Chapter 535: Soft Power

Yang Xing's words were accompanied by the items he showed just now, which obviously resonated with everyone. At this time, several of Yang Xing's fiancées were tired of playing on the amusement facilities on the boat. They heard that their fiancés were pretending to be a teacher and "teaching sermons" for people. They knew that Yang Xing had been an "imperial teacher" for the central leadership, and they came over with interest to hear what he had.

After that engagement banquet, their status was determined and their greatest hope was completed. Many of them were running their own businesses and deeply realized that although Yang Xing often talked about sweet talk with them on weekdays, he had fewer times to talk about the hardships and difficulties of doing business. This was not only a protection for them, but also a stubborn man's desire to take responsibility on his shoulders.

But now Yang Xing has divided most of their wealth at one time. Strictly speaking, they are one of the largest si shareholders of Zhongxing International. They are all worth more than tens of millions of dollars, but they are also destined to be entangled with Yang Xing for life. At this time, it is unreasonable to ignore Yang Xing's career, so they are more concerned about Yang Xing's explanation.

Yang Xing saw that they were surrounded and did not stop him. What he wanted to say today did not involve commercial secrets, and it might not be easy to make money. However, with the current family status, he occasionally did not consider it from an economic perspective and tried to promote some changes in the status quo. He must be worthy of his conscience and his responsibility for rebirth.

"Why did I set up a star fund this time? Datou is to deepen charity. I did some of this before, but the east is a hammer and west is a bāng ng charity. Later, Daofang reminded me that a successful entrepreneur not only needs to assume social responsibilities, but also needs to set an example to let more people join in. I did not make any statement about secret donations before. Chinese people like money and not wasteful. The rise of new wealthy domestic cars was too short, and it was difficult to compete with mature charity abroad. Even if someone wanted to do it, he was afraid of asking for help. He hoped that I could stand up first and set a high-profile example, which would not only attract the attention of the society to the vulnerable groups, but also encourage other rich people to join in charity."

Yang Xing's words made everyone look at Jiang Daofang with admiration. He used to think that he was just a huāhuā young man, but he didn't expect that he would instigate his boss to participate in charity in a high-profile manner. Although this was obviously to enhance the reputation of Yang Xing and Zhongxing International, this practice benefited from several aspects, which made people's views on him change drastically. As expected, làng's son turned back and didn't change his gold. A handsome guy is not all face-saving.

"In addition to doing charity, this star fund has other ideas. First, I am considering establishing a scientific prize similar to the Nobel Prize, but the award goal is to achieve the results of emerging and fork science. After all, the Nobel Prize is a grand prize for Westerners. I think it is difficult for our country and many other emerging countries to get involved. Moreover, its awards cover major scientific fields with a long history, and it is difficult for us to compete with it. However, the development of cutting-edge science and innovative technologies after World War II has emerged one after another. With the perspective of the Nobel era, the classification of today's scientific Mén categories is outdated. Our company has always been striving to innovate technology, creating a new scientific award and rewarding scientists in new fields and new Mén categories today. It is a great thing for the company's image publicity and the improvement of R&D capabilities."

Yang Xing was not quick. Obviously, he had thought about Star Fund carefully. Tan Li, Wang Yiren and other nvs on the side also woke up. I was afraid that this was the group's future strategic plan that Yang Xing was thinking about again. He quickly took out his MIA (personal digital assistant) and wrote down what Yang Xing said.

"As for the other purpose is the things I showed you just now, they actually involve the term "soft power". In history, our country's soft power has become famous all over the world, and it can bring all countries to come to the court without swords and guns. But now it is a big decline, and we need to make great efforts to revive the glory of the past," Yang Xing sighed.

The word "soft power" is now very popular in the theoretical circles at home and abroad. The concept of "soft power" was first proposed by Joseph Nai, a professor at Harvard University in the United States in 1990, referring to a country's comprehensive national strength including "hard power" manifested by economy, science and technology, military strength, and "soft power" manifested by cultural and ideological attraction.

Yang Xing refers to the "soft power" representing Chinese culture. Jiang Daofang has already heard some clues, "Yes, our country is the world's largest tea-producing country, but when it comes to international standards, many people cannot even distinguish the difference between black tea and green tea. Black tea is also supported by the British Lipton brand. Chinese tea includes oolong, Pu'er, and Tieguanyin, but foreigners cannot understand the difference. Many people even think that the fine powdered tea powder in Japanese tea ceremony is the essence of tea culture."

Jiang Daofang was full of sāo. Yang Xing knew that he had been quite close to the Cen brothers recently. They were all working under Yang Xing and their preferences were close, so they naturally often interacted. With the skillful kung fu and tea art of the Cen brothers, it is no wonder that Jiang Daofang had in-depth research on drinking tea.

At this time, He Guizhi also took over the conversation, "Who said it was not? Recently, my subordinates reported to me that it was Jianlibao's reselling. Should we further deepen our efforts in the domestic beverage market? I proposed that we could launch products such as wine and nǎi beverages. I did a survey. The result was that foreign foreign wine is now conquering cities and land in China, and the price is dozens of times more expensive than similar products in China. Domestic liquor only has markets in China and East Asia. Compared with whiskey and brandy, although the wine has a high degree of jingle, the taste is special, and it cannot be mixed with water and ice like other wines. I heard that Moutai Wuliangye is only the most hidden place in Chinese supermarkets abroad."

Once the topic leader is opened, everyone will naturally complain about the various cold encounters of domestic brands in overseas promotion. Compared with the praise of their performance at the group's annual meeting a few days ago, it is obvious that China's lack of soft power has poured cold water on the overseas promotion of their own brands. Everyone is a veteran in the mall, and it is obvious that Yang Xing was just throwing bricks and raising his own opinions.

An unexpected person suddenly attributed the lack of soft power to domestic animation. "Almost all the instructions I saw in Japan are animation images, which are amiable and intuitive. But the domestic debate is still on whether the animation industry will interfere with students' learning. It's really ridiculous. It is not normal to let the Ministry of Education officials flip through the schoolbags of all primary and secondary schools. There is no pirated animation magazines in it. This is a typical case of stealing the bells."

"Now all the TV stations in China that are on satellites, and the children's programs are broadcast every day are foreign animations. No one reflects on this situation? The remaining some domestic animations like "Pleasant Goat and Big Big Wolf" are criticized. Domestic animations are just Adou who cannot be helped. Americans still have some respect for our culture when filming "Huā Mulan". If you don't read the Japanese adaptation of the Three Kingdoms and Journey to the West, then you are speechless."

Yang Xing looked at Ouyang Ting in surprise and complained about the strength of Japanese anime and the congenital deficiencies of domestic anime. It seems that she went to Japan to film "The Three Sisters of Cat Eyes". The Japanese's arrogance towards non-Western people still stung her. Not only did they not say good things for Japan, but they were very disgusted. Yang Xing put down his worries about her becoming a "Hak Japanese clan". But looking at her beautiful and handsome appearance, she was full of anger and passionate youth. I have to sigh that *** has finally grown up.

Did Wang Yunqi think more deeply? He asked Yang Xing: "So you think I used the shell of Shanghai Narcissus to list to establish a company that promotes Chinese traditional culture to the outside world, just to revitalize my country's cultural soft power, right?" Yang Xing nodded and said: "Our country has a splendid culture of thousands of years and has long been the exporter of soft power in the world. All around Japan, South Korea, Southeast Asia have accepted the influence of our culture, so there is a saying of "Confucian cultural circle". However, in modern times, the country has been weak, and many domestic intellectuals have doubts about traditional culture. How to convince others to agree? Now, when Chinese people open their mouths when they encounter problems, they don't think about why they don't look for the answers in the treasure house of wisdom of their ancestors. You have vigorously explored the marrow of traditional culture in the previous stage, and your feelings should be deeper than me, right?"

Wang Yunqi sighed: "What you said is that the more I rescued traditional cultural classics and cultural relics, the more I felt that the materialistic thinking in our society now needs to find a way out of traditional culture. But in this utilitarian society, we must find a suitable carrier."

"In terms of the rating of the stone you just mentioned, yù yù yù is a unique jewelry material in our country. It has a history of thousands of years. It is generally divided into soft and hard. Hard actually refers to jade that became popular in the late Qing Dynasty. The raw materials are also in Myanmar. You can count them separately. Just look at the four major production areas of soft yù, Xinjiang, Dushan, Central Plains, Xiuyan, Liaoning, and Qinxi Lantian. Until now, there is no complete written record of the stone materials, standards, and yù u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u u

Yang Xing nodded and said, "So I plan to use the Star Fund to promote the holding of tea art, wine tasting, calligraphy and painting, jewelry and even animation works that promote Chinese traditional culture. Your cultural company wants to explore a path that combines traditional culture with commercial operations. After all, it is not a way out for money to protect traditional culture. We must combine the current era and innovate, so that traditional culture can be both attention and inherited. I think we will start experimenting with tea wine, animation and stone jewelry."

He waved his hand to everyone and said, "The so-called plan for one person is short, everyone is strong, don't just express your dissatisfaction, you should also think of some practical ideas to solve it. Anyway, you are idle, everyone will come and think about it to summarize, and see what other good ways to promote and improve soft power?"
Chapter completed!