Chapter 372 There are only three kinds of watches in the world
Please give me a monthly ticket and a recommendation ticket!
At one o'clock in the afternoon, the four seasons hotel in Beverly Hills was flashing in the press hall.
After signing the contract, Matthew took the initiative to take a step back and let Cindy Crawford, who completed the signing ceremony together, complete the contract exchange ceremony with Rolex's marketing director. After the two shook hands, they took the initiative to move forward, shook hands with Rolex's marketing director, and then exchanged the contracts in their hands.
This is the signing ceremony for Rolex's global image spokesperson in Los Angeles. Since Roger Federer is participating in the French Open, only Matthew and Cindy Crawford participated in the signing ceremony.
Since early June, Helen Hermann has held final negotiations with Rolex on behalf of Matthew. After several rounds of negotiations, he finally reached this cooperation.
As Helen Herman said before, Rolex signed a contract with Matthew for five years, with a total endorsement fee of $15 million, but after negotiations, Helen Herman also won another right for Matthew.
This total of $15 million in endorsement fees does not involve TV advertising. If Rolex wants Matthew to shoot TV commercials, it will need to pay separately.
The endorsement scope specified by the contract is mainly about print media advertising and Matthew must wear Rolex watches in red carpet, Oscar or other media occasions, and Rolex will provide him with a full range of high-end watch products.
As far as Matthew knows, Cindy Crawford signed a similar contract with him.
After exchanging the contract, Matthew and Cindy Crawford stood in front of the huge Rolex trademark and allowed the media to take photos.
Afterwards, the two of them also briefly accepted an interview, and they said nothing more than words like being happy to be able to work with Rolex.
The signing ceremony was soon over, and Matthew and Cindy Crawford did not stop in the news room. They immediately went to the upper floor of Four Seasons Hotel and entered their respective temporary powder rooms to prepare for a print advertisement for Rolex.
The reason why it was compressed to one day was mainly because of Matthew's requirements. He had other matters to deal with next. He would follow the crew to the Dominican outing site in a few days, and the schedule was very tight.
Fortunately, Helen Hermann and Cindy Crawford's agent had enough communication in advance. In addition, Cindy Crawford had met Matthew before, and Matthew had helped her daughter once, so Cindy Crawford had no big opinion on this.
The makeup artist put on makeup, put on a dark men's formal outfit, put on a classic Rolex Submarine watch, and led by a staff member, he walked into a new temporary studio next to him.
This was originally a large conference room at Four Seasons Hotel. After temporary transformation by a professional team hired by Rolex, it became a photography room for shooting graphic advertisements by Matthew and Cindy Crawford.
Because the woman put on makeup slowly, the photography team first shot a personal graphic advertisement for Matthew.
Matthew stood in front of the background board, obeyed the photographer's instructions, and put on various shapes. The first thing that highlighted during shooting was the Rolex watch on the wrist of the left hand. After taking a set of photos, he would replace a brand new Rolex watch with the help of his assistant and continue to shoot the next set.
"Stick to the left, and then to the left." Standing in front of a background board like a black starry sky, the photographer kept adjusting Matthew's posture through the camera lens, "Raise your left hand a little higher, and then raise it a little higher, and face the dial to the lens."
Listening to the photographer's words, Matthew patiently adjusted his posture and put on a pose like a thinker in the dark night.
"Ok! Keep it for five seconds!"
The photographer adjusted the camera lens and repeatedly pressed the shutter to shoot.
At the other end of the door, Cindy Crawford walked in with his assistant and a little girl, and followed the staff to a place far away from the shooting area.
"Huh..." The little girl looked at the shooting area, blinked her confused eyes for a while, and asked hesitantly, "Mom, have we seen that person?"
Cindy Crawford pulled a chair, first carried the little girl to sit down, then pulled another chair, sat next to the little girl, and said, "Did you forget, Kaiya? We've seen him in the gallery."
The little girl moved forward, letting her legs hang down from the chair, and said, "I remembered that I met when I played hide-and-seek with my mother."
Cindy Crawford reached out and pinched his daughter's face, "Kaiya is so smart."
At this time, a staff member came over. Cindy Crawford knew that he was going to film, so he said to his daughter, "Kaya, mom is going to work, can you follow the aunt?"
The little girl nodded and answered very seriously, "Okay, mom."
Cindy Crawford explained to his assistant a few words and followed the staff to the shooting site.
When Matthew saw Cindy Crawford, he nodded to her, "Hi, Cindy."
Cindy Crawford smiled slightly, "Hello, Matthew."
The two of them had a brief conversation and immediately entered the working state. Under the command of the photographer, they put on some classic styles for men and women to shoot.
Of course, the focus is on displaying the Rolex watches on the wrists of the two.
After taking a few pictures, Matthew discovered that although he had basically retired from the T-shaped stage, Cindy Crawford's aura was still strong. Perhaps flat shooting was the basic skill of the model. He felt that he was gradually suppressed by Cindy Crawford's aura and couldn't help but feel twelve points in his spirit.
“Relaxation, excessive force can lead to stiffness.”
During the shooting, Cindy Crawford whispered a few words, "Try to return to the natural state and just pretend I don't exist."
Matthew nodded slightly, "Thank you."
Compared to supermodels like Cindy Crawford, he has a serious lack of experience in shooting print advertisements.
The shooting continued, perhaps Cindy Crawford's reminder played a role, Matthew's condition improved significantly, this double-person print advertisement is completely different from single-person shooting, and the outstanding status of his work partner can easily affect the people around him.
Although Cindy Crawford is already thirty-nine years old, she is still beautiful and sexy, probably due to proper care. She does not look old like traditional Western women. Her almost perfect body shape and skin still look like she is in her twenties.
Even now, she is one of the most exposed cover girls in the world, and has appeared in fashion magazines much more than other models.
The five former supermodels are well-known worldwide. Cindy Crawford, Claudia Shiver, Christy Dulington, Naomi Campbell and Linda Ivan Golinsta have created the peak of the modeling industry. Even Matthew doesn't know much about the modeling industry now, he knows that the Victoria's Secret Angels cannot be compared with the peak of the five supermodels.
Perhaps in the future, Niangniang Ji reached the height of the top five supermodels.
Of course, no matter how much you appreciate, Matthew had no other thoughts about Cindy Crawford. Cindy Crawford is already thirty-nine years old and has a stable marriage.
Just like Diane Kruger, he would not destroy other people's marriages. There are too many women in Hollywood and modeling circles, so why should you take the risk of seriously damaging your reputation?
Playboys will make people envious, jealous and hateful, but third parties will make people despise them.
Angelina Jolie has appeared in the media so far, and her first impression is that she is a mistress who destroys other people's families. Especially on the Internet, after missing the film "Mr. Smith", there are countless people who abuse Angelina Jolie.
The shooting went smoothly. Matthew completed all his shooting before 4 pm, and Cindy Crawford continued to shoot separate print advertisements.
This is just a print advertisement for preliminary publicity, and the amount required is relatively small. According to Helen Hermann, if the print advertisement responds well, Rolex will add a TV advertising agreement with the two.
In the past, Rolex has not used Hollywood stars to advertise for many times. Sean Connery, the first generation 007 actor, was once the spokesperson for Rolex, but celebrities in the sports industry have served as the spokesperson for Rolex more often.
This is also related to Rolex's positioning. In addition to the effect of luxury brands, Rolex focuses on resistance and durability.
Perhaps in many people's impression, Rolex is more like a nouveau riche than a special watch, but there is a saying in Hollywood that there are only three types of watches in the world, Patek Philippe, Rolex and others.
Matthew walked towards the exit and saw a familiar child when he passed by the rest area.
"Hi, Kayah." He still remembers that this was Cindy Crawford's daughter, "We're meeting again."
The little girl waved to a woman who looked like an assistant next to her. When the assistant reached over, she jumped out of the chair with her hand, and said in a slight voice, "Hello, I remember you, we have seen you in the gallery."
Matthew couldn't help but squat down, landed at the same height as the little girl, and said, "Yes, we've seen it in the gallery, you're taller than that time."
"I'm four years old." The little girl said with her hands on her back and shook her body, "Of course she's taller."
Matthew laughed, trying to reach out to rub the little girl's curly hair, and reached halfway through her hand, realizing that it was not appropriate, he quickly took it back and said, "Well, you will definitely grow to as tall as your mother."
He watched it when the filming was just now. Cindy Crawford was wearing eight-point high heels, almost as tall as him.
"Thank you." The little girl seemed very well-behaved and polite.
"You're welcome." Matthew replied politely and slowly stood up, "It's time for me to leave. Goodbye, Kaia."
The little girl waved her hand, "Goodbye."
Chapter completed!