1062. Rejuvenation
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It was an unexpected encounter without much chill, but unexpectedly this would have become a good opportunity for Hao Jun to poach unexpectedly.
Seeing Hao Jun was very happy, Li Yifan felt a little excited. He was one of the major shareholders of his brother entertainment company. The better Hao Jun developed the company, the more dividends he could get every year.
In fact, if we follow the original historical trajectory, the current brother entertainment company has not yet developed into the overlord of the domestic entertainment industry. Although it is quite famous in the circle, it can only be called one of the several giants.
Moreover, the asset scale is incomparable to the present. At this time of later generations, Brother Entertainment Company had not noticed the potential of the TV series market and was still making one or two movies a year, relying on director Feng Dazui and several big stars to support the level of the storefront.
In 2002, the company's total assets were only tens of millions. The real development and takeoff of this company still came from the financing of Li Chaoren's TOM company.
After that, Hao Jun had money in his pocket, and coupled with the changes in the domestic cultural and entertainment trend, a large number of Xiangjiang filmmakers began to go north to the mainland and brought them a full-scale thinking impact, the company began to truly embark on the road of rapid development.
And that will take until after 2005, they will fully enter the cultivation of singers. After the TV series shooting field, the company will truly ascend to the new financing sector. After they began to allow new IPO listing financing policies in China, they will enter the new financing sector.
It took about 2010, and at that time, they went from a company with false output value to being sought after on the listing, and finally expanded into a large entertainment company with assets of over 10 billion yuan in just a few years.
However, with the intervention of Li Yifan in this life, the company's ascension path was much earlier than in the previous life.
Because of the concept of national talent show proposed by Li Yifan to Hao Jun. In addition to the cooperation between Hao Jun and Mango TV, Brothers Entertainment Company made a lot of money by relying on the first Chinese idol program that started last year.
The layering agreement with Mango TV alone allowed them to make hundreds of millions of profits, and coupled with the powerful singers signed later, they packaged, produced records, filmed TV and other actions.
In just one year, this brother entertainment company has grown from a small company with assets of only tens of millions to an industry giant with assets of nearly one billion.
This shows that this change of thinking can bring a company a completely reincarnation effect, and Li Yifan's initial investment of tens of millions of dollars and now he is very happy.
The time is not very ripe now. Once the time is ripe, he will inspire Hao Jun to list the company as soon as possible. By then, tens of millions of investment will be transformed into hundreds of millions of dollars. Billions are not impossible.
With such a high-quality cash cow, he can keep getting funds and injecting funds and vitality into his own industrial development plan.
What's more important is that the inexplicable happiness in his heart is about Gao Fangfang's previous life. After all, that young girl was once his dream goddess. If Gao Fangfang joined Hao Jun's brother entertainment company, then would he have the chance to go further with the dream goddess...
Li Yifan returned to the private room with Hao Jun a little unconsciously. However, he didn't know how he spent the next time. He ate the meal until eight or nine o'clock in the evening before it dispersed.
The next life has returned to the simple three-point and one-line life as simple as before. Every day, I spent the night in my luxury house, on weekends, or went out with my brothers in the dormitory to relax.
When you have time, call Hao Jun or Wang Teng to learn about the current development status of several of your own companies. Although life is boring and dull, it will not be too boring.
As June approached, Zhou Yuanqiao, who had agreed with Annie Lee, wanted to make the leader of the Australian DSI designer team, come to inspect it.
As a result, the delayed itinerary was first due to the outbreak of the SAS virus. Later, it was because of the change of ownership of the DSI company. Zhou Yuanchao's attitude was loose, so he did not take shape. However, Li Yifan was not in a hurry. He knew that his own would not be able to escape sooner or later.
With the attitude of those Australians, Zhou Yuanchao will sooner or later escape with his team.
The final exam will be held at the end of June. Because the course tasks this year are very tight, the school’s learning atmosphere is very strong. No one wants to be a person who fails the subject, so everyone seizes the time to review their homework, but Li Yifan’s life is relatively relaxed.
Another weekend, Li Yifan suddenly received a call, which was called by Leonard. It turned out that the tea and beverage factory he built in District XXX was finally completed.
In fact, the completion was already completed, but it was just that it was undergoing post-decoration and production training. Li Yifan had wanted to go over and see it for a long time, but there were always many trivial matters, so he didn't take time.
In addition, this tea and beverage company was originally created by him on a whim, and it cannot be regarded as a very important business segment in his future business empire, so he did not pay special attention to it.
In fact, under the management of Leonard, this company had already resumed production and sales at the beginning of this year, relying on its original old factories and old office areas.
Lipton is quite good because of Heidi. When selling the company, the asking price was not too high. The most important thing is that they also handed over their original sales channels intact, which saved Leonard and the others a lot of trouble.
And Leonard is not a good person. After being appointed as the company's boss by Li Yifan, he made drastic reforms to the company's organizational structure, salary structure, etc.
The original big pot rice model was broken, and a more competitive modern business structure was introduced to this company, which injected considerable vitality into the company.
In addition, Leonard is also very sensible. The advertising endorsements he has found are very powerful. Xu Dahuadan, coupled with Gao Fangfang, who has become famous recently, and a large number of advertising bombings with abundant capital investment, as well as Li Yifan's forward-looking market guidance, have made the company revitalized.
Their newly launched Jinghua brand bagged jasmine tea, green tea, and instant milk tea, quickly gained a foothold in the market.
The first ones we entered were the North China market of the Beijing-Tianjin-Hebei generation, and then the Yangtze River Delta region in Puhai, and the Pearl River Delta region. These three regions are the top priority in the company's market plan.
After all, the idea given to them is that our products are mainly targeted by white-collar women among current consumers. It is precisely this targeted market choice that makes Jinghua brand tea drinks very popular among the majority of urban female consumers.
In addition, Li Yifan took out the marketing methods that came a few years later, such as buying a box of milk tea, giving a tea cup with a very cute image, or a spoon with a very unique appearance.
It seems that the movements are inconspicuous, but such small favors are often the easiest to make female consumers pay for it.
Especially the designs of those tea cups and spoons are indeed very unique and beautiful, and can cater to the likes of female consumers. So even many female consumers who did not drink tea very much can't help but buy one or two boxes when they see their product promotion.
The application of advertising bombing, small favors, and many other small methods immediately made their products very popular, and soon gained a foothold in several areas where female white-collar workers are most concentrated in urban areas.
When Li Yifan arrived at the tea and beverage company in District XXX, the company's manager Leonard and technical director Smith had been waiting for him at the gate.
Leonard is now completely bald, and his figure is no longer as dry and thin as before, but has become burly. His originally flat belly has now seen the general's belly.
Judging from his red face, it seems that he has lived a very good life in China for more than half a year, not to mention the other Smith. He doesn't count as a red face, but he seems to have changed his body. Moreover, when he looks at Li Yifan, there is a bit of admiration.
Thinking about it, he was the highest supervisor of Litton China back then, but he had been in charge of the Chinese market for several years and was always paying money every year to maintain sales channels.
However, sales have not improved. Logically, China is the world's largest tea beverage consumer market, but why can tea beverage giants like Lipton not make money here?
At that time, he also led his team to investigate and make many plans. After persisting for a few years, he received the result of losing money in addition to losing money.
As a result, Litton's country of China was handed over to the hands of this young man. In less than a year, he relied on his ideas and came back to life. You really don't admire such a skillful skill to rejuvenate!
"Boss, this is our performance report since the first half of this year, since we have replied to normal production and operation..."
Chapter completed!