Li Zheng and Pan Xiang were both very interested in Li Yifan’s proposal.

In fact, they have been planning before, how to make their website a good start, but they were not professional planning after all, and now they are suddenly in high positions and have experienced many things they have never experienced before.

Now they came up with an idea. They always felt that there was some information in their stomachs, but how to implement it was a little vague. Now Li Yifan's words were like breaking a layer of window paper for them.

Indeed, this is the best way to show yourself that is different from other websites’ soft articles, and there is also a professional point of showing yourself!

The soft articles written on other websites now start with a world-renowned brand that launched a new product. This product has been best-selling in other parts of the world for many years and has recently debuted on the Chinese market.

How great this product is, how much sales are in the world, how popular it is, how much it is in my country, how much it is sold in China, and then please pay attention to it.

After all, it's a complete advertisement with no actual content at all.

You said this car is good, but what is the best thing about it? Is it good on the engine, the transmission, or the driving feeling is amazing? They can't even say one, two or three.

But if Autohome could create such an article to let consumers who are interested in buying a car see it.

Everyone will be unaware of it. It turns out that this car uses this technology. It turns out that this technology is like this principle. Only in this way can the purpose of fuel saving. It turns out that this car is here...

In this way, everyone will think that you are professional enough and like to watch your website. This is the difference from other websites.

And no such feature can be achieved in the country, especially in the field of automotive websites.

If they make it, it will be the first one.

"Yes! We can open a special topic and conduct a review of the three mainstream mid-range cars on the market, such as Volkswagen Passat, Honda Accord, Toyota Camry, from appearance size, interior design, engine data, then driving experience, and finally price. Put the three together and compare them, which will definitely attract enough attention. After this issue, we can make some introductions, such as brand introduction, or some functions of the car's engine, as well as current mainstream technology introduction, engine, speed change

The equipment and electronic safety equipment can be introduced in detail to you... What is good, what is good, and why is it good? We can all break the cake and talk about the filling, and tell you clearly. It is clear that this makes us professional enough. At the same time, this is also a popularization of automobile culture. Our domestic automobile market is immature, let alone automobile culture. What we need to do is pioneers and popularize this knowledge to everyone. On the one hand, we can make us professional enough, and on the other hand, we can quickly improve our position in this field."

Li Yifan said with a smile. In fact, what he said was what Autohome did on the road to becoming a god in his previous life.

You should know that before Autohome, there were several companies specializing in car websites, but they were not very professional.

As a rising star, Autohome was able to break through the siege and spent two years becoming the overlord of professional automotive websites. In the next ten years, it has been dominated by their early professionalism.

When the website was first built in the early stage, their editors were indeed very professional and conscientious.

For example, if a manufacturer holds a new product launch conference, the manufacturer will send you red envelopes to you in the evening and take you to have fun.

However, the editor of Autohome did not charge any money at that time, and would rush to manuscript overnight. The next day, there would be a professional introduction about the product and it would be placed on the website.

It is thanks to this professionalism that they quickly gained a foothold in that industry and quickly established their dominant position.

Although Autohome later became Chetuan and Chehehei Home, their dominant position at that time was no longer doubtful.

Although many consumers are scolding them, it does not hinder them. They still click to browse the news every day.

The routines that Li Yifan just mentioned are actually the routines that Autohome had made solo in his previous life. It was through this routine and means that they quickly became the most popular professional website in this field.

Li Zheng and Pan thought that after hearing Li Yifan's description, they were a little excited and even wanted to go back immediately and ask their subordinates to start working.

Li Yifan's proposal was really good and targeted. For both of them, it was like raining in time. At this time, they suddenly became clear in front of them. The originally hazy thoughts were now like surging rivers, and the creativity was rolling in.

According to this routine, if the website has several consecutive journals, there will be no worries about what is not written.

Seeing Li Zheng and Pan scratching their heads, Li Yifan was happy, but he was not in a hurry to let them go.

"You two, it's not the time to be happy. You agree with the idea I just mentioned. But there is another question, that is, you are not only pure editors, but also website managers. You also need to recognize other things, such as how to increase the click rate of our website? How to make us quickly become famous in the industry, etc...."

Li Yifan looked at the two young men in front of him. Although he was younger than them, in terms of experience, he was actually equivalent to these two teachers. What he had to do now is to train these two men in front of him so that he could be a big boss in the future.

Li Zheng and Pan thought about it, but it was not wrong. Just thinking about how to write the article well, how to increase the number of website visits is a big deal, and this is the key to whether their website can succeed.

How to increase the number of website visits these days, simple and advertising!

But they are a little confused about how to do this advertisement and where to advertise.

Although they were also middle-level people in the automotive website field before, how to advertise is not something they can control.

"Haha, don't worry about this for now. I'll think of a solution. But you have been working in the Internet industry for so long. In this circle, you should have many friends, right?"

Li Yifan asked, Li Zheng and Pan Xiang looked at each other, then nodded, and they had been struggling in this circle for several years, who doesn’t have many friends?

"Okay, what you have to do after get off work is to contact these friends more recently. For those who are building websites, you will understand the traffic of their website and then put our advertisements on them. Anyway, I don't have much money. I have some relationship with Jiulang.com. At that time, we can still advertise on them. Also, go to Qiandu to contact them, give them money, and let them put us on the headlines of car searches. And also contact the person in charge of each navigation webpage now. Anyway, I want our website to appear on those navigation pages as soon as possible..."

Li Yifan's words were a bit reckless and decisive, and he looked like he was not short of money, which immediately made Li Zheng and Pan convince.

Look at the boss’s domineering aura, you must!

In fact, they have thought too much. In this day, advertising on websites is really not enough, especially those websites with little traffic.

Even if it is the largest online advertisement in later generations, on Qiandu, if you want to put your search links on the headlines, it will only cost tens of thousands of yuan.

Nowadays, the more expensive online advertising costs are Laolang, Sogou and the Internet are making trouble for these portals.

However, Li Yifan and Jiulang have some connections. Now he calls Gu Ping a sister, and Gu Ping's boyfriend is one of the major shareholders of Jiulang.com.

Although the old network is also high in automotive news sections, they have not realized the importance of this section. Their news sections are full of soft articles, so it is not a problem to get rid of them for themselves at this time.

In fact, these days, the power of online advertising is not as great as that of later generations. After all, the online audience is far from being as exaggerated as 500 million netizens in later generations.

So now if you want to make your website famous, you still have to focus on traditional media such as TV and newspapers.

In this regard, Li Yifan also happens to have resources in his hands. He originally had advertising resources on the shorts table, and if he wanted to, he could use them.

However, considering the amazing advertising fee of the big shorts table, I was too embarrassed and hesitant and decided to forget it.

Hao Jun also has a lot of resources, especially the popularity of Chinese idols. It is not his only word to advertise on this. Of course, the money must be given, but it must be the price of internal friendship, and it is just a left hand to the right hand.

At present, the areas where you can buy private cars are nothing more than Beijing, Shanghai, Guangzhou and Shenzhen, Jiangsu and Zhejiang, and areas with relatively developed domestic economies.

Therefore, these places are the key areas for their advertising. The subways, buses, elevators, newspapers, local TV stations, etc. in these areas are all places that they focus on.

Li Yifan talked about his own thoughts and Li Zhengpan, and both of them clapped and agreed.

It’s really a must formidable person. Li Yifan, the child, was completely convinced!
Chapter completed!