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Chapter 370 Jianlibao

After living in the Zheng family for two days, he finally had to talk about joining forces to enter the rare earth business. The rest had to rely on the Zheng family's political resources to engage in the upper class game. Yang Xing was not easy to interfere in these things, and he could only wait for a certain result to start the plan. In addition, Yang Xing seized the time to negotiate several big businesses in Beijing, and he returned with a full load. This time, he also let his secretary class start a practical training at full speed, and let the girls who had just joined the secretary association experience this boss who looked so slutty on the surface. Once he really worked, he was really the working state of the boss who didn't even know that Yang Xing's youth was not a futile reputation.

This high-intensity work also brings an advantage. The continuous work of more than a month before the Spring Festival has allowed these secretaries to quickly integrate and improve. They are originally selected elites, and as long as they are suitable for guidance, they will grow very quickly. Although they are not as close to Yang Xing as Wang and Guo, the other two women in the past, were like using their fingers. However, they are better because they have sufficient personnel and their own strengths.

With the reasonable arrangement of the three women in Wen Tan Liao, many complicated work was broken down into many parts, so that they could do their best to complete the work at hand, which was basically possible. In Beijing, it was already very well-organized to help Yang Xing deal with a series of high-intensity business activities. With the help of the intelligence collection and analysis capabilities of the "Phantom" Oriental Yunyi, who had just joined the company as Yu Aojun's deputy, this secretary class already had the ability to take the lead.

It was New Year's Eve in a blink of an eye, and even the heavy work was about to stop and rest. Yang Xing finally gave the secretary beside him a long holiday, including Wen Tanliao and other women, and asked them to go home to reunite with their families. He only sat down with his parents and relatives for a New Year's Eve dinner. This time, many relatives who had never traveled far away were taken by him half a month ago and had a good time to enjoy the scenic spots and historical sites in the capital.

The New Year's Eve dinner that Yang Xing held is quite special. It is located in the Media Center. After dinner, many relatives will go to the nearby CCTV studio to watch the 1999 Spring Festival Gala. This is because, in addition to winning the title of CCTV Zhongxing Group for the annual title, this year's bid is also won by it without any suspense. This also means that for two consecutive years, Zhongxing International Group has to send CCTV a huge advertising fee for the price of a Mercedes-Benz to CCTV every day, and asked CCTV to give out several Spring Festival Gala tickets to thank Yang Xing for only a small matter.

In recent years, CCTV's bidding king has been in a whirlpool of controversy. The first Kongfujia Liquor and the next two consecutive bidding king Qinchi Liquor have risen like a comet, and have also fallen like lightning, becoming a representative of the outside world's criticism of the impetuous Chinese companies. Only since 1998, Zhongxing International has emerged and easily defeated Aido VCD in the name of the entire group for 2.5 yuan. Bubugao electronic companies have taken the bidding king. In the past two years, Zhongxing Group has dismembered Singapore Zhongce Group and Snow Centre.

Helping Zhongyuan and Guangdong State Investment Corporation blocked the holes and also obtained shares in a large number of state-owned enterprises they belonged to. In the following series of overseas acquisitions, it accepted all famous companies such as Baifuqin, Yakan, Netscape, and Shanyi Securities. This domineering look around the country and no one can match it. As Zhongxing Group, which has stepped into the world's largest multinational companies, this achievement finally regained the golden signboard effect of CCTV's bidding king, making CCTV cherish the cooperation opportunities with Zhongxing Group very much.

In addition to CCTV's intention of being close, CCTV has also received a lot of benefits from Starlight Entertainment in the past two years. The ratings of many entertainment programs jointly produced with Starlight Entertainment are very gratifying. Rewarding this year's Spring Festival Gala CCTV arranged many opportunities for Starlight Entertainment's artists, and arranged many products of Zhongxing Group to be broadcasted. Inviting Yang Xing's relatives to watch it, they also wanted them to cheer.

Yang Xing himself lacks interest in the Spring Festival Gala. After all, he is always tired of eating the same bowl of rice for more than ten years. But his parents and relatives don’t think so. He can enter the mysterious and lofty Spring Festival Gala scene in his mind and watch the live performances of the big names at close range. This opportunity is once a lifetime, so the quota of participation has long been divided up by his parents and relatives on the table.

Among them, Yang Xing's aunts were particularly active. It turned out that Yang Xing's cousin Zeng Xianyan was selected by CCTV's "Avenue of Stars" talent show and signed a contract with Star Factory Agency Company to officially become an artist. Now she often appears in some large-scale entertainment programs co-organized by CCTV and Stars Entertainment, both as a host and a singer, and is already well-known in China. Tonight she will perform on the same stage with several other new artists from Stars Entertainment. Although CCTV is accustomed to letting a group of singers sing a song, she cannot enjoy the treatment of singing alone such as Na Ying, Zhang Huimei, and "Girls Star Age", in the eyes of He Guizhi and the others, Zeng Xianyan is already the pride of the family after Yang Xing, and she said that she should cheer for her on the spot.

Media Center, a Sino-Japanese joint venture CCTV hotel, is the home venue for the annual CCTV bidding conference. It attaches great importance to its big customer Yang Xing and specially opened a hall for Yang Xing's family to use. He Guizhi gave instructions around and introduced that this is where her son's company won the bidding. Even relatives who don't know much about the business are amazed, which made her very unhappy.

After showing off her son's ability, He Guizhi remembered something and quickly pulled her son to ask in a low voice. She had seen the list of actors in the Spring Festival Gala. Yang Xing had many girlfriends. Will they be embarrassed when they met each other? Since meeting Yang Xing's girlfriends in Jiujiang and pierced the window, He Guizhi was completely dead and asked her son to marry only one wife. Her son's career is successful, and it doesn't seem to be a big deal to have more girls, but the key is that her son has too many girlfriends, and she can't even remember her name. Tonight is a highly anticipated event. If these girls get into trouble, it would be bad.

Yang Xing smiled and replied that this was purely a worry. He had already settled the relationship between his girlfriend around him, and now it was a harmonious group. Moreover, the Spring Festival Gala was protected by the armed police, and there was no identity card, and even close to him. Any details of the program team were arranged, and even if the audience applauded and laughed, there was a dedicated person to guide him. He Taozhi was not allowed to play privately. He rehearsed several times with his daughter! At that time, there would be on-site dispatch of the director team, and there would never be any accidents.

It was the first time that He Guizhi heard that there were so many tricks on the Spring Festival Gala, and she was shocked. She just admired that so many girls could be settled by her son. She is really a person who does big things! Out of concern, she continued to ask him for details, and even dealt with so many girls. Is it okay to consider letting her hold her grandson? Yang Xing heard a black thread and had to try his best to change the topic.

At this time, he happened to see a copy of "Southern Weekend" at hand. He picked it up and flipped it into an interview with Li Jinwei, the CEO of Guangdong's famous beverage brand "Jianlibao". He couldn't help but move and handed the article directly to his mother who was still talking, "Mom, you are not expanding the company's business and are preparing to enter the beverage market. What do you think of this company?" Sure enough, when he mentioned the business, He Guizhi's attention was diverted, and she picked up the magazine and read it carefully.

As a few domestic beverage brands that grew up in the 1980s, they could fight against Pepsi and Coca-Cola's advertising offensive and occupy a certain market share, "Jianlibao" was a symbol of China's canned beverage industry for a long time. However, around 1994, a violent "Great Leap Forward" movement occurred in the Chinese food market. The most ambitious entrepreneurs in China devoted themselves to this chaotic but profitable industry and launched a series of familiar health foods and beverages. In 4 years, the number of health product manufacturers nationwide increased from nearly 100 to more than 3,000, an increase of more than 30 times, with 28,000 varieties, and an annual sales of astonishing 30 billion yuan!

During this period, even Shi Yuzhu, the former boss of Giant Computer, was not willing to devote himself to health care products lonely. The "Shenyang Feilong" in the north, "Sanzhu Oral Liquid" in the south, "Sun God" in the south, and other heroes rose up, causing chaos in the entire market. However, as the founder of the functional beverage of "Oriental Magic Water", "Jianlibao", was greatly impacted. At the same time, the innate shortcomings of "Jianlibao" group caused by historical reasons, such as unclear corporate property rights, also made it difficult and fell at a disadvantage in this battle.

"Jianlibao" was a small winery under Sanshui City, Guangdong Province. Through Li Jinwei's unremitting efforts, it brought it to the top of success with annual sales of 5 billion yuan. But like many pioneers of reform, Li Jinwei carries a curse. In name, he is always the manager of this state-owned enterprise, and he does not own the ownership. Strictly speaking, he has no right to dispose of this company that he has put in his efforts. This reality is like a tight spell on Li Jinwei's head. He has considered solving this curse. "Jianlibao" Group chose to carry out a variety of operations, develop "Li Ning" brand sportswear, launch a pure water project, and build the 38-story Jianlibao Building in Guangzhou to move its headquarters to Guangzhou, and plans to go public overseas.

But the head of "Jianlibao" is obviously well-managed, but he is not politically stubborn and has not established good relations with the leaders of Sanshui City, so he misjudged the form. He began to establish a modern enterprise system in 1997. Although many state-owned enterprises adopted the overall acquisition model of management, for a giant like "Jianlibao" group whose income once reached 80% of the fiscal revenue of the entire Sanshui City, it would never be so easy to sell it to Li Jinwei's management team. Li Jinwei's various behaviors of taking action without saying hello and then reporting is tantamount to betrayal in the eyes of the leaders of Sanshui City.

Revenge soon came. In the fall of 1997, the plan to list "Jianlibao" in Hong Kong was about to be passed, but this plan included contents that changed the current equity structure of "Jianlibao". The Sanshui Municipal Government refused to approve the plan on the grounds that Li Jingwei's team "had no Hong Kong temporary residence permit and no H-shares are allowed to purchase original stocks." Li Jinwei was furious and gave up listing, and since then the conflicts with the local government became public.

Since 1998, the Sanshui Municipal Government has increased its monitoring of the funds of "Jianlibao". Every new product developed by the group must pass the approval of the municipal government, and the municipal government's fiscal budget can only allocate funds. This means that Sanshui City is very vigilant about Li Jingwei's behavior of transferring assets in the name of developing new products. Sanshui City not only stuck with "Jianlibao" in terms of funds, but also took the initiative to attract investment nationwide for "Jianlibao".
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