Not long ago, Xiyangyang announced that it would enter the convenience food market. The core of convenience food is instant noodles. It can be said that in East Asia, instant noodles have become a must-have food for the general public. With such broad market potential, Xiyangyang's goal is very high. For this reason, the group has developed a new flavor of sauerkraut instant noodles, intending to challenge the traditional red beef noodles.

This is because the group president He Guizhi personally tasted hundreds of flavors of noodles in China, and finally challenged the opponent's killer with the famous old-cooked cabbage flavor in his hometown of Baling Cuisine. The group expressed great expectations from all over the country, only success is allowed but not failure. However, the competitors faced by the marketing department already have a high reputation in the industry. Even the fellow Unified Group in Taiwan dominates the Taiwan market, they are still overwhelmed in China. How can they turn the situation around in the shortest time?

After several unsuccessful marketing promotions in the early stage, the marketing and marketing department took it as a living, followed the boss's instructions and found a small Hong Kong company. Not long ago, the company adopted an unprecedented "viral marketing" method on the Internet and used a similar pyramid scheme to promote it, and it was a great success. Now they also want to try it, but the result was unexpectedly good. Now the market share of Xiyangyang sauerkraut instant noodles has steadily increased, which puts great pressure on the "master" instant noodles.

During this process, I don’t know who put negative materials on “Master” instant noodles, and the result was that one spread to ten thousand times, which made the company worse. Of course, the first thing I doubted was Xiyangyang Group.

Zheng Feilong came to Yang Xing because the Tianjin Municipal Government found that Xiyangyang Group was involved. Xiyangyang CEO He Guizhi was not only Yang Xing's mother, but also the winner of the National May 1st Labor Medal. She was not easily convinced by her official power. Yang Xing made a lot of efforts in the project establishment of Tianjin Binhai New Area and was also a big investor in Tianjin. The Tianjin Municipal Government also felt in a dilemma, so they wanted to find someone to tell Yang Xing, and put the "master" instant noodles with high hands.

After listening to Zheng Feilong's story, Yang Xing was amused and laughed. He understood the cause and effect of the matter. To be honest, the dispute caused by Weibo was unexpected but reasonable. The appearance of Weibo in his previous life was hailed as a major revolution in social exchanges. When he testified in the US parliament, he mentioned that Weibo penetrated supervision and became a real-time and unrestricted information platform. Unexpectedly, his words came true and caused a sensation in China.

Weibo has only 140 words or words, which is destined to be unable to make long-term comments. However, its real-time forwarding and commenting functions allow it to amplify a certain public opinion voice and become a new media outside of traditional media. Looking at the development of the Internet, a form of technology application that can become a trend and trend is always because it solves a certain basic application needs of people in communication communication.

The portal website solves people's need for "one-stop" consumption; search engines solve people's effective choice and control of massive information; instant messaging solves people's need for point-to-point communication anytime, anywhere; blogs solve people's need for self-expression; msn website facilitates the aggregation and association of "same relationships and people", etc.

In these aspects, Xingdong Network has been doing a great job. With the development of technology, mobile Internet applications are gradually rising and improving. The emergence of Weibo is only a matter of time. Yang Xing has only pushed it to appear for a few years. Weibo has a strong self-media attribute, and it has greatly changed the public's media habits and information dissemination model as soon as it appears. It has become the most immediate and active information dissemination channel and the first platform for public opinion generation in social media.

Weibo, which was officially launched last year, took less than a year to conquer European and American countries on both sides of the Atlantic, ranking first in click-through rates and growth rates in the United States, Britain, Japan and other countries. The results are unprecedented on the Internet and user growth rate. Many critics believe that Weibo is the best practice of the famous "Six Degrees Segmentation Theory". The theory points out that there are no more than six people between you and any stranger. In other words, you can get to know any stranger by up to six people.

Weibo provides a means for individuals to broadcast to an infinitely wide range of social groups. Weibo is like providing everyone with a "live broadcast car". It can instantly spread any text, pictures and video uploaded by each Weibo user to all his or her "fans" in a live broadcast manner.

Even if the first dissemination of this "live live broadcast car" is limited by the number of "fans", since each "fan" still has a certain number of other "fans", according to the "Six Degrees Segmentation Theory", as long as this instantly transmitted information has the ability to penetrate the value evaluation of six different groups of people, it will promptly pass to every corner of the global Internet in layers. This kind of dissemination efficiency similar to nuclear fission has a magic weapon for Xingdong's social network, and at the same time drives the rapid growth of related services such as qq community, search engines, audio and video sharing, etc., but it also makes the information dissemination path gradually lose control.

The emergence of this anti-Japanese trend was something that was not seen in previous lives. The main reason was that the Weibo craze that only emerged on domestic university campuses kept spreading various anti-Japanese information, which fueled the fire and even actively organized demonstrations, which eventually led to the situation getting out of control. Yang Xing, who knew the inside story, certainly could not admit it. He could only change the concept and put the blame on what Zheng Feilong mentioned.

When it comes to viral marketing, Yang Xing couldn't help but sigh that he was unintentionally getting an unexpected surprise. Now everyone close to him is constantly being involved in the historical changes of his butterfly fanning. The cause of the incident is somewhat related to him, and at the beginning there was a shadow of his planning, but the development of the matter was completely unexpected. He is now a big business, and although the instant noodle company is the leader in China, it is just a drop in the bucket compared to his property. He really doesn't use such a strange trick.

This new marketing model used by Xiyangyang Group was "viral marketing", which means that it will copy and infect itself like a virus. This online marketing model based on Weibo and the Internet was hyped in its previous life due to its low cost and widespread communication. As a user who actually experienced it, Yang Xing was very familiar with this. He originally wanted to try it on his own company, but it was leaked by chance not long ago, but it ended up being out of control. Now everyone thinks it is his behind-the-scenes instruction, and he is really more unfair than Dou E!

This starts with the creative studio "Shimi" opened by Mi Pei and Zheng Ruoshi. Yang Xing was entrusted by Wang Yunqi and Tan Meichang to start a business in Hong Kong and Shanghai after graduating from university, providing creativity for corporate brands, advertising, industrial design, etc. He also used the shady scenes to win the gold medal in the Zhongxing Creative Competition and obtained valuable start-up capital. Now the starting point is high, and the two beautiful girls are also raised to make a big move.

But reality quickly poured them a pot of cold water. In the past, their business was mainly supported by the private help of Tan Meichang and Wang Yunqi, and Yang Xing's private teachings. But now they want to fly high and fight with their own abilities. They do not have the advantages of Yang Xing's rebirth, and lack sufficient business experience and connections. The creative industry is also a new thing in China, and not many people accept it. Although their studio is well-known in the industry, they still have not received large orders for several consecutive months and can only support it.

Tan Meichang felt heartbroken that her daughter did not listen to her day and night, so she asked Yang Xing for help again. Yang Xing knew that the two girls were arrogant and gave financial help directly, so she was afraid that they would not accept it, so she taught them the idea of ​​viral marketing. In order to quickly connect theory with practice, Yang Xing also gave them a try-in experience, which is to help promote the e-book reader of Nebula Electronics.

After Nebula Electronics acquired the American eink company in 2001, it used the company's electronic ink display technology to launch a "e-

ook's electronic viewer, and reached an e-book download agreement with Amazon E-commerce Book Network in the United States and many world-renowned publishers. Last year, a new "e-" that uses the "Star Wars" system to download song books online was launched at the World Congress.

ook”, intending to occupy the huge e-book market.

But "e-

ook" is an emerging thing, and its popularity is not high. How to make the Internet generation who likes to pursue new things accept it as quickly as possible? It requires novel creativity. Yang Xing asked Mi Pei and Zheng Ruoshi to promote it with viral marketing. The two soon thought of using the online literature platform to promote it "e-

ook” idea.

They first reached an agreement with many well-known online authors, download one of their works for free online, and put "e-" into the works

ook" links the website and let readers who have read the book promote it. If you have income, you can go with "e-

ook” sales website share profits.

Readers can read for free and make profits. They only need to click the mouse to forward. Driven by interests, it quickly attracted more and more people to join the "e-

ook" communication channel. In a sense, this is very similar to the traditional pyramid scheme model. As long as a person develops a large number of next-generation companies, each time he sells a book, he sells it.

ook, he can enjoy his success whether he is traveling or sleeping at home. Because this online sales model is similar to virus infection, it has been become viral marketing and is at the "core of the virus" "e-

The seller and the creative "Shi Rice" studio have gained considerable benefits.

“e—

ook" has soared through viral marketing performance. Now the monthly sales are close to the same period. It is predicted that the market for electronic viewers will reach 10 billion US dollars. Sony, Samsung and others are eager to rush in to get a share of the pie. The creative studio "Shimi" has even made a hit. Mi Pei and Zheng Ruoshi have become the Internet upstarts.
Chapter completed!