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1183. If you don't do it, you won't die

Heidi's explanation made Li Yifan's interest in this brand that was in decline increased dramatically.

He had a vague understanding of the Saab brand before. He had heard of it, but he had never seen it on the street. After all, this brand is not even a second-tier brand in China.

When he was in college, several literary friends who liked to be innovative and bragged about how awesome this car was.

But at that time he was still an absolute party of god car cars. The Santana taxis were everywhere on the streets and the impression of the Germans' developed industrial technology and rigorous workmanship made him highly praised German goods at that time.

Later, when he entered society, he wandered in Beijing before joining the special service, and had to squeeze into buses and subways to and from get off work every day, so he was particularly envious of those who drove small cars to and from get off work.

At that time, every day after get off work, the greatest fun was to sit in front of the computer, look at the car website, learn about major car brands, and then YYY that you can drive a certain luxury car one day in the future.

It was then that he learned more about the Saab brand from the Internet, but Saab was almost swallowing his last breath of virtue.

In 2008, due to more than ten consecutive years of losses, General Motors was directly suspended from production and listed for sale, and the sales of its core technology were divested. However, even so, there were still a group of fools who were scrambling to win the brand.

At that time, Li Yifan was still a little angry. If he had that money, he would be better than investing in R&D and supporting his talents. What should he do if he bought this junk?

But now after Heidi said this, it seems that Saab is a rotten ship with three kilograms of nails?

It seems like they have a lot of things that are good before they are stripped of their core technology.

He lingered with Heidi in her suite for a while. Then he fell asleep. When he woke up the next day, Li Yifan hurriedly said goodbye to Heidi and returned to his residence.

First, I went online to learn about the situation about Saab, but the Internet has just begun to become popular these days. There is not much information about Saab online.

He simply called Lao Liang of Chenhua Company again. Lao Liang was an old man who had been immersed in this field for many years and knew very well about many car manufacturers in the world.

This chat lasted for more than an hour, and Li Yifan also had a rough understanding of the Saab Company.

And this is how he realized that this company is really not simple.

Heidi and his office were both General Motors who harmed Saab. In fact, if we really came to understand the relationship between General Motors and Saab, we really couldn't say that.

Rather than saying that General Motors harmed Saab, it was General Motors who helped Saab. If it were not for General Motors' investment, he would probably not have been able to hold on to today.

I originally thought that although Sabo has been in decline in recent years, he has not yet reached the point of losing money.

But now it seems that this is definitely not the case. When General Motors took over 50% of Saab's shares in 1990, Saab was already at the point where he could barely maintain balance of revenue and expenditure.

After General Motors took over, Saab began to enter the loss mode three years later, and this loss has been persisting until now.

This is not a hen who can lay golden eggs, this is simply a garbage that can only cheat!

Despite this, General Motors has always insisted on leaving Saab, and finally took over Saab after Saab suffered eight consecutive losses for eight years.

It seems that I was misled by Internet news and Heidi's concepts before. It turns out that General Motors is true love for Sabo!

Most car fans believe that General Motors does not understand Saab at all. They do not accurately understand Saab's history and heritage, forcibly incorporate it into the General Motors production system, resulting in weakening of brand integrity and failing to provide sufficient financial and management support.

In fact, if General Motors hadn't included Saab more than a decade ago, Saab might have faded out of people's sight.

The main reason is that the Saab brand is too niche, with annual sales never exceeding 140,000 vehicles, and even Volvo's production can reach two or three times its output.

Low output is very fatal because the automotive industry is a industry that relies on economies of scale. Saab must first share the cost of new vehicle development, and secondly, it must face increasingly strict safety and emission technical standards, which puts forward huge requirements for the company's financial resources. Unless its annual sales can reach hundreds of thousands of vehicles, these two goals will not be achieved.

Moreover, this company has always been very literary and teenager. It has invested heavily in R&D habits, and has always refused to join the global business model and has always insisted on going its own way.

Doing this can indeed maintain the company's own style, but they forgot that they are a relatively literary niche brand. The consequence of doing so is to increase investment and develop high-quality products, but many consumers may not necessarily pay for your high-quality products.

Although some of them are loyal and support their products, the low sales, production scale, and unsuited subsequent maintenance channels will only allow them to speed up the blood loss under the pressure of other car manufacturers.

They finally reached the point where production was stopped and bankrupt. They didn’t blame others, they could only blame themselves.

Even in this situation, General Motors has always supported them in perseverance in their efforts to die. Isn’t this true love, what is it?

However, even if it is rich and powerful, after owning the company wholly owns, it cannot continue to watch them commit suicide like this.

So in order to reduce production costs, they no longer used the turbocharger produced by Saab, but sent them Mitsubishi blowers, forcibly incorporated Saab into its own global integrated system.

Saab launched several new cars last year and this year, all of which were assembled products, and the results were very unsatisfactory.

Not only did it not open up the market, it made the original loyalists feel disappointed, thus accelerating the speed of the brand's demise. This is probably something that General Motors never thought of.

To be honest, Saab has been insisting on his own research and development path and persisting in the field of turbine engines. He has indeed created a lot of good things, such as the Trionic engine management system, their automatic transmission technology, chassis tuning, etc., which are all very good.

These are the wealth left by this company, and what Li Yifan is thinking about now is how to take all of this wealth to his own pocket.

Now Saab has been forced to destroy his martial arts by General Motors. If their unique skills cannot turn them into profits in the market, they will be left alone and abandoned.

After all, things that cannot make money, no matter how good yours are, they are just garbage in the eyes of businessmen.

What Li Yifan has to do now is to search back all their good things before Sabo was completely castrated.

Trionic engine management system is currently the most advanced turbocharged engine management system in the world.

The last time this system appeared in public should be the last classic Saab 9-3 model released by Saab in 1998.

The biggest advantage of this engine management system is that it can flexibly use different fuels, and it can also understand the engine operating conditions according to the sensors arranged in key parts such as the engine, intake pipe, exhaust pipe, etc., according to the temperature changes, so as to flexibly adjust the pressure and speed of the turbine inside, so that the turbine and engine can cooperate seamlessly.

The turbocharged engine that uses this management system is said to be the same as the feeling of a naturally aspirated engine. What does this mean? This means that the turbo hysteresis effect will not appear on their engines at all.

This is its most awesomeness. Of course, these are all official slogans. Li Yifan has never driven a Saab car, but there is no turbo hysteresis effect at all, which is definitely a bit exaggerated.

But if people dare to say this, it means that they can already do it. With the engine speed very low, the turbine will be involved in the engine's work and maximize the utilization of the turbine.

You should know that Volkswagen has been working hard to develop turbocharged engines for more than 20 years, and it was not until more than ten years later that the turbine was able to intervene when the engine speed was less than 1,500 revolutions.

However, the contributions in this are not all of the public. A larger part of the contribution should be attributed to their supporting company, Bosch, Germany.

There is no need to say much about Bosch's scale. In terms of scale, this company does not even have to be a small car manufacturer in the world in the world. This is the strength of others.

Saab actually made a profit by relying on its model with annual sales of only more than 100,000 yuan to create an engine management control system that is ahead of the current doctoral student. This is a great thing for Saab.

But if they don’t do it, they won’t be so ugly. Maybe they will focus more on promotion and publicity and expand channels.

Although Li Yifan felt a little regretful about Saab's future, he felt more grateful. Regardless of his life or death, the earlier he died, the more miserable he was, the better.

This is more beneficial. When I come from them, Li Yifan couldn't help but lick his lips when he thought of that exciting moment.

Thinking of this, he immediately contacted Heidi, who was going to Sweden, the faster the better.

Now Sabo is declining. If you don’t mess with him at this time, then when will you wait? When he is taken out for auction in the future, General Motors has already taken away all the good things from this company.
Chapter completed!
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