Matthew's biggest doubt about "Twilight: Crescent" is the box office trend of this film. It is impossible to have a healthy and stable trend for films with young women as the main audience, but the decline in cliff diving is not what he wants to see.

The movie has been released, and the reputation that can be described as a bad movie is here. The way of word-of-mouth marketing after the screening is neither wise nor realistic.

If you want the film's box office trend to be slightly more stable, publicity is essential.

Whether it is Matthew's Studio 13 or Disney Pictures, which is the publisher, they are looking for new promotional materials.

There are many messy situations around before and after a film is released, and some are very suitable for hype and attracting attention.

Some things are even done too much, so no one should overestimate the moral standards of Hollywood. Not only does Hollywood stars do not exist, but major Hollywood companies have been broken since their establishment and have never been picked up again.

For example, in "2012", which was released in North America a few weeks ago, in order to attract attention, the hype doomsday propaganda has caused a certain degree of social panic.

On Monday, the box office of the New Moon plummeted 65% on its first working day, closing at $11.1 million, up slightly on Tuesday, ending the day's screenings with $11.8 million.

Just Tuesday afternoon, Matthew received two news.

"Look at it."

In the office of Angel Brokerage, Helen Hermann pushed two documents to Matthew, "I think the news came from Disney Pictures is a good material for hype."

Matthew took it over, opened the simple search above and couldn't help but shake his head, sighed and said, "The hardcore fans are so scary."

Helen Hermann smiled rare, "The world is big, there are all kinds of people."

Matthew thought for a while and asked, “When did this happen?”

"Last Saturday," Helen Herman said simply, "Disney Pictures' secret agent has quietly contacted the woman. It is estimated that relevant news will appear in the Internet or entertainment news tonight, and the Los Angeles District Court will receive a lawsuit tomorrow."

Matthew read the second copy, put down the document, and said, "I informed Elena Poyal and several other partners that we will follow the hype."

Helen Hermann nodded first and said, "Please go with the second one."

Matthew pondered for a moment and asked, "This is a very troublesome."

"Yes." Helen Hermann could roughly see that Matthew didn't pay much attention to it, and said, "It's not only common sense, but also law."

Matthew nodded slightly, "You can negotiate with Disney Pictures and theaters to deal with it." He thought for a while, and added, "No matter how you deal with it, there will be a wave of hype."

"I know." Helen Hermann responded.

Matthew discussed with her a few more words and left quickly.

On the way back to Beverly Hills, he was still thinking about these two things, which should be of value for publicity and hype.

Both things are not big, but it is still quite interesting to promote them.

The first thing is a 27-year-old girl in Los Angeles. She was unhappy when she watched "Twilight: Crescent" with her boyfriend last Saturday and planned to sue her boyfriend.

I don't know how this matter has spread to Disney. The woman was just thinking about it, but after Disney people quietly contacted her, it turned into a real lawsuit.

The second thing is that a girl in Chicago took a movie scene for a few minutes in the screening hall, and then the theater found out that she immediately called the police to arrest her.

It was the first time Matthew heard of such a thing, especially Helen Hermann told him that this seemingly inconspicuous little thing actually violated the law.

If no one is caught, it would be fine. As a result, both people and stolen goods will be captured, and the girl will be in trouble later.

After staying here for so many years, Matthew certainly knew that the copyright protection system here was relatively complete, especially MPAA. In addition to film ratings, cracking down on various piracy has also been something they have never relaxed over the years.

Once upon a time, he was also a beneficiary of piracy, and now he is definitely a staunch anti-pirated man.

There is no way, the butt determines the position of the head.

These two things started to be hyped on the Internet media that night, and the next day they became popular news for many paper media and TV entertainment channels.

"A man was complained by his girlfriend about playing with his phone while watching "Twilight 2: Crescent Moon" and asked for compensation for the movie ticket!"

Many media reported on this matter in detail.

"A Los Angeles girl Austin dating her boyfriend last Saturday to watch the recent hit movie "Twilight 2: Crescent". During the movie, her boyfriend kept reading his phone and sending messages. He didn't watch the movies well. She felt that the movie tickets she bought for her boyfriend were wasted, so she filed a lawsuit in court to ask her boyfriend to compensate her for $8.50 in movie tickets..."

As soon as this news came out, it resonated with many female netizens.

A female movie fan responded on social networking websites: Don’t stop litigation, he deserves it!

Some male movie fans also made a fight back: I watched two movies of "Twilight" with my girlfriend last year. I played on my phone for nearly four hours in the cinema, thanking my girlfriend for not telling me about her kindness.

In this era where entertainment is the most important and information interaction, many topics can only be more popular when people interact.

Compared to this hype that attracts attention and makes the public happy, another piece of news is much more serious, and not only the entertainment media, but also the social and current affairs media are reporting it.

"A 22-year-old girl from Chicago candidly film Twilight 2: Crescent Moon, five-minute video may result in up to three years in prison!"

This is also the second thing Matthew saw from Helen Hermann, about copyright.

Last Sunday night, a girl named Samantha filmed five minutes of "Crescent Moon" using a handheld DV camera in a Chicago theater and was directly arrested by the theater police. Because the theater manager insisted on filing a lawsuit, Mpaa also mixed it up after learning about it. Samantha was taken away by the police for two days until she was temporarily bailed yesterday.

But the matter is not over yet. Although the girl claimed that she was just shooting a piece for her friend as a birthday gift material, MPAA was very strong in this regard. She faced a 4th-degree criminal charge of "illegal use of film materials" and could be sentenced to up to three years in prison.

This news attracted widespread attention and strong social response.

As we all know, the gun version shot in cinemas using small cameras is difficult to cure. Even in places like North America, as long as the film is released, the gun version will be found on the Internet in just two or three days.

As an industry association, mpaa has never been a decoration. Once targeted in this regard, it will be stubborn.

News outside of regular publicity has attracted more people's attention.

Because the Thanksgiving holiday on Thursday began, the box office of "Cremlin" showed a rapid rebound from Wednesday night.

The Thanksgiving holiday in 2009 also officially kicked off. Among the newly released films this week, there is a star-studded movie that brings together many big names in the circle.

Produced and distributed by Weinstein Pictures, Daniel Day Lewis, Nicole Kidman, Penelope Cruz, Marion Cotillard, Sophia Roland, Judy Dench, Kate Hudson and Black-Eyed Peas lead singer Fergey, the musical and musical song and dance film "Nine" directed by Robert Marshall, directed by "Chicago" director.

This is an old-fashioned musical and dance film that forced the memories of the old men of the academy. It is adapted from a Broadway stage drama and is a customized film by Weinstein Pictures for the upcoming awards season.

Nostalgia, singing and dancing, and various golden age tunes.

For the old men in the film school, Hollywood is changing with each passing day. In addition to controlling the key position of the academy, they have long been forgotten or even eliminated. Their most glorious moment is exactly the so-called golden age.

Seeing young people surging on the big screen, the elderly inevitably have ideas and think of their most glorious eras. So that era became a golden era. The films of that era naturally became their favorite.

People will always remember their most glorious moments infinitely, and no one can avoid them.

When the most popular stars, directors, screenwriters and producers of the world have to endure these old men and become old qualifications, this era may become a platinum era.

But for most viewers, the golden age no longer exists, and it will be in vain to use any effort.

Even though "Nine" gathered enough stars, and directed by Robert Marshall, who became famous with the musical and dance film "Chicago", even Weinstein Pictures, which was always stingy, offered a production cost of up to $80 million, the audience did not buy it at all.

From Thursday's Thanksgiving holiday to four holidays Sunday, Weinstein Pictures's biggest investment in "Nine", has only won more than $5.4 million from North America.

Such box office numbers certainly do not threaten "Twilight 2: Crescent".

Although the investment in "Nine" is much higher than that of "New Moon", the market responses between the two sides are completely different from the same magnitude.

Even though the latter's box office fell by as much as 70% over the first week, the New Moon won $69.2 million, including the two-day holiday on Thanksgiving.

Just ten days after its release, the box office of this film in North America easily exceeded 200 million, with a cumulative amount of US$243.9 million!

Overseas, "Cremlin" has appeared in more overseas markets, and its overseas box office has exceeded US$250 million.

Everyone knows that Matthew made a lot of money through this series.

Everyone likes making money, so Matthew has been in a very good mood recently and even specially invited Nina Dubov to enjoy the rhythmic gymnastics.

Unfortunately, after becoming famous, Nina Dubov became a little fat and neglected to practice, and the difficulty coefficient of the movements plummeted.

Just after Thanksgiving, Matthew received a tentative informal invitation from across the Pacific Ocean. The other party spoke through Disney Greater China, hoping to serve as chairman of a jury.
Chapter completed!