Yang Xing chose to buy this "Gemini" island located in the British Virgin Islands. In addition to seeing its charming scenery, many of the adjacent islands belong to the richest people around the world are also an important reason. The famous Nick Island, Richard Branson, the British richest man, is very close to "Gemini". But he did not expect to meet directly with the famous "naughty boy" among the international rich man so soon.

Especially on the phone, Branson's assistant also said that when he learned about Yang Xing's news, he flew directly from the UK, breaking his past habit of coming to the Caribbean for vacation in the summer. It can be seen that he expects to meet Yang Xing this time. Since they are so sincere, Yang Xing has also considered that many businesses of Zhongxing Group and Virgin Group are very complementary. It is better to take this opportunity to talk about the prospects of cooperation.

The "Temini" island is located in the eastern part of the Caribbean. Yang Xing likes this place, in addition to the scenery, one of the more important reasons is the business environment here. The British Virgin Islands have less than 20,000 people and have a weak national economic foundation. In addition to the eye-catching scenery, they can only take a unique approach to adopt the world's loosest financial laws and policies to attract foreign investment. This is one of the lowest tax rates in the world. There are very few approval procedures for starting a company registration. Many multinational groups have set this place as the company's registration place, which can reasonably and legally avoid the high corporate taxes in many countries. It is a veritable "tax haven". Many rich people choose to buy property and vacation here. In addition to relaxing, they also value the good operating environment here.

Among them, Richard Branson, the owner of the Virgin Group, is undoubtedly the most ostentatious and attractive among the richest people in the British Virgin Islands. His Virgin Group adopts a business strategy that is very similar to Zhongxing Group in many aspects. Virgin Group is the largest private company in the UK, with more than 200 branches under its jurisdiction, involving all kinds of business, from wedding dresses, cosmetics, aviation, railways, records and even condom production. The mobile phone communications and electronic consumer products industry that only emerged in the 1990s has been the focus of Virgin Group's operations in recent years. There is a saying in the UK: "In the UK, you cannot leave Virgin Group from cradle to grave." This shows Virgin Group's status in the UK.

Richard Branson, the owner of this company, is very different from the world's rich man who is steady, introverted and evasive in the eyes of the world. He likes to do things that are extremely exciting and challenging the limits of the public. As the best spokesperson of Virgin Group, Branson has long gray hair, always has a cheerful smile on his face and a "hippie" who dares to engage in various adventures and acts uniquely.

His favorite thing is that when Virgin Group enters a new industry, he personally takes action to promote the group's image. He once wore shorts and played Virgin's Jianli drinks in a co-produced ad with Playboy's heroine Pamela Anderson; he also advertised Virgin mobile phones on the streets of London with 20 almost naked models with "What you see is what you get" slogans; he also drove into Times Square in New York to promote the Virgin Records chain to enter the United States; he also ran naked along the beach of the English Channel and flew to New Delhi, riding a white elephant to give a speech to the Indian Congress; his alternative publicity method, regardless of success or failure, is enough to impress everyone with him and his Virgin Group.

In addition to challenging the limits, Branson is also famous for his enjoyment of life. In the 1970s, he bought Nickelodeon, not far from this island and built this 74-acre island into a secret paradise for wealthy people from all over the world to take vacations. The rent in just one night was as high as £46,000. Many celebrities and celebrities on both sides of the Atlantic use this place as a good place to stay away from the hustle and bustle of the world. It can be said that he led the atmosphere of wealthy people from all over the world to buy islands for vacation in the Caribbean.

And he bought Nickel Island not only for leisure. Every summer, Richard Branson would stay here for a few months. A reporter once visited him and found him lying in a hammock outside the villa, with a small black book on his knees, casually outlining instant inspiration on the notebook, and recording the important content of business negotiations and contracts. The book remembers that King Singer Michael Jackson will come to the island for a trip next week; invites former South African President Nelson Mandela to cut the ribbon for the opening ceremony of Virgin South Africa company or invites Tom Cruise and Nicole Kidman, the representative of Hollywood's "Golden Boy and Jade Girl", to take Virgin Atlantic flights to promote and other fantastic business ideas. His lifestyle and broad skills of sending work and leisure are objects of envy and admiration among the world's rich people.

The women around Yang Xing were very excited to hear the invitation from such a wealthy neighbor who was different from ordinary people. They had heard of the luxury and celebrities on the mysterious Nick Island. Although the "Gemini" under their feet is also very good, women have a competing mentality. Among them, the women who are Yang Xing's business assistant immediately realized that there were more things hidden under the invitation letter from Richard Branson.

At night, Yang Xing tried his best to deceive his girlfriends and stopped asking him why he disappeared during the day. In order to divert their attention in time, he briefly introduced Branson's strange things to his girlfriends sitting by the bonfire on the beach, and then threw the invitations Branson sent to Wang Yiren and the others, intending to take the exam for their new skills and ask what the medicine was sold in Branson's gourd?

After careful consideration, Wang Yiren replied: "Richard Branson looks unruly on the surface and doesn't like to play according to common sense, but in fact, his business behavior is far-reaching. My tutor at Harvard specially opened a so-called course to analyze his business strategy. By the way, I want to praise you. Recently, your name has been compared with him. I believe that the professor will soon place you and him as an example of the research topic of "niche markets"."

Ouyang Ting and the others were actually treated as research topics by Harvard University. They were so envious. They were just confused by the nouns inside. Yang Xing had to explain that "niche market" means niche market in English, with gaps and needle tips. In ordinary market division, they only provide highly specialized services and products for special groups. It is a proprietary noun that emerged in the West in the 1980s about marketing management.

Fang Dongmei said excitedly: "I also talked about this word in Hong Kong's British teacher. He thought that Virgin Group liked to enter a mature industry that was previously thought to have been divided up. He lost the opportunity and could not be the first in the industry. At best, he could only be the second place. He judged that Virgin Group's prospects were not good. However, I see that Virgin Group has been growing over the years, and I think he may not be right. Being able to be second or third in a fiercely competitive market does not mean failure. If every industry that Virgin Group enters can be top-ranked, isn't it better than the first place in a narrow market?"

Guo Ying replied: "You are right. This is exactly what Branson is smart. He knows that in a mature market environment, general competitors will only focus on potential game rules such as imitating each other, pursuing standards, reducing costs, and avoiding risks. They ignore the company's own innovation potential. Consumer shopping has become a simple model of comparing who is the lowest price. This has led to the rigid thinking of corporate managers and the motivation to adopt new ideas. However, Virgin Group broke the rules and provided services that other people in the industry did not expect or were unwilling to do because they felt it was troublesome. As a result, consumers are very welcome to such products and services that meet their needs and are willing to pay high prices. This is the way for Virgin Group to succeed."

The three girls were talking back and forth, although there were many professional terms mixed with them, they still made everyone understand that Branson's success was actually only eight words. "If anyone has nothing, I have it, I have it." It is indeed the same as Yang Xing's words that often spoke. Yang Xing was pleased to listen to them telling their views. It turns out that reading thousands of books and traveling thousands of miles can change a person's horizon. He turned his appreciation eyes to Wen Tian and Tan Li around him. They have been involved in the business with him for a long time, and Yang Xing also wanted to hear their opinions.

Tan Li mustered up the courage and said, "Although Branson is unexpected in his work, he always plans and acts. Virgin Group has more than 200 companies, covering aviation, finance, railways, records, wedding dresses and condoms, which can match half of the national production department in the UK. He took the initiative to come to us and still took a fancy to our advantages in emerging electronic networks and other industries."

When the women heard "safety", they couldn't help but chuckled. Reminding the indulgent life these days, many girls were blushing and touching their abdomen. Yang Xing coughed dryly to break the ambiguous atmosphere, and Tan Li continued with a slightly red face: "Branson cleverly locked the company's target customer base on the 'unruly and rebellious young people'. He noticed that modern young people like to enjoy life, experience life, and pursue personality. In order to win the recognition and trust of young customers, they tracked them for a long time, studied consumption habits, mastered their hobbies, interests, social circles and other information, and used the advantages of its subsidiary companies covering many fields, and the mutual penetration and influence of brand effects, adopted a cooperative bundled sales model, which made the Virgin brand recognize 96% in the UK. In the financial services, aviation, railway transportation, beverages and other industries, it is the most famous brand recognized by young British consumers to represent high quality, low prices and reflect fashion trends."

"Recently, our company's positioning has gradually coincided with Virgin Group. Our products in the United States were sold out for unexpected sales, which probably attracted Branson's attention. We analyzed afterwards that it was because of the unique performance and novel appearance of our innovative products, which were in line with the characteristics of "cool, cool, handsome" in the minds of North American teenagers. Branson believes that industries such as mobile communications and e-commerce have gradually matured, and he also wants to enter the Asian market. As the newly-resisting company in Asia, we are the partner of Virgin Group likes, so he came in panic and would not have invited him to the Hongmen Banquet." Wen Tian concluded in her usual gentle voice.
Chapter completed!