variety of latest LCD panel production technologies with several major LCD panel giants in the world. By now, flat panel displays such as LCD are now popular and the trend of completely eliminating the development tubes. Now the profit of the LCD sector of Nebula Electronics is second only to mobile communication products.

High-level hardware stacking is not enough. To exert their performance, excellent operating software is also needed to provide support. When Yang Xing was still trading futures in Shanghai, he hired Yao Hongji, an overseas expert in Linux, to develop a Star Wars system. After entering 2000, he received Yang Xing's secret instructions to develop a new operating system that supports multi-point pure touch. This time, the phone was no longer a Star Wars system, but a new operating system called science 1.0. Although it is fully compatible with the old version of Star Wars system, it adopts a new interface and operation method. The audience on the trial site were impressed by its smooth sliding experience.

In order to facilitate support of multi-touch, Xingdong Network has also opened an app store for the corresponding phone in the online store, launching nearly 100 dedicated applications and game software for the mobile phone. During this period, the big players also launched a free development kit software (SDK) online, allowing software enthusiasts from all over the world to participate, use their imagination and strength to design more and more exciting applications for the phone.

Nebula Electronics promises that as long as the program is successfully sold in the app store through review, the sales income will be returned at a proportion of 80% of the developers' income. This undoubtedly stimulated the enthusiasm of many developers. In just a few days, dozens of new software that supports multi-touch in the app store will be launched. According to this trend, hundreds of specialized apps for the phone will soon be launched in large quantities.

What amazes the most is the multitouch technology. Since few people saw its prospects at that time, Yang Xing obtained most of the related patents of this technology for a very small price, and now he finally got high returns. Touch screen technology appeared very early and is widely used in various fields of daily life, such as mobile phones, media players, navigation systems, digital cameras, digital photo frame game equipment, displays, electrical controls, medical equipment, etc. The current touch screen technology mainly includes mature resistive touch screens and projected capacitive touch screens used on the phone this time.

Resistive touch screens are widely used now, and have proven low-cost mainstream technology. They are characterized by wear resistance, adapting to various harsh environments, and are sensitive to response. However, the disadvantage is that they cannot detect multiple finger movements and must rely on sharp objects to touch them. The optical performance is poor and they need to be calibrated frequently.

The projection capacitive touch screen is attached with a layer of transparent special metal conductive substance on the surface of the glass. When the finger touches the metal layer, the contact capacitance will change, causing the frequency of the oscillator connected to it to change. By measuring the frequency change, the touch position can be obtained. It supports multi-touch and is accurate in positioning. The disadvantage is that it can only sense the touch of bioelectric objects, such as fingers. In addition, it is greatly affected by the surrounding environment. The defect rate is higher than that of the resistor screen, and its service life is generally shorter than that of the resistor screen.

But the huge response brought by the use of this technology by the phone proved that it was worth it. During the conference, many competitors of Nebula Electronics came to the door to inquire about the transfer of capacitor screen patents or cooperation matters. The capacity delay this time was due to this capacitor screen.

In the production of capacitive touch screens, I found that I encountered a key technical difficulty. At present, the transparent conductive material Ito-oxidized metal is very fragile and will be damaged after a few touches. It cannot be used directly as a working layer. It must be protected by adding a very thin layer of hard glass on the outside. This glass requires ultra-thin, scratch-resistant, and high light transmittance. There is no suitable product in the world. Yang Xing was furious about this when he got the phone prototype in October. Fortunately, he remembered that Apple iPhone in his previous life also encountered the same problem. He pointed out the way for R&D personnel, that is, to find Corning Glass Company in the United States.

Corning, a global leader in special glass and ceramic materials, has a history of more than 150 years and was the first to invent and manufacture glass light bulbs, TV imaging tubes and optical fibers. A glass company jointly established by Zhongxing Group and Jiudu Glass Group is considering cooperating with it to build a factory. The research and development team of the Sphone asked the company for it. As expected, Corning Company lived up to its expectations and found a bulletproof glass produced in the 1960s that suited their requirements.

This glass was originally suitable for armed helicopters, with high strength, high elasticity and high twisting characteristics that surpass most glasses. However, at that time, the curve was high and low, and the sales were not smooth, so it was put into the company's safe as a technical reserve. After receiving the order from Zhongxing, the company immediately organized scientific researchers to urgently research and research. Based on this bulletproof glass, a glass called "Gorilla" was quickly developed as required, which made the R&D team relieved.

But a new problem has come again. It was less than a month since the phone was unveiled at the World Congress. The original tens of thousands of mobile phones produced had to be replaced with the panels. This even alarmed the group president Jack Welch himself went to the Southern Star City in China. After coordinating with the factory manager, he summoned 10,000 employees in just 8 hours. Each of them paid overtime pay and biscuits and tea. He worked overnight and finally completed the work of replacing the "Gorilla" glass screen of all mobile phones before the World Congress.

But now Nebula Electronics employees find that their original plan was still too conservative. Although this phone continues the tradition of high quality and high price of its predecessors, the price is close to 20,000 yuan, the orders are still flying like snowflakes. Even if they continue the crazy overtime work before, they can only reach the level of 500,000 units per month. It is a forced one to engage in "hunger marketing". Fortunately, the group saw the potential of Chinese workers in this glass replacement incident. During the Nebula Electronics Conference, it announced that it would recruit a large number of new employees to welcome the upcoming production peak.!~!
Chapter completed!