"Oh? What did he say to you?"

Li Yifan became interested when he heard this. His father looked so complicated after he came back. I guess this incident must have made him feel very worried.

My father picked up Biluochun in front of him and took a sip, then continued.

"Don't there be a 316 party every year in this big pants station? Director Li took office at the end of his year-end last year. The first thing he did after taking office was to expand the impact of the 316 party. It's 316 in half a month, so they have prepared a lot of major programs this year. He told me that there is a program this year, which is about counterfeiting and selling fakes. This year, in order to specifically expose the counterfeiting and counterfeiting projects, they arranged more than a dozen filming teams to travel all over the country to collect materials and prepare programs. One of the filming teams went to Xichuan.

, where they received a tip and secretly sneaked into a fake den that made fake wine, which was specially made for fake wine. During the process of open and secret investigation, they found that the fake wine workshop was very impressive. There were almost no famous brand liquor in China that they dare not make. But now they mainly make a brand of fake wine, that is, the fake wine of our Phoenix Wine Industry. I heard that someone outside specially placed an order for them, asking them to make a large amount of fake wine of our brand, and then transport the freight to all parts of the country..."

Li Liqiang's explanation made Li Yifan slam his thigh after hearing this. What happened?

Everyone who brews dry liquor knows that as long as your brand is famous, someone will inevitably do the fake liquor business of your brand, let alone their Phoenix Wine Industry's liquor. Even Moutai and Wuliangye are also dared to do it.

And these days, the higher the level they are, the more they do it, and the means of making fakes are becoming more and more clever, and the raw materials used are getting better and better.

In the past, fake wine dealers used liquor to mix water. Liquor was made by farmers who were harvested from the countryside and put them in bottles of your brand to sell. The profit was quite high. Especially when the year ended, it was even more profitable.

Later, these fake wine dealers simply became crazy and simply used industrial alcohol to mix fake wine for you.

In the 1990s, a major case broke out in a certain Spring Festival. A group of counterfeiters used industrial alcohol to sell it to rural people. As a result, after the Spring Festival, they died of more than twenty drinks, and even those who drink less than twenty drinks made them blind.

This was an absolute major case back then, and the result of this case was that it directly destroyed another domestic liquor brand, Xifeng Liquor!

After this case, the fake wine dealers changed their methods and no longer used industrial alcohol to blend them, because they knew that it was easy to get into trouble if they did this, so they changed their methods.

Use low-end liquor to mix water and flavors to create fake wine, so that the taste of fake wine will become more and more real wine. Over time, such a business has actually formed a huge industrial chain.

Moreover, these fake wine dealers are very cunning and often wander in several provinces and cities, basically changing places with one shot. Before the New Year and the Festival, they will create a large amount of fake wine to sell. The profit is quite high and stable. It has always been a headache for many people to catch them.

The cost of anti-counterfeiting in China is very high, and for these fake wine dealers, the legal cost of committing crimes is too low. You can get hundreds of thousands or even millions at a time. Even if you are arrested, you can only use the money to open the joints and get it out after a few years.

So such things are endless. Later, those big manufacturers simply stopped doing it and could only do more methods in terms of anti-counterfeiting.

Don’t underestimate these fake wine dealers. It is precisely because of the crazyness of these guys that it not only leads to life lawsuits and discredits your brand. If they contact them well, they can easily destroy a brand.

Especially brands like Phoenix Wine Industry, which are just a little famous but still have unstable foundations.

Many examples from back then are now in front of you.

Qinchi Wine Industry, which first took the advertising route and became popular all over the country, is a typical example.

More than ten years ago, Qin Chi, who dared to spend tens of millions of dollars to advertise on the big pants station, and finally spent hundreds of millions of dollars, was famous in China.

Even at the most glorious time, national liquors such as Moutai and Wuliangye were once so overwhelmed.

What's going on in the end?

Didn’t it just because of fake wine that you fell into the abyss?

Because of their good advertising and so famous, there are sellers who come to find them to get the ball everywhere in China. Qinchi Wine Industry has also begun a rapid expansion, but such expansion still cannot meet their production capacity.

In the end, the company simply started a counterfeit business, collecting some bulk liquor from the countryside, then blending alcohol and white water, and then taking out for a high price.

As a result, it’s OK once or twice. With too many things, consumers are not fools. Of course, people can do it because of the decline in the taste quality of this liquor.

After the incident of the company making and selling fakes by itself was exposed, the company plummeted and went bankrupt in just one year.

After Qinchi Wine Industry, there was a typical case in China, which was from Mongolian Wang Wine Industry in Mongolian Province.

When Qinchi was the most glorious, the methods they used allowed this winemaking company in Mongolian and Xinjiang to see a successful example that could be imitated.

After Qin Chi fell down, they took over Qin Chi's banner and began to take the advertising route. They advertised on several TV stations with ratings across the country, and the same was true for the big shorts station.

Soon they became popular all over the country with the bombing effect of the advertisement, and with the fact that their wine does have some of its own characteristics.

Even when an important domestic leader visited Mongolian and Xinjiang Province, he even praised their company.

After a few times, the company was a little fooled and could not find it. Its rapid success soon made the company lose its direction.

When Xiangjiang returned, the company's liquor and products from two dairy companies in Mongolia and Xinjiang Province were placed on the shelves of Xiangjiang supermarkets. Once, it can be seen how glorious the company was at that time.

Unfortunately, this company is like Qin Chi. It expands too fast, does not have its own solid foundation, does not have strict quality monitoring and supplier supervision system, and it is finally destroyed by fake wine.

However, compared to Qinchi Wine Industry, they are still a little bit of integrity, at least they do not take the lead in making fakes and selling fakes.

After their brand became popular, it was in a state of in short supply across the country. With Qin Chi's lessons, they were still able to control their product quality.

But they didn't expect that they ended up falling into the hands of their own dealers.

In some distributors in Qinxi Province and other places, they were doing well in this brand business, but soon they found that there were suddenly many Mongolian king series liquors on the market.

The quality is much worse than theirs, but the price is similar and the profit is super high.

How can these distributors who have been in the liquor business for many years not understand what is going on?

However, their choice was shocking. They did not choose to call the police or contact their superior suppliers to handle these fake wines.

Instead, they found those fake wine dealers, and then they gathered together, and the fake wine dealers provided fake wine. They provided channels, and everyone was happy together and made huge profits.

When the story finally broke out, they had sold more than 700 tons of fake wine, and these fake wines quickly gave the Mongolian King brand a heavy blow to the market.

Consumers quickly lost their trust in the brand and had such a negative impact. Many domestic TV stations also quickly stopped advertising to the brand.

So soon, this brand, which had been popular for a few years, immediately became in a slump and followed the old path of Qinchi Wine Industry.

However, what is better than Qinchi Wine Industry is that this winery company did not go bankrupt like Qinchi, but still survived with difficulty. Relying on the local market, it has returned to the old path of making low-priced wines.

These are all living things, and the bloody cases are the first ones!

When Li Yifan saw his father's expression at this time, he obviously did not realize the harm of this fake wine to their brand. After all, people these days have not had a strong sense of rights protection.

My dad thought that as long as he grasped his brand's anti-counterfeiting methods, he would not be afraid of those fake wines making a fuss.

But he didn't know that if a consumer drank such fake wine, it was obvious that they were greedy for cheap things or were not clear about it, and there was no strict anti-counterfeiting sign.

But as long as something happens, they will blame you, the authentic brand, regardless of whether you are fake or not.

Even if you can finally clear your suspicion by suing your rights, your brand will leave a very bad impression on consumers.

Everyone knows that your brand of fake wine is too many and powerful. In order to avoid harm, although people know that your wine is good and very distinctive, they will avoid buying your brand of liquor in the end.

The one who suffers from the loss is Phoenix Wine Industry itself, so when Li Yifan heard his father say this, he immediately fell in love with it.

Phoenix Wine Industry is now their cash cow, and it will be the same in the next few years. It plans to build this company into a brand that promotes the blue sky and the Chinese Dream in the future.
Chapter completed!