When talking about the catering industry and talking about Li Liqiang's old profession, Li Liqiang immediately became energetic.

In fact, if we talk about the root, the Li family can be today, but they started out in the catering industry and acquired Zhengyang Hotel in the early stage. The reason why Zhengyang Hotel was able to become popular in the hotel industry in Bincheng was their signature catering and palace banquet!

It was this mysterious palace banquet that opened the sign of Zhengyang Hotel and allowed countless Bincheng gourmets to come to their house for dinner. Finally, word of mouth was passed on, which made their reputation of Zhengyang Hotel.

Now that Li Yifan talks about his desire to let their catering industry go out and go all over the country, Li Liqiang suddenly became energetic.

To be honest, he also felt that their catering company still has great potential to tap, but he had been thinking about it for a long time, but he had no idea, so he didn't mention it. But now when Li Yifan mentioned it, how could he not be energetic? After all, Li Yifan is famous for having many ideas and unique vision. There is no industry he is optimistic about yet that cannot become popular.

So at this time, Li Liqiang immediately took a scruple attitude: "Son, hurry up, don't keep your dad in hiding, tell me what you are doing?"

Seeing my father's spirit, Li Yifan couldn't help but smile in his heart. Sure enough, he said that his father's heart was in his heart.

"Dad, our Zhengyang Hotel has such a situation today, which is inseparable from the recipes left by our ancestors. It is precisely because of the fame of our palace imperial banquet that our Zhengyang Hotel can reach this day."

"You still have to say this?"

When Old Li blew his beard, he was a little unhappy and signaled Li Yifan to quickly talk about the key points. Li Yifan was not angry and continued with a smile.

"But Dad, you have to understand one thing, that is, our house's positioning of the imperial banquet, which has always been a high-end consumption banquet. The reason why our Zhengyang Hotel can do so is not entirely due to the imperial banquet. In fact, our family mainly relies on the imperial banquet to gain fame, and then rely on the mid-to-high-end consumption restaurants below, which supports the catering consumption market of our Zhengyang Hotel."

Seeing Li Liqiang's a little confused, Li Yifan hurriedly said again.

"Then the benefits of the imperial banquet in the palace are indeed high, but what if all costs are taken into account? The cost of materials and labor costs, do you think it is the profit of mid-to-high-end banquets, or the profit of the imperial banquet in the palace?"

After Li Yifan said this, Li Liqiang felt a sudden realization. His eyes were mainly focused on the imperial banquets launched by Zhengyang Hotel every day.

However, many of the imperial banquets in their houses were made according to ancient methods. Sometimes they would waste a lot of time to wait for high-quality fresh ingredients. In this way, the A-class seats in the high-end imperial banquets that their family mainly specialize in is only ten seats every day, and even the B-class seats only have twenty seats.

This A-class seat costs tens of thousands per table, and if you only talk about food, it usually costs five or six thousand yuan. If you add wine, it can exceed ten thousand yuan.

But if you really support the banner of consumption in their hotels, if you think about it carefully, it is actually the remaining mid-to-high-end consumption banquets, such banquets, which are generally seven or eight hundred, and are incomparable to high-end banquets such as Class A and Class B, but they are definitely the mainstream consumption in the market at present.

The dishes are also integrated with the popular heavy-tasting Sichuan cuisine or innovative products of Hunan cuisine. In addition, some local seafood dishes in Bincheng are currently very popular in the Bincheng market. If you drink some good wine, a banquet will cost thousands of yuan.

The average consumption of a few is as low as 300, 500, 500 or 600. For such a banquet, Zhengyang Hotel has to consume 100 to 200 seats every day, and their buffet is their main profitable brand of Zhengyang Hotel and Catering.

But before, he was just looking at the total profit of the profit. He did hold a mid-to-high-end catering such as 100 seats, and the gross profit was similar to the B-level palace banquet that held ten seats. However, if the actual cost was really calculated, it would be a higher level of such a relatively ordinary mid-to-high-end banquet.

However, if Li Yifan had not mentioned these things before, he would definitely not have imagined them, because he had focused on profits before, but had never considered the cost much.

"To be honest, our mid-to-high-end banquets are not cheap in Bincheng. The dishes alone cost at least five or six hundred yuan per table. If you drink some good wine, you can exceed 1,000 yuan in a minute. With such consumption, how many people can afford to spend money with a business institution?"

Li Liqiang nodded. He said this truthfully. With such a consumption level, the rich people in Bincheng are relatively concentrated, otherwise the people would definitely not be able to afford it.

"But if we take such mid-to-high-end consumption to Beijing, it would be different. Where is the market? Our Bincheng now has only about four million people, but there are more than 10 million people in Beijing now, not to mention that there are administrative centers across the country. There are even more government departments and ministries. Every day, we welcome people and food for people to come and send, so there will be more. What's more, there are many rich people in Bincheng, so how big is the market?"

Did Li Yifan say this? Li Liqiang really lit up his eyes. Yes, opening a restaurant is just a matter of reading the menu?

If you want to open a high-end restaurant, how do you think you will open the restaurant wherever you want?

"And according to the future economic development model of our China, the future of wealthy people in Beijing will only increase, the number of foreign population will also increase, and the resources will only become more concentrated. So if we open a restaurant wherever we can, will the opportunity be better? And we should not only focus on such medium and high-end consumption. Isn't our Fucheng Fei Beef Hotpot very popular in Bincheng recently?"

"That's more to say?"

When talking about Fucheng Feibu Hotpot, Lao Li became proud. Speaking of this project, he decided with Li Yifan back then, and he also established the breeding project in Naluo Niu Town.

Looking at the popularity of Fucheng Feibu Hotpot now, it is simply amazing. He hasn't thought about it carefully before, but he just thinks what Li Yifan said makes sense and this project is worth investing in.

But when Fucheng Feiniu really started to operate it, he realized that if this project is done well, it would be amazing!

Now their family’s Fucheng Fat Niu has just been watching for a few months, and it has been less than a whole year, but it has reached the point of becoming popular in Bincheng.

It costs 18 yuan per plate of beef, and buy one for free. The decoration environment inside is good, and there are shopping malls, supermarkets, cinemas, kTVs, and various consumer entertainment venues below. Now, the main store of Fucheng Fei Niu in Zhengyang Hotel is that every day when the meal time comes, a long queue will be shipped.

Some time ago, when the accountant from the hot pot restaurant came to report his account, he couldn't help but be shocked. In a month, the profit of the hot pot restaurant actually exceeded one million, which means that the gross profit alone would exceed 30,000 yuan, and the net profit would exceed 500,000 yuan.

This immediately gave him the idea of ​​quickly opening several branches in other places in Bincheng. Now, after his son's opinion, he actually wanted to open such a hot pot restaurant to Beijing. How could he not be moved?

As soon as this proposal was put forward, Li Liqiang agreed immediately without saying a word. After all, this transaction gave him a look.

At this time, Li Yifan looked at his father with a blushing face and felt very comforted. Although the entry threshold for the catering industry is not high, it cannot be said that this industry cannot become bigger and stronger.

The reason why he proposed to his father that he wanted him to make his family's catering industry go global was entirely because of the inspiration brought to him by the famous catering chain companies in later generations.

Think about the fact that Jun Jiangnan, a catering company, later went public, and the boss's son could become one of the four young masters in Beijing. What is the result?

Not to mention their identity, just being able to toss a catering company to such an extent is this ability!

There is also the little fat sheep who came to the Mongolian grassland. A hot pot chain opened all over the country. Later, it was acquired by Parkson. This is also his ability.

At the same time, we can also see the huge profits of this catering industry, but don’t underestimate this industry with a low threshold. As long as you operate well, this is a golden hen that can bring you a steady stream of cash flow!

And where is the capital city? That place will definitely be an amazing place in the next ten years. The mid-to-high-end consumer market will definitely support it, and the mid-to-low-end consumer market will also be very popular.

This situation will continue until ten years later, when the newly appointed leader speaks and says he wants to stop eating and drinking.

But can he really stop this unhealthy trend with just one word? It may not be?

Many Chinese people's cleverness is used to make mistakes. As the saying goes, there are policies from the top and countermeasures from the bottom. After the order was issued, many high-end banquets were immediately transferred from the ground to the ground, and everyone continued to eat and drink. The original swaggering entertainment expenses were only changed to other official expenses, such as office cultural supplies.
Chapter completed!