653. Dilemma
In my previous life, the development of the Forty Thieves websites was far less smooth than that in this life. //The fastest update //.
After its establishment in October 2000, it has been slow to develop due to capital issues. Later, it finally took shape. Wang Teng immediately contacted several investors to negotiate financing issues.
Later, more than 70 million US dollars of financing were raised from SoftBank and e**ay one after another, which made it easier for Day, but the development was not smooth.
Later in 2003, he began to try out the waters of picking up the net. In order to compete with EBay, which had already entered the market, he announced a three-year free policy. So in the past few years, the development of picking up the net can be said to have been losing money.
However, the development of the Forty Thieves websites in those years has gradually gotten on the right track, and the main reason for getting on the right track is that Wang Teng gritted his teeth and was willing to advertise in the United States and other small and medium-sized owners who were willing to go in and out of the country.
Since 2002, they have already started to advertise in the US market, and advertising costs have also been gradually rising. By 2005, their annual investment in the US advertising market had even reached 35 million US dollars, which was about 300 million RMB. The total fiscal revenue of their 40 thieves websites back then was only 350 million RMB...
This shows Wang Teng's courage, but the development of the situation later completely deviated from the track that Wang Teng expected...
As a veteran, I'm afraid Li Yifan will have a better understanding of the future trend of the e-commerce market in China than Wang Teng. To put it bluntly, he may have a better understanding of his own journey of becoming a fortune than Wang Teng.
Who made Li Yifan, in his previous life, was once obsessed with Wang Teng's history of making a fortune, and his entrepreneurial history. He had watched Wang Teng's self-introduction when he participated in the program in detail on multiple TV channels, and many websites commented on his history of making a fortune.
So when it comes to the future development trend of the electronics business field, if Li Yifan now says that he is second, I am afraid no one dares to claim to be the first in front of him.
The reason why the top 40 thieves in my previous life developed to such a scale ten years later is that the US dollar valuation has exceeded 100 billion before it was listed, and the domestic RMB market value has increased by 100 billion.
In fact, when it has developed to that point, this company does not rely on the forty thieves website that Wang Teng attaches great importance to now. The forty thieves in his previous life can actually rely on the inconspicuous current situation. Even if Li Yifan tells Wang Teng about this, he may have regarded him as a mental illness.
Indeed, at the beginning of his business, Wang Teng was more optimistic about the top 40 thieves websites he is most concerned about now. As for the one-snatching website, in his previous life, he had to establish a c2c website in order to fight against the aggressive e**ay. In the original history, Wang Teng himself was not particularly optimistic about the development of this c2c website at the beginning of the establishment of this breaching website, and he was not particularly optimistic about the business model like c2c.
In this life, under Li Yifan's preaching and guidance, he entered the field of c2c early. And because of Li Yifan's instigation, he had already clearly understood the benefits of the c2c industry, but he had no confidence in how large the c2c website could develop. So at this time, Wang Teng still focused his main energy on how to run the 2** network company of the Forty Thieves.
That's why he paid so much attention to Yang Zhiyuan's $500 million and advertising in the United States!
In fact, Li Yifan is not very optimistic about Wang Teng's advertisements for the top 40 thieves in the United States.
So what if you, the top 40 thieves, become famous in the United States? Will those middlemen in the United States or around the world just look at your website and sweep their jobs?
Your founding of this website is indeed convenient for many small and medium-sized business owners who are not very strong in funding, but they also offended them. A group of intermediate and secondary agents who used to specialize in import and export wholesale!
What's more, in the United States, where is the base of e-commerce in the world? Where are Yahoo, Google, e**ay, and Amazon? Anyone is a master of e-commerce. Would they be willing to go to their chassis to grab food?
If a few of them join forces, they will kill you even if they rely on a run.
This is also the main reason why Wang Teng spared no effort to advertise in the United States and spent tens of millions of dollars a year in his previous life. By 2005, his annual profit of the forty thieves websites was only the main reason for 350 million yuan.
If you want to compete with Americans for food on the territory of Americans, you are simply dreaming.
It was precisely because of the continuous investment in advertising in the United States and the increased investment in advertising that the 40 thieves at that time also fell into a cash flow crisis. At this time, Yang Zhiyuan proposed a plan to settle in the 40 thieves for US$1 billion, and the two companies quickly reached this cooperation agreement.
But the next thing is probably something Wang Teng would never have thought of in his dreams.
With the development of the domestic economy, coupled with the country's Prime Minister's exchange rate fluctuation of the RMB against the US dollar, it caused heavy losses to many small and medium-sized import and export companies in China. In addition, the domestic economy has begun to be kidnapped by real estate. In order to alleviate the crisis, the country began to pour water into the market and print money randomly.
As the comprehensive labor cost increases, China Manufacturing has gradually lost its competitiveness internationally, it has begun to enter a difficult time.
But at this moment, I have to say that Wang Teng is lucky enough and has a high character. At such a critical moment, domestic c2c e-commerce began to become popular.
The rising price effect brought by the real estate industry and the rising oil prices of China Petroleum and Petrochemical have led to rising prices in mainland China starting to rise, and the CPI has skyrocketed year by year. The upper-level powerful people laughed and ushered in a feast, but the lower-level people began to face increasingly difficult people's livelihoods.
With the booming real estate industry, rents have begun to surge. The surge in rents have driven various physical stores to continuously increase prices for goods in the store. This price increase is not important, and ordinary people who do not increase their wages with GDP will not be able to stand it.
So everyone began to look for a new and suitable shopping environment. When private computers and the Internet were initially popularized and mature, e-commerce models such as c2c were quickly accepted by young people.
There is no exploitation by middlemen, no consideration of store rent, and even no need to consider the issue of paying taxes, so this has led to the price of online transactions being at least a few floors cheaper than those in physical stores, so the net of picking up the bargain became popular, and it became so popular in just a few years.
As of December 2005, the average transaction volume of the Licensing Network was only 20 million yuan, but in five years, this amount will increase to a scale of several hundred million yuan. Ten years later, the average annual transaction volume of this website will exceed the 1 trillion yuan mark in one fell swoop.
If Li Yifan had not experienced such dramatic changes personally, he would probably not be willing to believe that there would be such crazyness, but this is the truth!
When people talk about the forty thieves in later generations, the first thing they think of is this main website for the C2C model, and the Alipay company they are proud of. As for the bullshit thieves website that Wang Teng valued at the beginning of his business, it had already declined.
Judging from the development history of the Forty Thieves, it is really worthy of the pride of the Chinese people, but it also has to feel a little sad.
It is proud that we have grown an e-commerce company from scratch to a market value of over 100 billion US dollars in just ten years. But sadly, although we have developed so quickly, we have never been able to turn this company into a truly international company.
In other words, we are not doing enough in terms of going global. In addition to being able to benefit from this website, domestic consumers can get benefits through this website, but overseas, we have always been in a situation where American giants such as Amazon and e**ay are**.
These are all Li Yifan, who is a veteran, who knows the history of domestic e-commerce development, but what he feels most sad now is that he has no way to express this idea to Wang Teng.
Even if he says it, Wang Teng will regard him as a lunatic. Why will the forty thieves website, which is now developing rapidly, and why will the thieves be declining in the future? Why will the thieves be the main enterprise of the thieves company that is only a few million yuan in size and still loses for years?
How could Wang Teng believe such a view when he expressed it in this day and age?
If Wang Teng said it, maybe Wang Teng would still think that this is just an excuse that Li Yifan didn't welcome him to introduce American capital, so he came up with. Maybe this time he caused an irreparable crack between them!
Chapter completed!