This year's Independence Day is exactly connected with the weekend. Starting from July 1st, "Inception" was officially released in North America. Since the film is the most risky original type of large-scale commercial films, the film was not released simultaneously around the world, but was first to meet the audience in 4,060 theaters in North America.

If this is an adaptation or sequel movie co-starring Matthew and Christopher Nolan, it is possible that the number of opening theaters will reach 4,500.

But how much risk is the original type? Even the theater manager who only has one screening room in the town knows it.

However, the risk ends up only in theory.

On Thursday's early stage, Inception easily won a box office of $7.6 million with the good reputation accumulated by Matthew and Christopher Nolan over the years and the appeal of many big-name stars.

This is a pretty good result for an original science fiction movie like "Inception".

Then on Friday day, Inception won $1.5 million, creating the best box office results for the original movie.

Compared with "Inception", other films have received mediocre reactions. On Friday day, "Alien Battlefield" on the third weekend fell directly to less than 1 million US dollars in a single day. "Kung Fu Dream", which entered the second week, was also significantly impacted, and earned less than 4 million US dollars in a day.

This weekend's film market has already shown a trend of "Inception" as the dominant player.

After obtaining the statistics on the first day of North America, Warner Bros. also stepped up efforts in promoting the film.

This "Inception" is different from the film starring Matthew before. While the audience's reputation is as good as ever, the evaluation from the media and professional aspects is also excellent.

After the first day of the release, in terms of crucial media publicity, the media almost gave "Inception" one-sided praise. They are not stingy with the incredible words of praise, such as masterpieces, perfection, miracle, subconsciousness, Freud, Jungian doctrine, wonderful movements, emotional impact, etc.

Comment from "The Premiere" said, "The details of "Inception" are complicated, but the film also has an emotional logic that drives the plot, and there are many exciting action scenes. "Inception" is almost a miracle: it conducts a multi-layered discussion of the subconscious, becoming a new action classic that has never been seen before, and it does a great job in every conceivable range."

The Hollywood Reporter believes that Inception has made Christopher Nolan and Matthew the leader in directors and actors in science fiction action films respectively.

"The anti-physics discussion of this film, its exciting action scenes, impactful emotions, and Matthew Horner's astonishing performances are all addictive."

The Los Angeles Times even directly praised: Inception is close to perfection! Although this is a movie within the consciousness structure, it is also a classic science fiction action film with the Matthew Horner style.

Ordinary movie fans who watched the video on the first day of their release praised "Inception". The high reputation of the film is spreading like a virus, spreading around the Internet.

"The emergence of "Inception" shuts down those who disdain Matthew's movies. This is a magical movie. Matthew's performance gives the movie extraordinary qualities! He and Christopher Nolan created a dream world and guided us to join it with our own secrets. This is probably the greatest enjoyment that the movie can bring to people, right?"

Many movie fans believe that this weak and tired summer has finally ushered in a savior. In addition to being called "Inception", the name of this savior can also be called Matthew Horner as always!

A large number of people who have watched the video were excited to discuss the plot of "Inception" and the various doubts it brought. Soon, countless people and countless posts analyzed and discussed the movie frame by frame.

Not to mention ordinary audiences, even Matthew himself couldn't help but want to interpret this video.

In just one or two days, "Inception" set off a craze for fans to interpret like "The Matrix" in the last century.

These are extremely beneficial to the promotion of the film. The more interpretations and opinions collide, the more difficult it is to convince the other party, the more they will discover new opinions and then go to the theater to watch them again...

In today's era, the first week of box office is as important as maintaining a stable box office trend. No matter what means it is, "Inception" has formed an excellent audience reputation. How to make the film more attractive and thus keep the box office trend running at a high level is something that must be considered in the subsequent publicity.

In addition, "Inception" did not adopt the global synchronous screening method, allowing the film's influence to further spread to overseas markets, which is also a work that cannot be ignored.

As early as the preparation and shooting period, Warner Bros. and the crew formulated strategies for audiences to participate in the film. Now is the best time to use this strategy to actively participate in the interpretation of the film, and also allow this trend to spread to overseas regions. As long as some fans are enthusiastic, it is enough to get "Inception" to get beautiful box office data.

Today's Internet is not only connected to the whole world, but it is no problem to connect the entire Western world and major markets such as Japan and South Korea. Moreover, Warner Bros. has a complete marketing network in major markets around the world. It is not too difficult to push a craze for interpreting "Inception" to the whole world.

On the Internet, in life, there are both spontaneous and navy guidance, and the interpretation of "Inception" has gradually formed a craze.

"Inception" continues to be popular, and the film has become an indispensable topic for the North American public. The main creative team, including Matthew and Christopher Nolan, is always unwilling to say much about the public's views, but just throws out a sentence that "even I can't explain the end of the film myself" as an answer.

Therefore, those "interesting" movie fans decided to personally experience and shoulder the burden of interpreting dreams for the public. Of course, some bold speculations and surprising interpretations of "dreams" are indispensable in this craze.

Especially the open ending gives people enough room for imagination.

The film was finally "founded" successfully. The Dream Inception team woke up on the plane. Saito also fulfilled his promise and called to cancel the protagonist's lawsuit in the United States, allowing the protagonist to enter the country smoothly. The protagonist was finally able to go home and see his two children. When the protagonist turned the gyro that could distinguish between dreams and reality, the film stopped. The gyro on the table was not explained whether it was turning or stopping.

As the part with the most room for discussion, should the protagonist Cobb return to reality or live in a dream? The crew will not be so stupid that they give people a positive ending. Many movie fans fully utilize their imagination space to let the movie move towards the ending they hope.

In order to prove their own views, audiences with different interpretations went to the theater to re-watch "Inception" to find more evidence supporting their views.

However, the more you watch, the more the audience interprets the various plot parts of the film. As the discussion deepens, the craze cannot stop.

Various controversies quickly formed their supporters. They used the Internet as a carrier and constantly listed various evidence to prove their support. Moreover, this interpretation and controversy was quickly separated from the scope of the Internet under the control of Warner Bros. and became the focus of discussion among major media.

What a movie is afraid of is never controversy, but fear of not controversy. The more controversial the topic, the more popular it is in the media. Only controversy can bring enough attention.

After only three days of release, the interpretation boom caused by "Inception" has become one of the most concerned public opinion topics in North American media and the public.

With Christopher Nolan staying behind closed doors, many reporters chose to surround Matthew and wanted a clear answer.

Of course, Matthew would not give an answer, and he did not have an answer, because Christopher Nolan ended like this in order to create topics for promotional marketing, rather than having a profound meaning.

"This is a movie that no one has ever felt so far and has a huge visual impact. This summer, war is about to break out of our minds!"

Facing interviews with many media reporters, Matthew just continued to praise the film he starred in as much as possible, boasting that he has always been an excellent quality in Hollywood, not to mention that "Inception" itself has outstanding quality. He also joked to reporters, "In this world, the most valuable thing is the ideas that come from your mind. We will steal them after your ideas are born. Maybe the next target is you..."

While most media are praising it, there are also voices questioning the film. Some people believe that action scenes and special effects have dragged down the entire film, believing that they have no effect on deepening the theme of the film, but have had a counter-effect.

In some ways, this is true. The action scenes and special effects scenes of Inception are actually not helpful in deepening the theme.

But "Inception" is first a science fiction action commercial masterpiece, and then other ones. Commercial blockbusters must have impact. If they lack visual effects, they cannot sell high box offices. If they cannot sell box offices, they will lose money. If they lose money, no one will invest. No one can invest. No one can invest. No one can stop in their minds.

"Warner Brothers really fought for a video."

In the bright living room, Brad Pitt looked gloomy and sat on the sofa full of boxes, looking at a newspaper, "The investment in publicity and marketing actually amounted to $100 million!"

He immediately thought of "Alien Battlefield". If Disney Pictures hadn't suddenly stopped its investment in publicity and promotion, would his video be so miserable?

Brad Pitt's eyes fell on the North American box office rankings of the newspaper entertainment edition. This weekend, Inception won $88.9 million!
Chapter completed!