Please give me a monthly ticket and a recommendation ticket! Today is the third update!

After the Christmas holiday, Helen Hermann and Mercedes-Benz representatives began formal negotiations. The negotiations lasted nearly three weeks and reached an agreement on all aspects.

In mid-January 2005, Matthew came to the Mercedes-Benz headquarters in Stuttgart, Germany to attend the signing press conference convened by Mercedes-Benz.

In the past, the signing meetings he participated in were limited to the entertainment industry, and the media reporters present were basically entertainment reporters. However, this time, in addition to entertainment journalists from all over the world, there were also a large number of journalists in financial and social affairs.

For Matthew, this is also a fresh experience.

Faced with many media reporters, he picked up a signing pen, signed his name on the "contract", and then exchanged contracts with executives representing Mercedes-Benz.

The two stood in front of the camera and shook hands, and a flash light lit up.

"Mr. Matthew Horner always shows himself as a tough guy on the big screen, and he has always been a hard-core male god recognized by movie fans around the world. This cooperation between Mercedes-Benz and Mr. Matthew Horner will definitely achieve a win-win situation."

The executive of Mercedes-Benz said a few simple words to the media reporter, then left the stage and handed over the stage to Matthew, the spokesperson.

Then the questions were thrown at Matthew.

The local German newspaper reporter stood up and asked, "Mr. Matthew Horner, what do you think of this endorsement of Mercedes-Benz G-series off-road vehicle?"

When filming "National Treasure", Matthew and Diane Kruger learned a few simple German sentences, but they were far from the level of normal dialogue.

He just put on his headphones and the translator will perform real-time translation.

After listening to the translation, Matthew didn't think much and said, "A man drove a car over and knew his personality when he saw what car he was driving. I like the feeling of conquering the road, so I only drove an off-road vehicle, which is my style. The Mercedes-Benz G-Class off-road vehicle is the off-road vehicle I prefer most."

As early as when the Los Angeles negotiated an agreement, Mercedes-Benz provided Matthew with two Mercedes-Benz G-Benz G-Benz G-Benz G-Class Off-Road Vehicles in the future. If the situation is special, you must communicate with Mercedes-Benz in advance.

Of course, Matthew's participation in crew events or premieres, and riding in the official vehicles is not within this range.

Even if Mercedes-Benz does not have this contract clause, Matthew still has to use this series of cars frequently. Many things in the United States are too troublesome. The advertising law has rigid regulations on this aspect, treating celebrity endorsement advertisements as "testimonial advertisements", that is, the product introducer in the advertisement must be the real user of the product, otherwise he will face a fine.

The amount of fines is very high, which can basically eliminate the income from the endorsement of the fined person.

This is also one of the reasons why celebrities choose high-end brands to endorse. Take the two junk food brands that Matthew rejected for example. How many scandals will break out every year? Not to mention that they will cause a reputation, they may face the dilemma of litigation.

Another reporter from the Munich Daily took the microphone and stood up, asking, "Can you evaluate this car?"

"The unique design of the Mercedes-Benz G-Class off-road vehicle, the strong off-road suitability is perfect for my hobbies and style."

Speaking of this, Matthew humored for a while, "Maybe it won't take long before you can see me driving a Mercedes-Benz G-Class off-road vehicle, passing through the rain of bullets and bullets to save the world."

A kind laughter rang out from the news hall.

Matthew spread his hands and said with a smile, "A man like me is not suitable to drive those delicate cars."

Perhaps Mercedes-Benz did a good job in communication, and most of the media reporters asked questions more politely, and Matthew dealt with them easily. After answering more than a dozen questions, the signing news meeting ended here.

Then, Matthew went backstage and handed over the contract to Helen Hermann.

After inspection, Mercedes-Benz signed a three-year advertising endorsement contract with Matthew for the G-Class Off-Road Vehicle Series, with the basic endorsement fees of 5 million US dollars, 6 million US dollars and 7 million US dollars.

There are also some reward measures, such as during his endorsement, the sales data of Mercedes-Benz G series have significantly increased, and there will be corresponding bonuses. Moreover, the global box office of the film where he plays the leading actor exceeds 500 million US dollars, and there will be an additional reward of 2 million US dollars, and for one billion US dollars, it will be 5 million US dollars.

In addition, Mercedes-Benz will also actively sponsor films starring Matthew. If Matthew competes for the leading role of a film suitable for the promotion of this series of models, Mercedes-Benz will stand behind him.

In other words, the film uses him as the protagonist and will be sponsored by Mercedes-Benz.

This will greatly increase Matthew's bargaining weight for the male lead.

Of course, this is also a win-win situation. Mercedes-Benz has always placed a lot of advertisements in Hollywood movies.

The Mercedes-Benz G-Class Off-Road Vehicle Series is not particularly expensive in North America. The starting price of 70,000 US dollars is enough to make many middle-class families potential customers.

Matthew naturally has an obligation in many ways to enjoy these treatments.

It is only the most basic requirement that you must use the Mercedes-Benz G when driving, and there are a series of terms in the contract.

Before June this year, he would cooperate with Mercedes-Benz to complete the shooting of advertisements. In the following two years, as long as Mercedes-Benz needs it, he would be obliged to cooperate with advertisements every year.

In terms of business promotion, he also participates at least once a large-scale promotion event of the Mercedes-Benz G series every year.

In addition, there are many restrictions in the contract.

In the moral terms involving strict confidentiality, Mercedes-Benz has clear regulations on Matthew, requiring Matthew not to take on homosexual and sissy roles during his tenure as the spokesperson of the Mercedes-Benz G series. If drug abuse and homosexual scandals are exposed, it will be considered a breach of contract. Mercedes-Benz can unilaterally terminate the contract and pursue liquidated damages.

However, these regulations do not involve men and women.

On the one hand, this is the result of the Helen Hermann negotiations. She knew Matthew and knew that he had obviously changed after Britney. It was impossible for him to stay with a woman for too long.

On the other hand, a man who drives a hard-core wild car like he can catch more beauties and show his attractiveness.

In Matthew's own words, this car is definitely a tool for a sharp weapon.

The restrictions on Matthew's spokesperson basically come from moral terms.

Although this endorsement contract was signed in Germany, it is also registered in the United States and must follow relevant American regulations. The moral terms in the advertising law must be followed by even Hollywood stars.

Ethical terms are of great value to advertisers, and advertisements endorsed by celebrities generally have a greater influence than advertisements endorsed by non-celebrity, and this is especially true for young consumers.

When products, especially those with only vague impressions, combined with celebrity endorsements, it is easy to convey the public impression of celebrities to the meaning of the product. Advertisers hope that the affinity and credibility established by celebrities will be transmitted to the product, so that the products also have the same affinity and credibility, and thus have stronger competitiveness.

But "meaning transmission" may also become a double-edged sword. If an advertiser chooses an inappropriate spokesperson, it will convey negative meanings to the product.

Therefore, advertisers who choose celebrity endorsements emphasize the reliability, value, image, reputation and publicity risks of celebrities, because once the celebrity's image is damaged due to their improper behavior, their product image will be seriously damaged.

Therefore, advertisers can use ethical terms to terminate the contract when necessary, thereby quickly disconnecting the relationship between celebrities and products in the minds of consumers.

Violation of ethical terms can be used as a legitimate reason to terminate the celebrity endorsement contract.

After saying that, this is similar to a basic employee contract. If you get a large amount of income from the company, you naturally cannot do things that harm the interests of the company.

With a high penalty for liquidated damages, Matthew is still very contractual. He will definitely not take on roles such as homosexuality and sissy. In reality, it is even more impossible to get a gangster. It would be better to take his life. As for drug use, he is not interested in it at all.

The advertisement for this car is still being planned. It is not possible to shoot at present. If it is necessary, Mercedes-Benz will greet him a month in advance. Matthew signed an endorsement contract with Mercedes-Benz and participated in two more commercial promotion activities. His work in Germany has basically come to an end.

However, instead of following Helen Hermann to return to Los Angeles immediately, he went to Munich, the central city in southern Germany alone.

Some large-scale promotional activities for the 2006 World Cup in Germany are being held here. As the host of the 2010 World Cup, South Africa also sent a delegation to warm up.

After winning the Oscar for Best Actress, Charlize Theron changed the situation that no one was interested in before. Now it is regarded as the national sign by South Africa. Many activities that require business promotion will basically be brought to Charlize Theron to participate.

Currently, Charlize Theron is in Munich.

In fact, Matthew is very clear that participating in some global events on behalf of the country is of great benefit to celebrities, which can be said to be one of the best ways to improve style.

Of course, this does not apply much to local Hollywood stars in the United States. Those local Hollywood stars will be in a low style if they don’t fight against the Washington authorities.

Anyway, America is a strange country, so it is difficult for him to understand these absurd and messy behaviors.

When he arrived in Munich, Matthew called Charlize Theron first. Since he had participated in two days in Germany before, he told her that he was in Munich.
Chapter completed!