1460. Earn Trust
When he heard Wang Zhongfa announce the price, Mo Xiaobei felt as if he was hit by a happy lightning. The price was so powerful.
Before coming, he was thinking about how much the price of Chenhua Junjie was.
The price he could bear in his heart was between 200,000 and 20,000 yuan. In fact, a group of car friends in their group had a lot of debates about the price of Chenhua Junjie.
Of course, none of us hopes that this car will be overpriced, because although everyone likes this car very much, if this car is too expensive, it will exceed everyone's economic ability.
So everyone has their own requirements for price, and there is a scope, and everyone has agreed that if the pricing of Chenhua Junjie exceeds the scope they accept, then everyone will form a group to go to Chenhua to bargain. If they do not accept bargaining, everyone can only prepare for the worst, that is, change the party and can only go to other brands.
After all, no matter how well your car is built, even if the production line you use is the same standard as BMW, and the materials you use can still be comparable to BMW. However, your brand is not BMW after all.
When everyone was discussing in the group, everyone thought that even if the price of Chenhua Junjie was low, it would not be much lower.
With their car configuration, the starting price of 200,000 yuan should be OK.
After all, you have seen a lot of introductions about Chenhua Junjie on the Internet. Through those introductions, you have learned that this car is much more kind than the so-called mainstream intermediate cars, both in terms of the most basic configuration and internal electronic configuration.
Especially for many people, this car is very prominent in terms of safety performance, especially the entire series is equipped with ESP, which is particularly kind in the view of many people.
You should know that even those so-called mainstream mid-range cars have not yet achieved the standard ESP of the entire series, but a domestic car has done it. From this point, we can see Chenhua Auto's sincerity.
What's more, in other electronic configurations, the interior of the car, and driving configurations, they are extremely kind, so everyone can accept the fact that it starts at 200,000 yuan.
But now, the pricing of Chenhua Junjie has just been announced, and everyone was shocked. The starting price of 155,000 yuan is so kind. What else can you say more?
The entry-level is this standard, and basically every level is up to 10,000 yuan, but not 10,000 yuan. Everyone can see that there are many more things in terms of configuration.
For example, airbags and reversing images, such relatively high-end electronic configurations, you should know that such electronic configurations are only available in luxury cars of hundreds of thousands these days. As for the other intermediate cars, there is no such configuration at all, even the highest-level models.
Even the lowest-level models have equipped you with reversing radar. Such a kind configuration is really indescribable.
I am really not afraid of not knowing the goods, but I am afraid of money. After comparison, everyone has already made a judgment in their hearts.
The consumers in the audience were talking about it at this time, but in the mainstream, the vast majority of people support Chenhua Automobile. After all, their pricing and the configuration of their cars make this manufacturer seem extremely kind.
On the other hand, even many people who didn’t know the Chenhua Auto brand were not optimistic about it, and people from this car company were also shocked by the pricing of this company.
Moreover, many of these people are people who sincerely want to buy a car.
It is true that you will know after you compare this. Look, when the Honda Accord was the first to call for a price reduction and reduce the entry-level price of the intermediate car to 230,000, everyone already thought that the Accord was kind enough, but now when you compare with Chenhua Junjie, everyone's hearts were immediately dissatisfied.
The configuration of everyone's entry-level models seems to be much worse. Accord is such a shabby configuration, and Junjie is much more kind. At least that ESP alone can attract a lot of attention. You should know that many people have been hesitating about Japanese cars whether to take action because of their safety issues.
When you look at the Junjie, the materials used in car are more kind than your Accord, and the active safety configuration is more kind than you. The most important thing is that the entry-level price is almost 80,000 yuan cheaper than you!
With so much money, even if you use it all to cheer on, how long will it take?
Even if your Honda Accord is saving fuel, how many years will it take to save 80,000 yuan in gas?
Therefore, many people who were not very interested in Chenhua Junjie were inevitably hesitant after seeing the show cars on the stage and seeing their quotes.
Wang Zhongfa, who was standing on the stage, felt more confident when he looked at the performance of the consumers below the stage, and his admiration for Li Yifan was really like a surging river.
This little boss is really not a big deal. Look at the attitude of the consumers below, before thinking about it, his determination at the beginning of pricing was really not something that anyone could have.
If he read out another decision he made, what would the consumers in the audience react?
Wang Zhongfa laughed in his heart, then cleared his throat. As soon as the microphone on the stage was moved, the consumers in the audience immediately became quiet. It seemed that Chenhua's boss had not finished speaking.
"Thank you for your support......... In order to give back to the majority of consumers, as well as to show that we have made a good car and pay more attention to consumer experience, Chenhua Automobile also made a decision. Any consumers who purchase Chenhua Junjie products will enjoy a 4-year or 100,000 kilometers of extra long warranty period. During this period, we will warrant the whole vehicle in the first two years, and in the next two years, we will mainly target the automobile engine and gearbox, and extend the warranty..."
Before Wang Zhongfa finished speaking, there was a rumbling sound in the audience.
As soon as the news was announced, it was like a big bomb dropped from the consumer group, and the consumers in the audience were instantly excited.
Such a long warranty period is definitely a reflection of the industry's conscience these days!
In recent years, legal provisions such as the Three Guarantee Agreement have long been enforced in the automotive industry, especially in the overseas automobile market.
If there is that company and if it does not intend to execute it, then first of all, it will be called to the local government where the market is located for an interview. If it is not obedient, get out of that market.
Even if the local government does not care, they will spontaneously be boycotted by consumers in the market because you are discriminating against consumers.
However, in China, the situation here has very obvious Chinese characteristics.
Because the group that formulated this three-guarantee agreement is actually the China Automobile Association, which is very obvious in the official group, rather than the Consumer Association. On the other hand, this association is full of agents of several major automobile manufacturers in China. As for the representatives of consumers... Haha, they have long been used to being represented.
It is the existence of such a weird group that is both athletes and referees that ultimately led to the three guarantee agreements in the Chinese automobile industry. They were not implemented on paper until more than ten years later and became binding provisions.
Before this, if Chinese consumers bought defective products and wanted to protect their rights, they would not be able to say how difficult it would be. Therefore, there would be so many venting behaviors such as using old cows to parade the streets or blocking the door of a 4S store to burn cars.
As for you expecting car manufacturers to actively extend the warranty period, then don’t dream. That’s impossible. Without that car manufacturer, you will cause trouble for yourself.
After all, in the future, if you enter their 4S store, they will have the chance to kill you at once.
Nowadays, these major domestic auto manufacturers usually only have one year or half a year warranty, and this warranty is not the warranty of the whole vehicle, but mainly concerns the warranty of large items such as engines and transmissions.
So when Wang Zhongfa announced their Chenhua Automobile quality assurance agreement, it caused such a big uproar off the court.
What else can you say for such a company? People can take the initiative to give you a two-year warranty for the whole vehicle, a four-year warranty for the whole vehicle or a hundred thousand kilometers. How dare you say that such a company is not the conscience of the industry?
I guess you just said that you may be slapped to death by someone else if you can't take a few steps.
At this time, there were already many consumers in the audience. Looking at the logo of Chenhua Auto on the stage, they gradually became fanatical. This car is not only worth buying, but also worth buying.
There are even many people who were not interested in Chenhua Auto, but this time they were just here to watch the fun, and they were already a little shaken at this time.
The price is cheap, the materials are good, and the car is not ugly. Although it is not as famous as those joint venture brands, what else can you ask for for such a new company?
The most important thing is that the quality assurance policy of others now makes people feel at ease with them, and their courage to announce such a quality assurance policy also shows another problem, that is, they are very confident in their products.
Isn’t a car company that is so confident in its own products worthy of your trust?
Chapter completed!