Please give me a monthly ticket and a recommendation ticket!

After filming the clips that Zach Schneider needed, Matthew focused all his energy on the promotion of "National Treasure". If you want to become a superstar, any film starring in it would be better to be successful, and at least the box office figures should be impressive enough.

In the next week, Matthew became a frequent visitor, flying around major cities in North America, constantly participating in announcements and interviews, and activities organized for movie fans, and shouting hard for "National Treasure".

With the development of the film industry, publicity and promotion are becoming more and more important. According to Matthew's understanding, Hollywood's film industry can definitely be considered as a wine-loving and afraid of deep alleys.

The most direct result of insufficient promotion and distribution is that the box office is not ideal, and the box office is not ideal will seriously affect the surrounding revenue of the film.

Due to previous viral marketing and the vigorous promotion of the trio led by Matthew, Dwayne Johnson and Diane Kruger in North America, especially the various topics created by Matthew and Dwayne Johnson, "National Treasure" has attracted the attention of many movie fans.

At the same time, Disney Pictures also held a series of trials for "National Treasure" and invited representatives from the three major commercial theaters. Judging from the statistics obtained by Matthew after the audition, "National Treasure" received a good response.

Representatives of the three major commercial theaters and fans participating in the preview all believed that this was a family-friendly action adventure treasure hunt movie with excellent entertainment effects, but the professional film critics who participated in the preview did not have high evaluations. The reputation of the rotten tomatoes that have been lifted out of ban directly rotted, with only 55% freshness. The average score of the critics was scored as failed.

This is not the summer season. The awards season is coming. In the seasonal effect of the North American film market, the influence of film critics during this period is far greater than that of the summer season.

"The whole movie seems to be long and tedious. The action scenes between Matthew Horner and Dwayne Johnson are purely redundant, and there are quite a few loopholes in the plot."

"This movie is a popcorn movie of average quality, with a ridiculous plot."

"Just watching the plot story in the first ten minutes of the movie, you can know the development of the movie afterwards. What's worse is that Matthew Horner and Dwayne Johnson are only concerned about showing how strong they are, forgetting that the character has a mind."

"National Treasure" has a bad reputation for professionalism in the early stage, but the Hollywood industry still offered a $100 million box office expectation for the film.

Just looking at professional reputation, the box office of "National Treasure" in North America is definitely over, but in fact, the pre-sale of the film is quite good. By the two days before the premiere, the pre-sale of the box office in North America in the first weekend had exceeded 10,000 US dollars.

Before the premiere of "National Treasure", both websites, boxoffiemojo and inemsore, released predictions, and the numbers were surprisingly consistent, believing that the box office in North America will be above the US dollar in the first three days of the first weekend.

The reason given by boxoffiemojo is very simple. One is the brand effect of Jerry Brookheimer, the second is the strong promotion and distribution of Disney Pictures, and the third is the appeal brought by the male protagonist.

In the sample survey they conducted, there were more than the average pre-sale crowd, and the tickets were purchased because this was a movie starring Matthew Horner.

A weekend before Thanksgiving, The National Treasure held its grand North American premiere at the Chiefs Stone Theater in Hollywood.

Matthew, Dwayne Johnson and Diane Kruger all made their debuts at the premiere, and Disney Pictures also invited many heavyweight guests.

In addition, Matthew also invited several friends to help, and Johnny Depp and Keanu Reeves walked on the red carpet in front of the Chiefs Stone one after another.

As early as the end of last month, Matthew notified his friends that if the schedule is right, he could attend the premiere, especially James McAvoy and Michael Fassbender, who were in urgent need of fame and exposure.

But these two guys are not suitable for schedules. James McAvoy is filming "The Legend of Narnia" adapted from "The Lion, the Witch and the Wardrobe". He is currently out in New Zealand; Michael Fassbender is also similar, he is busy filming and has no time to come.

In addition to these two comrades who had carried the gun together, Matthew also notified Charlize Theron. Charlize Theron is still promoting the South African World Cup globally with the South African team, and will not be able to return to Los Angeles for a while.

Of course, Matthew did not forget Lily Collins, and asked the Angels agency to mail her two premiere tickets.

"What, bad reputation?"

In the interview area, Matthew smiled and said with a smile, "I'm not worried at all, because after several trials, fans generally responded to the film better."

He did not mention professional reputation and professional film critics, so there was no need to offend these guys. Instead, he said, "And the film watching experts from the three major commercial theaters in North America have also praised the film after watching the preview. Originally, our theaters were less than home, but after the preview, the theater alliance increased to several. I think this is enough to illustrate the problem."

After saying this, Matthew did not stop anymore and turned around and walked into the Chiefs Stone Theater.

Indeed, the relatively mediocre professional reputation of "National Treasure" may affect the later box office trend, but it has little impact on the box office in the first weekend.

Judging from the pre-sales and all the preliminary feedback, the first weekend of "National Treasure" will definitely not be lower than the US dollar.

The public production cost of this film is $100 million. As long as the trend is not too bad, the North American box office is over $100 million.

In this way, adding the output outside Shanghai can be said to be successful in the box office, so that he will add another heavy capital to the front line.

Matthew believes that the actual results of this film will only be higher than his own estimate.

"National Treasure" was invested and released by Disney Pictures, which is very important because clarifying this is equivalent to clarifying the real target consumer group of the movie. The films produced by Disney Pictures are suitable for both young and old. Not only are there a teenage consumer group, but many adults are also watching it.

There is a Thanksgiving holiday next, which is also very suitable for the whole family to watch.

To put it bluntly, no matter how many gimmicks "National Treasure" is still a film about Chilou Tower to please young audiences, so it is not popular with film critics.

Contrary to the critics, the teenage audience in the trial was very much buying the video.

Although he encountered a Waterloo like "King Arthur", Jerry Brookheimer still had very precise control over the film market.

Since it is a family-friendly movie, the values ​​of "National Treasure" are correct and can simply serve as a textbook for the Hollywood film industry.

After the group photo, Matthew accepted an interview and entered the theater and went directly to the screening hall. After sitting down for a while, he said a few words to Dwayne Johnson, and the film began to be screened.

From the very beginning, "National Treasure" reflects extremely correct values.

The film begins with a child's childhood. When he was a child, he had common characteristics and was full of curiosity about the unknown and interested in adventure.

So the story of the grandfather's grandfather from his grandfather influenced the life of the protagonist Ben Gates: he tried his best to find out the treasure.

But the film has a clear orientation on how to deal with the treasure, which is reflected through the male protagonist Ben Gates: I am not looking for it to have wealth, but to prove its existence and prove that this legend is true.

Correspondingly, it establishes a negative image of Ian: looking for treasures for money and doing all the bad things, and ultimately it will not escape the legal sanctions.

Decrypting and finding treasures is the main line of this film, and it is also a showdown between Matthew and Dwayne Johnson, two powerful men.

From the first ice field scene, Matthew and Dwayne Johnson fought hard, and then stole the declaration of independence to fight wits, and then fought bravely in action. Although the two of them looked a bit like the critics said in the film, they seemed somewhat brave but not resourceful. The carefully designed puzzles were actually full of loopholes and could not stand the test at all, but ordinary audiences watched them with relish.

This film includes handsome guys, tough guys, beauties, and gimmicks like the Templar Treasures and Declaration of Independence, and it is more successful in putting it together, which is enough for a family entertainment movie.

What's more, "National Treasure" is very consistent with the architecture of Hollywood's successful adventure treasure hunt movies and the North American audience's appreciation of this type of movie.

When the male protagonist was a child or a child, he got clues about treasures or other secrets, and then embarked on the road to treasure hunting. The vase-like heroine appeared. The male protagonist often had a smooth first stage of treasure hunting, and basically won the first battle; but the villain appeared, and the male protagonist's first battle results were stolen by his opponent, which was limited to difficulties.

All male protagonists will get out of the predicament and find the treasure before their opponents; the most important point is that the protagonist will definitely not have too much greed, will not occupy the treasure as existing, and will definitely let the treasure continue to be buried or handed over to all mankind in the country.

The hero has a selfless spirit, lost money, won love, and hugged the beauty;

Finally, another treasure hunt map was discovered, laying the clues for the sequel...

With Hollywood's development to the present, adventure treasure hunting movies can be said to have a very mature model. Movies that follow the pattern will often succeed, while anti-model movies will be coldly accepted.

Even though Matthew is just an actor and is not professional in production and other things, he knows that innovation in Hollywood is not popular at all.

Major studios prefer to continue making videos along the successful mode.

"National Treasure" can be said to be such a typical example, and this also ensures that the risk of the film is relatively small.

At the same time, such a film can be accepted by most viewers, and the whole family needs to enjoy the movies.

After watching the movie, Matthew also found that many of his action scenes with Dwayne Johnson were cut off, especially those that were more violent. The scale of the action competition between the two was really small.
Chapter completed!