When Li Yifan was working on this show, he agreed with Hao Jun that the show would leave a certain advertising time for several companies under his family...

Originally, he wanted to put the advertisement of Phoenix Winery and the milk powder advertisement together, but later he thought that he decided to wait until the advertisement of Phoenix Winery was broadcast on the imperial court station and put it on the program at the same time. This would have a better effect on both sides, so he only put the advertisement of Red Lantern Milk Powder on one side.

Unexpectedly, as soon as this advertisement came out, although the advertisement for the red lantern milk powder had not been on the court station, it became popular with the program of Chinese idols.

You should know that in this era when online entertainment was not very developed and TV screens still dominated the entertainment of the whole nation, the power of advertising on the imperial court station was huge.

Even if you advertise on some local TV stations with relatively high ratings on satellites, the effect is completely inconsistent with the advertising effect of the imperial station.

But the Chinese idol program is so popular now. Although it has just begun, the ratings on Mango TV at night every Friday are enough to stand out, and it can even challenge the ratings of some programs on the imperial court. This effect is definitely not something that can be blown up.

Several brands that advertised on this show have become popular, even the red lantern milk powder, which was not very well-known nationwide, has a certain popularity nationwide.

This is not only the power of advertising, but also related to the gaps in some markets in my country and the degree of demand for commodities. Many domestic companies have not grown into giant companies like those ten years later, such as xx Pharmaceutical Group, etc., relying on the next ten years, they have become giant companies in the domestic pharmaceutical industry circle.

The domestic liquor industry is almost the same now. It is an era when many heroes emerge. For the milk powder industry, it is definitely a better time now.

The scandal of domestic milk powder has not yet broken out this year, and goat milk powder such as Yamei and Domessier have not yet invaded the domestic market on a large scale.

After all, on the one hand, there is still a corresponding market protection mechanism in China at this time, and on the other hand, the current domestic milk powder industry is not as unbearable as it did in later generations.

Moreover, the next leadership team has not yet come to power, and the actor has not yet shouted the slogan of a cup of milk every day, poisoning the Chinese people. Therefore, the dairy industry, especially the milk powder industry, is still in the rising period.

Now the two domestic products giants are still fighting endlessly. Among them, one is a state-owned enterprise, and the other is a private enterprise, and has not been recruited by the state. Some other dairy enterprises are strongly suppressed by these two companies and are a little breathless. Everyone is also focusing their energy in the fresh milk industry.

No one pays much attention to milk powder, especially the infant milk powder industry. You should know that the infant milk powder industry is a new concept industry that has gradually become popular after the post-80s generation began to reproduce and nurture their offspring.

After all, the original generation of people in the 1960s or 1970s had no idea about infant milk powder when they were nurturing their offspring. At that time, as long as people could get a bag of milk powder, they were all high-end products. Where can they be specialized for infants and young children?

After people born in the 1980s started getting married and having children, some mothers did not want to feed their children with milk in order to maintain their bodies so-called condition. Some people chose to feed their children with milk powder because of their pure breast milk deficiency.

The economic conditions of this generation of young people are very different from those of previous generations. In addition, because each family can only need one policy, everyone wants to give the best to their children. In this way, the concept of infant formula began to flourish in China.

Now, it happens to be the first time that the concept of infant formula in China is just emerging.

Long before Li Yifan launched the Red Lantern Milk Powder, there were several large domestic factories specializing in making milk powder, such as Sanlu, Wandashan, etc., but their reputation was average and their influence was not enough to cover the whole country.

The newborn brand Red Lantern did not seem so abrupt when it joined the battle group in this market at this time. In addition, with the help of a popular program like Chinese idol, the name of Red Lantern Dairy soon began to gradually enter thousands of households in China.

Soon some dealers who were very sensitive to the market came to the door because they found that the product of this Red Lantern Dairy seemed to be more professional and more reasonable than other similar products in China.

So the red lantern dairy industry began to become popular. Li Yifan had a rough understanding of the situation before he came back. He originally planned to hold a meeting with the Red lantern in person to learn more about the situation and assign tasks. But now it seems that this plan needs to be advanced.

However, what he wanted to talk to Li Liqiang today was not about the problem with the Red Lantern Dairy industry. He mainly wanted to see if his father had any ideas about expansion of the family industry.

Originally, he thought that his family might have only 700 million to 800 million cash flow, but now he has more than 500 million more, so he has to think about how to use the money.

"By the way, do dad keep all the money in the bank now?"

"That's not, can't I put it where? You don't know, just because of this money, I'm very upset. The leaders of the banks in Bincheng went to our hotel every few days. They invited me to dinner. Some wanted me to deposit the money to them, and some wanted to help me raise funds. They came every day, and now they were almost growing into our hotel. If they hadn't seen them take advantage of their actions and spend a lot of money in our hotel every day, I really didn't want to pay attention to them."

My father said this a bit fake and pretentious. Although his tone was a very annoying tone, he looked full of pride on his face. It was obvious that he enjoyed the feeling of being asked by others, especially the other party was actually the head of the bank in Bincheng area. This feeling would be great if anyone changed to this feeling.

Of course, Li Yifan would not expose him, but just looked at his father with a smile and was pretentious. He said until his father finished speaking.

"Then you plan to keep this money in the bank?"

"Hey! You guy, you forgot that the money is not mine, but all these are your money. You are the real boss of our family business. You have forgotten it!"

My father glared at his eyes and said to Li Yifan. He really wanted to spend the money, but every time he wanted to do it, he remembered that in fact, the real boss of this family business was his son, so he shrank a little.

He also had some thoughts in his mind, but after thinking, it was better to do so. The earlier he distributed these wealth, the more beneficial it would be to the family's future development.

If you have to take this money into your arms, what's the use? If you wait until the day you get old and the children at home are arguing over their property, it will be troublesome.

After all, the money was originally owned by the third brother, and it was only through his ideas and methods that this family could reach today.

When Li Yifan saw his father's beard and staring at him, he didn't know what to say, but he quickly changed the topic.

"Okay, since all this money is mine, then I'll tell my dad about my thoughts, what do you think?"

"Okay, tell me, you have never given any suggestions to our family for so long."

Li Liqiang knew his son's ability. What he admired the most was the kid's vision. Any business he saw was not losing money until now.

"Then I said, it is definitely a waste to put this money in the bank. I think we should let the money flow now, and to this point, I think our family should also expand in the next step."

"What? Is there still going to expand? Son, are you optimistic about that industry this time?"

When Li Liqiang heard that his son was going to expand his business, he was stunned at first, but soon changed his attitude. When he thought of the business that the kid had been interested in before, he had not yet lost money, Li Liqiang felt that it was no big deal to expand. After all, the family now has so much money.

"Before I came back, I signed up several new industrial projects, but now I think the first thing our family should expand is Zhengyang Hotel."

"What? Really? But son, you have to think about it carefully. The competition in Bincheng's hotel industry is very fierce now. We all know what the reason why our Zhengyang Hotel can stand out is because of its unique strength. In two years, your Uncle Yang may be promoted to the province to work. When he leaves like this, how many people will still recognize our hotel in Bincheng? It's hard to say!"

Li Liqiang narrowed his eyes and said.

"Hehe, of course I know this, but I never said that we are going to expand in Bincheng? Without the market of Bincheng, isn't there a larger market outside? I think the scale of the provincial capital is no worse than ours. Besides, after the provincial capital, isn't there still a big city like Beijing and Puhai? Why do we have to be content with such a place as Bincheng?"
Chapter completed!