1448. Advertisement Bombing
In the past few days, Mo Xiaobei has been shaking his ears and his forehead is extremely anxious.
The first thing I do when I open my eyes every morning is to open the website of Chetuo Home and start browsing the news. I mainly want to see if there is any latest news about Chenhua Junjie.
In the past few days, this car tutor home can definitely be described as lively, especially after the special issue about Chenhua Auto was published a few days ago.
The beginning was about introducing the factory, and then mentioned the new car that Chenhua Auto will launch at this auto show, Chenhua Junjie.
This car was immediately unveiled on the website. You should know that over the years, the domestic cars in our country and the real domestic cars are not the kind of domestic cars with joint venture nature. There is no one that can be unveiled in front of consumers across the country in such a high-profile form.
Moreover, Chenhua Auto is really a big deal this time. Not only did they advertise at Chetuo Home, but they also posted advertisements on several of the most well-known portals in China.
And the force is not small. This bombing lasted for more than half a month. Almost every day, as long as you open the portal you often log in to, a photo of a big car will pop up first, and then the huge car logo can almost blind your eyes. Chenhua Junjie, these four powerful words, can definitely make anyone remember it.
After that, they spent a lot of money and almost all of the TV stations with great influence across the country put on large-scale advertisements. According to insiders, it was their advertising bombing and publicity during this period. They were almost burning money at such a density. In just half a month, they had already burned more than 50 million yuan in advertising fees. The answer given by Chenhua Auto was that we were not short of money and continued to burn.
Just a few simple domineering words shocked all the domestic media. Many people didn't understand whether the boss behind Chenhua Auto was really stupid or crazy.
But no matter what, Chenhua Auto has become famous. Even if you don’t understand cars now, when you see the huge chrome-plated Chinese car logo, you will know that there is such a domestic car brand called Chenhua.
They have a car that looks pretty good, and it seems to be called Chenhua Junjie.
Moreover, Chenhua Automobile has not known what path it has been used. They have made so many advertisements. They are all broadcasting during very good periods of TV stations with very high ratings, and their advertising films. The people they invited are the hottest big stars in China at present.
These big stars, including films, TV shows, and even a few of them are the most popular Chinese idol talent show recently, selected national idols.
You should know that these big stars are definitely worth a lot of money, and it is very difficult to invite so many people to endorse a brand and advertise.
What can be done at present is that besides Coca-Cola, Pepsi can do it, and other brands seem to be sports brands like Adidas and Nike.
And you, a car company, can actually invite so many big stars to endorse your products. Isn’t that awesome?
Although every celebrity is shooting an advertisement with your car with different story backgrounds, it can be seen that it is very attentive, and it adopts a one-episode and continuous playback mode every day, but how much did you spend on advertising costs to invite so many celebrities?
This is the most concerned topic among other people, such as Chenhua Automobile's competitors, now.
In recent times, especially as the Beijing Auto Show is getting closer and closer, Chenhua Auto has become the hottest topic in China under such advertising.
Whether in the literary circle, in the eyes of star-chasers, or in the eyes of peers in the automobile manufacturing industry, Chenhua Automobile is undoubtedly the most eye-catching one now.
To be honest, when the provincial capital was split last year, Chenhua Automobile was the least favored one in the eyes of many investors, and no one took this brand seriously.
After all, no matter how you look at it, this brand is ruined. Without Yang Rong's leadership, it would undoubtedly be a dream to develop an automobile company in China without large-scale funds and technical support.
So at the beginning of the spin-off auction, this company was taken out to warm up the market. Not many people were willing to acquire the company. In the end, an unknown guy got the factory.
But in just a blink of an eye, it only took half a year to make this company come back to life. This year, it is still so high-profile to attend the Beijing Auto Show. Before it was officially unveiled at the auto show, it has already spread advertisements all over the sky, which makes many people who were not very interested in this car company also interested in this car company.
Once you are interested, you will definitely collect information about the company from all aspects. At present, the most convenient way to collect information is of course to surf the Internet. Without leaving your home, you can get any information you want from the Internet. This is a time-saving and labor-saving thing.
As long as you go online, no matter what website you are on, you can't escape the bombardment of the company's online advertising.
Portal websites, Chetuo Home, and many other popular websites. Even if you want to play an online game, an advertisement page will pop up, and this advertisement page is Chenhua Auto...
Their crazy money-burning behavior is just a joke in the eyes of many people. After all, in the eyes of many people, it is impossible for Chinese people to really make a good car. Although this car looks very beautiful from the pictures, and then look at the information about this car online, the promotional configuration is also very high, many people still have doubts.
No matter how well the configuration of this car is, it is always a domestic car. Can its quality be good?
Of course, some people choose to unconditionally support such domestic cars, such as Mo Xiaobei, such patriotic and angry young men, and with people like them, there will certainly be some people who are black-tongued for the sake of black hair, thus showing their existence and daring to criticize them.
During this period, because of the lively hype of Chenhua Automobile, they of course started to spray each other because of their different opinions and positions.
The earliest place where the battle began was of course inseparable from Mo Xiaobei's base camp. He was one of the earliest registered users of this website. At that time, the various car model forums of Chetuo Home had not yet been opened, and it was a large comprehensive forum.
Later, the website became large and became formal, and the website began to split the comprehensive forum according to different models, car series and brands according to Li Yifan's guidance, and differentiated them into small forums of different brands and different models.
At that time, as a keyboard car god without cars, Mo Xiaobei liked to do the most was to go to different forums to see the car pickup experiences of car friends in forums of different models, or to participate in some technical debates.
This time, although Chenhua Auto has not officially launched its products, its brand has been posted on the website of Chetuo Home early, and the Junjie forum was opened early.
Although the car has not been officially launched yet, during this period, the registered car owners of the Junjie forum alone have already reached tens of thousands of people.
These people are like-minded car friends who are interested in Chenhua Automobile and Junjie Automobile after reading the introduction about Junjie a few days ago.
Everyone would come to the forum to get water every day, and then chat and fuck each other. At the beginning, there were not many people registering.
However, when a forum launched a price-guessing campaign to win a car, the number of registered car friends in the forum suddenly increased. Many customers who had been diving and lively also registered their usernames, and then went to that post to write the price they guessed in it as a record.
Because the car tutor home said that this was a joint event with Chenhua Automobile Company. You can guess the price, guess it, or no one guessed it in the end, but the price guessed is closest to the car friends who posted the market price. The top three will have the opportunity to win a Junjie Automobile reward from Chenhua Automobile.
Damn, I’m giving you a car for real money. What’s the rhythm and how great is it?
But Chenhua Auto did this. How could anyone not participate in such a fun game? What's more, he won the chance to win a car in vain?
So in just a few days, the most lively forum in the entire Chetuo Home and the forum with the largest number of new registered users, of course, Chenhua Junjie is the only one.
The more people register, the more lively the forum will be. These car friends chat and fuck in the forum every day, looking for various topics.
Gradually, many people became friends, and even left contact information, and agreed to form a group together after a while to attend the auto show in Beijing and visit Chenhua Junjie's booth.
There are even some teams with purchase intentions, so they simply set up a ball group and everyone discussed the group buying model at that time, and formed a group to bargain with Chenhua Auto dealers.
Chapter completed!