As soon as Yang Xing's words fell, the others felt enlightened. They were all media people. Without adding any more tips, everyone had their own ideas and immediately started various discussions around Yang Xing's ideas. Yang Xing also happily listened to everyone's speeches. Is this like a regular company meeting? He only needs to start a plan and propose ideas, and the others will naturally be supplemented by professionals.

Looking at Wen Tian, ​​who was concentrating on recording, staring at her beautiful face that looked like Kim Hee Sun, the idea of ​​"If you have something to do, if you have nothing to do, if you have nothing to do," came up in her heart. However, seeing her cheeks slowly turn red, she quietly touched Yang Xing's thighs from under the table with one hand, she couldn't help but feel happy. It turned out that it was not just me who was not pure in mind, but the taste of having an affair in front of everyone was indeed fresh and exciting!

The two of them were circling with unhealthy thoughts, and the others were immersed in the discussion without realizing it. A pair of dogs and women were having fun in the office. Although Chen Yongqi himself did not start in the entertainment industry, he had a good relationship with the Lin Baixin family and was not unfamiliar with the entertainment media. As the major shareholder of ATV, he naturally became more concerned about the merged Asian Phoenix Channel. The focus of his argument with Liu Changle was to suppress wireless, and in addition to putting effort into entertainment, whether he should also have strange tricks in news production.

Liu Changle's Phoenix Station is very distinctive in news production. He was proposing to imitate CNN to build a full-time and Asian news station, but Chen Yongqi was undecided about the cost of this. Yang Xing inserted it at this time: "Your idea is good, but can you change your mind and use a new form of media - the Internet. Let me give you a simple example. A foreign journalist has achieved a very sensational war news and passed on later. In the past, only newspapers and radio stations can see and hear it. Everyone likes to read newspapers, but the timeliness of newspapers are very poor. It may have been a few days later when review, layout, printing, and publication. The radio station can be transmitted in time, but there is no image to distinguish the authenticity."

"With the rise of TV and radio stations, people want to see real-time sound and image effects when watching news, so the Gulf War in 1990 made CNN popular because the whole world saw that war scenes were so close to them. However, CNN is an American. Even under the banner of real-time playback, some images that damage the image of the US military will never be broadcasted. This requires faster and less edited media-the Internet. It can not only broadcast news at the same time, but also spread it quickly around the world, but also allow anyone to put new news on it. The most important thing is that it can also bypass various supervisions, and it will be much more difficult to conceal the inside story than before."

"Many media are clamoring to be the next CNN. I think it's a big deal. Just the fee for journalists stationed around the world is enough for them to drink a pot. Using the Internet, you only need to recruit some correspondents from all over the world to put their experiences and hears on our own media website, so that our news can be updated at any time so that anyone can share instant news with people around the world on this website. So our development direction is to integrate film, television, news, publishing, advertising, and the Internet media into one, and be a comprehensive entertainment carrier and provider."

Everyone looked at each other. You should know that the domestic Internet was officially recognized for its Internet connection with the international network in 1994. In January 1996, China Public Computer Internet (CHINANET) was launched by China Telecom. It and four other intercom backbone networks formed the foundation of China's Internet. In 1996, Beijing Yinghaiwei Company wrote on the huge billboard erected by Zhongguancun in Zhongguancun, "How far is the Chinese from the Information Expressway - 1,500 meters northward" that inspired many young entrepreneurs' enthusiasm.

However, all of you who are familiar with the inside story of this industry have enjoyed the "amazing" speed of the domestic network. It takes about 2 or 3 minutes to watch a web page, and about 1 hour to read the next song. In the environment where dialing up and surfing the Internet, once a phone is dialed in, you must be disconnected before dialing. That is really amazing speed - amazingly slow!

What Yang Xing mentioned just now seems to be to build an all-encompassing entertainment news website. In the United States, the hometown of the Internet, there seems to be only Yahoo, American Online and other companies are making attempts in this area, so that they can get involved. They are all speculating in their hearts, which is very risky!

Seeing them hesitant, Yang Xing smiled and said, "Do you want to trust your boss? The construction of the Internet can be prepared first, and professionals will be invited to manage the Internet at that time. But we must do the provision of the website content. I will tell you responsibly that the Internet media will be the fourth media after newspapers, radio and television. Whoever seizes this territory can cut the biggest cake." The boss said this, and everyone had to bite the bullet and continue to discuss in depth.

Everyone is a media person. Yang Xing draws a big framework, and their scope of discussion is narrowed accordingly. As several people chat, Liu Changle accidentally mentioned that the Hong Kong government is negotiating with the US Disney Company to establish the first Disneyland in the Greater China Circle in Hong Kong, and there is no lack of envy in his words. Yang Xing intervened again and said, "You are right. I have been thinking about the goals of our companies these days. Disney is the best role model for Starlight Entertainment, and we must build an entertainment and media industry empire similar to it."

Water Disney Company was founded in 1925. After 70 years of development, it has developed from a film company that mainly produces cartoons into a multinational entertainment industry giant integrating entertainment program production, theme parks, toys, books, electronic games and media networks. The animation images of Mickey Mouse and Donald Duck are deeply rooted in the hearts of the people and are well-known around the world. Disneylands around the world, which are mainly based on their cartoon characters, are the ultimate dream of children in every country. Yang Xing proposed to use it as the goal, and everyone nodded in agreement.

Yang Xing took a sip of the Mocha coffee given by Wen Tian and summarized it for everyone: "During this period, I have read a lot of information from the American entertainment media group. The more I read it, I feel that only Disney is the role model for us to learn from. The reason is that when the state-owned cultural industry in China is mainstream, Starlight Entertainment wants to make a bloody path. Only by learning Disney's methods and creating entertainment programs that are suitable for all ages and are popular with all ages can we escape the pressure of the regulatory authorities."

"What is Disney's core entertainment industry? Cartoons! I remember when I was a child, CCTV introduced a lot of Disney animations, which were humorous and interesting, and adults and children laughed happily! Our brand "Pleasant Goat" must adhere to the humorous style. Moreover, local stations in various places now play a large number of American and Japanese cartoons during childhood. If you don't occupy this position, you will have to hand over it. There is no shortage of good animation talents in China, but the creative atmosphere shackles their minds. I think it might as well introduce creative talents from Hong Kong, Taiwan and foreign countries, plus domestic high-level animation production talents, to create an animation channel for children."

"The profitable eyes cannot be focused on creating cartoons themselves. Each featured animation film in Disney can create a complete industrial chain, such as related TV animation series, books, posters, toys, games, and theme park characters. The commercial value created by them is often more profitable than the movies themselves. Why don't we imitate this idea? When I first drew Pleasant Goat, I was just promoting my mother's fast food restaurant. I didn't expect that the Pleasant Goat mutton toys sent out every day is more attractive to children than fast food itself. Like Pleasant Goat, you can also shoot New Year's blockbusters, and make a full industrial chain around it. Disney can be the king of cartoons in the world, why can't we be the boss of Chinese cartoons!"

Everyone looked at each other and was surprised. Obviously, they only considered Disney's all-encompassing entertainment industry, but they didn't expect that Yang Xing wanted them to build the core of Starlight Entertainment on children's programs. However, when they thought about it carefully, they felt that under the strict review of various programs in China, this path of Disney is almost the only way to grow and grow.

Yang Xing didn't let them think about it for too long and then said: "Disney's works are acceptable to people in most countries. Although they are sometimes ridiculed as naive, this is the least risky and the most supported way in China. In the future, we want to enter the international market, and the political resistance of children's programs is much smaller. Now we cooperate more with local TV stations, shoot more inspirational and idol TV series, and promote traditional values. There is no need to fight with TVB to death, and shoot more TV movies that are popular with young and old across the country, full of laughter, and a warm and happy ending. This time, the Mission Princess is a good example."

"In the end, of course, it is still to learn from Disney's ability to penetrate all entertainment industries. As the country gradually opens up the entertainment media industry, competition will only become more and more fierce. There is no way out for a TV station to rely on a film company alone. This analysis report released by Xingdou Research Institute talks about MGM's surviving with the 007 series, but with the increase in the cost of film production, its situation will become more and more difficult, and it will be a matter of time before decline. Relatively speaking, Disney's model is much better, and the production cost is low, so there is no need to pay the performance fees of real-life celebrities. At most, they use their voices, but the production cycle is longer."

"Now Disney has put his hands into related industries to make up for this weakness. It keeps the position of the cartoon boss, and it also has Marvel Comics, Touchstone Films, Miramax Films, ESPN Sports, ABC and other industries. Batman and Spider-Man are all famous actors. Now it also produces TV series and movies suitable for adult audiences. It has formed a one-stop entertainment product line for art movies, commercial movies, sports TV, and commercial TV, which greatly reduces the risks.

I made a movie and had other ways to make up for it. Unlike MGM, it is not that only supports movies. We currently have TV stations, record companies, and advertising companies. It should not be difficult to expand more fields like Disney. In a few years, Disney wants to come to China, so first ask our own entertainment theme park if we agree!" Hearing his bold statement, everyone's fighting spirit was inspired. This boss is really not a big deal. His deep understanding of the entire entertainment media industry made everyone feel that they live up to expectations. This trip to Jiudu is right!
Chapter completed!