1426. Japanese Alliance
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For Japanese car dealers, establishing alliances is not a rare thing. In the early years, when they were not strong enough, in order to resist the sales of foreign brands in their local areas, the five major Japanese car dealers once established a local alliance.
Among them are Toyota, Honda, Nissan, Mitsubishi and Fuji. Later, after defeating those foreign brands, occupying the domestic market, and entering the international market, especially after beginning to expand the US market, in order to resist the struggles of American car companies and unspoken rules, they established a Japanese car dealer alliance, but this time only three car companies participated, namely Toyota, Honda and Nissan.
With their unity and mutual communication, these three auto companies have finally gained a foothold in the United States and have grown into world-class giants like today.
Later, especially after arriving in China, these Japanese manufacturers set up an alliance openly or secretly. They agreed to adjust the pace and communicate with each other in terms of price regulation and parts supply. Until the three auto companies all gained a foothold in the mainland market.
Such a thing is not a secret in the industry, but now they have just entered the Chinese market, so they are not that big.
After all, everyone is now in the market scramble. What they are looking at is who is more fierce and whose means are more flexible. At that time, whoever has a higher market share will have more say in the alliance to be established in the future.
But this time, this alliance seems to be ahead of schedule, and the reason is very simple. It is because of the report from the Car Delivery Home website.
Nissan was scared this time. As one of the top three Japanese companies, they were the latest car companies to enter the mainland market, Toyota and Honda, and entered this market earlier than them.
Moreover, even before entering this market, Toyota and Honda can still have a certain influence in this market by relying on the reputation they have accumulated in other parts of the world.
At that time, China's automobile market had not yet opened up to the outside world on a large scale, and China had not yet joined WTO, so even if everyone wanted to enter this market, there would be many concerns and restrictions on rules and regulations.
But later the mainland joined the WTO organization, and many restrictions disappeared. Toyota and Honda, relying on their popularity, took the first step in the joint venture.
Because in the past, even before they started a joint venture in China, they were able to export cars to China, leaving a brand impression on Chinese consumers.
Moreover, in the early years, when China was just reforming and opening up, many people who became rich first made their fortunes through smuggling. One of the very important goods they smuggled was cars, and most of those cars were mainly based on the two brands of Toyota and Honda.
At that time, Toyota and Honda had already had considerable brand influence in Yangcheng, and this was the main reason why they chose their factory in Yangcheng and eastern Guangdong as soon as they came in.
As one of the top three Japanese teams, Nissan is relatively behind in this step.
In the early years, they first chose to enter the Baodao market, and they had a close relationship with Baodao automobile manufacturers. They even developed a Fengdao sedan with Baodao automobile companies and sold it very well.
Later, because of his weak strength and he had to vigorously expand the US market, he had not paid much attention to China.
In fact, at the earliest, they also entered the Chinese market, and even the steps they had buried were not smaller than those of Honda and Toyota.
At the earliest, they cooperated with a car factory in southern Henan, but at that time they mainly produced Nissan's pickup trucks and an off-road vehicle called Paladin.
As for family passenger cars, they have always been cautious and have not rush to enter this market, so compared to Honda and Toyota, they are latecomers.
In the past two years, especially seeing Honda and Toyota doing well in China and making a lot of money, Nissan couldn't help it.
We began to look for partners in China, and soon started cooperation with Dongfeng Motor, a former state-owned enterprise in China, and established a factory in Tianjin.
Originally according to their plan, they planned to launch their family passenger cars in the Chinese market in September this year, Teana!
Moreover, they have great expectations for the performance of this car in the Chinese market. The reason is very simple. This car is bought well in the United States, but it is impossible for it to fail in the Chinese market.
Look at Honda and Toyota, they are doing very well, and what they do is nothing more than just selling their main products in the United States to China to sell them directly.
They can all do so well, so our Nissan will probably not be bad either.
Nissan's idea is very simple, and it is also very straightforward, very good, but now they see Toyota and Honda being hacked by this car tutor home website, they hesitated.
You should know that their methods and methods for finding cars are actually completely the Japanese routine, which is to use the thinnest and lightest materials, and then minimize the weight of the car, and then save fuel, thereby establishing a reputation.
But now it's so good. The tricks between Toyota and Honda have been revealed. If we also follow this routine, will we be hacked to the public?
Nissan people dare not guarantee it, so they called the person in charge of Toyota and Honda in China and made an appointment to come out to meet.
Toyota and Honda both chose Xingcheng Auto as their partner and both set up their headquarters in Yangcheng in China, while Nissan set up its headquarters in the north. The original idea was to avoid these two direct competitors. Now, it seems that they have to take the initiative to meet.
Toyota Yukio and Tanaka Mitsuto did not refuse Sato's invitation. After all, the situation is very bad now, and there is something between the two of them. As the lubricant of Sato Matsuno was appeared, the two of them happened to take the opportunity to meet together.
One day later, Toyota Yukio and Tanaka Mitsuto flew from Yangcheng to Beijing. This time, Sato was working on the east side and set the location where everyone met in Beijing. The reason why they set it here was very clear, that is, the headquarters of the Chetuo Home website was set up in Beijing. If you can come up with any suitable solution, you will just go directly to the person in charge of the Chetuo Home website to discuss.
In fact, before we came, everyone had already thought about it. This time, we were just here to discuss a suitable price and see how much it cost to the Chetuan Home.
Because no one is fool, when doing business in China, one must pay attention to one background. This Chetuan Home website dares to criticize companies like Volkswagen, which are as close as state-owned enterprises in China, and they are so completely criticized. In the end, even the always arrogant Germans were convinced and lowered their heads.
Can the several Japanese companies still face this website with a tough attitude? That's impossible, and it's too unwise.
This website finally made the Germans bend, which shows that their background is definitely not simple. If you want to rely on the previous tricks to suppress people, it is definitely unlikely.
So we can only be soft, not to mention that the image of Japanese companies in China has not been very good because of the war decades ago. If we were tough with this Chetuan Home website at this time, then in the end, whether from the official or the civilian, we will be in trouble in the end.
What's more, the article written by the Chetuo Home website is not groundless, but the truth is indeed told. Even if they want to argue, they have no way to argue. So the best result is that like Volkswagen, they can spend some money to make big things smaller and then make small things smaller.
When the three families met, they first talked about some romantic affairs, and then went straight to the main text.
"San Sato, you Nissan shouldn't be too worried about this matter. After all, your new product has not been officially launched yet?"
Tanaka asked Sato tentatively, and Sato smiled bitterly.
"Tanaka Sang, after all, Nissan is not as deep as Honda. It does not have as deep foundation as you, so you must be very careful in every step and never make any mistakes. The head office attaches great importance to the entry of the passenger car market in China, so I am under great pressure and must not be missed. Seeing that Honda and Toyota have become a topic in China recently, I am very worried. You must know that Nissan is also from Japanese companies. Everyone comes from the same school and has no difference in manufacturing technology. So in my heart, I don't worry about encountering the same experience as you, that's definitely fake! I came here to ask everyone if there is any way to resolve such a crisis."
Sato's words made Tanaka and Toyota's face look bad, but what they said was the truth. Now they were damaged by others, but they could not fight back. If they could feel happy, then there would be a ghost.
"Hmph! These Chinese people are really bastards. If we weren't for Japanese car dealers, they would still be spending high prices to buy German junk goods, but they wouldn't be grateful at all."
Toyota Yukio complained and scolded in a little disappointed manner, while Tanaka smiled coldly at this time.
"Toyota San, it seems that this is not a good time to complain. At this time, we should concentrate more and think about how we broke the situation in front of us?"
Chapter completed!