It has been three days since Zheng Mingxuan and others came to Guangzhou. Jia Sidao was watching the delivery between Caohe and the Maritime Warehouse Office. Except for the banquet and reception that day when Zheng Mingxuan and the other two days were held, Zhao Yi and Zheng Mingxuan and the other four had a good time in Guangzhou City.

Today, all the industries, documents, silver, etc. between the Maritime Warehouse and the Caosi were delivered, so I had time to come and talk to Zheng Mingxuan and others about the important matters.

"In the past two days, I have been busy coordinating the Caosi and the Maritime Warehouse Office, and I can't find time for a while. Brother Huai Jin, you have also looked at the customs and customs of Guangzhou in the past two days. What do you think?"

After Jia Sidao teased Zheng Mingxuan, he changed his tone.

"The wind is good, the water is good, the soil is good, the people are good, and the most important thing is the official."

Zheng Mingxuan picked up the teacup and drank it with a smile and said.

"You, stop putting a hat on me, you know what I want to ask."

Jia Sidao smiled and pointed Zheng Mingxun.

"Guangzhou is a port with convenient travel and prosperous trade. If you have adults here, you will probably be just a matter of time and time to surpass Quanzhou. However, Guangzhou is a bit too far from Japan and Goryeo, so there is much inconvenience in trade transfer."

Zheng Mingxun put down the teacup when he heard Jia Sidao's words and said seriously.

"Compared with Qingyuan Port and Quanzhou Port, Guangzhou is indeed a bit far from Japan and Goryeo, but then again, from Chen Chao and Dali to Guangzhou, it is much closer than to Quanzhou and even Qingyuan Port. Not to mention that Guangzhou is also much closer to the sea route of the Great Cannibals than the other two ports. In a small place in Japan and Goryeo, what other things can be rare for me in the Song Dynasty besides some gold and silver things?

However, it is different for the great cannibals. The spices, gems, and ivory of the great cannibals are rare for me. And the silks and porcelains of the great cannibals are even more rare for me. But how many porcelains and silks are so many in my Song Dynasty? The trade of the great cannibals will benefit more than a huge amount of money?"

Jia Sidao reached out and dipped some tea in the teacup, and casually drew on the table.

"The four are all great merchants in the Song Dynasty. Brother Huaijin is the main business of gold and silver jewelry. Brother Wangzhi's Qiu's family is grain and raw silk. Brother Pinghu's family is silk and ready-made clothes. Brother Yijing's Shan family is mainly jade and porcelain. No wonder the four of them become the most popular. They each have their own business but also have their own business. The four gentlemen are the best things for those foreign countries. I have to say that the eyes of the brothers really make Shi Xian admire him."

As Jia Sidao spoke, Shi Chun, who had been serving tea and water by his side, calmly removed the tea cup that Jia Sidao had just dipped with his finger and brewed a new cup of tea.

More than a month ago, Jia Sidao said he wanted to give Shi Jun a future. From then on, Shi Jun waited outside the comforting envoy's mansion on time every day, becoming a young follower next to Jia Sidao, some of which replaced Jia Quan'er. Although Shi Jun is the eldest son of the Shi family, his skills and enthusiasm are not bad at work. He was indeed domineering before, but after contacting him, Jia Sidao found that Shi Jun was indeed unique in dealing with people and affairs. No wonder the business of Beauty Pavilion was so popular.

Moreover, Jia Sidao also learned that Shi Jun took the initiative to deal with the matters of contact with those bandits and pirates. If Shi Chun helped, Shi Jun borrowed the title of Shi Chun's yamen commander.

Jia Quan'er was not around, Zhao Yi and others were all from the ranks, and Liu Ru was also a daughter. With Shi Jun following him to fight, Jia Sidao felt much more convenient, so he let Shi Jun follow him every day. With Jia Sidao's acquiesce, Shi Jun even regarded himself as a servant next to Jia Sidao. His considerate service made Jia Sidao feel that if he couldn't give Shi Jun a good future, he would be a bit disgusted.

"Actually, I had some ideas about doing business, but later I entered the official career and gradually faded."

"Oh? Shi Xian actually had the idea of ​​doing business? I wonder if I can tell me how to wait?"

When Zheng Mingxuan and others heard Jia Sidao say that he had the idea of ​​doing business before, he immediately became interested.

"I won't be ugly about some mundane things back then, but I just have some immature ideas about Brother Huai Jin and his business..."

"What the lord said is definitely a good word, let's listen carefully."

Qiu Shuyu, Shan Deyan and Shan Yudong immediately clasped their fists and said in unison.

If you really want to have a friendship with Jia Sidao, of course, they are unlucky. However, even though Jia Sidao has called him the name "biao" brother, especially Qiu Shuyu and the other two, they dare not really treat Jia Sidao as a junior.

"Then Shi Xian will be ugly."

Jia Sidao knew that if he blindly emphasized the common sense of friendship, it would make Qiu Shuyu and others be wary of it. It was still a long time to take it slowly, so he did not worry about the title of the three.

"Take Brother Yi Jing's jade and porcelain as an example. Shi Xian knew that Brother Yi Jing's Shan Family was the largest porcelain and jade merchant in the east and west of Liangzhe. If it weren't for the fact that it was not worth the effort to become an imperial merchant to worship imperial porcelain in the palace, it would be impossible to sell porcelain and jade to ordinary people. The porcelain and jade produced by the Shan Family would definitely be the largest imperial merchant in my Song Dynasty."

"grown ups……"

When Shan Deyan heard Jia Sidao's words, he stood up with a panic expression on his face and said hurriedly.

"Brother Yi Jing, don't worry, how many porcelain and jade can be needed in the palace every year? And how many ordinary people and even powerful merchants in my Song Dynasty? It is human nature to choose the least one of two evils, and the two profits should be the most important. If I were me, I would have done this. If the Shan family really had the title of the imperial merchant, they would have been gone long ago. Today they only talk about business, and nothing else."

Jia Sidao signaled Shan Deyan not to be excited, he did not take these things seriously.

Before the Song Dynasty, there were people who made brocade, porcelain, jade and garments specifically for the imperial objects. These merchants or craftsmen who could worship imperial objects for the imperial palace were all given the title of imperial merchants or imperial objects. However, even if the things they made were smashed, they could not be sold to ordinary people at all. Even if they were as good as princes and nobles, they would not dare to use them even if they dared to buy them.

It was discovered, a transcendent sin, enough for many people to move.

"I found that Brother Yi Jing's jade and porcelain are both big deals, that is, other merchants specially buy a large number of jade, especially porcelain, from Brother Yi Jing, and then sell it to make a difference. I wonder if Brother Yi Jing has ever thought that he could establish a semicolon in various prefectures and produce and sell it on his own? Of course, the establishment of a semicolon is a later story.

The ancients said that it is well-known. Whether it is people, things or even business, reputation means money. Brother Yi Jing can give special and sufficient marks to the jade and porcelain of the Shan Family, and this mark cannot be easily forged by others. Gradually, the reputation of the jade and porcelain of the Shan Family is revealed. In time, as long as anyone in any prefecture in the Song Dynasty thinks of jade and porcelain, the first thing I want to buy is the jade and porcelain of the Shan Family.

In this way, the reputation of the Shan family was made, and the jade and porcelain of the Shan family was already well known to everyone. At that time, Brother Yi Jing was worried that the semicolon could not be established? Are he worried that the jade and porcelain produced could not be sold? Similarly, Brother Huai Jin's gold and silver jewelry, Brother Pinghu's clothes and silk, the same is true. Everyone knows that the Zheng family's gold and silver jewelry is well-made, and the Shan family's clothes and silk are the most beautiful. With a reputation, there is naturally no need to worry about sales. With a reputation, he will open the semicolon all the prefectures in the world of our Song Dynasty. What's wrong?"

Zheng Mingxuan, Qiu Shuyu, Shan Yudong, Shan Deyan and even Shi Jun were all looking at Jia Sidao with a dumbfounded look on his face.

Jia Sidao looked up and down at himself, there was nothing wrong with it.

"What are you... watching me do?"

"I said, sir, it would be a big loss if you don't do business, but then again, if you do business, I am afraid that Brother Pinghu and others will go to drink the northwest wind."

Zheng Mingxuan shook his head and said with an admiration.

Qiu Shuyu and others next to him also looked deeply convinced.

Jia Sidao was speechless. This was just the most commonly used brand effect and chain stores in later generations. If you take out all the advertisements, wouldn’t you be shocked?

However, the advertising can only be considered at the moment. The information is not developed enough and it consumes too much manpower and material resources. The most important thing is that there are not enough people who can read.

"It's all ridiculous, and I just said it casually. Whether it can be done or not is still a matter of different things. However, reputation, in my opinion, should be called the brand effect. As long as everyone in the Zheng family's gold and silver jewelry knows that it is true, and it is done well and has exquisite styles, they will naturally not worry about how to sell it.

Of course, this brand should be divided into two types. One is extremely expensive, specially supplied to high-ranking officials, great merchants and wealthy businessmen, and the other is specially affordable for ordinary people. Otherwise, if you ask those noble and wealthy businessmen with noble identities to use the same jewelry as ordinary people, the brand will naturally be discounted.

However, although the nobles paid the price, there were only a small group of nobles. The most important thing in the Song Dynasty was that ordinary people were mostly. The amount of money was earned by ordinary people, and the amount was large, and the accumulation was small. If everyone in the Song Dynasty bought the Zheng family’s gold and silver jewelry, how rich would the Zheng family be?”

"Great insight, high insight."

Zheng Mingxuan sighed with high fives.

"What should I do if I, Qiu Jia? Please give me some advice."

What Jia Sidao said before were all industries that have no semi-wool relationship with Qiu Jia. Qiu Jia’s main business is grain and raw silk. Could it be that grain and raw silk should also be used as a brand?
Chapter completed!