Chapter 272 Corporate CI

Yang Xing chose JIVE mainly because he valued its vision when selecting singers and the ability to create lyrics and music for them. As a record company that best caters to the tastes of global teenagers in the future, Yang Xing vaguely remembers with his memories of his past life. In addition to the "Backstreet Boy" and "Little Sweet" that this company now owns, it will also have a male idol group called Super Boy (NSync). These three most popular idols brought a wave of crazes around the world back then, and the profits brought are really drooling. As such a goose that can lay golden eggs, Yang Xing certainly doesn't want to let go. Now if Mariah Carey joins, it will be even more icing on the cake.

In addition, he also considered that his East Asian idol groups like "The Age of Girls" were prepared to go to the world. The vitality of idol groups in the entertainment industry is generally relatively short, and the competition in this industry is fierce, and younger and more beautiful idols will be discovered every day. "The Age of Girls" wants to maintain its current glory and not quickly dim, so he can only find another way. As an idol group that almost has a special relationship with Yang Xing and is also a trained idol group, Yang Xing naturally does not want them to become meteors who slid across the night sky. For this reason, he tried every means to push them to the peak of Asian entertainment, and now let them successfully transform into an internationally influential singing group. According to the mentality of Asian youths "respecting foreign countries and fascinating foreign countries", their reputation will be guaranteed.

This is easy to say but difficult to do. After all, the mainstream of international entertainment is still the dominant European and American bands, and only English songs can be popular in the world. It is difficult to get a singing group from Asia to enter the mainstream European and American music scene. It is very difficult to say that it is a good time, place and people. This time, the trip to the United States, "The Age of Girls" participated in interviews with many mainstream American media and held a tour, just to increase their popularity in the United States first. Now I won the JIVE record, according to "The Age of Girls".

In terms of the age of fans in the past, they were under 21 years old. It was the strength of this group record company that was best at packaging young idols. They have always been good at asking internationally renowned musicians to tailor English songs for their idols. If the music guidance and support of Mariah Carey and others are added, the dream of "The Age of Girls" to the world will be even more certain. For the contracted artists of Star Factory Economics Company, it has also set a good example. As long as you work hard, your dream will come true!

So Yang Xing had contacted JIVE Records before visiting Mariah Carey. Although the record company was built by the boss Calder, it was neither listed nor a joint-stock company, and it just claimed that it wanted to be a top record company. However, the South African still lowered his proud head in front of the huge check of $500 million handed over by Yang Xing and the great prospects that Yang Xing portrayed for him. Finally, he agreed to invest in Xingguang Records to help the singers under Xingguang Records go

To the international community, one day to challenge the world's five record music giants. Its head, Renren Calder, once said with emotion many years later: "I bet on him at that time because of his youth and his ambition in his eyes. I feel like the scene when the Japanese Akio Morita, Morita, who ate the American Columbia Records completely and became one of the five giants. One day, my JIVE will become such a company."

July 4th is the National Day of the United States. On this day, Yang Xing had to give up the great opportunity to sign a celebration with "Girls Age" and Mariah Carey. He had no time to enjoy watching a grand fireworks performance in Washington, the capital of the United States, but flew back to Shanghai, China by plane. The reason is very simple. The flood he predicted finally began to show its might. From late June, heavy rains fell in Shanghai, Zhejiang, Jiangxi, Hunan and other places, among which the main stream of the Yangtze River showed the highest historical water level, below Wuhan

Large-scale flood situations began to occur in the Yangtze River Basin. But the most dangerous thing at this time was not the Yangtze River, but the Nenjiang River in the northeast. On June 27, the first flood peak appeared in the Nenjiang River, and the flood situation in the three provinces of Heikh and Jilin was in an emergency. On June 30, the National Flood Control and Prevention of the Yangtze River and Huaihe River, requiring leaders at all levels along the river to take up their posts immediately and take on the heavy responsibility of flood control command. Starting from July 4, Premier Cheng Canghai and Vice Premier Wen Rengui announced on-site inspections in the Yangtze River Basin to guide flood control work.

Since the big boss has been dispatched, Yang Xing dares not neglect, and there is no need to hide in the United States forever. This time he squeezed 500 million US dollars from the Gates Fund, plus the 500 million US dollars he promised to raise. The total 1 billion US dollars was equivalent to nearly 10 billion RMB at that time. This was definitely a huge sum of money in 1998. Naturally, he wanted to hand it over to the Prime Minister right away and let him properly arrange flood control. Although he is rich now, he is not so arrogant that he can visit the country with this 1 billion US dollars. He can only take the initiative to find Cheng Canghai and the others. He just left Beijing to inspect the Yangtze River. After Yang Xing arrived in Shanghai, he had the opportunity to give him time to see him.

The decoration of Zhongxing International's headquarters in Shanghai has begun to show its prototype. A 25-storey building rented in Pudong is close to the Jinmao Building, the tallest building in China at this time. It looks extraordinary against the background of blue sea and blue sky. The door is already full of cars and cars. After the completion of "Oriental Star" in two years, Zhongxing International's China headquarters and subsidiary headquarters will all move in. It must be even more extraordinary and a busy scene. Yang Xing stood outside the building, stretching out his double

Arm, proudly made the logo movement in the movie "Titanic" and laughed to the sky, "Haha! I am the king of the world!" A group of children who happened to walk past the kindergarten were walking by. One of the little girls pulled the teacher's finger with pity and pointed at him, "Teacher, that person is so pitiful, is he a madman?" The teacher quickly covered her mouth and whispered: "Shh, whisper, haven't the teacher taught you not to talk about other people's flaws in front of others!"

Tong Yan Wuji, but he gave Yang Xing a blow. Yang Xing, who was hit hard, had to take the president's elevator back to his president's office in shame, leaving Guo Ying, Wen Tian and the others laughing. Until he entered the office, the women laughed without caring about their image. Yang Xing had to pretend to be missing, pretending to be missing, pretending to focus on the documents at hand. However, Wuxin looked at it for a while and found that the work at hand was really piled up! Not to mention it, he was in front of him with the progress of the "Oriental Star" project, the report on the construction equipment debugging of Shanghai Oriental Star City Industrial Park, the planning of the commercial development of Shanghai Xingtiandi Pedestrian Street, and many of them required him to sign and agree. Yang Xing could only lament when "sleep until he wakes up naturally, and hugs the little secret to open champagne" life!

Guo Ying specially handed him a report and asked him to make a decision immediately because the company's public relations and publicity department had been waiting for a long time. At the Christmas Annual Meeting last year, when everyone discussed the development strategy of the entire group, they talked about a big issue that as the group develops, the group needs a consensus image logo and design a corporate image recognition system, which is commonly referred to as Corporate Identity System - Corporate CI. Corporate image design is an art category that only emerged after World War II. The most typical one is American International

The blue and white "IBM" logo abbreviated by commercial computer companies. Since the 1960s, a wave of designing corporate image logos has emerged, and many well-known company brands have been born. my country also began to create its own corporate image design (CI) in the 1990s. Zhongxing International has developed rapidly in recent years and has already had the sensation of a multinational company. However, in daily business exchanges, Zhongxing International's corporate CI is not deeply rooted in people's hearts and has poor impression of corporate goodwill and consumer brand. This problem is put in front of Yang Xing.

Corporate CI and product trademarks are two concepts. A company can have hundreds of brand trademarks, but can only have a fixed CI image. Moreover, this image must be intuitive and clear, deeply rooted in people's hearts, with simple and clear colors and easy to understand. Korean and Japanese companies such as Samsung and Sony simply choose the English words "SamSung" and "SONY" as CI logos. Intel, the chip tycoon, spared no expense to engrave its unique "intel inside" sentence on every computer that installed it, which made many consumers think that these computer manufacturers are just subordinate brands of Intel, becoming a milestone in the history of modern advertising.

In view of this, Guo Ying not only asked Zhongxing International's public relations department and Xingwen Media to join forces to bid for the internationally renowned CI design firm, but also organized external competitions to allow everyone to participate in the design company CI for Zhongxing International. After this series of publicity activities, it has aroused enthusiastic response in the society. Zhongxing International's corporate CI design competition has greatly increased its reputation. The competition activities for the past six months are coming to an end, and it is time to accept the results.

Yang Xing has the CI and logo patterns of the headquarters of China Star International and its ten subsidiaries collected from this event. He looked at it one by one and was amazed from time to time that there is indeed genius creativity in the world! One of them is a design that is particularly suitable for his taste, with a blue background and a deformation of capital "S" logo passing through a circular pattern, which looks like a deformation of the Chinese character "Zhong" and a traditional Chinese Tai Chi diagram. The capital "S" is also the first letter of the English Star (star), with profound meaning. There is also a circle of five-pointed stars around, which is in line with the present of China Star International.

There is a line of English pronunciation "small star shinesthe darkness" under the pattern (although the stars are small, they still shine brightly). The composition is simple and complete, and it fully reflects the structure and Chinese background of Zhongxing International. Yang Xing praised this. When asked about the designer, Guo Ying smiled mysteriously. She opened the sealed designer signature. Yang Xing looked at it carefully and looked strange, because the two designers were not only women but also acquaintances, one was named Mi Pei and the other was Zheng Ruoshi!
Chapter completed!