Chapter 192: Breaking through 100 million
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Affected by poor reputation, on Monday's first working day, the single-day box office of "The Scorpion King" plummeted, up to 75% of the decline, which was far beyond the average level of commercial entertainment movies. The single-day box office on Monday fell sharply from $1,107 to $2.8 million, just like all films with bad reputation, showing a very obvious trend of opening high and closing low.
Even on Tuesday, the traditional North American movie ticket discount day, the single-day box office output continued to fall, earning only $2.1 million, and was about to fall below $2 million.
By Wednesday, even with the stimulation of news such as "Van Helsing" and Matthew and Rex Reed's mutual appreciation, the daily output of "The Scorpion King" still dropped below $2 million, only $1.85 million.
A new weekend is coming, and some media predict that the box office drop of "The Scorpion King" will be more than 70% on the next weekend...
On Thursday, the box office of "The Scorpion King" fell to its lowest since its release, with a daily revenue of $1.65 million.
Then, the film entered its second weekend, and the weekend box office rebound was inevitable. Perhaps because Universal Pictures' publicity was still there, the film also had a sufficiently prominent selling point. The box office of the next weekend did not experience a cliff-like plunge of more than 70% as some media expected.
However, compared with the explosive results of $40.37 million in the first week of release, "The Scorpion King" still fell by 55%, closing at $18.15 million in three days the following weekend.
Ten days after its release, the North American box office of "The Scorpion King" has accumulated a total of US$66.92 million.
Without strong competitors before May, most media generally believe that the final North American box office of "The Scorpion King" will inevitably exceed 100 million.
Also on this weekend, "The Scorpion King" began to be released in some major overseas markets in Europe and the United States. The overseas screenings are much colder than those in North America. Even the movies that hit North America generally have a bad box office. The box office in "The Scorpion King" can only be said to be mediocre in its first overseas week.
In Australia, it only sold less than 1.9 million US dollars in the first week; Brazil, the largest market in South America in Hollywood movies, was only just over 1 million US dollars in the first week; in terms of the European market, France was 1.2 million US dollars in the first week, Germany was nearly 2 million US dollars, and Italy was less than 500,000 US dollars...
Fortunately, the UK and Mexico, which are the two largest overseas markets in Hollywood, have good conditions. The former has achieved nearly $2.5 million, while the latter has reported $3 million.
The rough statistics of "The Scorpion King" overseas box office was more than 13 million US dollars. Judging from the responses from local markets, the final overseas box office revenue is unlikely to exceed 100 million.
After Matthew obtained the statistics, he also analyzed the situation himself. Although he is not an expert in the film market, he is not the first rookie, and he has some understanding.
Compared with the first weekend box office in North America, "The Scorpion King" was released in nearly 50 overseas markets, and the first week's box office can be said to be very average.
What is the biggest consumption point in overseas markets, especially in Europe, to consume Hollywood entertainment movies? He believes that it is stars and special effects. Celebrities created by Hollywood using pure commercial means have more market appeal. Needless to say, special effects, Hollywood's advantages are too obvious, and even Europe with a developed film industry cannot compare.
The special effects of "The Scorpion King" are very average, with basically no big scenes, and the battle is completely focused on the action scenes of the male protagonist, so the advantages in this aspect are not obvious.
Needless to say, there is no actor who can be considered a star-level actor before the movie is released.
As the male and female protagonists with two major selling points in "The Scorpion King", they don't have much advantage. It's okay to say that the male protagonist has a market for action actors of his type in Europe. As for Hu Kaili, who has many charms and fewer clothes, there is never a shortage of sexy and beautiful actresses in European movies. This aspect should not be very attractive to European audiences.
Next is Universal Pictures’ promotional hype. Whether it is the kissing donkey incident or the hard broadcasting and soft publicity, it mainly targets the North American market, and has a relatively small impact overseas.
Even the crew did not go overseas to pass the announcement.
Universal Pictures invests in promotional and distribution costs, so the main focus should naturally be on the North American market.
In the North American market, although "The Scorpion King" has a mediocre reputation and a poor trend, it won three consecutive championships in the North American box office rankings with US$40.37 million, US$18.15 million and US$9.45 million. Although it lost to "Hell" in the fourth week and lost the throne of the North American box office championship, the box office score of US$4.25 million in the fourth weekend also made the total box office of North America exceed 90 million.
Then, the traditional North American summer season kicked off. This year's opening film is a little spider named Peter Parker. As soon as "Spider-Man" was released, all monsters and monsters had to give way. This film by Sony Columbia Pictures seriously squeezed the screening space of other films with its super-large number of theaters and super high screening rate.
"The Scorpion King" was directly cut to less than 1,500 theaters, and each theater scheduled an average of less than five movies per day.
There is no suspense that "Spider-Man" dominated the North American film market this weekend, and set a new North American premiere box office record with a box office of more than $114 million. This is also the first film in the North American film market that has a box office of more than $100 million in the first weekend.
Under the suppression of "Spider-Man", the box office of other films fell relatively, and "The Scorpion King" only received a box office of more than $2 million in the fifth weekend.
However, in the previous four working days, the North American box office of "The Scorpion King" exceeded the 100 million US dollars in one fell swoop!
The 100 million-dollar North American box office is undoubtedly a watershed for Hollywood movies in this era.
As the absolute protagonist in the film, Matthew is undoubtedly a Hollywood actor who has attracted much attention in April and May. He participated in any public event and asked for autographs. As long as he left the house, he would follow the paparazzi and occasionally dump the paparazzi and would be caught up soon.
His street photos and stills appear on the Internet and newspapers from time to time.
Even the experience of being a car repair apprentice, a construction worker and a young driver was revealed by gossip media.
Some gossip reporters even found out the scandal between him and Britney back then, and hyped it up, allowing more paparazzi to chase Matthew. However, after following him for a while, the paparazzi reporters found that this was just hype because Matthew had never met Britney.
Although there are no gossip and scandals to film, paparazzi reporters are still happy to film Matthew because there is indeed information to film, and readers and consumers seem to be willing to watch the things they photographed.
At Santa Monica Beach, two female paparazzi were sitting under the sun umbrella by the beach with cameras, looking at the sea not far away, looking like they were waiting for someone. There were not many people on the beach today. They followed them all the way from North Hollywood to here, intending to take a few swimsuit photos tracking the target.
"When he was wearing clothes, he was very stylish, and he was simply a natural clothes rack..."
The paparazzi with short hair muttered to his assistant, "The figure shown in "The Scorpion King" is also good, but who knows if it is the result of the post-modification, and then use a telephoto lens to take a close-up!"
The female assistant with long hair adjusted the camera lens and said, "It should be no different. When I rushed over, I saw his back. It was so perfect."
The beach she arrived at first just now, but because of parking, she had only time to take a look at the back of the target, and the other party went down into the sea.
Since this was not a pre-arranged pose, there were some other tourists in the sea water, so they did not lean over to take pictures and planned to wait for him to come ashore before talking.
In the blue sea, Matthew stretched out his head, wiped the water droplets on his face, and continued to swim away from the coast. He was originally not very good at water, but the guy before was a good swimmer, but he was also a wild way he had practiced.
Since the character he is fighting for may go to the Caribbean to take a live scene in the future, Matthew added swimming training to himself, and the benefits of swimming for fitness are self-evident. In the first week, he spent his first week swimming in an indoor swimming pool, looking for the feeling of the body leaving behind.
This is his second time to go to the beach to swim, but the last time I went to the Golden Beach in Malibu, which is a private territory and paparazzi reporters cannot enter, which is inconsistent with the strategy he has pursued recently, so today I came to the open Santa Monica Beach specifically.
He swam forward thirty meters more, and no one on both sides could see it. The shark net was not far ahead. Matthew turned around and swam back. He soon arrived at the shallow water area where he could stand. He stood in the water that was not far behind his lower abdomen, looking at the beach while resting.
Santa Monica Beach is uniquely located, with its back against the continuous green mountains and facing the vast Pacific Ocean. Compared with Malibu, the sea is much quieter and peaceful, without the surging waves or cracking waves, especially quiet and blue.
This is also the end of the famous Highway 66 that runs through the United States. This is a road that was once famous but is gradually losing its prosperity. It has also appeared in many Hollywood movies.
What Matthew remembers best is that in "Forrest Gump", the male protagonist played by Tom Hanks ran across Highway 66.
A girl who is a beginner swimming passes by him wearing a swimming ring. She suddenly stops and stands up and looks at Matthew in surprise.
"You..." the girl widened her eyes, "Are you the Scorpion King?"
She glanced at Matthew again and confirmed, "Are you Matthew Horner?"
Matthew smiled and said, "Yes, I am."
The girl said to Matthew with a look of surprise and chattered, and then left after a while.
Seeing the girl leave, Matthew confirmed even more that he was really famous. On such an ordinary beach, someone could recognize him in a very ordinary dress.
"This feels really good."
Chapter completed!