Chapter 598 Africa

In fact, Ma Sanqi has a very big appetite. In addition to proposing to explore the Middle East market, he also ambitiously proposed to enter the African market. After his tireless introduction, most people in the Zhongxing headquarters have reversed their traditional views on Africa. Previously, in most places outside Africa, because of the long-term reports of Western media wearing tinted glasses, people's understanding of Africa has basically remained in the local area and was still in the primitive life state of "wearing a piece of cloth and eating a tree".

However, 30 years after African countries broke free from the colonial shackles, due to long-term wars and backward productivity, military coups and corruption seriously affected the political and economic development of Africa. Until the 1990s, almost no African country had political and presidents changed through elections.

Political chaos has indeed greatly interfered with Africa's economic development. The frequent wars have also made the Western media feel that Africa is hopeless and can only survive by relying on external relief. The mainstream Western concept has always believed that Africa is "a quagmire of famine and genocide, a place that will only be visited for extravagant hunting or self-abuse assistance tasks." This concept has also put a tight curse on the investment of emerging countries in the world in Africa. Being careful and secretive is the mentality of most companies.

But Ma Sanqi did not think so. He talked freely at the meeting, saying that since Benin, a small West African country, opened the precedent for peaceful change of the regime through elections in 1991, Africa, especially African countries in the sub-Saharan Desert, have basically ensured peaceful change of the regime for more than a decade, and in this regard, it even far surpassed the Arab countries that are often turbulent in close neighbors.

The relative stability of the regime will naturally attract more and more overseas investment. It just so happens that the domestic market has begun to encourage large enterprises to "go global". The infrastructure is relatively backward, but they have friendly feelings for China. Western investors are involved in less competition. The African continent, which has relatively low competition, has become a hot spot for Chinese companies. The China-Africa economy has developed rapidly since the late 1990s, and bilateral trade volume quickly surpassed the traditional investment powers Japan, India, Britain, the United States and France. Last year, it broke the 100 billion US dollar mark. China has become Africa's largest trading partner and investor.

Since Ma Sanqi's statement is evident, Yang Xing also knows that Africa has unlimited potential in the future with his memory. Of course, Zhongxing International cannot ignore this future big market. In order to strengthen his persuasion, Ma Sanqi also took the initiative to introduce their successful case to Zhongxing headquarters to explore the African market.

This starts with an unexpected discovery from Xinghai Commercial. After Zhongxing Headquarters proposed the "Service Star" plan, Xingle Electric proposed the practice of exchanging old-for-new home appliances for promotion, which was very popular in the market. However, a new problem arises. How to deal with the second-hand appliances received? These old appliances take up space and do not have the appearance and functions of new appliances. Even if they are disassembled into parts, they still occupy a considerable amount of storage and transportation costs.

At this time, Jiang Likui learned from his early experience of going to Eastern European countries such as Russia to commit crimes. These old electrical appliances have no market in China, but have a certain sales channel among the vast third world countries such as Asia, Africa and Latin America. Because with the development of the international division of labor, global new electronic products are almost concentrated in East Asian countries, and the domestic electronic products in these countries often occupy the top of the electrical appliance consumption trend in other countries.

Taking TVs as an example, almost all East Asian manufacturers are now launching flat-screen TVs, because traditional imaging tube TVs are at a disadvantage in terms of volume, weight, light appearance, bright colors and display area compared to flat-screen TVs. For example, plasma TVs can already achieve more than 50 inches, and it is already a consensus in the industry that flat-screen TVs replace imaging tube TVs.

However, in areas other than East Asia, the response to this was significantly slower. Not to mention poor areas such as Africa and India that cannot even guarantee power supply, even many places in Europe are still using old antiques such as black and white 7-inch TVs. In this case, Xinghai Trading believes that if the second-hand appliances recycled in China and other East Asian countries are renovated and then sold to the above-mentioned poor areas at a low price, they will still make a profit by relying on the strategy of small profits but quick turnover.

Moreover, the process of repairing and renovating recycled second-hand appliances is also a training for the company's after-sales service team. After Starry Sky Human Resources is responsible for the group's after-sales service, it is a headache to intern for newly recruited apprentices. Xinghai Trading's method of renovating second-hand appliances is undoubtedly a solution. Students can improve their experience by dismantling and repairing second-hand appliances. Although they have officially started their jobs, Xinghai Trading has saved the cost of hiring workers, which is really a killing two birds with one stone.

Jiang Likui and others also found from the collection and sale of second-hand TVs that due to the large production volume of domestic imaging tube TVs and the large number of brands, they have mastered the production capacity of most imaging tube TVs in the world. However, neighboring Japanese and Korean companies switched production early and gradually shifted to flat-screen TVs, which means that the actual overcapacity of imaging tube TVs was actually serious. When Changhong first started a color TV war in China, he realized this and had to take the initiative to seize market share.

However, the adoption of such low-level price war in China is an authentic double-edged sword, hurting one thousand and losing 800 yuan. The profits of domestic imaging tube color TVs were therefore compressed to extremely low, and many small and medium-sized enterprises embarked on the road to losses. In contrast, when Yang Xing first invested in color TV plants such as Konka, TCL and Skyworth in Guangdong, he continued to cut the imaging tube color TV production lines and spent a lot of money to launch the LCD flat-screen TV production lines, which seemed expensive and unknown, now it seems to be a far-sighted move.

Domestic TV companies have not made the abacus of transferring the production capacity of imaging tube TVs abroad, but the low price and the Chinese people's nature of fighting each other have made Europe and the United States and other countries catch the handle, imposing sanctions on domestic imaging tube TVs in the name of low-price dumping, blocking the road to export to Europe and the United States.

Faced with the markets of third world countries such as Asia, Africa and Latin America, domestic companies do not have the experience of local operations, and they cannot work together for the battle. They often get into the door without getting into the door. The TV manufacturers who returned in failure had to turn around and continue to raise their butcher's knife to carry out price wars, and the result was a bloody road, and everyone finally finished playing together.

With years of business pipelines and rich overseas sales experience, Xinghai Trading believes that they can make up for the shortcomings of domestic TV manufacturers. Therefore, Jiang Likui suggested not only recycling second-hand TVs, but also cooperating with domestic second-rate TV manufacturers to use their remaining production capacity to repair and renovate second-hand TVs. They can also let them own brand, produce their own brand of cheap image tube TVs for Xinghai Trading, and then sell them to Asia, Africa and Latin America countries. As long as the quality is good, the market is welcomed and the sales volume is large. Even if each TV has a low profit, it is still a way to accumulate small amounts and make more money.

Expanding from TV to domestic refrigerators, washing machines, fans and other products, there is also the problem of overcapacity. Xinghai Trading thinks it can be extended to the public. The group is promoting its low-carbon and energy-saving image, and the method of recycling old electrical appliances is undoubtedly in line with this concept. After Ma Sanqi and Jiang Likui finished their ideas, they won applause from the Zhongxing Year-end Conference, and they became the most dazzling stars of the conference.

Since this conference involves many matters such as equity re-division and company personnel adjustments, it will eventually be delayed for a day before the end. Although there are several happy and sad companies after the meeting, most of them are good news, and the senior executives of Zhongxing naturally have constant joy. However, the highlight of the year is not just to let them divide fruits at home. The next World Conference will not only show the group's innovative achievements over the past year, but also to entertain cooperative companies that are closely related to the group. No one can be neglected. Therefore, everyone should calm down and immediately squeeze out a kind smile to meet their "food and clothing parents".

On December 20, 2001, the New Year World Conference was officially held. The ticket to this conference was hyped up to $100 per ticket, and the core developer conference set a high threshold of $500. However, it was still crowded on the day of the conference. Obviously, after several years of cultivation, the "brand" of the China Star World Conference has been recognized by the majority of participants, and many of the electronic product display stands have become "pilgrimage stands" for many people.

Given that every conference opened, Zhongxing President Yang Xing would appear in an unexpected way in driving a novel transporter, and guessing what he would drive this time became the focus of the topic inside and outside the venue, and some even secretly opened a gambling plate.

The venue of this conference also attracted praise from countless audiences. Before the conference began, Zhongxing's public relations department announced that from this year, the annual World Conference site will be held in the center of Sky Star City. Sky Star City represents the face of the entire Zhongxing Group, and is also the core of the renovation of the old Kwun Tong area. It is also a model for Hong Kong's government to change its development model and transform its manufacturing industry into the high-end climb of the industrial chain. Therefore, Yang Xing and Hong Kong government have invested a lot of money in the construction of the core area of ​​Sky Star City. In addition, all the top teams responsible for the design and construction are at home and abroad. In a few years, the original Kai Tak Airport site has become unrecognizable.

The twelve buildings standing by the sea have different shapes. Each skyscraper that can win the world's gold medal in architecture is the most eye-catching. With the ground of the building and the Feng Shui array of the heavenly stems and earthly branches placed on the opposite side, you can tell that Yang Xing has invested a lot of money here. The green grass around the star-gazing lake is full of greenery, and the huge tents scattered like white clouds with PTFE film as the roof is even more amazing.

PTFE film is a fiber material that is light and waterproof and sun-proof, and is easy to clean. In particular, the construction party has also inlaid many LED lights in it. When the lights are lit at night, these roofs will change from pure white to as beautiful as rainbows, and as dreamy as beautiful as nighttime.

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Chapter completed!