As the leader of Wande Group, how could Wang Wande not know the situation facing Wande Group now?

On the surface, the company is extremely glamorous. The company's current operations are mainly three parts. One is the old business in the past, which has been building communities across the country. However, the market environment now seems to be not good, and the domestic real estate market is becoming a bit saturated. Before a new round of national stimulus policies is introduced, this part of the market will not improve much.

The other two parts are Jian Wande Square all over the world, playing the concept of commercial centers, and the later maintenance and management of such commercial centers.

This part is the main receivable part of the company at present, but this part is not easy to do now. On the one hand, it is because of the fierce competition in this industry, and on the other hand, it is because of the gradual rise in prices in recent years, which has greatly affected the people's consumption capacity.

So Wang Wande has been seeking reform, but he is a businessman who started out in real estate and has a thorough understanding of the domestic business environment.

Now I want him to change his career and do business. This is unlikely. Although the new leadership team has not made any big moves yet, it has sent signals from many aspects. These signals are related to the economic development of the country in the next ten years, and are almost all related to real estate.

So he is very optimistic about the future real estate market, but how to make his business bigger and stronger in the next ten years has always been a problem that makes him very squeaked.

Wande's move to commercial real estate was the project he said he was leading, but now he has achieved such a field. Should he find a new breakthrough? Where is this breakthrough?

In order to find the answer, in the past six months, he has switched to Xiangjiang, Europe and the United States, and many developed countries, referring to many large commercial centers in order to examine the development model of mature commercial centers abroad.

After some investigation, he discovered a very interesting phenomenon. It is also a project currently in short supply of domestic commercial centers, that is, cinemas.

In foreign countries, the foreign commercial centers he inspected, whether in world-famous big cities or small and medium-sized cities, even in a small town with a population of more than 100,000, cinemas must be equipped with supporting configurations.

In China, all the large supermarkets currently have the concept of supporting cinemas.

He led his team to conduct detailed investigations on the film market abroad. The data his team gave him to the feedback surprised him.

As for the American cinemas he mainly inspected, the national box office in 2001 was US$8.1 billion. This year, a total of 149 billion Americans visited the cinemas. On average, each American had to go to the cinema five times a year, which was the world's largest.

In Japan and South Korea, the number is also amazing. The average number of visits to the cinemas can reach 2 times per year, and 1.9 times per year.

In China, the data they obtained through surveys actually meant that the average number of times Chinese people entered the cinema every year was less than 0:00.

Such data made Wang Wande feel that he had seen a huge business opportunity.

The data on cultural and entertainment consumption such as movies is still very low. Is it really because Chinese people don’t like to go to cinemas to watch movies?

Yes, movie tickets are often 5100 yuan these days, which is indeed not cheap, but this is not a big problem in big cities, right?

You should know that big cities like Beijing, Puhai, and Yangcheng have a population of more than 20 million. The total population of these three domestic first-tier cities exceeds 70 million, which is almost equivalent to the sum of several European countries.

And those second-tier developed cities often have populations of millions or over tens of millions. Do these people have no consumption power and don’t like watching movies?

No, it is definitely not the case. According to their investigation, they came to a conclusion that the main reason for this problem is that the number of cinemas in China is insufficient and the structure is unreasonable. The facilities and supporting cinemas are very backward, which makes people unwilling to go to such cinemas to watch movies.

In the past, except for some theaters in first-tier cities, domestic cinemas adopt the current mainstream standards in Europe and the United States, and the others are the earliest first-generation and second-generation cinemas.

What is the current situation of mainstream cinemas in the world?

All are small screening halls, each of which has about a hundred seats, and then a theater center. The larger ones can have seven or eight screening halls and three or four smaller ones. This ensures that several movies are screened at the same time every day, and the screening time can be flexibly adjusted according to consumers' preferences.

And what is the situation in China?

Many cinemas are still the old-fashioned screening halls that used to be hundreds of people and thousands of people. They use the most old-fashioned plywood chairs. Many facilities are already ragged, and the facilities inside are old and smell bad. Who would like to go to such a cinema?

And only one movie is shown every day, which will cause a lot of waste.

This is the most old-fashioned generation of cinemas, and the second generation of cinemas today is just a small video hall around such cinemas.

At present, almost all the international mainstream three-generation cinemas have been moved to major commercial centers, and then divided into seven or eight small screening halls, flexibly arranging the screening time and show time.

In this way, not only can the resources of the theater center be activated, but the commercial center can also become a one-stop comprehensive service center for food, drink, and entertainment.

This discovery made Wang Wande very excited. After he came back, he organized a special manpower to write materials and prepare to take them to the board of directors for discussion.

He is planning to set up a new company called Wande Cinema, which are all opened in Wande Plaza, so that the two companies can complement each other.

However, some time ago, his plan encountered unprecedented resistance at the board of directors, which he did not expect.

The reason why the directors objected is very simple, that is, the current environment in the domestic film market is too poor, and the number of movies produced every year is small and the quality is poor, and there are only a few movies that can really make the people willing to pay for.

There are only a few well-known directors and actors in the circle, and there are departments like the State Administration of Optoelectronics on it, which makes it difficult for our film culture to develop.

If you cannot make high-quality films in China, you will be stuck by the State Administration of Optoelectronics. The number of movies introduced every year is limited.

You said that you need to invest a lot to build theaters at this time. Aren’t you crazy?

Originally, the company's internal business environment was full of difficulties. You still had to take everyone to the death. Do you think everyone can agree?

The board of directors held several rounds, and everyone had their own opinions. Some of the small shareholders were fence-bearers. They were only responsible for watching and listening, but they did not speak out.

There are also some directors who choose his side, but compared with the opposition, they are still a minority.

So after several negotiations, the results and progress have not been great, which made Wang Wande very angry. He even wanted to use the authority of his chairman to support this plan several times.

However, the equity structure within Wande Group is too complicated, although he is still the nominal chairman and absolute major shareholder.

However, due to the need for rapid development, Wande Group also absorbed many small and medium shareholders and foreign capital.

There are many of these people, all of them have the official background, and one or two are not easy to mess with.

Usually, Wang Wande can divide them and defeat them one by one, but if he is too strong at this time, he is likely to force these guys together and become a small group.

In this way, if those guys intentionally want to get along with themselves, it will easily cause internal strife in the company. The worst result will be that the company collapses and its vitality will be severely damaged.

So Wang Wande has been having a headache recently, how to solve such a problem?

After thinking about it, there is only one way, which is to find a strong support from the outside, and this strong support is still the kind that makes the opposition inside the company unable to resist, whether it is from the financial strength or the background of fame.

Such companies are difficult to find in China, and after all, they can only choose foreign companies, and they are cinema companies. After all, they have funds, strength, and are famous and experienced.

Only when such foreign partners appear and speak out can they convince those antiques.

But if you do this, it is equivalent to giving up part of the shares in vain and giving them to foreigners. If you don’t give others benefits, why should they help you?

But in the future, he is very optimistic about the domestic film market. If it matures, it will definitely be a large market that can reach a scale of 10 billion.

Now he is able to do it himself, but he is forced to give up part of it to foreigners for nothing, which makes him feel unwilling to accept it no matter what.

So recently, he has been hesitating and troubled.

If the optimistic plan cannot be implemented, if it is forced, it will lose some of the future profits in vain. How to choose is a dilemma.

However, what I didn't expect was that in such a top-secret market, the young man in front of him didn't know which channel he got the news from.

Now he sat in front of him and mentioned this matter, and he was confident.
Chapter completed!