Please give me a monthly ticket and a recommendation ticket!

In the past year or so, Angel Brokerage has received invitations from many companies that are interested in Matthew's advertising endorsement, but they all turned them off after discussing with Matthew. The main reason is that there are no relatively high-end brands among them. There is a strange pattern in the advertising endorsement market. Once you endorse a low-end brand, it is difficult to receive invitations from high-end brands.

This involves style issues. For example, brands like McDonald's and KFC, as long as a Hollywood star has clear plans for commercial endorsement, greater ambitions and intentions, he will definitely not accept such endorsement.

Not to mention low-end brands of McDonald's and KFC, even popular brands like Nike and Adidas are not under Helen Hermann's plan.

Matthew basically followed Helen Herman's advice in this regard. Helen Herman and Angel Brokerage Company invested a lot of resources in him, which created the current situation. Since they rejected low-end products, their long-term plans will definitely benefit more.

The interests of both parties in this regard are generally consistent.

"What is this time?" Matthew asked, sitting opposite Helen Herman's desk, "Isn't it still the medicine in that way?"

Some time ago, a company in the United States that produces men's special medicines wanted to advertise to him and offered seven-digit rewards. He didn't need to do a lot, just take a few sets of photos of the medicines.

After Matthew learned about it, he immediately asked Helen Herman to refuse. He remembered the voice medicine of a certain brand, and deceived several football superstars into advertising. The effect of the advertisement was absolutely shocking and inspiring ghosts.

"No." Helen Hermann shook his head first, and then said directly, "Mercedes-Benz has officially sent an invitation to shortlist you and become their spokesperson starting next year."

"Mercedes-Benz?" Matthew of course knew that this could be considered a high-end car.

Helen Hermann explained, "It's not Mercedes-Benz's business series, and Mercedes-Benz's business cars won't ask you to endorse the advertising."

Matthew agrees with her statement that the temperament of the spokesperson and the product must be consistent. Although he did not follow the path of youth idols, his external temperament revealed to the public is more mature than his actual age, he is a young actor under 25 years old. In the end, no of the roles he played in the past is a commercial type role.

"Some spokespersons have chosen very well, which has enhanced the brand image, promoted brand awareness and even directly promoted product sales." Helen Hermann said at this time, "Of course, there are also some blind or unexpected spokespersons who appear, and they do not advance but retreat, and that is also true."

She picked up the water cup, took a sip, and continued, "Mercedes-Benz wants you to endorse the G-Class Off-Road Vehicle Series."

Hearing this, Matthew immediately remembered the hard-core Mercedes-Benz off-road vehicle he saw on the construction site driving by his bosses, and said, "Mercedes-Benz, I know."

Helen Hermann did not answer his words and was still talking about the basic situation. "The current spokesperson for the Mercedes-Benz G-Class off-road series is Arnold Schwarzenegger. Their contract with Schwarzenegger expires at the end of June next year. Since Schwarzenegger faded out of the film industry after entering politics, Mercedes-Benz decided to replace him."

"Is this matter sure?" Matthew asked with concern.

"It hasn't been decided yet," Helen Herman said in truth. "This is just an invitation. Mercedes-Benz will also conduct relevant market research. If nothing unexpected happens, they will interview you next month. If you are satisfied with you, they will have formal contact and negotiations with us."

She added, "In terms of automobiles, supercars almost do not use Hollywood stars as spokespersons. The more high-end Bentley and Rolls-Royce have never used spokespersons. Mercedes-Benz, which is popular in luxury brands, especially the G series that exists as high-end off-road vehicles, can be said to be the highest brand we can access in advertising endorsements."

Matthew had heard Helen Hermann say before that the top luxury brands never use spokespersons, such as top luxury goods haute couture and the top watches in Switzerland, etc. Even if used occasionally, they tend to be models with cool temperament but not very well-known.

For luxury goods with high unit price, it is not easy to use popular stars as spokespersons. It can even be said that the more top luxury product line, the less likely it is to use popular stars as spokespersons.

Often, entry-level products of luxury brands, such as perfumes, low-end watches, youth-based clothing and leather bags, will invite popular celebrities to endorse. When it comes to high-end fashion, high-end jewelry, high-end supercars, and high-end watches, the appearance rate of celebrities is very small, especially popular youth idols, which will hardly appear.

Fans of youth idols who can afford such products can be described as extremely rare.

Because the young and young actresses were in power, Matthew accidentally saw it on the Internet that a luxury goods company made strategic mistakes in endorsement. They invited traffic flower as their endorsement in the opposite Pacific region. A year later, the performance showed that the product sales did not improve at all. Only then did they find that the fans of traffic flower are almost all ordinary boys and girls under the age of 20. It is not realistic to expect them to buy luxury goods. Instead, traffic flower has gained fame and popularity with the help of the brand effect of luxury brands.

After the one-year contract expired, the company quickly broke up with traffic Xiaohua...

Over the past year, Matthew has also learned a lot of common sense about brand endorsement to avoid being fooled by the time.

The main consumers of high-end luxury goods are mature and wealthy people. If the brand adopts stars or uses inappropriate stars, it will actually lower the consumer's feelings.

In this regard, he saw a typical case in the information collected by Angel Brokerage. In 2001, Chanel found Coco-Lee as the endorsement of the Asian region, which led to a public protest by a number of noble ladies and socialites...

Therefore, Matthew and Helen Hermann did not expect to get endorsements from top brands.

Even if it is not Matthew, if it is Hollywood superstar, Mercedes-Benz's G-series off-road vehicles are basically the ceiling for car endorsement.

"The next month will be the inspection period for Mercedes-Benz." Helen Hermann reminded, "You should pay attention."

She thought about it and said, "Compared with this series, you are a little younger. Fortunately, this is not a business series, but a sporty model. The appearance and temperament of the G series are also very suitable for you."

The biggest problem is that Matthew's fan audience tends toward teenagers, which is a natural disadvantage.

However, Helen Hermann didn't say much. Whether he could win this endorsement depends on Matthew's fame and influence, and on the other hand, it depends on her agent's operating ability.

To be honest, Matthew's advantages are also obvious.

The Mercedes-Benz G-series off-road vehicles have strong performance and rough shapes. Their strong appearance, straight lines and clear tough style can be said to be very consistent with Matthew's character and actor temperament.

Just like Arnold Schwarzenegger, if Matthew gets the advertising endorsement for this car, he might have the effect of one plus one being greater than two or even more than three.

Among the new generation of Hollywood male stars, it is difficult to find another movie star like Matthew who has outstanding appearance, strong and wild temperament, and is also a popular movie star.

Unless Mercedes-Benz insists on choosing middle-aged and elderly male stars, since they have sent an invitation to endorsement, it means they are more inclined toward a younger generation of male stars like Matthew.

These big brands often pay attention to the continuity of endorsement. If it weren't for Arnold Schwarzenegger's entry into politics, Mercedes-Benz would probably not have changed its spokesperson. With the development momentum shown by Matthew, it would have obviously become popular for many years.

Compared to the messy brands before, Matthew also wanted to get this endorsement. After hearing Helen Hermann talk for a while, he asked, "What do I need to do?"

"Highlight the high profile and keep the exposure." Helen Hermann thought for a while and said, "I will contact you several high-end interviews as soon as possible. I don't need to consider the likes of Ilena Boyal and TMZ."

Matthew shrugged and said nothing, tmz is a leaked website after all.

Helen Hermann obviously considered it, "I think I can contact Vanity Fair to make you the cover character early next year."

"This time period." Matthew participated in the awards season PR of Pirates of the Caribbean last year, "it's not easy."

As a magazine with an extremely wide audience in the Hollywood Circle and among elites, the cover character of Vanity Fair is often the focus of competition for the beginning of each year.

Helen Hermann couldn't guarantee it, "Try to get it."

Matthew stayed in Helen Herman's office for a short time. For him, the endorsement of the Mercedes-Benz G-Class Off-Road Vehicle is even more important than the hero who strives for a big-scale commercial film.

According to Helen Hermann, if we can really cooperate with Mercedes-Benz, we can earn about 5 million US dollars a year in terms of rewards alone.

With the consistent strategy of these big brands, as long as Matthew himself does not have particularly big problems, earning $5 million this year can become a long-term fixed income.

On the other hand, Mercedes-Benz has a huge brand effect and can also play a role in promoting endorsement stars.

As we all know, excellent spokespersons and excellent brands can achieve mutual success and achieve a win-win situation.

Speaking of mutual achievement, Matthew thought of the advertisement I watched on the broken TV at home when I was a child - I only have you in my eyes, only you make me unable to forget

This ad is definitely a typical example of mutual achievement.

Unfortunately, neither Matthew nor Helen Hermann knew who Mercedes-Benz sent an invitation to the intention.

Helen Hermann's relationship network is limited to the entertainment industry, and such commercial secrets cannot be found. 2589
Chapter completed!