The mother in front of me is not the mother of the previous life. At this time in the previous life, my mother had already become white-haired because of her own sister's betrayal and family trivial matters. She was only in her forties, but she looked like a sixty-year-old woman.

And he was seriously ill, and in the end he left himself early, which made him feel a touch of pain that would never be able to smooth out in his heart.

My mother in this life is now full of energy. Her pampered life in recent years has made her look rich. In addition, while helping her father manage the family business, she is also constantly increasing her value, so she actually exudes an unimaginable aura of a superior.

Li Yifan was particularly pleased with this change in his mother and was also particularly proud of it. All of this was created by himself.

"By the way, mom, where is my dad? Why didn't you see him?"

Seeing my mother but not seeing her father made Li Yifan feel strange. You should know that what my father likes most is to wander around the Zhengyang Hotel. No matter he is now the head of their Li Group, no matter whether the profits of Phoenix Winery and Red Lantern Milk Powder Factory have already surpassed the Zhengyang Hotel, but in his heart, the one he values ​​the most is the Zhengyang Hotel, which they started.

So usually, whenever there is nothing to do, he likes to wander here the most, or in Building 2, his own presidential office, check the report or something. However, whenever the hotel is busiest, he always appears here, just like a lion king who often patrolls his territory.

But today is strange. Now is the most lively business at night. But I didn’t see my dad.

"Hey! He. Now he is squatting at Phoenix Winery all day long. Since you have advertised our winery in Beijing, the winery business has become so busy. Dealers from all over the country call us every day, and agents come to pick up goods every day. Now it is almost the New Year's joint. It is the time when the winery business is the hottest. Uncle Qin is not enough. Your father has brought a lot of people from the head office to take charge."

My mother said to Li Yifan with a slight complaint, but her expression was full of pride. She could indeed run a dying winery to such a world-famous place. It took only two years to do that, with her son's wisdom and the hard work of the old couple. This winery was like another child of theirs. Now it was so prosperous, how could she feel unhappy?

It was then that Li Yifan remembered that he had discussed with Director Gu of the imperial court station before about advertising on the imperial court station.

In the past six months, a lot of things have happened. There are so many that he himself can't remember.

For example, after the National Day, the family reorganized all the businesses according to the opinions of the Belgian experts, and all the companies were connected and expanded into a Li's Commercial Group.

The core industry of this group is currently the Zhengyang Hotel, their Phoenix Winery, Red Lantern Dairy, and Shuguang Construction Company, which is under its charge of the eldest brother-in-law.

Others have become related industries, and of course they also depend on the company's operating conditions in the future. In the future development, they will be adjusted according to market changes and the profitability of these other industries.

These industries have now become independent branches and are handed over to specialized professionals. For example, the Zhengyang Hotel has now been handed over to the apprentice who was taught by his father, that is, the chef of their hotel, and the Phoenix Winery has been handed over to Qin Mingliang, who has been working hard in recent years. Of course, Shuguang Construction is still managed by his elder brother-in-law, and the Red Lantern Dairy has been handed over to the professional talents they specially hired from another dairy company through special high-paying poaching.

The other branches are also managed by professionals, while the head office will only send people to supervise raw material procurement and accounting.

The specific way to examine each person's business management capabilities is to look at their performance reports at the end of the year. Those who are capable, and those who are not, naturally, you should not take advantage of the pitfalls and move the place quickly.

So in this way, a top-down virtuous competition cycle has been formed within their group. After all, the year-end operating performance report is related to the year-end dividends from leaders of all branches and all levels, so these leaders of all sizes are not concerned about it. After all, everyone wants to get more.

What my dad has to do is to take charge of it, and these leaders will do it.

So in the last few months of this year, after a series of adjustments, it can be said that their small group has gradually begun to take the prototype of a formal modern business group and has initially embarked on track.

On the other hand, Li Yifan had long forgotten the fact that he had invited him to advertise to Phoenix Winery and Red Lantern Dairy.

Since the second half of this year, the advertisements of Phoenix Winery have begun to be broadcast on satellite TV stations with relatively high ratings. The advertisements of their Red Lantern Dairy have even entered the vision of thousands of households with the "Chinese Idol" program planned by Brother Entertainment.

Although there has not been an advertisement for the final appearance on the court, it has begun to become two well-known brands in China, especially the infant formula of Honglan Dairy. With the establishment of the Li family's maternal and infant chain nationwide, it has begun to buy all over the country.

On the one hand, it is advertising bombardment, and on the other hand, it is slightly higher than domestic milk powder, but it is about two layers lower than foreign milk powder. In addition, it can be of similar quality to foreign milk powder, it quickly won the recognition of consumers and accumulated a huge reputation in the market.

It has become a popular brand, and there are even many large chain supermarkets that have begun to look for homes and actively ask their products to be sold in their supermarkets.

Fortunately, he had arranged for Edmund to increase the number of dairy cows and breeding efforts at Canada's Red Deer River Ranch. Otherwise, just looking at the current situation, the market supply of this milk powder may still face shortages.

Another hot topic is that it has just recently entered the Phoenix Winery, which has recently entered the advertising frequency band of the imperial court.

Some time ago, Red Lantern Dairy was making a big splash in their group, but just after New Year's Day, when the slightly literary and artistic advertisement of Phoenix Winery was on the advertising frequency band of the imperial station, and after several channels were broadcast in prime time, the benefits of the winery were immediately amazing.

Almost every day, there are agents asking about agents, and they come from all over the country, and there are even some agents far away from places, so they simply fly over to see the situation and negotiate contracts.

In short, the two weeks after New Year's Day made the winery manager Qin Mingliang very difficult. In the end, there was no way. Because of the lack of manpower, he had to call my father for help.

Of course, my father couldn't sit idly by, so he took some clerks from the newly established headquarters to the winery to support him. On the one hand, he was happy and anxious, and on the other hand, he also allowed these clerks who had just joined the headquarters to have such an opportunity to exercise.

It's better than letting them sit in the office every day and stare at the documents.

This busy time lasts a week. Usually, I go out in the morning and come back at around 11 o'clock in the evening. There is no way. Many wealthy agents who come to the south must be greeted with delicious food and drink. After all, they are native in the south and they also control the local sales market.

The south is the essence of China's economy, so we must manage it well. So every day my dad is almost always with some agents who cannot offend and eat and drink and discuss business.

When Li Yifan heard this, he had no choice but to smile bitterly in his heart, then ate the rice and waited at Building 2.

This time I waited until after midnight, my father came back from outside with a drunken affair.

"Yoyu, son, you're back. Just right, have you eaten? If we both have a midnight snack together every time."

My father said with a smile that he was just drinking outside, so he didn’t have time to eat, so when he came back at night, he would have some midnight snacks to keep his stomach.

Of course, Li Yifan couldn't refuse, so he accompanied his father to have a midnight snack.

"Hehe, son, you really have vision. This Phoenix Winery has great potential. To be honest, you may not have imagined how much money this winery has earned us in just half a month?"

Thinking of this Phoenix Winery, my dad was a little excited when he thought of his performance like a volcanic eruption in the past half month.

Looking at my father's pride, Li Yifan certainly couldn't help but discourage his father's interest, so he asked with a smile: "Is that so? How much money did you make?"

"Hehe, in just half a month, our winery made 500 million yuan! And the orders we received were still 500 million yuan. According to the current situation, it is estimated that the benefits of this winery this year will be at least 2 billion yuan!"
Chapter completed!