Chapter 407 Domestic cars

On September 30, all executives of Zhongxing Group Greater China attended a ribbon cutting ceremony on a construction site located in the southern Star City of Shenzhen. Although the lights and gongs were roaring, even the leaders of Shenzhen were visiting to congratulate each other, looking at the factory foundation with a wasteland around, if it weren't for the group's president Yang Xing, it would be rare for the executives of other companies to gather here except for the executives of Xingchen Manufacturing. Today, Yang Xing, who had just returned to China, attended the ribbon cutting ceremony was naturally a big event. Today, after more than a year of hard work, Xingtian Power, a subsidiary of Xingchen Manufacturing, has finally produced its first family car, which also marks the official launch of the first domestic sedan in Shenzhen.

This made Wang Shufu, who had been busy for a long time, feel accomplished. He sat next to Yang Xing and the city leaders and talked endlessly about his proud works. No wonder he was so excited and Yang Xing attached so much importance to his car production line. You should know that before the domestic automobile industry reform, the Soviet industrial model was completely copied. Not only did the car models age, but the technical level of the whole vehicle was also a decade-long gap with that of developed automobile countries. This caused anxiety among many knowledgeable people. After the reform, the automobile industry proposed a catch-up idea, namely, "market for technology", which is to introduce joint ventures between famous foreign brand automobile manufacturers and domestic automobile manufacturers, trying to use the technology and brands of foreign automobile manufacturers to occupy the domestic automobile market, while domestic automobile companies took the opportunity to improve their manufacturing level and obtain new technologies to develop independent brands.

But this dream is beautiful, but the reality is cruel. After several major automobile factories introduced foreign brands, not only did new brands not be developed, but even well-known old brands were lost. FAW's old Hongqi was an iconic car for national leaders to visit, but it was forced to stop production in 1981 because of decades of technological upgrades. Another Shanghai-based car that was also a car that had been a national, provincial and municipal leaders for a long time was also discontinued in 1991. At this time, among the well-known old domestic sedans, in addition to the Beijing Jeep, which was still producing a small amount, looking around, basically foreign brands were running all over the streets.

Volkswagen, Germany, used a Santana car produced by the technical level in the 1970s, has always occupied the top sales name in the domestic auto market for a long time. Volkswagen also jointly ventured with Shanghai Automobile Factory and Changchun FAW, and successively fought with Santana and Jetta, which had very similar models, to occupy the domestic sedan market, which became a joke in the history of world automobiles. The cruel reality tells domestic automakers that "market exchange technology" not only failed to protect their own brand and market, but also did not improve their technology, but instead developed the domestic automobile industry's business idea of ​​not being enterprising and fearing the future.

This situation makes many knowledgeable people feel heartbroken. In the new five-year plan, the country proposes to set the automobile industry as a pillar industry for the country to focus on investment, because as a technology- and capital-intensive industry, the contribution of the automobile industry to society is not limited to the increase in production and sales or GDP values, but its radiation effect is more important. In Germany, one in every 7 practitioners has a direct or indirect relationship with the automobile industry; in Japan, the total number of employees in automobile and related industries exceeds 6.5 million, accounting for 11% of the total number of practitioners in the country. Now the country is negotiating to join the WTO, and opening up the domestic automobile industry is one of the focus of the negotiations, but with the current situation of the domestic automobile industry, it is really not reassuring for people!

In this case, given the large-scale restructuring of state-owned enterprises that began in 1996, the central government did not put all the eggs in a basket of state-owned enterprises and put forward the slogan of walking on two legs. In recent years, the door to the production catalog of the national automobile enterprise that was strictly regulated in the past was the famous Geely Automobile owner Li Shufu. His first Geely Automobile was launched in August 1998. With such a precedent, Xingtian Power, supported by Yang Xing, quickly acquired the automobile parts factories and small vehicle production lines in Lingxi, Haixi, and Guangdong. After obtaining approval from the State Economic and Trade Commission, it finally produced the first car in Shenzhen before the National Day of the 50th anniversary of this year.

This silver-gray sedan named "sabem" and the product code name F1 is round and generous in appearance, which is much different from the right-angle appearance of Santana and Jetta, which is popular in China, and has caught up with the appearance development trend of international cars. Although some people commented that it looks very similar to the Accord, a famous car from Japan, Xingtian Power argued that this was designed by the company with a large amount of money to hire Italian car designers. Are the appearances of classic models similar? The car uses a large number of domestic parts, but the key engines and other main components are still made of Japanese products. However, at the ribbon cutting conference, Wang Shufu swore to announce that the company is doing its best to develop its own engine and transmission system, and strive to create a sedan with pure domestic parts as soon as possible.

After the ribbon cutting, there was also an event to invite guests to test drive. Yang Xing was invited to sit around the car produced by his company for the first time. However, when he and Wang Shufu sat alone in the car, they put forward a lot of improvement suggestions. Yang Xing was not overwhelmed by the praises of praise for the ribbon cutting. He had a clear understanding of the huge gap between the domestic automobile industry and foreign automobile manufacturers. Of course, he would not naively think that launching a "cavalry" sedan can make foreign brand cars fall into pieces.

But he chose Wang Shufu to go on the domestic sedan project because he clearly remembered that in 1999, the domestic automobile market was only 1.832 million, but by 2009 it reached a market size of 10,000 vehicles, with an average annual growth rate of more than 20% in 10 years. This speed is amazing! Even though there were obstacles such as the global financial crisis and economic recession in the middle, against the backdrop of the severe shrinking of the global automobile market, the Chinese automobile market still set a world automobile sales record with a growth rate of 46.15% in 2009. With this impressive record, the Chinese automobile market surpassed the United States in one fell swoop and became the first major automobile country in the world in production and sales.

Therefore, Yang Xing must get a share of the pie in the domestic automobile market. Wang Shufu lived up to his expectations. Today, the "cavalry" sedan was successfully offline and was one step closer to his goal. So he loved and blamed him. As soon as he got on the car, he compared the many world-famous cars he had ridden and put forward many sharp suggestions for Wang Shufu. It made Wang Shufu excited and poured cold water on his head, which was both awake and a little depressed. Yang Xing noticed his expression and knew that he should praise him after criticism to stimulate his subordinates' enthusiasm, so he couldn't help but mention him.

"Old Wang, it's not that I'm picky. You have to understand that in addition to the official and media, there are many of our competitors who come to find out the truth and reality today. To put it bluntly, they want our car to be unable to sell. This time, our car is priced under 100,000 yuan, not only to make the cake of foreign brands, but the main competitors are domestic peers. We are positioning family cars, which require fashionable appearance and spacious interior space. We are probably exclusive to domestic sedans of the same price in China, and our competitors will not approve of cheap and good goods. Moreover, we will also aim at the foreign market in the future. If we don't practice our internal skills, it will not give domestic and foreign competitors a legitimate reputation. If we can't even open the domestic market, how can we talk about impacting the foreign market?"

After hearing his tips, Wang Shufu woke up a lot and responded: "A word woke up the dreamer. I have never been busy for a while. I thought the car was done after it was offline. Now I think it is really a hurry to make quick success. You are right. Guangzhou Honda also set up a factory in Guangdong last year. When the opening was opened, the provincial leaders participated in it. This time we only came here. The status of the two automobile factories in the province is very obvious. Santana is still sold for more than 100,000 yuan. We have pushed the price so low this time. I guess many people are going to scold us."

Yang Xing smiled and said, "Of course we don't have to be too nervous. The positioning within 100,000 yuan was concluded by the company's senior management. This price will be the main psychological price for domestic families to buy a car for the first time in the future. Although private car purchases are not yet a weather, everyone agrees that the market potential of family cars is huge. Zhejiang Geely sedan is cheaper than ours. Why are they so nervous about our new car? It is because the brand of Xingchen Manufacturing has already gained a high reputation in the domestic machinery manufacturing field, which means that our product quality is guaranteed. I think this time, the "cavalry" sedan broke the topic of domestic sedan ice, which can promote it with great fanfare and stir up the stagnant waters of domestic cars!"

After the new Ribbon cutting ceremony of Xingtian Power's new car was over, Yang Xing had to rush to the airport to fly to Beijing on the official business of the "Yiren" he purchased. However, an old acquaintance was temporarily joined among the entourage, Chu Qianqian's grandfather, Chu Tiankuo, former deputy director of the National Defense Science and Technology Commission. The old man officially retired from the replacement system last year and reduced the system to the National Defense Science and Technology Commission under the Ministry of National Defense of the State Council. Most of the rights of the former National Defense Science and Technology Commission were handed over to the newly established General Equipment Department of the Military Commission. He went there to hold a consultant title and continued to play his remaining energy. As a direct contact between Yang Xing and the military in the early days, Mr. Chu watched Yang Xing deepen the relationship with the military step by step. Although Yang Xing is now under the direct jurisdiction of the General Office of the Central Committee, Yang Xing would not refuse with the two of them because of their previous friendship and taking advantage of Yang Xing's plane.

He looked at the magnificent decorations of Bombardier aircraft curiously. He heard that the plane spent 30 million US dollars alone, and the interior decoration also cost 3 million US dollars. He was really shocked. He lamented that the military aircraft he used to ride did not dare to spend so much money, and he had to spend every penny on the blade. Yang Xing did not want to argue with the old man about whether his money was worth it. The old man was honest all his life, but he could not guarantee that the military was as clear as water. In recent years, Yang Xing had a lot of contact with the military, but the moles dug out by the military twice were related to him. In addition, the inside story of overseas smuggling also proved that the military was not a solid piece of solid piece and there were also many problems.
Chapter completed!