1410. The Panic Mass
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If Andrew could read all the complaints from the consumers next, he would probably be furious...
This article by Chetuzhijia is simply a manifesto of the conquest of Volkswagen, a declaration of war full of gunpowder. In this article, the rights protection consumers who criticize Volkswagen have nothing to say, because these people did buy Volkswagen's cars, and there was indeed something wrong with their cars.
More importantly, their problems are mainly focused on engine cylinder pulling. In the past, these people encountered such problems. Volkswagen's after-sales service responded that they were improper driving operations.
These people are very dissatisfied with the recovery of the public and are full of doubts about the answers given by the public. However, they are scattered all over the country, and is there a very good platform in China that can unite them? Although they are dissatisfied with the public, they are helpless.
After all, they are absolutely vulnerable groups, and there is no platform that can make them make sounds very good. Even if they have a lot of resentment, they can only endure it.
But this time it is different. The emergence of this Chetuo Home and its articles pointed out directly at the core of the public issue, which made many people see that this is an opportunity, an opportunity to reasonably raise their demands.
Especially those consumers who are not satisfied with the answers given by Volkswagen, and when they join forces, Volkswagen will be lively.
For a moment Andrew was helpless, and the public relations department of Puhai Volkswagen, who was originally full of confidence, was in chaos at this time. Such a thing is almost an unpredictable **. If this matter is not handled well, it will be a catastrophe for Volkswagen.
The brand image established through hard work for twenty years is likely to be destroyed by this storm, so the public is panicked. After all, although their family has a great career, it has been smooth sailing in the past few years, and because it is backed by old state-owned enterprises, there is no such a blind media in China that dares to go against them?
But now one of them jumped out, and it came in a fierce manner. It was so sudden and caused such a big disturbance.
It can be said that Volkswagen shot itself in the foot this time. They apologized for coercion to Chetuzhijia. They contacted many news media to stir up the matter and then use their influence to put pressure on the website.
But I didn’t expect that in the end, not only did I not crush the others, but I was furious. Now that I have such a scene, it will definitely be a difficult ending.
What should I do?
It was too late to find someone to shovel the matter at this time. They had contacted more than 300 car owners, and they were all Volkswagen owners. Their cars have also been repaired and replaced by Volkswagen.
Can you still argue in the face of iron facts?
If you are quibbling, it will only lower your brand image in the hearts of consumers. The reputation of the god car that has been built with great effort is about to be destroyed. How should we deal with this?
Originally, this website was not very popular, but during this period, because it was at the forefront of disputes with Volkswagen, it greatly increased their popularity. Now there are a large number of readers who go to their website to read news every day, and many of them are car fans, consumers who have already bought cars, or potential car buyers.
If they see these negative news about the public, what do you think of the public?
The leader of Puhai Volkswagen's public relations department was furious. Not only did he get furious, but even several bosses of the company already knew the news and limited him to three days to get the matter done as soon as possible. If you can't handle it, you have to take off their hats. Do you think this matter is in a hurry?
Puhai Volkswagen's public relations are very anxious, and Andrew is also very anxious. He thought it was a very simple thing, but now it is getting bigger and bigger. I'm sorry, what's going on?
These Chinese guys have taken guns and medicine, right?
No, you must not make the situation of this matter magnification. If it expands, it will turn into a scandal. Even if the website is not true, the impact it has on the public is fatal.
And he, the person in charge of mass brand culture promotion, has to be unlucky.
Just as Andrew was thinking about how to flatten the matter, his phone rang. He took it over and saw that it was a call from Germany. Andrew's face suddenly turned gray. He was really afraid of anything he was going to get.
What I was most afraid of was that the people at the German headquarters knew about this matter and they were thinking about how to settle the matter before it was expanded, but they did not expect that the people at the headquarters would know about it.
He should not live too well in China. He has high salaries in Germany and enjoys low prices in China. Almost all the food, drinks, housing, and transportation are paid by the company. He can also enjoy many free Chinese women.
In such a day, I can't change my gods. You must know that in the German headquarters, I don't know how many people are staring at his position, just waiting for him to make a mistake and then change him.
Now that something like this happens, those damn guys are still happy?
No, you must not let those idiots succeed. Andrew took a long deep breath and pressed the answer button of the phone...
"Julie, Julie..."
Andrew shouted in the room, his beautiful secretary twisted the waist of the willow snake and walked in from outside. However, Andrew, who appeared in her eyes today, had completely lost his calmness and wisdom as before. Instead, his face was pale, and even with a little despair and panic.
"What's the matter? Andrew!"
"Subscribe me a flight ticket to Beijing, and we also contact the Puhai Public Relations Department. We want to go to Beijing immediately."
"What? Go to the capital to sue them?"
This matter has reached such a point now that even if Puhai’s court likes to favor local companies, it is probably unwilling to emerge at this time. After all, no one is a fool.
Now so many car owners have come forward to defend their rights. If they are staring at the eyes and judging, they will probably be poked into pieces. Everyone is very caring about their feathers.
So even if you want to sue that website, you can only find a reliable and stable local court from another place, and it has to be a high court. In this way, except for Pu Hai, you can only go to Beijing. Although Volkswagen's headquarters is not in Beijing, they also have their own network of relationships in Beijing.
"No, we don't sue them, that will only make things worse. I'm going to meet the person in charge of that website and talk to them and see what they want."
Andrew gradually recovered his calmness at this time. In his opinion, these so-called media are the most unconventional guys. If you have breasts, you will be the mother's master. If you give money in place, there will be nothing they can't do. This time, the execution of the capital city is to put it bluntly, it is a journey of giving money.
"Okay, boss, I'll book the ticket now."
Julie twisted her waist and walked out, while Andrew fell into deep thought. How much should they give them to shut up?
Three million, five million, or ten million?
At this time, another group of parties involved in the center of the entire vortex are now having a celebration meeting on the top floor of their office.
"Boss, our browsing clicks have exceeded 150 million today, and the newly registered users have exceeded 1 million today. And according to the current trend, our newly registered users will look like they will have an explosive growth in the next few days."
A technician with an excited face said in Li Zheng and Pan Xiang's office, his voice trembling.
"That's great, it's great."
Pan Xiang slapped his hands excitedly, while Li Zheng raised his head and said to the technician: "Wait until you go out later, tell everyone not to rush to leave in the evening. The company is going to hold a celebration banquet, and let me ask the head of the affairs department to come over."
"Yes, I got it."
The technician went out with excitement on his face. Some time ago, the boss decided to publish the manifesto to challenge Volkswagen. To be honest, many people in the company were very worried, and many people even had resistance. After all, some people in the company are loyal to the Volkswagen brand.
But when the truth about Volkswagen's products was revealed one by one, many people who had fantasies about Volkswagen were disillusioned.
I used to think Volkswagen is a very kind brand in China, but now it seems that everyone is wrong. I have bought a car that failed abroad for more than 20 years and has not been updated yet, and even sold it together for several generations. This is simply fooling domestic consumers. And when you buy this car at the price, you are completely treating our Chinese consumers as fools.
Let’s talk about the so-called advanced technologies you brag about, which are just immature technical products. They are completely treating our Chinese consumers as guinea pigs. While selling at a high price, they feed back the data obtained from our Chinese consumers to your headquarters and then make further improvements.
The improved technology is changed and sold at a high price when it comes to China. What are you doing? Are you really treating our Chinese consumers as fools?
Chapter completed!