Although everyone recognizes that Matthew's appeal has played a huge role, no one will ignore the behind-the-scenes promoter Warner Brothers. The operating conditions of the six major film companies are actually different from the best.

In the seven years since 2000, Warner Bros. Pictures has the most advantage in the box office market. When major companies counted their box office results at that time at the end of each year, Warner Bros. Pictures almost ranked in the top three. In 200, 2004, 2003 and 200, Warner Bros. Pictures were the owners of the largest box office share in North America that year, and generally captured more than 15% of the share.

Disney is following closely behind, but Warner is still one position ahead of Disney.

The entire media group where Warner Bros. is located has invested huge resources in "I Am Legend". The powerful media empire behind it has concentrated on promoting "I Am Legend" after the failure of "Golden Compass". Coupled with Matthew's series of eye-catching measures, they have a suitable theme for their performance, and the promotion has truly become well known to everyone; and the film market, which has been like a stagnant water since Thanksgiving, has also gathered enough energy for the box office volcanic eruption.

In some ways, Matthew and the crew of "I Am Legend" also have to thank the failure of "Golden Compass".

At a meeting on Sunday, Dan Feynman of Warner Bros. Distribution Department said excitedly: "It's great to do business with Matthew Horner. He is the best box office superstar in the world today."

Meanwhile, Warner Bros. put Nicole Kidman on the blacklist of commercial production cooperation.

“American audiences have never liked this Australian woman.”

After leaving the Burbank Warner Building, Helen Herman said to Matthew as he walked, "That was the two years after his divorce from Tom Cruise, public sympathy made her in a slightly better situation, but she quickly returned to the prototype..."

Matthew only came back from New York last night and didn't sleep well. He stretched his body and said, "Don't care." When he arrived in front of the car, he opened the door and got into the car, leaned on the seat, waited for Helen Herman to get on the car from the other side, and said, "I'll make up for it and call me when I get to the place."

Next, we will accept an exclusive interview with Vanity Fair. Vanity Fair is preparing to make him the cover character of the journal for the year-opening year. Although the cover character of Vanity Fair is not as influential as the person of the year in Times, it also has several media resources in the entertainment industry.

He was also selected as the candidate for the Year of Time magazine, but Helen Hermann had already received exact news from Warner's side that the 2007 trend of Time magazine was ***.

Although Matthew was very confident, he also knew that his influence could not be comparable to that of a existence like ***.

Helen Hermann said without saying a break to Matthew and said directly, "You go back to rest in the evening."

"Is there something wrong?" Matthew asked looking at her.

"The actors will send you a notice." Helen Hermann's tone was still smooth, "You must prepare for a strike."

Hearing this, Matthew had a headache and asked, "What do you mean."

Helen Hermann said without thinking much, "Your first identity and career is an actor, so you have to be in line with the pace of your union."

Matthew nodded, "I get it, you can look at it and reply."

Helen Hermann reminded, "If the two actor unions, director unions and screenwriters unions are planning strikes, and someone asks related questions, don't say much, be careful."

"Will the union really go on strike, right?" Matthew asked curiously.

The union here is not a decoration. If a strike is really a striking event, it will cause the entire industry to shut down. If the actors, directors and screenwriters unions strike at the same time, Hollywood will be paralyzed.

"As far as I know..." Helen Hermann said lightly, "The strike between the Actors' Union and the Directors' Union should not be launched. The Producers' Union has begun contact and negotiations with these two major organizations, and a new agreement can be reached by January at most. As for the Screenwriters' Union..."

She shook her head, "The Producers Alliance has rejected the conditions offered by the screenwriters union, and the first two negotiations between the two sides ended in a breakdown."

Matthew understood instantly, "The screenwriters are going to strike again."

Twenty years ago, a screenwriter strike broke out in Hollywood, and then the producers' alliance signed a twenty-year agreement with the screenwriter union.

"It is difficult to avoid a screenwriter strike." Helen Hermann saw it very thoroughly. "The screenwriters regard themselves as important, believing that they are the most important part of film and television production, just like actors and directors, but others obviously don't see it this way. The differences cannot be easily eliminated in a short period of time. The screenwriter union wants to fight for their own rights, so there is only one way to strike."

Matthew thought for a while and asked, “If the screenwriters really strike, where would I stand?”

Helen Hermann said without blushing, "Let's talk about it then, let's decide which side to turn to according to the direction of the wind."

Matthew raised a thumb at her, "Your response is indeed safe."

Inside the Warner Building, the film director Jeff Robinoff and the distribution director Dan Feynman stood by the floor-to-ceiling window, watching the conspicuous Maybach Benz gradually fade away.

"I expected "I am a Legend" to be successful in the box office," Jeff Robinoff said, "but he didn't expect such a film to have a box office of over 100 million in the first weekend!"

Although Sunday is only half over, everyone knows it’s easy to get $100 million in the first weekend of "I Am Legend".

Dan Feynman first laughed hoarsely, then said in the same voice, "Who made this Matthew Horner's one-man show?"

Jeff Robinoff has been in charge of Warner's Film Department for many years, but he can't help but shake his head at this moment, "A movie after another full of negative reviews can be successful."

"Have you ever heard of it?" Dan Feynman expressed a consensus among many people. "The industry recognizes that the science fiction action blockbuster starring Matthew Horner has a strong 'comment immunity', so it is not very important for film critics to say "I am a Legend"; in fact, with Matthew Horner, the influence of bad reviews can be offset by half."

Jeff Robinoff had also heard of it before, so he nodded slightly.

This success was also a great help to his own performance. Therefore, Dan Fei transformed into "Matthew Blow" without hesitation and said, "In fact, everything is only about the two most reliable syllables in the film industry today: Matthew Horner! So, what does the critics say have to do with it? Will the audience not follow this movie because of their sarcastic words?"

He shook his head, "No! No... the audience will still be impatient to watch it, and then find that Matthew Horner's role and performance are as consistent as ever."

"Dan, I have an idea," Jeff Robinoff said suddenly. "If we apply for an Oscar for "I Am Legend", can we get a few valuable little golden men back? For example, the best actor. Once we win the award, the film will have greater benefits in the future."

Dan Feynman thought for a while and said, "You can apply for a try. However, Jeff, there is one thing I need to remind you first. The people in the academy don't like Matthew Horner very much, and Matthew Horner is not interested in the Oscar performance awards. He cannot actively public relations and probably will not be involved in Oscar promotion."

Jeff Robinoff nodded, then pondered for a while, and said, "Go to declare first, and then you can communicate with Helen Hermann. This is the Oscar."

"Yeah." Dan Feynman responded first and then said, "I guess there will be no result."

In fact, when the preview was held, he talked about this matter with Helen Hermann. The woman Helen Hermann was not interested at all.

The attitude of the agent directly reflects the attitude of the client, and no one in the circle knows that Matthew Horner has never participated in independent art films and has never been lukewarm to the Oscars.

Just as Dan Feynman called Helen Herman and was about to make an appointment to meet, Matthew had already entered the studio of Vanity Fair and took the cover photo.

Compared to women, men are simpler in this regard, and Matthew is now well-capitalized and has long communicated with Vanity Fair and will not take any large-scale photos.

Vanity Fair magazine is well-known in North America, but its roots are entertainment gossip magazines. Such as photos of almost naked celebrities or other super-large-scale pictures, often appear on the cover.

The shooting was limited to half an hour by Matthew, and then he went to a specially arranged venue on the side of the studio. The interview was conducted one-on-one by Nancy Joe Sails, a famous female reporter from Vanity Fair.

Now is the closest publicity stage of "I Am a Legend". For interviews like this, Matthew has a lot of itineraries.

During the pre-screening publicity, he and Warner Bros. used many unconventional publicity methods, such as the gift of real estate incident and presidential campaign hype, but now the box office has exploded, everything is as smooth as expected, and there is no need to continue the unconventional measures. Next is a step-by-step announcement.

Soon, Nancy Joe Sails asked the first question, "Matthew, do you feel a challenge to take on "I Am Legend"?"

"It's a challenge to take on this movie. Think about it, there are only me and a dog in the script of about 80 pages." Matthew paused and thought for a while, and then said, "It's not easy to have a one-man show. When you don't have external stimulation and no one talks to you, you will lose the concept of stimulation response..."

The interview lasted until the evening. After the interview, Tina Brown, the editor-in-chief of Vanity Fair, invited Matthew and Helen Hermann to have dinner together, and specifically communicated about related articles to be published after the New Year. Matthew did not return to Horner Manor until after 10 o'clock in the evening.
Chapter completed!