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Li Zheng and Pan took it for granted that Li Yifan was very happy that he could appear here often, because in their hearts, this boss is definitely a genius and is very dedicated and thoughtful about website construction.

In fact, it is precisely because of his ideas that the newly founded Chetuo Home quickly gained a foothold in the vigorous Internet tide that has just begun in China and has become a unique professional automotive website.

Although the website has just been launched, they have made several periods of professional reviews in succession according to the boss's instructions, which has won professional praise in the hearts of many audiences.

Such reputation will be of great benefit to the future development of Chetuozhijia website.

The more important point is the courage and courage of their boss, as well as their thick wallet, which are the main reasons why they are devoted to their boss and the company.

Nowadays, when you are building websites, when you are not in the forefront of the industry and when you are not recognized by many netizens, how can you stay in the eyes of many netizens?

That has to be advertising. Nowadays, advertising is always money, and no matter where you place it, it requires money.

TV, newspapers, online portals, and page navigation pages. As long as you want to add the name of the Cartel Home, you will need to pay.

In this regard, their boss is never stingy. No matter how much the other party wants, he doesn't bargain with you at all, and just throws the money to you.

The boss said before that he would spend hundreds of millions, not just to invest in advertising for them, but with such great support, he could quickly increase the popularity of their website.

And with popularity, everything that comes afterwards rolls in.

But there is another premise. At this time, that is, in the early stages of network construction, you not only have to spend money on the advertising network, but also have to support a large number of people, salaries, bonuses, etc. of the company.

You should know that at this time, because of construction, the website is in a crazy expansion device, recruiting soldiers and equipment, which costs money. This is another big expense, and this website may not be able to see benefits within two or three years.

In other words, the boss must be prepared to throw money into it in the past few years, and ordinary bosses do not have such confidence.

But there is the one in front of you, and when people throw money, they don’t treat it as money at all. So if you say you’re going to feel good about following such a boss?

Having money means having resources, and having resources means developing rapidly. And rapid development means that the industry is very promising. Once you firmly gain the title of domestic professional automobile websites, will the money in the future be automatically rush into your pocket?

"Boss, our website has developed very well recently. The number of internal employees has expanded to 300, and the construction of the website has been initially completed in terms of technology. It has been tested online for several months and has performed very well. Another thing is that our traffic is growing day by day, and now it can basically reach 300,000 clicks per day, while long-term users can basically reach more than 50,000..."

Pan Xiang sat in front of Li Yifan with a small notebook that recorded various data, and reported to him, saying that when the report was reported, his eyes were also lit. Obviously, he was very satisfied with such achievements.

Li Yifan was in a deep posture at this time. In fact, he was completely pretending to be a B because he knew that if this Chetuo Home website continued to develop according to the trajectory he expected, it would take less than a year to Pan Xiang in front of him, and when he looked back at such data, he would find it very funny.

The traffic of 300,000 per day shows the number of users for a long time, exceeding 50,000. Is such a data exaggerated?

In fact, compared with several domestic portal websites, this data also seems a bit pitiful, but for a professional automobile website that has just been founded for several months, such data does seem very awesome.

However, in later generations, Chetuo Home was only launched in 2005. After a few months of going online, their traffic exceeded 600,000. By the end of the year, their average daily traffic exceeded 4 million, and the long-term online users reached 600,000.

After a few years, when Chetuo Home developed into the leading professional automobile portal in China, the average daily view count of this website could easily exceed 2,000, and the number of users occupied for a long time could exceed 4 million.

So Pan thought that the small data to him now is not enough to read.

However, in front of Li Zheng and Pan Xiang, his emotions must not be revealed, because if they are expressed, it will easily hurt the fragile self-esteem of these two people. After all, they do not have more than ten years of life experience like themselves.

"Ah? Such data is very good! You have to continue to work hard! Continue to make the characteristics we have made in recent times, and also make our style, make our characteristics, and bring customers different user experiences, so that more people can browse our web pages. As for advertising..."

"In terms of advertising, boss, you don't have to worry. Our advertising has been very effective recently, mainly concentrated in first-tier domestic cities such as Beijing, Puhai, Yangcheng and Shenzhen and Hong Kong. And we also follow what the boss said, mainly contacting their local TV stations to advertise, and also doing a lot of advertising on elevators, buses, and subways. In this way, while ensuring the advertising effect, it also greatly reduces the cost of advertising. After all, it is not advertising on TV media such as Big Pants Station or Mango Station, so the advertising charges of those local TV stations are not that expensive, but the impact on their local area is still very large. Recently, we counted that after putting these advertisements, our website has received about 15% higher attention than before, and it is still growing slowly. If we continue to stick to our current momentum, our website's popularity will continue to increase in the future..."

On the other side, Li Zheng quickly introduced the impact of advertising to Li Yifan, which had on the development of the website.

Li Yifan felt very good when he heard this. After all, he had all the ideas he had put on how to place advertisements and where to put them on advertisements.

Now that such good results have been achieved, of course, this is inseparable from the credit of his leader.

"Okay, are your advertising budgets enough this year?"

Li Yifan asked again, Li Zheng was stunned for a moment, and then answered immediately.

"Enough is enough, and there is even a certain amount of surplus, but we plan to transfer these remaining advertising fees to next year's advertising."

"Oh? How much is the advertising fee left?"

Li Yifan asked casually, when he left here before and was the boss, he left the company with an advertising fee of 80 million yuan, and this fee was specifically targeted this year.

According to his expectations, he will invest advertising expenses in the company for three consecutive years. After three years, if the company still fails to become the industry's number one, then there is no need to retain the company.

"There are more than 30 million left!"

Li Zheng replied with a little awkward expression, because he really couldn't figure out what the boss meant by asking this question. Does he want to withdraw the funds?

Li Yifan didn't have such an idea at all, and he planned to increase the advertising fee year by year, but what he didn't expect was that Li Zheng was really reliable in doing things. He didn't spend 80 million a year, but he actually had 30 million left.

"Okay, you don't have to keep this 30 million yuan. You can use this money to expand advertising in some second-tier cities. This money is mainly concentrated in some second-tier cities in eastern Guangdong Province, as well as some economically developed second-tier cities around Jiangsu, Zhejiang and Shanghai. Because there is a developed economy and a wealthy per capita, the people there have stronger consumption capacity and better ability to buy cars. Where to place our advertising and let more people know our website will also be beneficial to our future development. Don't worry, I will not reduce my investment in advertising. You must know that in my vision, our company will be the first professional automotive website in the country in the next few years."

Of course, Li Yifan could see what Li Zheng was worried about, so he quickly gave him a reassurance.

"Yes, I got it."

Li Zheng was full of excitement at this time. In his plan, he planned to start expanding like some economically developed second-tier cities in China starting next year, such as Hangzhou and Jinling, the economically developed areas in Jiangnan. However, he did not expect that the boss would be farther than he saw, and even had a more rapid demand for expansion. He asked him to start this year. So, as the veteran of this website, what's the pleasure of not doing?

"By the way, I have also read several reviews you have made recently. I feel good and very professional. I believe that after these reviews are released, people who are not aware of the car will understand the professional knowledge of the car. This is very good. This is also the original purpose of our construction of this website, which is to promote it in China and popularize our car culture. I have always paid great attention to this."
Chapter completed!