Since Matthew's interview with Entertainment Weekly, the crew of "I Am Legend" has entered the final sprint stage of pre-screening promotion. A long time ago, Warner Bros. confirmed that the film will be released in North America on the first weekend in mid-December, which is only more than a month away.

It is not intended to target anyone at this time period. This is a video invested by Warner Bros., and Matthew has no say in the release time.

Although the holiday season is not as big as the summer season, the two weekends before Thanksgiving and before Christmas are both golden periods. For first-line productions like "I Am a Legend", of course, you have to choose the appropriate period.

Besides, Matthew didn't pay much attention to "Alien vs. Predator 2" after "I Am a Legend". The film by 20th Century Fox is more than one level different from "I Am a Legend".

What he knows is that the director of "Alien vs. Predator 2" is Francis Lawrence, who once had a grudge with him.

Matthew didn't have time to get involved with such a little character. After the two crews of "Twilight" and "Fast and Furious 4" were on the right track, he temporarily put the crew aside, and the crew gave their respective producers the responsibility, and most of their energy was focused on the promotion of "I Am Legend".

Warner Bros. has invested heavily in the promotion of this film. In addition to conventional publicity methods such as hard broadcasting, soft publicity, roadshows and announcements, it also uses a variety of unconventional publicity methods.

As November began, the viral marketing website established in the first half of the year changed its previous slow pace and suddenly a series of shocking news broke out.

The website is advancing with many gossip media, pushing one sensational news after another to the audience.

In early November, many media once again frequently mentioned the virus research incident that could conquer cancer reported last year. After a week of bombing, it attracted enough attention. The website and many paper media broke the news that after nearly half a year of clinical trials, all the research data and samples showed that the virus can effectively kill cancer cells, is harmless to the human body itself, and can increase the vitality of normal cells!

The resources a large media group can mobilize are amazing, which is also the advantage of the six major Hollywood companies. With Warner Bros.'s full push, many media have forwarded them from print media to the Internet.

Of course, it is not difficult for experienced people to see through the tricks, and those serious and formal media are just waiting and watching.

These news has been fermenting for a while, and people from the medical community have begun to refute that quarrels in the media are often more likely to attract people.

In mid-November, several media suddenly exposed an email for help. A virus researcher revealed that the person who was undergoing clinical trials suddenly became irritable and very aggressive. Several medical staff were bitten by them. The virus had obvious side effects. However, the institute blocked the news and used security teams to control all personnel to prevent the news from leaking.

The researcher found that people undergoing clinical trials were undergoing terrible mutations, and medical staff bitten by them also had similar conditions, and even those who did not have mutated were undergoing mutated. He was worried that the virus had terrible air contagiousness and genetic mutation capabilities, so he specifically sought help from the media.

In late November, a military expert named Robert Neville stood up and released a message saying that a virus that can transform humans into bloodthirsty monsters is spreading to the world with New York as the center. If a vaccine cannot be found in time, the human world may be destroyed.

Now, basically everyone can see that this is a movie that is promoting.

So, Warner Bros. put out the poster and trailer that had been suppressed and kept sending it out at the same time.

"The latest stills of "I Am Legend" are revealed, Matthew Horner is guarding the empty city of New York alone!"

"The poster of the apocalyptic sci-fi film "I Am a Legend" is released, and the protagonist Robert Neville, played by Matthew Horner, takes his dog to search for dangerous human mutants in an empty city that is like a ruin."

"The story of "I Am a Legend" takes place at the end of the world. The only person on earth who survived the terrifying biochemical war will face a group of alien creatures that attempt to destroy humans. The film is adapted from the novel by Richard Matherson. However, the true faces of these alien creatures cannot be seen in the posters and stills released so far."

"I Am Legend" will be released in North America on December 14 this year."

Subsequently, the trailer for "I Am a Legend" entered the Internet on a large scale, and TV stations and major theaters across the United States began intensive bombing.

The media also launched a larger-scale publicity offensive based on the content of the trailer.

"A terrible virus plague swept across New York, and everyone turned into bloodthirsty zombies. They hid in the dark and devoured all the creatures they could see. The whole world seemed to have reached its end..."

"Matthew Horner is the box office guarantee in Hollywood, and his appearance will also make this movie more impressive!"

During this period, Matthew also became a flying man, from Los Angeles to New York, from Seattle to Miami. Since he was the only male lead, he would basically attend related publicity announcements. Famous cities such as London, Paris, Madrid and Sydney overseas also basically ran before Thanksgiving.

These are conventional publicity methods, and in addition, Warner Bros. still uses many unconventional publicity methods.

When Thanksgiving is approaching, news comes from somewhere that Matthew wants to participate in the presidential election.

As soon as the news came out, it immediately caused a sensational effect. There were precedents for Hollywood stars to enter politics in the past, and there were also successful people like Ronald Reagan and Arnold Schwarzenegger.

The latest issue of "Empire" magazine directly chose Matthew as the cover character. Matthew was wearing a suit and ties on the cover, staring at the distance, looking very grand.

Matthew has a strong aura when he plays a hero who saves the world for many years.

This style and the character title on the cover are particularly shocking.

"Matthew Horner wants to participate in the general election and hopes to become president within ten years!"

Turning the title page, the carefully fabricated random fabrication of "Imperial" magazine is also eye-catching.

"The famous movie star Matthew Horner starred in many popular blockbusters and was named the 'the most powerful movie star in the world' in 2007 by Newsweek. But surprisingly, Matthew Horner obviously has a bigger goal: he is planning to participate in the presidential election and hopes to move into the White House within 10 years, thus becoming the 'the most powerful person in the world'."

This news spread rapidly in North America and became a topic of discussion for the public after dinner. Some reporters also asked Matthew specifically about this matter. Of course, Matthew knew that this was the news produced by Warner Brothers after his consent and did not respond at all.

He still adheres to the most effective strategy, neither admitting nor denying it.

Now that the end of the year is approaching, it is also the time to summarize the year. Good news about Matthew continues to appear, and these can also become good news for "I Am a Legend".

On the list of Hollywood's most influential stars jointly selected by multiple entertainment media, Matthew defeated many stars including Tom Cruise and Leonardo DiCaprio, and sat at the top for the first time.

Tina Brown, editor-in-chief of "Vanity Fair", commented after Matthew's name on the ranking list: "Matthew Horner is the only star in this era that can make people feel at ease, and his appearance is the guarantee of weekend box office! For Hollywood filmmakers, the safest deals in the 21st century are two: one is magic movies, and the other is a movie starring Matthew Horner."

Few people would believe it if it was just empty talk, but the two films that Matthew participated in and have been released this year have all been hit at the box office.

"Pirates of the Caribbean 3: The End of the World" was basically down from global theaters, and the box office in North America finally stopped at $362.08 million, and the global box office also exceeded $1 billion to watch, reaching $1 billion.

"Transformers" also ended its North American screening, with a box office of $375.6 million in North America. However, it is obviously not as good as the Pirates of the Caribbean series overseas. Its global box office has just exceeded $750 million, and it is difficult to break through $800 million in the end.

As a star with strong market data support, Matthew topped the list of Hollywood's most influential stars this time, and did not cause any criticism.

Just like the so-called future presidential campaign, Warner Bros. is also making full use of Matthew to promote the film, and other means are emerging one after another.

Hollywood movies often include the world in the camera. In order to create a sense of doomsday in promotion, Warner Bros. has specially included many well-known attractions on the key promotion list.

The promotional poster adopts a strategy of adapting to local conditions. In order to let audiences around the world feel the urgent crisis of the arrival of doomsday, the crew specially selected Rome, Tokyo Tower, Osaka City Center, London Bridge, Seoul, Paris Tower, Reykjavik, Madrid's Siberes Square, etc., to present the destruction and desolation of these attractions.

It seems that these cities, like New York, were attacked by terrorist viruses and turned into empty cities.

In addition, "The Brooklyn Bridge in New York in the cold winter filmed the push scene when humans learned of the impending death. Not only did they mobilize a large number of people, but they also blocked the bridge for six days. During the filming, the New York State and the New York City governments were on high alert, and they also seconded the US Blackhawk combat helicopter and the Coast Guard dolphin helicopter. They were really mobilized." Promotions such as this were also very popular.

By December, "I Am a Legend" became the most popular film, and the limelight completely suppressed the award-winning films.

Many fans across the United States, especially Matthew's fans, are looking forward to this film.
Chapter completed!