"Water Disney wants my Marvel shares?" Matthew seemed very low-key. "I'm just a small shareholder, why is it me?"

Robert Eiger looked sincere and emphasized again, "You are not a small shareholder, you are a major shareholder." He smiled and replied, "Your fame and influence."

Matthew understood the meaning of this and said, "Bob, since Disney is preparing to acquire Marvel, you must be very clear that since Iron Man's box office hits the box office in the first week, Marvel's stock price has been steadily rising, and no one is willing to sell Marvel's shares easily now."

"Disney is very sincere." Robert Egg came prepared and tentatively said, "Disney is willing to buy the equity in your hands at a premium of 10% higher than the market price."

Matthew just smiled, but said nothing.

Robert Iger said, "If Disney completes the acquisition, it will recognize all the agreements you have signed with Marvel."

"Bob, I'm not short of money now."

Since it was a business negotiation, Matthew would not be polite, "The agreements I signed with Marvel are all fair and protected by law."

The meaning of this statement is very clear, and I am not satisfied with the conditions offered by Disney.

Robert Iger smiled. Those words just now were originally meant to be tempted. From Matthew's words, it is not difficult to judge that Matthew does not reject the sale of the Marvel shares he has.

After Matthew released a confusing meaning, he said, "Marvel's stock price has been rising. We don't count what the future will be like. Even by the end of this year, the stock price will rise by more than 10%, right?"

"We are old friends, Matthew." Robert Eiger simply said, "Let's talk about your thoughts."

Matthew didn't go around in circles and said, "I think the approach Disney used to acquire Pixar Studios is very good."

Robert Iger immediately understood what Matthew meant, "Equity exchange?"

"I'm very interested in becoming a Disney shareholder." Matthew said calmly.

Robert Eiger thought for a while and said, "I can't answer you right away."

Matthew nodded slightly, "I'm just talking about an idea. I need to consider the specific one."

"Yes." Robert Eiger still smiled like usual, "Let's keep in touch and then talk in depth."

Matthew responded, "Okay."

The two shook hands, and Matthew took the lead in saying goodbye and leaving.

Robert Iger looked at Matthew's back as he went away and nodded slightly. It was not difficult for Disney Pictures to handle Marvel's management, but it was relatively troublesome to deal with Marvel's many scattered small shareholders. If we could open a breakthrough in Matthew Horner, the subsequent work would be much easier.

The choice of a celebrity shareholder is far more important than that of a common shareholder.

The logic of Disney's acquisition of Marvel is not complicated. In completing the acquisition of Pixar Studios, Robert Iger found that when production capabilities and film and television resource construction are not advantageous, acquisition is the easiest, direct and powerful method.

The success of "Iron Man" has strengthened the entire Disney idea of ​​acquiring Marvel.

Before this, Disney's assessment of Marvel was that the 5,000 characters owned by Marvel are the best assets and can be called a sleeping goldshock.

Disney's huge platform can enable the image of thousands of Marvel's heroes to be more effectively developed and expanded, and at the same time it is fully displayed by Disney's distribution network around the world.

Matthew left the golf club and took the car to Burbank. He was thinking about his conversation with Robert Iger on the way, and Disney was undoubtedly on the way to a super entertainment business empire.

So far, looking at the decades of Hollywood's development history, it is not difficult for him to find that, except for Walt Disney, other Hollywood companies have changed hands several times, and now they have become part of large media groups. In the past, only Walt Disney, the largest Hollywood film company, has truly transformed into an entertainment media group.

In the 1990s, Disney successively acquired Miramax and acquired ATV. Entering the new century, after Robert Eiger became the helmsman of Disney, he completed the acquisition of Pixar Studios with a super deal of $7.4 billion in cash and 7% of the equity.

In fact, even people like him who do not have a special understanding of business operations can see that the establishment of the Disney Entertainment business empire was not overnight, but at important moments it is always inseparable from the capital operation method of "mergers and acquisitions".

Disney's "playing style" can be understood to a certain extent as: when it is impossible to effectively enter a certain sub-content field through its own business capabilities, mergers and acquisitions are the most practical approach.

Disney cannot get D Comics from Warner Bros. Marvel Comics is undoubtedly the best choice.

Matthew came to Angel Agency and told Helen Herman about the general story of this matter. Helen Herman also supported his idea. If Walt Disney acquires Marvel Comics and the management of Marvel Comics does not reject it, the possibility of the acquisition is extremely high.

"I also got a news." Helen Herman reminded Matthew, "Disney not only wants to acquire Marvel, but also Lucasfilm, which is interested in George Lucas."

Hearing this, Matthew immediately woke up, "Disney wants to restart the Star Wars series?"

Helen Hermann said without thinking, "If it were you, how could you maximize your profits if you bought Lucasfilm?"

There is no need to answer this question, and it is undoubtedly the Star Wars series.

"I suggest." Helen Hermann said, "If possible, not only should you exchange Disney's equity, Disney will definitely expand its shares in order to complete these two acquisitions. You also have to strive to have the right to buy first when Disney expands its shares."

Matthew nodded, "You're thinking more comprehensively." He said with a smile, "Helen, you still need to negotiate this matter."

Helen Hermann complained at one of the few words, "This is beyond the scope of an agent."

Matthew said casually, "Then you should serve as my manager."

Helen Herman reached out and pushed his glasses down, without saying anything more. Just as Matthew talked about this, she was mentally prepared to negotiate on behalf of Matthew.

Matthew told Helen Herman about more details and left Angel Agency.

In fact, the commission Helen Hermann can get from him has long exceeded the scope of an agent, such as investing in "Iron Man". As the direct agent of Matthew's negotiations with Marvel, she can increase her commission of 10% from Matthew's investment income.

In the new week, "The Man of the People" still occupies an absolute market dominance in the North American film market. However, with the upcoming release of "The Dark Knight", the promotion of this film is obviously weakening, and Warner Bros.'s more resources and energy are devoted to Christopher Nolan's new work.

The promotion of "The Dark Knight" is overwhelming, and too many people have joined the ranks of spontaneous dissemination of "The Dark Knight" because of Heath Ledger.

Of course, Warner Bros. cannot miss this opportunity to finally squeeze out a person's surplus value.

The crew released a video of Heath Ledger participating in the Joker audition. Heath Ledger’s audition was thrilling and chilling like a ghost.

Subsequently, more related videos appeared online one after another.

"In order to play this laughing killer well, I locked myself in the room for six weeks, and I kept pondering his voice and movements. You know, he is a psychopath without any sympathy."

A video of Heath Ledger's interview during his lifetime was also exposed, which was very helpful in shaping his image of death by the clown. "I couldn't sleep well every night during my filming in London. Last week, I only slept for two hours a night on average, and I couldn't stop my mind. Although my body was exhausted, my mind was still running."

Christopher Nolan also stood up and said that he should be responsible for Heath Ledger.

"Actually, what people fear most is that when they are attacked by sadness, they are at a loss and don't know what to do. So for him, Heath Ledger, I feel unprecedented responsibility on my shoulders. His departure is an unbearable pain in life for everyone, especially his family and friends. When you are a director and feel that you should take responsibility for an actor, there is only one reason, that is, his excellence in front of the camera has conquered you."

Facing the media interview, Christopher Nolan inevitably entered the overall marketing situation. "When I saw Ledger's clown in the editing room, I suddenly felt as excited as if there was an electric current, because we had no second way to go, and all he left us was all this, so I knew I had to try to keep the great performances he gave us."

On the other hand, the clown’s doll was popular before it was released, and the dolls launched by Warner Bros. were sold out directly, which also reflects the success of this marketing promotion.

In particular, Warner Bros. also launched a 1:2 super-large-sized clown full-body statue, wax-level head sculpture, perfect painting and restore details, and is available for sale in a limited edition of 1,000 pieces worldwide.

This statue was sold out on the day it was launched...

Therefore, based on the above, Hollywood and major film market forecasting agencies believe that "The Dark Knight" will create a new box office record for Hollywood movies in North America.

Warner Bros. performed a nearly perfect publicity and marketing show.

In this hustle and bustle, the premiere of "The Dark Knight" is getting closer and closer. The red carpet on the premiere will be replaced with a black carpet. Warner Bros. also issued an initiative, suggesting that the guests participating in the premiere wear black dresses to mourn Heath Ledger, who died in mourning.

This premiere will include many heavyweight stars.
Chapter completed!