Compared with "The Hunger Games", "Twilight" and "Luxing", the in-progress "Fast and Furious 5" is undoubtedly a real first-tier commercial production. After last time, Jack, the bearded and director Justin Lin proposed that there might be a gap in the budget, Matthew and David Ellison negotiated and decided to increase the production budget of the film from $150 million to $170 million.

Even in Hollywood today, this can be said to be a top-notch production.

"The crew preparations are basically going well, and everything is going according to the plan."

In a conference room at Disney Studios, the crew is convening a meeting of the main creators. Director Justin Lin said slowly, "The locations are mainly divided into three additional places, Burbank Disney Studios, the deserts in southern California, and Rio de Janeiro!"

He looked at Matthew, saw that Matthew did not say anything, and continued, "This video will start shooting in mid-January, with a shooting date of 3 months to 3 and a half months. It is planned to complete the shooting part by no more than June at the latest."

Hearing this, David Ellison whispered to Matthew, "You have the right schedule?"

Matthew nodded slightly, "Justin is a shooting plan based on my schedule."

After the New Year, he has at least two movies to shoot, one is "Fast and Furious 5" and the other is "Special Forces 2".

Due to the change of director storm caused by Paramount Pictures and Hasbro, the preparations for "Special Forces 2" are much slower than "Fast and Furious 5". Stephen Somos plans to enter the filming stage in the second half of next year.

Justin Lin said at this time, "Disney Pictures has set a screening schedule for May 2011, and the specific date has not been determined. The current choices are the first weekend of the summer season, mid-May and Memorial Day schedules."

"Is it possible to start the summer season?" asked David Ellison.

Jack, the bearded man, responded, "It's hard. Walt Disney is about to complete the acquisition of Marvel Entertainment. Marvel Studios wants to put "Captain America" ​​on the first weekend of the summer season. Unless "Captain America" ​​is not as good as the post-production or promotion of "Captain America" ​​will be in trouble, it will be difficult for us to get this period."

Matthew thought about it and said, "It's OK to be released in May. Please note that Disney is not going to be a big-scale commercial film premiere on the same weekend."

"I will communicate with Disney," said Jack, the bearded man.

On the actor side, Teres Gibson suddenly interrupted, "Don't arrange it in late June. The schedule of "Transformers 3" is in this period. I think this film is very competitive."

"We are not weak either." Paul Walker said with a smile. "Are you worried that we can't beat those robots?"

Teres Gibson shook his head and said seriously, "Which side should I be a spy for two films I participated in?"

Everyone in the conference room couldn't help but laugh, and didn't care about Terrys Gibson's joke.

Like many Africans, this black man is very talented in being funny.

In Justin Lin's plan, the funny part of the film is centered around him.

In terms of funny things, Matthew and Paul Walker are not good at it.

The laughter didn't last long and quickly calmed down, Justin Lin continued, "Matthew, I need a bunch of sexy swimsuit girls."

"Just recruit you." Matthew was a little strange. After all, Hollywood has never lacked young and beautiful women. "How can there be fewer beauties when racing?"

Justin Lin was ambitious, "Can you get in touch with Victoria's Secret?" He saw Matthew's puzzled and explained, "I designed a scene, a high-end beach swimsuit party. If Victoria's Secret Angels appear together, it will also be conducive to publicity."

Matthew looked at David Ellison, who whispered, "You make the decision."

He rarely interferes in film affairs and only follows one principle. Matthew's plan and implementation are all correct.

"Let me do this, I'll find someone to contact you." Matthew made a quick decision, "I can't guarantee that Victoria's Secret will work with us."

This involves the issue of fees. If Victoria's Secret offers a big price, he will definitely not agree foolishly.

The contact with Victoria's Secret was left to Helen Hermann for the responsibility of the two newly selected Victoria's Secret Angels, who are clients of the Angel's agency.

It seems that Victoria's Secret has a swimsuit series, which can be fully available as a sponsor.

Thinking of this, Matthew said slowly, "Justin, Jack, let's discuss whether you can add a swimsuit catwalk to that beach party scene."

Jack, a bearded man, is also an experienced producer. He understood what Matthew meant at the first time and immediately said, "This is a good way to attract Victoria's Secret with the influence of the "Fast and Furious" series."

Matthew nodded slightly and asked again, "How is the business sponsorship talk?"

"The talks are almost done." Jack, the bearded man, opened the work log in front of him and said in detail. "In terms of automobiles, Mercedes-Benz is still our main sponsor. In addition, Dodge will continue to cooperate with us, and Lamborghini is talking to us."

He looked down and said, "In addition to providing vehicles, we can earn about $10 million in advertising fees from these three auto sponsors."

When many people heard this number, they started to talk about it.

Jack, the bearded, continued, “And with Rolex and Armani Matthew, your two sponsors will offer $1.5 million in advertising for each of the films.”

He cleared his throat, "In addition, a total of nine brands including Burger King, Coca-Cola, Budweiser, etc. will appear in the video, with a total advertising cost of $13 million."

"Oh, we have recovered more than $20 million before the filming started."

The voice of emotion was not loud, but it was clearly transmitted to Matthew. Matthew didn't think it was too much. After all, the advertising fees on "Transformers 3" were combined more than $40 million.

And there are also manufacturers such as Metersbonwe in negotiations.

Michael Bay not only knows how to shoot advertisements, but also dares to add advertisements in the video!

Matthew received an inaccurate news that the advertising sponsorship fee for Lenovo alone may reach 20 million US dollars. It is said that the Lenovo trademark shots appear directly, with the advertising fee of up to 10 million rmb per second.

Because he liked "Transformers", he also received a lot of gossip. A company that went out on the other side of the Pacific Ocean asked Bumblebee to drink "Shuwa"! It is said that Michael Bay refused and would give them an impressive line.

Lenovo requires that the close-up of the trademark appear at least five times, and Lenovo products cannot be transformed into Decepticons. If they become Autobots, advertising fees will be appropriately added.

"Jack, how are the negotiations with manufacturers across the Pacific?" Matthew has been in contact with the crew since the global premiere of "Fast and Furious 4". "How many manufacturers have determined their investment intentions?"

Jack, the bearded man, immediately replied, "There are five, a dairy company, a men's clothing brand, a smart SUV brand, a soft drink company... well, and a computer brand that sponsors Transformers."

He looked at the notebook again, "These five companies have strong intentions to sponsor, and the crew is still negotiating with them. If it goes well, we can get a total of more than $20 million in advertising sponsorship from them."

"Close the negotiations before the filming starts." Matthew was very satisfied with the amount, "Don't affect the normal shooting of the crew."

Before the filming started, the film could recover $40 million in investment through advertising sponsorship, which undoubtedly puts him and David Ellison much less financial pressure.

Matthew reminded again, "For the way of advertising insertion, they must negotiate with the crew to resolve this, pay attention to this."

These five brands have been inspected by the crew and will definitely not undergo excessively rigid implantation.

Whether the brand is well-known enough, whether it is a leading brand in the industry; whether the company also has promotional strength and marketing ideas; whether the brand image tone is consistent with the film concept, and whether it is consistent with the story.

These are the three principles Matthew chose to implant advertising brands.

Especially for the financial backers on the other side of the Pacific, he would not be as unprincipled and unconventional as Michael Bay. He would rather collect less advertising sponsorship fees or give up the other party's advertising sponsorship than let advertising sponsors directly interfere in the crew's shooting and production like the Transformers crew.

When Matthew was promoting on the other side of the Pacific this year, he had contacted some brands and advertising companies there. In fact, most of the practices of implanting advertising on both sides of the Pacific are similar.

Many movie implantable advertising is not done by special advertising companies, but ordinary advertising companies. The advertising companies only need to plan a little, and then fight with the crew. Where to insert it and how long it takes. Of course, the shorter the crew, the better, and the longer the advertiser must be.

Big brands have their own advertising departments that can directly plan, and the advertising design of film producers is always passive.

Of course, these are those small crews and general videos.

If it were a big director, the situation would naturally be different.

For big-produced hit movies like Fast and Furious 5, the crew does not lack potential advertising sponsors.

In fact, with Matthew's commercial appeal far better than Michael Bay, if he is as unconventional as the "Transformers" crew, it is not difficult to get $80 million in advertising sponsorship in Fast and Furious 5.

The crew has turned down more than a dozen sponsors on the other side of the Pacific, especially some health care products, and Matthew strictly restricts the crew's implantation.

The meeting lasted for an hour and a half. After this meeting, all the main actors of the crew had to join the crew for rehearsals and some necessary stunt training.
Chapter completed!