If you don’t have money, you will definitely be extremely difficult to do football, but if you have money, it will be different!

For example, the Wande Group with Wang Wande before and Yangda Group with Yangcheng behind them, so they just relied on money to play football.

I won’t talk about the Wande Group above. At that time, the investment required to play football was not large, and the concept of capital football had not yet emerged. It was already awesome to invest tens of millions a year.

But the Yangda Group behind them was playing the most mainstream capital football model in the world at that time.

As soon as I entered the field, people shouted the slogan that I was rich, such as the international players of the world, and all famous foreign players, I used money to smash you, and then hired a well-known coach. Even if a team was completed, relying on gold and dollar football, they could stalk at home and abroad and make money.

When they first came to this circle, many people who had been immersed in this circle for many years were laughing at them. Look, this is a stupid person who is stupid and has a lot of money, nothing great.

If you don’t believe it, just watch it. In a few years, they will lose their underwear and get out of this circle in shame.

But in fact? Over the past few years, Yangda Club not only completed a triple jump in the domestic arena, but also quickly became the champion of the top domestic leagues, and it also dominated three consecutive games.

People were tired of playing in the domestic arena and even became the boss in Asia. Finally, they passed away and had a glory in the Club Cup.

How many years have they entered this circle? But they have done so many clubs and have not been able to do it for so many years. What does this mean?

It’s not that you can’t play Jinyuan football, the key is that it depends on how you play!

Yangda Club. For several consecutive years, it has crazily spent more than 2 billion on the club, invited first-class foreign and domestic players, and also invited coaches from the world champion team, and then they succeeded.

Both inside and outside the field have attracted a lot of attention.

Others think they are stupid and have a lot of money, but the real situation is that they are smart!

Originally, it was just a small and medium-sized real estate company that was only a generation in Yangcheng, eastern Guangdong. However, in just a few years, it grew into a nationally renowned large real estate company.

The asset scale quickly broke through the 100 billion yuan mark from the original 20 to 30 billion yuan.

On the one hand, this is related to their preferences for their superiors and their superiors give them certain care in some aspects, but on the other hand, the successful record of Nayangda Club in domestic and international arenas also gave them the best advertisement.

You know, football, like sports and entertainment itself, also has a super-media attribute.

What is super media? That is higher than media and the influence of advertising.

For example, the world-renowned clubs in Europe, Real Madrid, Barcelona, ​​Manchester United, and clubs that do not have any physical industries can all be used to speculate on the stock market, and a name can be worth hundreds of millions of euros. This is their super media attribute.

Their team has a good record, so there are enough fans who are loyal to them. They are equivalent to big stars in the entertainment industry. They are the biggest resource and the best promotional advertisements.

This is their hypermedia attribute.

The success of Yangcheng Yang Club in the future was to use the super media attributes of football to promote them the best advertising.

After they achieved success and had a stable position, some people who were idle and frustrated to make some calculations for them.

For five consecutive years, they have invested more than 2 billion in foreign players, domestic players, top coaches, and crazy investment in winning prizes. With this money alone, they have spent more than 2 billion yuan.

Such investments seem to be sky-high. You should know that at that time, in the circle of top domestic leagues, the investments of several low-ranking clubs in the past year were only tens of millions...

If these more than 2 billion yuan is spent, in the eyes of many people, Yang Da is crazy and has nowhere to spend money.

But what is the real situation? The success of Yangda Club has brought them far more than that.

Someone has estimated that if they want to achieve their growth results in those years, they will have to place advertisements on the largest influential pants station in China for five consecutive years, and also to place advertisements on many well-known portals and newspapers in China.

If it is invested for five consecutive years, it may cost at least 5 billion yuan, and it may not be able to stop it.

The results achieved may not be as good as those brought by Yangda Club.

This is the excellent performance of Yangda Club in super media.

So if you invest in a club and play football, don’t be afraid of spending money. As long as you use the money right, the rewards you can get in the future will not be as simple as a few cents.

The success of the Yangda Club in later generations provides a good reference for Li Yifan today. If he wants to enter this circle, he can do this.

After all, he has many industrial industries, and there are also many companies that need advertising.

Shuguang Construction, Phoenix Wine Industry, Red Lantern Dairy, etc. are some of the most popular brands at present, but in the later stage, it will also launch automotive and electronics.

When these products are launched, they need to vigorously promote them. If they are all on the shorts table or on the Internet, they will probably spend billions of dollars in advertising alone in advertising in a year.

If he had a football team at this time, the effect... would it be more to say?

As long as you can achieve the success of Yangda Club, it will be amazing.

When Li Yifan thought of this, he became more determined to enter the football circle. On the one hand, as a truly love football fan, he wanted to make some contribution to the development of Chinese football.

On the other hand, it is also to gain some benefits for your own business and industry.

No matter which aspect he considers, he will go through this circle.

Moreover, the route he considers to take is somewhat different from that of Yangda Club. What he wants to take is not only the route of spending money, but also needs to develop his own youth training system. This is the fundamental reason why a club has long-term survival ability.

In the future world, especially in the football circle, in addition to making money by using gold and dollar football, you can also make money by developing a football training system.

As early as the last century, when gold and dollar football was not popular, there were many clubs in the world that relied on buying small players, then came back to cultivate themselves and then sold them.

The most representative of these are the Netherlands' Ajax and strong teams such as Feyenoord.

However, after the Boseman Act was promulgated, these teams all went into decline without exception.

Because there are no restrictions on player transfers, those big clubs can unscrupulously contact their favorite genius players and can poach people at will, which will lead to the situation where the strong will always be strong and the weak will be weaker.

So much so that Brazil's football later showed a trend of talent outage due to such a bill.

But is this business model really hopeless?

After the Boseman Act was enacted, the success of another club proved that it was not necessarily true that all clubs that cultivate their own talents would fail.

This club is Barcelona, ​​which was later called the Universe Team.

Barcelona is very rich, but because of their unique political factors and geographical location, they are also short of money. At least they are not as rich as Real Madrid.

So in terms of introducing stars, they are definitely not as brave as Real Madrid.

Since you can't play like Real Madrid, the strategy of introducing a superstar every year and building a Galaxy battleship, how to play it?

They could only play the self-cultivation method, so after the universe team dominated Europe, their Lamacia Performing Arts School became famous in one fell swoop.

All the players in their team have produced a few of them, and almost all of the others come from this football school.

This is a very successful youth training system model, and this is what Li Yifan intends to play this time.

And what he wants to play is to combine Barcelona's football school model with the Netherlands' talent training system model.

He wants to establish a football school, and the talents he cultivates in the future must not only be able to use for his own use, but also buy the better ones in Europe, and sell the worse ones to other domestic clubs.

This is what he wants to start a football school.

After the success of the Universe Team, many people wanted to know the secret of the Universe Team's success, so people rushed to interview the Universe Team.

Then the Universe Team said generously, it was actually nothing. We just insisted on our own youth training system. Our football school Lamacia is amazing. Every year, the money invested in this school alone can cost 20 to 30 million euros.

The reporters below were in an uproar, wow, so much investment! It's so amazing.

But after listening to such an interview, Li Yifan laughed.

Damn, 20 to 30 million euros are only 20 to 30 million yuan. The big guys in China just spend more than this book in their pockets. For example, the boss of XXX Club, who goes out to have a little gambling and can lose 600 million yuan in one night. What's the point of this money?

Moreover, considering the domestic labor costs and price levels, if you invest 200 million or 300 million, how many schools like Lamacia should be able to support?

How many talents can be produced then?
Chapter completed!