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1049. Be the leader of the 3D printing industry

"Heidi, this company, you can do this. But there is also a company, I hope you can help me take it down."

Li Yifan and Heidi quickly finalized the strategy to deal with this EXCELLON company. After all, in their opinion, this company is just like this and is basically beyond help. Therefore, using this method of poaching is the most time-saving, but Li Yifan doesn't want to do this for another company.

"Oh? Another company? It seems that you have a big appetite!"

Heidi glanced at Li Yifan, then smiled and said, "As for her boyfriend, she always knew that he would either not do anything, and he would have to do the best."

And the company he values ​​will already have a lot of promise in the future.

"Haha, it's a company called 3DSYSTERMS. This time you went to the United States. I hope you can take this company down for me. No matter what means, whether it is penetration or acquisition, you will have to gain absolute control of this company."

When Li Yifan talked about this company, he looked very serious, which made Heidi stunned. He rarely saw him being so serious about a company. What good is this company that can make him value it like this?

Why is it another company that I haven't heard of? What exactly does 3DSYSTERMS do? Heidi said that she has never heard of this company.

Heidi doesn’t know about this company, but it doesn’t mean that Li Yifan doesn’t know about this company.

Speaking of this 3DSYSTERMS company, perhaps not many people have heard of it now. But ten years later, if you are engaged in industrial processing, if you say you have never heard of this company, then you will be in vain.

This company is the most glorious and most awesome company in the 3D printing industry ten years later, and it occupies more than 40% of the market.

By 2013, the company's performance in the stock market was better than that of Apple and Google. That year, their market value in the stock market rose by more than 80%.

It was 3D printing technology back then, and it became more and more popular in the industry, which created the company's glory. However, this company's dominant position in this industry is well deserved. After all, they had already begun to enter the field of 3D printing technology more than ten years ago.

And in this field, they also have many of their own unique skills, which are techniques that their peers cannot match.

Even when the US military later developed the new generation of fighter F22, in order to save costs, they used the machines produced by their company to process the titanium alloy metal frame used in the F22, which shows the company's technical strength.

It is precisely because of knowing so much that Li Yifan believes that now is the best time to take over this company.

Speaking of this 3DSYSTERMS, it was founded in 1986 because it was the first to invent the three-dimensional flat panel rapid printing modeling system. It has been lingering in the fast three-dimensional printing industry.

This fast three-dimensional printing technology is indeed quite awesome. However, at that time, it was mainly used by countries around the world to produce more refined geographical images. In this way, the company received many orders from around the world.

It is precisely because of this technology that they have made a lot of money, but with the passage of time and the development of the world economy, their development has now reached a bottleneck stage.

Now the company is seeking a transformation, and it is next year that they have turned their future development attention to the field of 3D printing. In the past few years, they only invested 10 million US dollars in R&D funds in this technology every year, which is almost like making a fuss.

But this company also has an advantage, that is, they are American companies, and their methods are also very dirty. They have been digging for zcorop.

You should know that zcorop is the only technology company designated by MIT for transfer of 3D patented technology. Since the 1990s, people have begun to develop 3D printing technology.

But after all, this 3D printing technology is not that easy to do scientific research. From the outside, because many companies do not understand and are optimistic about the future of this technology, they have not found any investment.

So I can only focus on my own efforts and continue to invest money in R&D. On the other hand, the products they developed are too expensive and unpractical, so I didn't make much money in the market.

The 3D printers they launched several generations earlier were generally treated as toys by wealthy families and took them home to play with them. There are not many products that really use industrial or technological fields.

It is precisely because of its poor performance in the market and on the other hand, it also needs to increase investment in R&D in 3D printing technology. Zcorop, which is not very powerful in itself, has been in trouble in its operations recently.

At this time, this 3DSYSTERMS began to enter this industry. Compared with other manufacturing companies in the United States, this 3DSYSTERMS is not even a nonsense. Although they have made a lot of money in the past two years with their unique skills, they are not even allowed to go public financing. They are still an independent small company with only tens of millions of capital. Moreover, as the competition becomes more and more fierce, many investors are not optimistic about the future development of this company.

Now 3DSYSTERMS is in a time when they urgently need transformation, and they are optimistic about the future of 3D printing technology. However, they can’t afford to do scientific research based on basic research, but they are better at poaching.

I thought that when I was doing three-dimensional printing and making maps in the early days, I had cooperation with the US government and had a good relationship with some officials in the government.

So when they were digging for zcorop, they almost didn't get much obstacle. Although zcorop once threatened them to sue them, the end was because of the tough background of 3DSYSTERMS and it was left unresolved.

3DSYSTERMS company has developed rapidly by constantly digging people and stealing technology from zcorop, and with more investment than zcorop, they have also gained a foothold in this market faster.

However, they have just been gritting their teeth and holding on. In order to increase the research and development of this 3D printing technology, they have even borrowed like banks several times.

Finally, during the 2008 financial crisis, they almost escaped that disaster and were almost destroyed by the financial crisis.

Fortunately, at that time, they received an olive branch from the US military and took over the order to use 3D printing technology to help develop the F22 fighter jet.

It was this order that quickly brought the company back to life, not only did it return to the bank's debt, but it also made a lot of money.

By 2011, they had enough talent to be listed on the Nasdaq. However, their performance was not very good at the beginning of the listing of Nasdaq. Finally, they did not improve slightly until they switched to the New York Stock Exchange.

And in 2013, with the trend of 3D printing technology becoming more and more popular, their performance in the market was getting better and better, and at the end of the year it was nearly doubled compared with the beginning of the year.

At that time, with the support of the US government, this company had completely established itself as the dominant position in the world's 3D printing market.

At that time, it was already a large enterprise worth billions, and now what Li Yifan had to do was to take the company into his arms before it had fully grown.

If such a company is not obtained now, it will be unless it is a brain disease.

Now let alone people from other places, even Americans themselves have not realized the huge market and potential of 3D printing technology in the future.

Even this 3DSYSTERMS company is the same. They probably wouldn't have thought that in ten years, 3D printing technology would develop to such a level, and their company would actually rely on such a technology to develop from a small company that could not be hungry and could not hold on to a new industry.

So it is necessary to rely on such information asymmetry to take down the company as much as possible. This is the safest way.

You should know that the 3DSYSTERMS company grew bigger and bigger. In the end, after the 2008 financial crisis, after receiving the military order, they directly acquired zcorop, digested and absorbed all the technologies of zcorop. It was precisely through the foundation of these technologies that they also developed their own unique technologies.

Among the large 3D printers bought in later generations, especially 3D printers worth more than US$2 million, which can be used for large-scale industrial production, almost 100% of the machines that can be used for large-scale industrial production are from this company.

So Li Yifan is determined to win this company now.

After talking to Heidi about the situation and prospects of this company, Heidi roughly understood why Li Yifan valued this company so much. It turned out that he was more optimistic about the future 3D printing market!

Heidi is not very interested in this emerging technology and market. She is now a complete financial businessman, and she is only interested in businesses with high returns.

If it was a company worth tens of millions of dollars like this before, she would not bother to do it herself, but since Li Yifan has spoken now, she will certainly take charge of it and will definitely win the company for him.

Although this company is in good business and healthy finances, it is too small after all, especially for a big boss like Heidi who has billions of dollars in control.
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