The summer season of every North American film market is filled with large and medium-sized investments in commercial films, and this year is no exception. Starting from May 1, commercial blockbusters from major companies have appeared one after another.

The first one to be released is "X-Men Prequel: Wolverine", a movie about the origins of Wolverine. With the huge appeal of Uncle Wolf, it won 85 million US dollars in the first weekend, achieving remarkable business results.

However, just as most fan movies cannot last long, Wolverine opened high and closed low, with box office plummeting 70% the following weekend, winning only $26.4 million.

Replacing Wolverine's biggest share in the market that weekend was Paramount Pictures' reboot of Star Trek, a space science fiction film with a wide audience base, closed at $75.2 million in the first weekend, and its reputation and trends were much better than Wolverine.

However, Star Trek welcomed a strong rival Disney Pictures release of Fast and Furious 4 on its second release weekend.

This film has attracted too much attention because of Matthew and has set a record of $43 million in North America pre-sales.

Everyone, including Paramount Pictures and Star Trek crew, knows that the box office champion this weekend must be Fast and Furious 4.

This was proven by the early game on Thursday.

Just after midnight, Matthew got the latest data provided by Disney Pictures, and the early box office of "Fast and Furious 4" was roughly reported by $16 million!

Even the seriously fan-oriented Wolverine has only $9.5 million in advance box office, and $16 million is the best North American box office since 2009.

On the second day, the popularity of "Fast and Furious 4" continued to increase. Starting from the morning, almost all the theaters that screened this film had a relatively high traffic, and there were endless fans watching it. Although it was far from the full stage because Friday was still weekdays, about one-third of the tickets were sold in most theaters.

At the same time, the media reputation of this film was released. Perhaps Matthew had just pkled three terrorists in reality, or perhaps this film really hit the cool point of this country in the car, and the media generally had high evaluations.

The Los Angeles Times believes that Matthew's addition makes the whole film interesting and crazy; The Washington Post commented that Fast and Furious 4 feels as real and vivid as a piece of burning rubber; USA Today praises it as a classic western, but replaces horses with cars; Entertainment Weekly believes that for male audiences under 30, the $8 ticket price of Fast and Furious 4 is definitely worth the money.

It has to be said that the evaluation of a film will also be affected by many factors such as public relations and social environment. Otherwise, the reputation of feminist films and the like in recent years will not be better than that of the other films.

In terms of on-site scoring of inema sore theater audiences, the average score of the audience is "a"; Rotten Tomatoes temporarily includes 57 reviews, with a positive review rate of 68%. This is also a very rare Rotten Tomatoes marked as fresh in recent years.

In addition, more than 35,000 users have already scored on ImDB, and the average score of "Fast and Furious 4" is 78 points.

Overall, Fast and Furious 4 has a pretty good reputation.

"Friday day, including yesterday's early box office."

In the office of the B-Plan company, Natalie Portman held a newspaper and said to Brad Pitt across the street, "Fast and Furious 4 won $44.6 million."

She sighed, not without emotion, "Matthew Horner's appeal is as strong as ever."

Hearing this, Brad Pitt's face was a little unfair, but he couldn't argue with his partner because of this little thing. He said slowly, "Nate, don't be envious. When the next month, the people who celebrate will be us."

Thinking of the upcoming "Cloud Map", Natalie Portman couldn't help laughing, "We're time to get it."

Brad Pitt finally smiled on his tense face and nodded slightly.

It’s no wonder that he and Natalie Portman are full of confidence. After the completion of "Cloud Map", they held two previews. A large number of film critics, media reporters and a small number of fan representatives watched the film first. The critics and media reporters gave "Cloud Map" a very high evaluation. Some people think it is a science fiction movie comparable to "The Matrix".

Although many movie fans said they couldn't understand it, Brad Pitt and Natalie Portman felt that this was not a problem at all. After all, when "The Matrix" was released, many movie fans couldn't understand it, but it did not prevent the film from achieving great success later.

Some executives within the B plan also believe that it is a good thing for some movie fans to not understand. The flag of the brain-burning blockbuster is more conducive to publicity.

"Brad, how much do you think the first-day box office of "Cloud Map" can be?" Natalie Portman asked at this time, "Can it be comparable to "Fast and Furious 4"?"

She urgently needs to prove herself in business, otherwise the amount of $20 million for a movie would be too little.

Brad Pitt thought carefully for a while and said, "It's hard." Although he was confident, he has not yet expanded. "We are definitely not as good as a film like "Fast and Furious 4" in the first week, but we can go long-term. As long as the reputation is excellent and the trend is stable, it is not impossible to catch up with "Fast and Furious 4" at the box office."

Natalie Portman's face was calm, but he was hoping that Brad Pitt's words would become reality.

Isn’t Brad Pitt cheering himself up? Natalie Portman needs to prove himself commercially, and he needs it even more. After the incident that year, his appeal was seriously damaged and his star aura was greatly reduced. It was the time when he needed a successful work the most.

As long as this work is successful, he can return to the front line of Hollywood, wait for "Alien Battlefield" to sell well, and can also stand again among the popular Hollywood stars.

"Fast and Furious 4" continues its first weekly screening journey in North America. The screening scale of more than 4,400 theaters ensures that viewers can see this video in any large town with theaters in North America.

The $44.6 million box office also allowed "Fast and Furious 4" to easily beat the $13.2 million of "Star Trek" screened in the second week, winning the single-day box office championship on Friday.

With the first day of box office release, theaters that pursue commercial gains naturally adjusted the screening rate. "Star Trek" has basically not changed. The biggest change comes from "Wolverine". Most theaters have lowered the rehearsal rate of this movie and used the free theaters and screens to screen "Fast and Furious 4".

"Wolverine" has a strong fan base and a bad reputation. After the box office exploded on the first weekend, the market shrank rapidly. The industry expects that the box office in the first weekend will account for about half of the final box office of the film.

No one underestimates Uncle Wolf’s appeal, but beyond fans, Uncle Wolf’s acceptance is indeed a bit narrow.

In addition, before the release of this "Wolverine" movie, there was a leak of watermark version. As early as April 1, someone claimed on the Internet that it could be downloaded to "X-Men Prequel: Wolverine". At first, many people thought this was just a boring joke on April Fool's Day, but as more and more people tried it, the joke became a cruel reality.

Whenever a blockbuster is released, there are always illegal ways to leak some videos on the Internet, but these videos are often touching in the picture quality and noisy in the sound quality, but the version of "Wolverine" is very clear.

Fortunately, the entire leaked film is an unfinished version of the special effects. Neither the Wia nor the special effects in the picture have been processed. Tens of thousands of netizens around the world have witnessed the strangest "video" ever on their computers. They can clearly see Wolverine's claws without special effects processing.

This is the worst leak in Hollywood history.

However, the subsequent PR promotion of Twentieth Century Fox is a classic. How can a superhero movie with unfinished special effects be more attractive than the finished version? Many people who have watched the pirated version have become viewers who contributed the box office in the first week.

There are even rumors that Twentieth Century Fox deliberately released an unfinished leaked version to achieve the purpose of publicity and promotion.

Anyway, "Wolverine" had a successful first weekend and a second weekend that suffered a cliff-like decline. The box office dived one after another, and compressing the screening rate was quite normal.

The increase in the screening rate of "Fast and Furious 4" means that more theaters and screens are shown. Audiences who enter multiple theaters and theaters to watch movies only need to wait up to fifteen minutes before entering the screening hall to watch the film.

Nowadays, multiple cinemas have become the mainstream. Sometimes the number of cinemas that show a film can directly affect the box office of the film.

The primary purpose of a cinema is to make profits, and of course the most cinemas should be left to the hottest movies.

As the average screening rate of "Fast and Furious 4" in all mainstream commercial theaters in North America rose to nearly 40%, the box office earned by the film in one day on Saturday not only did not decline in a single day, but also increased a lot compared to Friday.

On Saturday, Fast and Furious 4 received another $45.8 million in North America.

This has a huge increase compared to Friday's single-day box office deleting the early game.

In just two days, the North American box office of this film exceeded 90 million US dollars in one fell swoop, and the North American box office exceeded 100 million US dollars in reach.

On Sunday, Fast and Furious 4 continued to maintain super high attendance, and the screening rate further increased, even compressing some of the screening space of Star Trek.

This is the theater company's active choice, because "Fast and Furious 4" can bring them higher box office revenue.
Chapter completed!