Many people say that "Alice in Wonderland" was attracted by "Avatar". At that time, the whole world inspired unprecedented enthusiasm for 3D movies because of "Avatar". As a result, a pseudo-3D large production appeared in time, which just met the market demand. With the lack of excellent film quality and 3D effects, it became the film that temporarily ranked first in the box office list in 2010.

Before the celebration party was confirmed, the global box office of the film had exceeded $1 billion.

"No matter what the outside world says."

Standing in the crowded banquet hall, Matthew said to Walt Disney CEO Robert Iger, "Disney has the best grasp of the market."

Robert Eiger shook his head, "Not as good as you."

Matthew was self-aware, "Stop kidding, Bob." He said seriously, "How can I compare to Disney."

"This is not a joke." Robert Egg was also very serious. "The movies released by Disney in the past two years have the worst losses in the cloud map and "Alien Battlefield". If you withdraw from the competition between these two projects, Disney should choose to give up."

"I quit because I didn't have money." Matthew wouldn't tell others about digging holes. "I'm helpless, too."

Robert Eiger has also heard of some things, so he naturally knew that Brad Pitt had snatched these two projects from Matthew by paying a lot of money.

"Brad Pitt failed and even implicated Disney." Robert Iger said calmly. "I have ordered all Disney branches that any Disney-owned projects will not be collaborated with Brad Pitt and Natalie Portman in the future."

This is the treatment that losers enjoy? Matthew was not surprised and said, "I didn't expect that those two projects would eventually become like this."

Movie investment itself is high risk.

Robert Iger suddenly remembered some things that have been circulating recently. It is said that Matthew interfered in the creation of the "Special Forces" series, the "Fast and Furious" series, and even the "Twilight" series.

All of these projects have been successful.

He sighed, "If you say the male lead in these two projects, the result may be completely different." He said directly, "I heard that you have given crucial advice in the film projects you have invested in and starred in in the past two years?"

Matthew felt ashamed in an instant, and said the truth was rare, "I just removed the too cold elements of the creation process to make the film more popular."

After all, directors and screenwriters are not machines, and they have a strong sense of self. It is inevitable to add some too artistic and abstract things to the creation process. These are often natural enemies of commercial films, such as "Special Forces" and "Fast and Furious", as well as "Twilight" and "The Hunger Games". Isn't it your own to join these things?

What he did was keep the film popular as much as possible, and he couldn't do much else.

Moreover, his family knows his own affairs and never speaks casually when they are not good at it. For example, on the crew of "Inception", he never expresses his opinions on the plot and filming.

Because he knew he was much worse than Christopher Nolan in terms.

At this time, someone else came over to greet Matthew and Robert Iger. Matthew chatted with others for a while and went to other places.

Shuttle through the crowd in the banquet hall, chatting with people from time to time, and you can always hear people saying that Disney Pictures has lost their luck.

Matthew can imagine that the success of "Alice in Wonderland" has made many people envious, jealous and hateful.

This film directed by Tim Burton was held several trials in the second half of 2009, and the response was quite average. Originally, Disney had to set a holiday before Christmas, but later it had to change the schedule to allow Tim Burton to further adjust the film.

No one expected that after this delay, Disney waited for a super lucky star "Avatar".

With the box office of "Avatar" hit the big hit, the whole world became almost fanatical about 3D movies. After "Avatar" was released, other 3D movies entered the theaters, but those small productions and small scenes could not satisfy the audience's desire and needs for 3D movies at all.

As a result, Disney Pictures, which has a particularly keen market sense of touch, quickly made a decision to transform "Alice in Wonderland" completely in 2D filming into a 3D movie through a post-production conversion.

Such a fake 3D film that caters to market demand, sneaked into the 3D cinema and began to cheat money... No, it was a journey of harvesting the box office and it achieved great success.

Speaking of which, the success of "Alice in Wonderland" in 3D has also brought a bad start to Hollywood. Since it can be used to cheat money by converting 3D, why spend money and time shooting real 3D movies?

It can be foreseen that in the next few years, a large number of pseudo-3D movies will be released in a crowded manner.

Seeing that Johnny Depp was gradually freed by being surrounded by people, Matthew hurriedly walked over.

Beside Johnny Depp, Lily Depp, who was almost twelve years old, pulled him, pointed to Matthew and said, "Dad, the godfather is here."

"Hi, Depp." Matthew opened his arms and hugged Johnny Depp who turned around, and said, "Congratulations, Mr. Crazy Hat."

Although it was a show for Alice, no one could deny that Johnny Depp finally had a box office movie outside of the "Pirates of the Caribbean" series.

Johnny Depp was in a clear mood and learned what Matthew often said, "Good luck."

Matthew patted his arm and couldn't help laughing.

"Godfather!" A voice with dissatisfaction rang out, "Godfather, haven't you seen me?"

Matthew turned to Johnny Depp and said, "I haven't seen each other for a few days, Lily has grown taller again."

Lily Depp bulged his cheeks, "It's not a few days, but a few months."

Matthew took out a small box from his pocket and stuffed it to Lily Depp, "So, I prepared a gift for Lily."

"Wow..." Lily Depp's eyes immediately shone, took the gift box and ran to the side.

Johnny Depp looked at Matthew, and Matthew shook his head, "It's not a valuable thing. The gyro I used on the crew of Inception. Last time I called Lily and heard that she was interested, I brought it to her."

Although this is an original prop, it is not of high value.

It is normal for Lily Depp to be curious about gyroscopes. The gyroscopes of the "Inception" brand are currently popular products on the market because of Matthew's use of them many times in the film.

Initially, the commemorative version of the top rated by Warner Bros. was sold for $12 per piece, and was snatched away on the day the film was released.

Subsequently, commemorative gyros sold on stores and online channels ranged from $80 to $130, and hundreds of thousands of them were sold in just one week.

In terms of opening up the film derivatives market, Warner Bros. has rich experience, and the popular sales of "Inception" are also due to its huge operation capabilities of the entire industrial chain.

In fact, in today's Hollywood, the revenue of selling commercial film derivatives can reach nearly 70% of the total film revenue, which is far higher than the movie box office itself.

For movies like "Inception", which are expected to be successful, Warner Bros. has already made plans for the production and marketing of derivatives to ensure that derivatives can be released synchronously or even earlier than the time when the movie was released, and gain enough market space.

Of course, the mature North American film market and a relatively complete copyright protection system are one of the basic conditions for the big sale of movie derivatives.

On the other side of the Pacific Ocean, the situation is not ideal.

Last weekend, "Inception" was officially released across the Pacific Ocean. The sales of "Inception" launched by Warner was also good, and the starting price was only 10 yuan rb. However, compared with the regular shipment of theaters, imitations can be seen everywhere from the Internet to the small commodity market.

Any market is constantly improving, and the North American market also experienced the same stage.

Moreover, compared with the other party's treatment of domestic movies, the derivatives of "Inception" are quite good.

When he lived on the other side of the Pacific Ocean, he saw with his own eyes that after Zhou Xingxing's "Yangtze River 7" was released, Qizai was highly sought after, and Qizai's dolls naturally became popular products. At that time, the vendors who sold pirated Qizai even placed street stalls in front of the theaters under the film company Zhongying, which made many staff feel ridiculous and ridiculous...

A mature market cannot be achieved overnight. Many people there are beneficiaries of piracy. For example, did he once download pirated versions from the Internet to read them?

After chatting with Johnny Depp for a while, seeing someone coming to say hello to the male protagonist Depp, Matthew said goodbye and left, and found a quiet place to sit down at the rest.

During this period, he saw Anne Hathaway, who played the White Queen. It seemed that Anne Hathaway also saw him and then took the initiative to avoid it.

It is estimated that because of Emma Roberts's incident, Anne Hathaway obviously doesn't want to be involved with him anymore.

Matthew didn't go over and made trouble for himself. He had dealt with a few people who came to say hello, asked the waiter for a glass of water, and looked around the banquet hall, trying to find out if there was a suitable goal.

It’s a long night and it’s hard to sleep.

Suddenly, he found Lily Depp coming.

"Godfather." Lily Depp came to him soon, "What are you looking at?"

Matthew responded casually, "It's nothing, see if there are any acquaintances."

Lily Depp snorted and said deliberately, "Tsk! I know if you don't say it, you're looking for a woman!"

"Uh?" Matthew didn't know what to say.

Lily Depp continued, "The godmother said that you are the most fickle and cannot move your feet when you see a beautiful woman."

Matthew immediately retorted, "This is a slander! Lily, don't listen to Kayla's random words."
Chapter completed!