With the end of the North American screening of "The Hunger Games", Studio Thirteen immediately launched a disc, which was divided into two types, one was the ordinary DVD set, priced at $9.9; the other was the Blu-ray Disc luxury set, priced at $39.9 and $99.9.

As we all know, the cost of large-scale suppression of CDs is very low.

Even the cost of suppressing the disc itself is not as good as the cost of distributing goods across the United States.

Under large-scale suppression, the production cost of a CD will not exceed 5% of the retail price.

The most common DVD version of "The Hunger Games" costs less than one dollar per production.

Of course, the cost of CD cannot be calculated in this way. The costs of warehousing, distribution and publicity are indispensable, and there are also profits left to the publisher.

All of these are included. The average single cost of the ordinary DVD version is about five dollars. Because of the addition of small souvenirs such as Mockingbird Brooch, the cost is slightly higher, ranging from seven dollars and fifteen dollars respectively.

It can be said that the profit margin of movie discs is much higher than that of box office.

So, only 200 years ago, Hollywood was living on CDs.

Although CDs have been severely impacted since 2008, with the popularity of online downloads and rentals, they can still provide Hollywood with considerable profits.

The Hunger Games disc sold 3.2 million copies in its first week of launching in North America.

Although this is not as good as the sales volume of popular movies that can easily be sold for more than 5 million in the first week of previous years, it is also the best single-week CD sales result in 202.

Ten days after its launch, the sales of "The Hunger Games" exceeded 4.5 million copies.

Subsequently, just like the box office of the movies released, CD sales plummeted, and only sold more than 100,000 copies in a single week.

By mid-August, the sales of "The Hunger Games" in North America sold over $0 million.

At the same time, Bella Anderson also settled some authorization negotiations.

On the Internet, the online on-demand and rental copyright of "The Hunger Games" was sold to Netflix for 7 years and $5 million; the public TV broadcast copyright was handed over to Disney's ab TV station for 7 years and $4 million.

Other negotiations are still in progress and will receive more income from surrounding copyrights in the future.

Even if it is not considered a sequel, this video will bring a lot of profit to Matthew.

In contrast, "Avengers" continues to earn box office in major theaters in North America, but three and a half months after the film's screening, the North American box office growth rate has been very slow.

Matthew accounts for 40% of the investment and return ratio of this film, so he has naturally been paying attention to the latest developments.

"Avengers" has a total box office of US$2.5 million in North America, becoming the third film that can achieve a box office of US$100 million in North America after "Titanic" and "Avatar".

The global box office has also reached the third place in history, and has now harvested 489.5 million US dollars around the world, exceeding 500 million US dollars.

The success of investments made Matthew understand more clearly that investors like him who are qualified to enter the market must focus on mass-type films.

In recent years, there have been independent film producers or directors who have come to him with projects, and there are also some art films that have heard of names, but he has refused them all without exception.

Perhaps there will be many classics in these films. Even if the box office is not very good, through awards and offline operations, you can still make profits in five or six years or more.

But in the face of easy-to-profit projects, the cost of time will be infinitely magnified here.

Besides, his perception of movies has not changed.

It’s not that there are directors and producers who accuse him of only profits and no film art in his eyes, and even scolding the audience for being vulgar and not knowing how to appreciate after losing the box office.

But there are billions of movie viewers on Earth, so why do most people pay for the preferences of a small number of people?

To put it bluntly, a small number of filmmakers can just entertain themselves with those who support them. Forcibly standing up and letting other audiences pay for the bill, which is even more annoying than those bad directors.

Movies have become many arts since the development of this day. Most viewers can understand that the ideas and art that movies want to express are truly good movies.

Perhaps when he was living on the other side of the Pacific Ocean, he was just a common movie audience. Matthew always believed that the audience doesn’t necessarily like good movies, but good movies must be liked by most viewers.

Your works are not friendly to the audience, and the audience still has to pay for your persistence. Do the audience have to be so cheap?

This happened to Matthew's partner.

The movie "Host", adapted from Stephanie Mayer's novel, has been released, but it has suffered a double defeat in box office and reputation.

The production company originally wanted to borrow the title of the "Twilight" series to create another popular youth film series.

When Stephanie Mel found Matthew and ambitiously expressed his desire to adapt the trilogy. After being rejected by Matthew, Kailuo Company won the copyright of "Host" at a high price, and invited Andrew Nickel, the screenwriter of "Troney World" and director of "Time Planning Bureau", to be the director.

However, the film is not only not as successful as the "Twilight" series, but also fails a bit miserably.

The production cost of "Host" is as high as US$45 million, and it only earned more than US$25 million from North America. This film wants to make money like the "Twilight" series, but it also wants to look unique, thus full of literary style.

The result is that business is not commercial, literature is not literary, and it is not pleasing to both ends.

The audience doesn't buy it, which can be seen from the box office, and even the critics don't like this film.

The Host's Rotten Tomatoes Index is an outrageously nine percent.

Both are adapted from Stephanie Mel's novels. The fate of the "Twilight" series and "Host" are completely opposite. Stephanie Mel has gradually been coldly accepted by Hollywood since the release of "Host". Many Hollywood companies have come to a conclusion that the reason why the "Twilight" series was successful is because the investor and producer is Matthew Horner.

As time goes by, Matthew's filming on "The Mars Rescue" is approaching its end.

As before, the rest is still Mark Watney's one-man show.

"I didn't expect that so many years have passed in a blink of an eye."

On the set where potatoes were planted in advance, Ridley Scott stood among several potatoes and said to Matthew, "I still remember the first time I saw you. Helen took you, you were so strong that you were like a living barbarian."

Hearing this, Matthew couldn't help laughing, "So, you agree to me as the leader of the barbarian?"

Radley Scott did not answer positively, but said, "You have made great progress and progress very quickly." He helped off his glasses, "I still remember that when filming "Black Hawk Down", you were very relaxed in action scenes, and it was always a bit difficult to act in literary scenes."

"What about now?" Matthew asked.

Ridley Scott didn't go around in circles and said directly, "You performed very well in several one-man shows by Mark Watney, especially on-the-spot performances, which are quite outstanding."

Matthew touched his head, "Is it so good?"

"I believe this film will be released." Ridley Scott said seriously, "You will become a recognized actor."

He looked back at the camera he had set up and said, "Matthew, the last scene is here, stay in good shape."

Matthew nodded slightly, "No problem."

Ridley Scott walked out of the set, returned to the director's monitor, and after a brief inquiry, he announced that the filming began.

The crew instantly entered the state, and Matthew was no exception. He hung a camera on the wall and used the potato field as the background. While debugging the camera, he said, "The SAIC can talk to me, but they won't stop talking. They want to upgrade every system in the residence cabin."

He gradually adjusted the camera and said in a deep voice, "Why is this? Because they want to see my potato fields. Well, I will meet their requirements and let them manage my crops as much as possible in the room!"

Matthew walked back to the potato field with excitement and continued, "How is it? Is it great? These are potatoes grown with Watney brand Martian fertilizer! I can declare that they are epoch-making!"

Squatting down, Matthew pulled out a potato, pointed to a bunch of potatoes hanging on the root, and said, "Did you see it? It's already ripe. Let me tell you a message. I ate it yesterday! I have achieved an amazing achievement, the first person in ancient and modern times! What? What are you talking about? Then let me tell you, I am the first person in all mankind to eat Martian potatoes, and I am currently the only one."

A lonely person, after being able to contact his compatriots, is destined to become a chatterbox. Matthew picked the potatoes one by one and put them in the bucket next to him. "Listen, I don't want to express any arrogance, but I am the greatest botanist on Mars! So, this is an amazing achievement."

After Matthew picked the potatoes, he pulled out another one and continued his work just now. "There is another benefit to contact the SA. I can receive emails and I have received a lot of letters. The coolest one comes from the University of Chicago, my alma mater."

He looked at the camera, "They said once you grow plants in one place, you officially start 'colonizing'. So, technically, I'm still a Mars colonist now."

As he said that, Matthew also put on a pss.

Behind the director's monitor, Ridley Scott nodded with satisfaction, "Stop! This one is past!"

Matthew threw away the potatoes in his hand, took a wet towel and wiped his hands, and all the scenes about the male protagonist Mark Watney were filmed so far.

However, the crew's filming will last about twenty days, and Ridley Scott will lead the crew to Budapest next.
Chapter completed!