The New Year is just like this noisy and Huanhuan passed by. Tang Tian took into account the factors behind her mother and the phone call she called by her father.

After staying at home for a few days, I went out to visit relatives. I am afraid that I will have to wait until school starts to come back.

My father and mother had no intention of leaving after the New Year, which made Li Yifan feel very strange. He knew his father's temperament and he was a person who couldn't rest.

Even now I am a big boss, I still can’t stay idle. When I was in Bincheng, I had to wander around my hotel almost every day.

The hotel business will not stop even if it is New Year. When he comes here to celebrate the New Year, he says he thinks he is thinking about it, but now the New Year has passed for several days, and it is even about to pass the fifteenth, and he doesn't have the intention to leave.

What the hell is going on?

"Son, there is a new advertising department director in the big shorts table. Do you know him?"

"Ah? I don't seem to have heard of this."

Li Yifan's heart skipped a beat and suddenly remembered something.

It turned out to be for this matter?

Before, their family was able to advertise on the Big Pants TV because Tang Qingfeng helped to get along and let them know Director He, who was in charge of advertising projects in the Big Pants TV.

Now Director He has been transferred, and it seems that a director is parachuted from above. It is said that this director is of great origin. He is not only in charge of advertising resources for the Big Pants Station, but also in charge of the Economic Channel of the Big Pants Station.

Li Yifan had never had contact with him, but he had heard of this person. It was a matter of his previous life. This person was dismissed during the process of a big mouse. Only after he was arrested did he know the name of that person.

However, even if someone was dismissed at that time, he was still an extraordinary figure, and he was just a shameful special offer that was not comparable to others.

I didn’t expect that in this life, I would have to deal with that guy. Things in the world are really impermanent!

"Hey! When Director He left, he called me and told me a lot. He told me that the new director was not a good man. Let us deal with him well, it would be better to come and give him more filial piety. Although our Phoenix Wine Industry advertisement has a one-year contract on the Big Pants Station, if you want to continue, it is inseparable from this person's support."

Dad sighed and said, Li Yifan then understood why Dad had not left the capital after the New Year. His relationship was to have a good contact with the director!

"Well, it's the same with it. Then how do you plan to communicate with that person?"

"Your Uncle Yang helped find a relationship. You will call me in two days. Then everyone will find a place to sit down and chat and have a meal."

Li Liqiang had already said he was ready again. Li Yifan was relieved after hearing this. Uncle Yang came forward, even if the man was arrogant, he would always give him some face.

He had heard a lot of rumors about that person in his later years, especially after he was arrested and stepped down.

I heard that man's style of doing things is very domineering. He is also very greedy and lustful. If you want to advertise on the shorts table, you must give him filial piety. If the amount of filial pie is not satisfied with it, the person is not satisfied with it.

People can remove your advertisements to you every minute.

And it’s more than that. Not only do you want to advertise, you have to be filial to others, but you can’t forget others during the Chinese New Year and the holidays.

Especially the bigger your business is, the more you need to express it. Otherwise, someone will just hold a 316 party and expose you, and you will be killed.

How many people who do business at Big Pants Station have never heard of the Three Six Gala?

Everyone does business. If you really do it according to the rules and conscience in this magical land of China, it would be a surprise that you wouldn't be wrong.

So everyone must have some tricks in their business. It would be fine if they were not exposed, but once they were exposed, it would be miserable.

Therefore, many industry bigwigs are always avoiding this director. Even if they are heroes in their own field, they have to be three points short of him.

Later, many industry bigwigs fired at him because of various problems, but what was the final result? They still had to find an opportunity to bow their heads and admit their mistakes?

Therefore, the person's energy must not be underestimated, and it must not be offended.

Not only is it a very powerful guy on the surface, but it is also quite amazing on the road. If it weren't for him, I would have never known how many times I would have been investigated.

"Okay, then you can go and have a good visit to him and prepare more gifts for him. We will prepare two bottles of our specialty medicinal wine, and a card with one million in it. If it is not enough, give him another one..."

When Li Yifan spoke, his father looked very surprised.

One million, give him one at a time?

You should know that business people will definitely not avoid this method, but nowadays, giving gifts is not a small amount. Even in a complex place like their provincial capital, there is no one who can't be destroyed.

But when I came, I could get one million gifts. Old Li really never gave such a generous gift.

Seeing my father's astonished expression, Li Yifan laughed in his heart, and his father still felt a little sorry for the money.

But there is no way, who made that guy like money?

"I'm right, Dad, although I have never had contact with him, I have heard of him. I heard that he likes money very much, so it's impossible to use money to open the way. If one is not enough, two is not enough, three are not enough. Don't worry about money. This little money is nothing compared to the rewards that our Phoenix Wine Industry can get when advertising on the big pants station!"

As soon as he said this, my dad was happy. Indeed, in the past year, with the power of advertising on the imperial court, their Phoenix Wine Industry has become famous all over the world.

It is hard to say that the distant places are at least famous in the mainland.

Although we can't challenge national wine-grade products like Moutai and Wuliangye, we can definitely be the best among the second-tier famous wine products.

Moreover, their specialty medicinal wine business is even more booming. Whether it is for rheumatism or men's waist, the prices are now rising in the market, but they can still buy them out of stock.

In fact, this kind of wine has the largest profit, even higher profits than their high-end products with Phoenix Laojiao and Phoenix Special Brewing.

Being able to achieve such results is of course inseparable from the effectiveness of advertising bombing on the big pants station.

Last year, Phoenix Wine Industry had a great harvest, and then he divided the employees below with a bonus. The scene of the employees cheering is still vivid in his mind.

However, when he was formulating the New Year's marketing plan, a senior executive invited from Beijing at Phoenix Wine Company told him about the high price that if he wanted to continue to rise, he could not do without the advertisement bombing on the big pants station.

After all, in these days, there is almost no more effective advertising channel in China than the big shorts.

And if you want to expand your influence, don’t limit the advertising paper to a few ordinary platforms. Which platform has the most audiences now?

Apart from No. 1 and No. 2, I’m afraid the sports station on Channel 5 is the most popular?

So if you want to take the opportunity more, you have to send advertisements to the sports station. My dad was originally a little worried that he would go to the sports NTU to advertise. This is not good.

After all, beverages like alcohol do not seem to be of much benefit to human health and are not very related to sports.

But the advertising planner told him, don’t worry, people in China don’t have this awareness at all.

You should know that when you are abroad, beer and liquor advertisements like liquor are basically not allowed to be advertised on TV. Even if you want to advertise, you have to wait until after 10 o'clock in the evening to avoid messing up young people.

As for sports channels, you can't think about it.

However, domestic TV media do not have the moral integrity of foreigners. As long as you give money, let alone sports channels, even agricultural channels, they can advertise you with liquor.

Haven't you seen that even space shuttles have to designate a certain brand of beer as designated beverages in later generations, let alone a sports channel?

However, so far, domestic sports channels do not have any precedent for advertising alcoholic beverages. Now, more advertisements on sports channels are all about sports clothing, sports shoes, fitness equipment, batteries, etc.

As for alcohol, there is really no one.

This is the precedent that the director in charge of advertising has set in the current stage.

It was from him that various beer, liquor and other alcoholic beverages have become domestic sponsors for various sports competitions, which looks really funny and funny.

You said that sports are originally an encouragement to exercise more, ensure health, drink less alcohol and smoke less.

But domestic sports channels are good. As long as you turn on the TV, you can see XX Beer and the XXX Competition has developed advertising slogans such as sponsors.

Or it's XX Blue, XXX Blue, sponsoring the live broadcast of XXX sports events...

However, although Li Yifan has a lot of things to complain about in this situation, after all, if you don’t do it now, there will be others doing it. The kind of moral integrity does not exist in the eyes of that director.

Regardless, the advertising space on the sports channel is really good, especially whenever a World Series arrives.

For example, this year, the European Cup, which has entered 2004, will be held this summer, is an intercontinental event, but because there are too many good teams in Europe and there are many experts, the attention is very high.

This is an advertising opportunity that cannot be missed, so if you want to expand Phoenix Wine Industry better, this year's opportunity should not be missed.
Chapter completed!