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Xingfu Investment has a 10 billion dollar acquisition and company listing overseas. However, Yang Xing has many restrictions on conducting business in China for his own considerations. More people in China remember that Xingfu Investment is due to Xingfu Bank and Xingan Insurance. At most, people who trade stocks and futures also know that Xingfu Investment Fund and securities companies are famous. Compared with Xingfu Investment overseas, the halo of the largest investment banks in Asia and the world's top ten, the difference in reputation between domestic and foreign countries is huge.

The reputation of Xinghua Real Estate in China is naturally more famous. At least when the "land king" and "super luxury houses" are mentioned in China, the first thing that comes to mind is Xinghua Real Estate. This means that Yang Xing's initial goal of the development of Xinghua Real Estate has been achieved, so that the domestic people's first impression of Xinghua is that its house is good and the price is expensive, which is not something that ordinary people can afford.

When Yang Xing entered the real estate industry, he proposed not to compete with the people for profit, abandon ordinary commercial housing, and positioned Xinghua brand in high-end real estate. As the group's strength increased, its subsidiary Xingyuan Construction also involved in the construction of low-rent housing and affordable housing for many cities, but it was more of a loss to gain publicity, with a public welfare nature. The group's main business is mainly to build pedestrian streets, commercial centers and high-end villas. Over time, it has successfully fixed the high-end impression in the minds of consumers.

Even now Xinghua is building high-end apartments in urban centers such as Shanghai, Beijing, Tianjin, Shenzhen, Shancheng and Jiudu. It still adopts large-scale development, implements high investment and supporting high-end approaches, and the sales targets are mainly overseas and urban senior white-collar workers. So some people in the industry are joking. It says that if the unit price of Xinghua Real Estate is less than 10,000 yuan, it will be considered as the development failure.

Such a price is only two or three thousand yuan in 2003, and the central real estate projects in Beijing, Shanghai and Guangzhou are only over 10,000 yuan. According to Xinghua Real Estate's own forecast, housing prices in Beijing, Shanghai and Guangzhou will continue to rise in 2004. Xinghua Real Estate is preparing to launch high-priced properties with prices of 40,000 to 60,000 yuan in central cities. No wonder Xinghua Real Estate has the last place in the top ten real estate development areas in the country, but its sales and profits rank first in the country, and its number one real estate developer deserves its reputation.

With the help of Yang Xing's rebirth and the country's commercialization of housing reform in 1998, Xinghua Real Estate is probably the company that Yang Xing cares about the least. The real estate industry is a capital-intensive industry and does not have high requirements for technology and talents. In the early stage of development, as long as you have sufficient funds and connections, buying land at low prices and selling buildings at high prices is a stable profit and no loss. At least before Yang Xing's rebirth, domestic real estate was a few industries where the prices of products only rose but not fell. As long as you are not too sarcastic, you can guarantee the quality of your construction. Then you will definitely make money, just make more money and make less money.

What's more, Xinghua Real Estate relies on the relationship between his fellow brothers to create an unbreakable "chess game" business model, first renovating a large number of old cities in the city center. Then it introduced large-scale commercial and entertainment facilities such as department stores, supermarkets, electrical chains, hotels, fast food restaurants, cinemas and other commercial and entertainment facilities, and quickly gained popularity. This successful development of one project. It also took the opportunity to penetrate into other industries related to real estate, such as property management, tourism, hotel chains, etc. Now, just looking at capital, Xinghua Real Estate is not only the leader in China, but also among the top few in the Hong Kong real estate industry, posing a certain threat to the four kings of Hong Kong real estate, Hung Kai Shi, Hsin-Win, New World and Sun Hung Kai.

Behind the glory, Xinghua Real Estate is ambitious to move towards the new goal set by Yang Xing, which is to "rush out of Asia and go to the world". Due to the untransferable special nature of the real estate product position, there is no major real estate company in the world that can be regarded as a dominant position. Even the four kings of Hong Kong real estate are only kings in the narrow Hong Kong market, and they are far from conquering cities and other parts of the world.

In recent years, An Yili has been busy with this matter. He took advantage of the Southeast Asian financial crisis to acquire large numbers of unfinished buildings in Thailand and other countries and renovate them before selling them. As Southeast Asia gradually recovers its vitality in recent years, the prices of these properties have exceeded those before the financial crisis. Xinghua Real Estate not only made good profits, but also took advantage of the opportunity to enter the local real estate market.

At the same time, Xinghua has penetrated into the real estate markets of developed countries such as Canada, the United Kingdom and other countries through its tourism and hotel businesses, and has adopted the method of reits in the United States and other places to become a new real estate player. In developed countries, real estate business has developed to a higher level, and real estate trust investment is the main investment method.

Real estate trust funds are a means to fund real estate investment, which is to directly convert non-securities-type real estate investments with low liquidity into financial transaction processes in the capital market. Real estate securitization includes two basic forms: real estate project financing securitization and real estate mortgage loan securitization.

Reits first appeared in the United States. It is a trust fund that collects funds from a specific majority of investors through the issuance, updates the first-time issuance, and manages real estate investment, and distributes the comprehensive investment income to investors in proportion. Reits has the advantages of low threshold, high dividend ratio, and strong liquidity, so it is a good way for small and medium-sized investors to indirectly invest in real estate.

In addition, reits have low correlation with stock and bond markets. Allocating a portion of real estate funds in the investment portfolio can optimize the investment portfolio and effectively diversify the risks of a single investment in the securities market. It is now an important part of household investment in developed countries.

The charm of reits lies in the opportunity to invest in the lucrative real estate industry through the "gathering" of funds. Foreign real estate is still a luxury with high total prices, which is difficult for ordinary people to intervene. Professional managers use the raised funds to their real estate investment portfolios, greatly dispersing the risks of real estate investment.

The equity owned by reits investors can be transferred and has good monetization. At the same time, reits is also one of the few investment methods that can satisfy investors' investment in real estate around the world. Judging from the international experience of reits, almost all reits business models are to acquire existing commercial real estate and rent them out, and return investors to rent them. There are very few reits that make development investments.

Since reits is different from real estate project financing in the general sense, in a market like the United States where the population and geography are relatively stable and the real estate market has been integrated, real estate companies can be roughly divided into two categories: holding type and development type. Reits is the representative of holding type real estate.

By acquiring several small and medium-sized reits in the United States, Xinghua Real Estate not only obtained a pass to enter the United States real estate, but also opened up a shortcut for many domestic investors to invest in overseas real estate. Although the domestic policy reasons have not yet been relaxed, many investors have now found Xinghua Real Estate privately and want to invest in real estate in developed countries such as the United States and Britain through reits.

After such a series of operations, Xinghua Real Estate is no longer a simple real estate developer, but a large industrial group integrating finance, tourism, property management and other various related businesses with local business. An Yili came to Yang Xing at this time because he was attracted by a big business. He still remembered Yang Xing's ability to turn decay into magic and reborn in the fire of the Beijing Rose Garden. Although the project has been discussed by Xinghua's upper level, he always felt uneasy and hoped that Yang Xing would come to close the last time.

"UAE Dubai World Company's latest launch of the 'World Island Project' is now recruiting world investors to invest here, with gold-like investment opportunities and great investment returns..." Yang Xing's face after reading the project introduction was rich and colorful, and An Yili looked at it and felt that his heart was full of eight.

It took a long time to hear Yang Xing ask, "Who recommended this project to you?"

When An Yili heard the boss's tone, he felt that this matter was a bit lingering, so he hurriedly explained the whole story. It turned out that Xinghua Real Estate wanted to enter the world, so he extended his tentacles to all over the world and looked for potential projects everywhere. Due to the success of the acquisition of reits in the United States, An Yili felt that he wanted to rely on professional talents who invested in real estate overseas, so he asked the reits fund management to provide advice.

The American reits fund recommended him the "World Island" project developed by Dubai, UAE, Dubai World Company, and believed that its return on investment was very ideal. To prove this, reits not only provided An Yili with a detailed background and introduction to the construction project, but also helped him to come to Dubai to meet with a large number of Middle Eastern rich people such as local chiefs to prove the feasibility of their suggestions.

An Yili's trip to Dubai made him feel very good about the city, thinking that this was a paradise for real estate developers. After returning to Hong Kong, he tried his best to persuade the company's senior management to enter there, which was a great show of strength. However, since this was the first time Xinghua Real Estate entered the Middle East, in order to be safe, he decided to choose to cooperate with Dubai World, the most powerful developer in Dubai, to try to develop the "World Island". However, his rationality told him that this matter was almost certain, but the instinct of infringing on real estate for many years made him uneasy. Unexpectedly, seeing the boss's expression was so strange, he felt that this matter was not as simple as he thought.

The main reason why Yang Xing's strange expression was that he really didn't want to pour cold water on An Yili and the others. Xinghua Real Estate had no major deviations along the way. Yang Xing's guidance to him was obviously weaker than companies such as Xingfu Investment and Xingyun Electronics. Their current results were beyond his expectations. It can be said that An Yili and the others made great contributions. Now they can enter the real estate trust fund field of developed countries and make the real estate business more and more exciting. Just looking at this investment report, it can be said that there is no flaw, but he knows that this world island is a big quagmire and can't get out if he falls into it!

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Chapter completed!