It is now the Oscars season, with entertainment PR in black suits everywhere, and even PR experts from other industries will come to Los Angeles this season to join Hollywood's annual party and get a share of it. For example, Harvey Weinstein has hired experts from the presidential campaign to do Oscar PR more than once.

Facts have proved time and time again that those who are willing to spend money have a higher chance of getting Oscars.

For those who are unwilling to invest in large amounts of public relations expenses like Anne Hathaway, it is better to wait until they have money before considering winning the Best Actress.

However, Matthew was sad to find that except Anne Hathaway, no one came to do his public relations work. There were so many film clubs in the independent film industry, and no one sent him an invitation.

This may have something to do with his never getting involved in that circle.

Apart from the background board of the three-second shot of "Soul Moving Girl", since "Gladiator" played the Barbarian Leader, he has never participated in any literary and artistic film, and is labeled as a dazzling commercial star.

Although strictly speaking, the films he collaborated with David Ellison can also be classified as independent films, after all, are works by small companies, but with typical commercial characteristics, and the six major companies as publishers, no one would admit that they were independent films.

Especially with art films, it can't be related to it.

Are there any neuropathy in the film? Are there any patients with depression? Are there any neurotic protagonists? Are there any super-large shots that are stripped naked and started to dry? Are there any slow, empty shots appearing one after another?

Since there isn't, it has nothing to do with art.

No one conducted Oscar public relations on him anymore, so Matthew was preparing to vote randomly. The first choice was of course Anne Hathaway. He rarely could not do what he deserved.

In this regard, even if it is in the whole of Hollywood, Matthew has a reputation.

"Your award as the award presenter has already been decided."

On the second weekend after the New Year, Matthew received a call from Helen Herman at home, and she said on the phone, "You have been the Best Picture Awards Guest before, and you won't be giving you the Best Picture for the second time in the short term. And this time, the guest you are seeking for you is Disney Pictures, so you and Paul Walker will present the Best Animation Feature Film together."

Hearing this, Matthew immediately understood Disney Pictures' intentions and said, "It seems that Disney believes that the best animated feature film is "Robot Walli".

Helen Hermann on the other side of the phone said, "Although this animated film is a very low commercially effective feature in the feature films produced by Pixar Studios, it has a good reputation."

Matthew nodded and said to the microphone, "This is a very rare and good movie."

Everyone knows that the box office revenue of good movies may not be very good and the surrounding revenue. The global box office of "Robot Vari" of more than $500 million is not very good compared to the production cost of $100 million, and it has been suppressed by bad movies like "Superman Hancock" released at the same time.

Even Pixar Studios' worst animated film recognized as "Cars" is being prepared to shoot a sequel under the pressure of Disney, but according to the news he received, "Robot Walli" may not have a sequel.

Even if "Robot Walli" wins the best animated feature film, it may not change the fact that the sales in the surrounding areas are far inferior to "Automan Mobilization".

The market response of one excellent commercial film after another was average, and one bad film after another was sold, he also discovered the fact that the audience of the so-called mature North American film market was not much better than the one on the other side of the Pacific.

In general, everyone likes simple, cheerful and exciting commercial blockbusters.

The market segmentation in North America is relatively good, with art theaters that specialize in screening literary and artistic movies, which is clearly different from the traditional commercial chain theater chains. Art theaters rarely show large-scale commercial productions, and commercial chain theaters basically do not display art films. Those who like art films should not go to commercial theaters.

"By the way, there's one more thing."

Before hanging up the phone, Helen Hermann said to him again, "Remember your Oscar votes and mail them out before the fifteenth."

"I know."

Matthew hung up the phone and found out the Oscar votes and a long shortlist, which were all films and actors who had applied for Oscar nominations, most of which were very strange, making him a little dizzy.

Such as "Child Abuse", "Life and Death Reading", and "Midnight Barcelona" are the few names he has seen in the media.

If it is an ordinary person, since they are very unfamiliar, then choose a familiar name.

Matthew flashed through this idea and suddenly understood one thing: the Oscars have more than 6,000 judges, mainly distributed in North America. Most of them are busy working like him. Who would watch all the movies on the list without any worries? Therefore, those who are interested in competing for the Oscars spend a lot of money and keep advertising in the media, making them look familiar in this way.

In this way, those Oscar judges who basically don’t watch related movies will give priority to familiar names when voting.

It seems that this is also a normal reaction for people.

However, he is not going to vote for nominations in this way, because that is unfair.

As an Oscar judge, you must reflect the principles of fairness and justice of the college!

Since this is a nomination vote, not the final award vote, according to the college's regulations, as a member of the Actors' Union, he can only vote for performance awards, namely the Best Actor and Best Supporting Actor and Female.

In addition, he has joined the producers league and can vote for the best film nomination.

Matthew has picked up a few ballots with pictures of the Little Golden Man, and there are actually only these five categories on the ballots mailed by PwC.

Of course, the college only pays and does not work. Oscars' voting matters have been represented by PwC over the years. Over the past eighty years, Oscar has been represented by PwC.

Find the best actress nomination from the five votes. Matthew first filled in Anne Hathaway's name in the first place, but she didn't remember the movies and roles she starred in, so she had to get the application list and flip it out, and then filled in the name of "Rachel's Wedding" and the corresponding heroine Kaim.

What should I do if the rest?

Matthew roughly glanced at the application list, and the familiar names on it were Kate Winslet and Meryl Streep. According to the choice of ordinary people, if they had never watched the movie, they would definitely choose these two famous people.

Especially Meryl Streep, who is simply recognized as a representative of acting actresses.

Unfortunately, there is no name for the production company on this application list. I don’t know if Meryl Streep’s film is a work by Weinstein Pictures.

Having said that, with Harvey Weinstein's reputation in the industry, wouldn't it be a bit special if Meryl Streep wins the Oscar for Best Actress through him?

Matthew shook his head and smiled. Even if there is such a thing, it is your will and no one can say anything. Besides, Meryl Streep's reputation in men and women is just a little better than Harvey Weinstein.

He is a very famous member of the Hollywood studio car shock player team, and Meryl Streep is also one of them.

His eyes swept through that list of candidates, and Matthew thought very seriously about who to choose and found a solution.

He asked the butler to push the whiteboard in the study on the first floor into the living room, and found a few more colorful pens, put the candidate list on the whiteboard, exited five feet, made a dart throwing action, and pointed it at the list and gestured.

"No." He shook his head, "It's too close to see the name above."

Matthew wanted to ensure that his vote was absolutely fair and just. How could he choose someone based on the familiarity of the name? In order not to let the name affect his choice, he stepped back five feet.

"It's still not possible." He gestured for a moment, shook his head again, "I just read the list and remember the location of those names."

If you have a familiar name, you may subconsciously make a choice and cannot guarantee fairness and justice.

As an Oscar judge, how can we not regard fairness and justice as the first code?

So, Matthew waved and called the housekeeper over, asking her to bring a thick black cloth and cover her eyes. Now she couldn't see the list at all.

He thought about it and asked the butler to hand him a few other colored pens.

After doing this, Matthew shook it out, then picked up the colored pen and threw the colored pen at the position where the list was in his impression.

Smack

The colored pen hit something and then landed on the ground.

Smack

The colored pen made another collision sound.

Matthew threw four of them in a row and said to the butler, "You go and see, have you all thrown them?"

The butler's voice sounded, "All four of them hit the target."

Hearing this, Matthew untied the blindfolded black cloth, came to the whiteboard to take down the list, and looked carefully. There were four marks left by colored pens on the list, three of which fell in places with letters.

However, one is in the blank space.

Matthew thought about it for a second and then made a decision. Since this is not on the letter, then choose the name closest to it.

Then he brought the votes and filled in the four lines below Anne Hathaway.

"This is fairness and justice." Matthew checked again and confirmed that there was no mistake. "Except Anne Hathaway, the other four candidates were not affected by my subjective emotions."

Compared with those judges who received small gifts or were influenced by public relations publicity, his voting reflects the Oscar principle of fairness and justice.

In order to be a qualified judge and carry out fairness to the end, when Matthew filled out the ballots later, no more names like Anne Hathaway who were publicly relatable were blindfolded and made choices that were not subjectively affected.

At noon that day, he packed up the filled-in ballots and mailed them to PwC.
Chapter completed!