386. Soft Ads
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"Hey_! You really don't say that, although I am not a person from entertainment, I really think it's feasible after hearing Xiao Li's idea. After all, so far, there are no similar projects in our country. We do business, especially the Internet, pay attention to innovation no matter what we do, and countless history has proved that only the first person to take the lead is the person who has gained the most benefits, so I really think this project is very worthwhile!"
Wang Teng, who had just been listening to the side and didn't speak much, spoke at this time. The weight of his words was very heavy. After all, in Hao Jun's heart, Wang Teng was also a well-known entrepreneur in China. His words were much more credible than Li Yifan, an unknown junior.
What's more, after Li Yifan's detailed explanation just now, even he, a person who has been in the entertainment industry for many years, thinks this project is really good and worth experimenting.
"Well, after Xiao Li's detailed explanation, I also think that if this show is really done, it will not be a big problem to become popular."
Hao Jun also continued Wang Teng's words and said that his proposal was recognized by two future business masters, and Li Yifan was also slightly proud in his heart.
Nonsense, can you be a good idea? Don’t you know how popular such talent shows were in China in the next few years. Once this show became popular, how many follow-up programs appeared in China?
According to the original history, after the American Idol program became popular, a wave of national talent shows emerged around the world.
Not to mention other countries, it is also the first crab to eat in China. In order to avoid copyright disputes, they took the lead in creating a castrated version of the Chinese idol, that is, the so-called bullshit girl, and picked up a bunch of monsters that are half-male and not female. However, this aesthetic view still makes these monsters that are half-male and not female resurrected in the place and have immortality become half-male and half-male.
Then something super boy or something like that came out was still a hot topic. After that, domestic TV stations began to launch various national talent shows.
Even the most serious and authoritative imperial court station was not immune to the common customs. People were even more straightforward and created a grassroots talent show column. With the influence of the imperial court station and the temptation to participate in the Spring Festival Gala, it was held year after year, and it became popular year after year, and it really brought up many celebrities who were so popular that they were all over the sky.
Even the host who is used to being called a master has become one of the famous hosts of CCTV. This shows that ordinary people are happy about such talent shows.
However, these days, such programs have not been launched in China, even abroad. Even American idols that lead a generation of trends have not yet been born.
The originator of this national talent show, the British pop idol, only started broadcasting in the UK this fall.
So it is appropriate to start this project now, but according to Americans' habits, even if the event is really popular, they will not buy copyright from us. Even if it is purchased, they will only buy from the British.
But this is nothing. After all, in Li Yifan's mind, there are so many such real-life talent shows.
For example, before he came back from a rebirth, the "The Voice of China" that became popular in China was not the copyright purchased from a Dutch TV station at that time?
This program has also become popular at home and abroad. At that time, not only Chinese people bought the copyright of this program, but Americans also bought it, and the British did not leave it behind.
This program has an extraordinary influence overseas and has made many people famous, and it is the same in China.
However, this time, Li Yifan planned to be the first to try this program. After the program "Chinese Idol" became popular, he would cultivate a market for three to five years, and then he planned to launch this project.
If these foreigners are jealous of them, they can only come to China to find their entertainment companies to purchase copyrights. If they don’t sell you tens of millions of dollars, they will be really sorry for themselves.
There are also several programs with relatively high influence later, such as "X You Are the One" who looked for a job, and the blind date category that was always very controversial, such as "If You Are the One", etc. These are some of the popular programs in China.
Moreover, these programs have a very great influence. As long as you find the right time, you will launch all of these programs, and you will definitely be as popular as ever.
Even if those foreigners can't appreciate these programs, these programs can still make them profitable in China.
But at this time, Li Yifan was not in a hurry to launch this project. The premise for launching these programs is to see whether the success of "Chinese Idol" is first.
However, Li Yifan firmly believes that with Hao Jun’s connections in the entertainment industry, his operational ability, and the financial support of himself and Wang Teng, the success of this entertainment program is almost certain.
At that time, this entertainment program alone will bring you sky-high profits, and the profits this program can bring will definitely not be worse than the movies directed by Feng Dazui, according to his estimate.
Hao Jun was very happy. Today, he spent a day with Wang Teng and Li Yifan. Not only did he successfully finalize the two business tycoons' financing brother entertainment, but more importantly, his attitude and the innovative ideas of Boss Li.
The Taihe Group, which finally made him feel regretful and disgusted, was out of here, and he was able to take over the company's power. The most important thing is that Xiao Li seemed to have pointed out a golden road to him.
The meal today was so cost-effective, and it couldn't be better.
"By the way, Brother Hao, I have to discuss something with you."
Li Yifan smiled bitterly and said to Hao Jun.
"Tell me, what's the matter?"
Hao Jun was in a very good mood at this time. He definitely agreed with his request for this little brother Li.
"This year, director Feng Dazui started filming a new movie called "Big Star"?"
"Yeah, that's right, what's wrong?"
Hao Jun was stunned when he heard about Li Yifan's culture, but he didn't think much about it. After all, in order to promote director Feng Dazui's new work, they started hype as early as the beginning of the creation of this movie.
The focus of the hype is nothing more than the investment of the American film giant, Colombia, the second-rate Canadian actor, and the franchise of the Hong Kong beauty. He is already familiar with such hype methods after several years of operation.
This movie is very interesting to say, full of all kinds of black humor, and the main elements are the various hype and soft advertising trends that have quietly emerged in recent years.
It uses many well-known brands at home and abroad to hype, including many well-known brands such as parcels, clothing, beverages, luxury goods, etc.
During this period, many companies came to them to talk to them and wanted to make some soft advertisements in the movie. Unfortunately, Director Feng Dazui is a person who is not good at it. Nowadays, Director Feng Dazui is still relatively noble and does not want to bow down for these well-known brands.
However, as a company operator, he felt very uncomfortable when he couldn't get the money he brought to his door. This is also the main reason why he had a little unpleasant relationship with Director Feng Dazui this year.
Later, the two of them broke up after they finished their cooperation, which also had a considerable effect.
Li Yifan was the idea of the soft advertising of the movie directed by Feng Dazui.
"Brother Hao, I happen to have several products under my business. I plan to advertise on the imperial court next year. Can Director Feng arrange a few shots, lines or other things in his new film?"
As expected, Hao Jun's heart skipped a beat when he heard this. Because of this soft advertising, he and Director Feng Dazui had been unhappy several times. If he went to do this with him again this time, he might have a quarrel.
"Hey! Brother Li Xiao, director Feng Dazui, I guess you have heard of it. He has many rules, especially in his movies. Hey, for this, we have been unhappy in listening to it recently, so I can only say that I will try my best to tell you about it. As for whether he sells my face in the end, then Brother Hao, you really don't dare to guarantee you."
Looking at Hao Jun's somewhat embarrassed face, Li Yifan knew that Hao Jun was not lying, and as a veteran, he had heard of the rules of director Feng Dazui, but it would be a great gift to Hao Jun if he could say this.
"Well, I have also heard of Director Feng's habits. No matter whether things can be done or not, I will thank you Brother Hao here first. Moreover, when you talk to Director Feng, you can also mention our advantages. Our two brands are not internationally renowned brands. They have some local influence across the country, that is, in some places, and cannot be compared with those international famous brands. So if Director Feng implants our soft advertisements, it will probably not have a big impact on his movies. You might as well tell him this."
Chapter completed!