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Hey! It’s really good to say that these two guys, after saying this, Li Yifan really felt that he had the idea.

It is really unrealistic to rely on this Zunchi to challenge Audi's current position as the chief official car in China, but what if it is to quietly dig the corner below?

For example, a municipal government actually has many branches and some institutions. Although the frontiers are not very large, their real power is not small.

These units are often very well-off, and they must be the kind that can keep a low profile.

Not to mention the distance, for example, the Transportation Management Office, which is affiliated with the Transportation Bureau, has a large power. The Transportation Management Office of a city not only has to manage the national highways and expressways under its jurisdiction, but also indoor taxis, bus routes, etc.

This is definitely a very rich unit, but do you think their leaders dare to sit on Audi?

You should know that the big boss of the Transportation Bureau is just enough to be an Audi. If the director of the Transportation Management Department is on Audi, what if he is the director of the Transportation Management Department?

There is also the garbage management department affiliated to the Environmental Protection Bureau. The Environmental Protection Bureau usually does not have much real power, but in fact, the real power of this subordinate unit in charge of garbage collection and treatment is not small.

Do you think the leader of such a department dares to take the Audi?

So such people actually need a car that is consistent with their identities, but can be comfortable to ride.

In the past, most of our choices were selected from Camry, Accord, or Passat. What if we pushed this Zunchi, which is excellent in performance and cheap in front of them at this time?

You should know that Zunchi's price positioning is not much lower than Passat, Camry, or Accord.

Of course, it is a mid-to-high-end model, and the price of low-end models will not be very high. After all, this will affect the status of this car in the hearts of Chinese people.

If you push such a model, that is, economical and very good performance, to them, it may not be without competitiveness at all.

There are also many state-owned enterprises that operate half-dead, that is, they need several cars to save face, and there are those that cannot be too old-fashioned and embarrassing. This is also the object that Zunchi can face.

"There are also bosses, not only those state-owned enterprises with poor operating conditions. For example, monopoly state-owned enterprises such as tobacco, oil, sugar, and electricity. In fact, our Zunchi also has a chance."

Li Zheng added another sentence to the side. When Li Yifan heard it, he was thinking about it. It seemed that the same is true.

For example, a tobacco company, a city has a tobacco company, and then there will be branches in the townships below. The leadership of the head office is just enough to be at Audi.

As for the branch leaders below, you should know that tobacco companies have never short of money.

Although there are only a few or even a dozen people in the tobacco companies in small towns, the leaders of these people still need to have bus configurations, but it is impossible to reach the Audi level, but cars worth more than ten or 200,000 yuan are always needed.

This principle is the same in units such as oil or electricity.

These are a big market to choose from!

After thinking through these things, Li Yifan, who felt a little discouraged, suddenly all his confidence came back.

These two guys really gave themselves some good ideas. It seems that when this car is launched on the market in the future, when it is sold, it will really have to find some units with faces to promote it.

However, it is not the time to think about those things. Chenhua Automobile's factory on the provincial capital Hunhe has just been completed, and the production equipment should be in place. The specific production equipment has just been installed and is during the debugging period.

This time will take about three months, which means it will not end until May, and the Beijing Auto Show will be held on April 20th.

Therefore, participating in the auto show this time is destined to be an opportunity to showcase Chenhua Auto and also an opportunity to contact franchisees. As for the two products of Junjie and Zunchi, although they will be officially launched at this year's auto show, the production capacity will definitely not be very high, and the sales channels are also very problematic.

The actual production capacity will be increased and then officially launched on a large scale and will be on track. I am afraid it will take until the middle and late this year.

At present, Chenhua Automobile has contacted the agents of Jinbei vans from major provinces and cities to ask whether they have any intention of joining their 4S store. Now it seems that the situation seems to be pretty good.

At present, many agents have clearly expressed their intention to join, and some agents are waiting and watching.

Before, Jinbei van bought it very well in China. Even with such a model, the provincial capital car could become the third largest domestic automobile manufacturer and seller in China after Northern FAW and Puhai SAIC.

Therefore, Jinbei Bread has many channels in China. Although Jinbei Bread and Chenhua Automobile are now separated, they were once a family.

Also, no matter what Yang Yuhe has to save face, Jinbei van always has to give it, so it is not a problem to ask them to help contact their channels and suppliers.

Jinbei Van is happy to help them on this issue.

However, because the turmoil in the provincial capital last year also greatly affected the sales of Jinbei Automobile, Jinbei Automobile now has a clear downward trend in the reputation of the consumer group.

Although it has been taken over by private person after being split and auctioned, the specific adjustment performance has not yet been effective.

This also greatly affected the idea of ​​dealers joining Chenhua Automobile 4 store.

In short, there are many people who are really watching, but there are also many people who have shown great interest in Chenhua Automobile.

For example, in Beijing, Puhai, and several large agents in Yangcheng, they all showed a strong interest in Chenhua Auto's new products.

Chenhua Auto has contacted these interested agents and will organize a franchisee conference in Beijing in two days. At that time, we will bring you here first and have a practical experience of these two models.

Then we will talk about some specific franchise charters and rules, and then we will take everyone to their newly built factories in the provincial capital to take a look. On the one hand, we will promote ourselves, and on the other hand, we will also give these franchisees, or franchisees who are still hesitating and not making decisions, and have a real experience.

I believe that many people will no longer be skeptical of them after seeing their factories.

The new factory built in the provincial capital, the area and layout of the factory area are all based on the first-class European automobile factories.

The equipment used was not only the one that Yang Rong came in back then, but Li Yifan also brought several more equipment from Europe through Heidi.

The current total production capacity of this factory is designed to be one million vehicles per year, and the current first phase of production capacity is 400,000 vehicles per year. If Chenhua Auto performs well in the market in the future, it can undergo a second upgrade without delaying production at any time.

The automation level of these production lines is very high. Although it cannot reach the level of automation that exceeds 97% of BMW, it can also reach nearly 95% of automation productivity.

With such an automation penetration rate, Li Yifan dares to say that in all domestic automobile factories, he is definitely a hero who is proud of this day.

More than ten years later, this 95% automation penetration rate may not be a big deal among domestic automobile manufacturers. You should know that at that time, domestic automobile manufacturers, even local tycoons like Byd and Great Wall, could do it, or even exceed such automation productivity.

But in this day and age, you should know that even those large state-owned joint ventures have only about 85% to 87%.

So Li Yifan firmly believes that as long as you take those franchisees to your factory for a casual walk, you can immediately dispel all their doubts about Chenhua Auto.

With such a group of people at the beginning, and with carefully crafted models like Junjie, Zunchi, to support the scene, and finally, with strict quality management systems and excellent after-sales guarantee services, I believe Chenhua Automobile will soon gain a place in the market.

Within two years, it is necessary to achieve production and sales of 300,000 vehicles. This is the initial goal set by Li Yifan for Chenhua Automobile, and after digesting and absorbing Saab's technical system.

It's time to update and exert force. If Chenhua Automobile makes efforts again, it will probably be difficult to stop it.

After all, he is the most clear about the development history of the domestic automobile market.

In the next ten years, the country will usher in a golden decade for the automotive industry.

The first stage is the period from 2004 to 2006, and in 2007, due to the primary outbreak of the US financial crisis, the domestic automobile market will usher in a period of stagnation.

However, this stagnation period will be very short. With the policies introduced by the state to stimulate economic development in 2008 and the 4 trillion yuan investment, the automobile industry will immediately adjust and recover, ushering in a second blowout period.

And you must seize these two golden stages, because this will mean a critical period for Chenhua Automobile's future life and death.

He didn't want to work hard to build a factory, but in the end he was following the old path that many domestic automakers took, and could only compete with his own peers in the lowest-end market.

The mid-to-high-end market is completely monopolized by car companies in four countries: Germany, the United States, Japan and South Korea.
Chapter completed!