Chapter 188: Do what you say
Please give me a monthly ticket and a recommendation ticket!
On Saturday morning, Rex Reed left his house early, came to the Central Street of Chatham Town, bought a newspaper, walked into a cafe, and prepared for morning tea. This was also his habit. He didn't have to sit in the newspaper editorial department, and only two days a week would pass.
It was probably because it was a bit early, and there were very few people in the cafe. Except for the clerk, there were only guests at a table. Rex Reed asked for a cup of coffee, came to his usual seat, sat down, opened the newspaper and read it.
Just after reading the current affairs news section, someone walked into the cafe outside the door.
"Hi, Rex!" The person who came said hello in a familiar way. Rex Reed looked up at him and nodded slightly, "Hello, John."
The man named John passed by him, suddenly stopped and asked curiously, "Rex, are you ready?"
Rex Reed looked at him, wondering, "What preparation?"
John reminded him, "Aren't you reading the newspaper? Didn't you? The box office of "The Scorpion King" has exceeded $10 million."
The relationship between the two sides was quite familiar, John didn't say anything more and shook toward the back.
A clerk walked over with the coffee he ordered. He happened to hear the conversation between the two people. He put down the coffee and took Rex Reed's tip and asked carefully, "Mr. Reed, you won't really kiss the ass of the donkey, are you?"
Rex Reed glanced at him, and the clerk quickly walked away.
Two people asked the same question in a row, Rex Reed couldn't help but turn the newspaper directly to the entertainment edition, and soon found yesterday's box office statistics report column. The first one was "The Scorpion King"!
This shows that "The Scorpion King" was yesterday's North American box office champion.
He glanced at the numbers and couldn't help but be slightly stunned, $13.8 million!
Although he was mentally prepared, Rex Reed was still a little surprised. This box office figure was too high, right? Universal Pictures' expectations for the entire weekend were only $15 million to $20 million.
There are 13.8 million dollars a day on Friday. Even if the more than 3.4 million dollars that were pre-played on Thursday, the single-day box office of "The Scorpion King" is more than 10 million US dollars. It is very likely to break through 30 million US dollars in three days on weekends. For a film with a production cost of only 40 million US dollars, it is definitely a very successful one.
A brainless popcorn entertainment film is really so good? He shook his head and knew that he, a film critic, was too far from the teenager audience, and could not measure the psychology of teenagers as market entities.
The phone suddenly vibrated. Rex Reed took out a look and then answered the phone, "Is there anything wrong, Carter?"
The person who called was Carter Hodgson who had looked for him some time ago.
"Remind you..." A man's voice sounded from the phone receiver, "The box office of "The Scorpion King" in North America exceeded $10 million in the first week."
Rex Reed said calmly, "I saw it."
Another voice came from the phone, "Don't forget to come to the TV station tonight, I'll wait for you in the studio."
"Don't worry, I am a very credible person!" Rex Reed rang out something, "You contact the TV station and let them come to my side to transport donkeys."
Hearing that there was a response, Rex Reed hung up the phone, finished drinking the coffee in the cup, left the cafe earlier than ever before, and prepared to go to New York.
He would not break the appointment, and he would not say that this matter could continue to increase his popularity. He would not give up just for the second half of the $300,000.
As for face, do critics need such things?
In the conference room of Universal Studios in Los Angeles, a group of senior executives of Universal Studios are holding meetings.
"Although "The Scorpion King" has a bad reputation, the early publicity effect is very good. In addition, the film has outstanding selling points and obvious advantages..."
Sean Daniel, who was sitting on the side of the conference table, was somewhat energetic at this moment, "Today's single-day box office is expected to have a significant increase compared to Friday."
Jeter Breton, opposite him, said, "The first weekend of the Scorpion King is a foregone conclusion. Can we continue to add a lot of money in publicity and promotion?"
"That fire will burn tonight," said an executive in charge of marketing. "If you have time tonight, you can pay attention to NBC 2."
Happy laughter immediately rang in the conference room.
Philip Clayston, director of the production department who chaired the conference, said at this time, "I didn't expect such a film to become Universal Pictures' first explosive point this year."
In fact, everyone's expectations for "The Scorpion King" are relatively limited, otherwise the investment scale would not be limited to US$40 million.
"The only regret is..." Jet Breton said with regret, "The film has not had a good reputation, otherwise we can continue to release the sequel."
Everyone knows that sequels of popular movies are less risky and often more profitable for Hollywood companies.
The executive of the marketing department responded, "But the male protagonist Mosousi has a very good reputation! Matthew Horner has almost been praised by the media and the fans. There are not a shortage of criticisms against him, but there are so few that they can be ignored!"
Philip Cleeston nodded and said, "It is more in our interest to have a series of people conduct a preliminary evaluation of the sequel to "The Scorpion King".
This point has been almost everyone's approval. With a male lead who is popular enough, the sequel has the most basic guarantee.
After discussing this, Sean Daniel suddenly suggested, "In the market survey we conducted, Matthew Horner was praised by more than 60% of the interviewed audiences. I think it can make Mosousi's figures and dolls go on the market in advance. I believe the sales situation must be good, which can continue to stimulate the promotion of the video."
Philip Clayston thought about it, agreed with Sean Daniel's suggestion, and said, "Communicate well with Matthew Horner and let him cooperate with our plan."
In the afternoon of the same day, Matthew received a notice from Universal Pictures, and he had no objection to this. First, this was part of the work stipulated in the contract, and second, the figures and dolls used his image, and he had the benefits of portrait rights.
There are relevant laws and regulations in this regard, such as the figure of Ronald Spears in "Brothers" launched by HBO, which has a share of the money. Although it is limited to sales and not much money, it still costs several thousand dollars.
Compared to the pay, this money is not much, but it is limited to the types of characters and TV series. Audiences who like "Brothers" may not like things like figures.
"The Scorpion King" is different. It is a film aimed at teenagers. Teens often spend their own preferences blindly and impulsively.
After dinner, Matthew did not do routine exercises. He first turned on the computer and looked at it. He could see news and reports related to "The Scorpion King" on the entertainment sections of many websites. He deliberately went around the two websites Rotten Tomatoes and ImDB. With the increase in the number of professional film reviews and the sharp increase in viewers who have watched the video, both the freshness of Rotten Tomatoes and the ratings of ImDB continue to decline.
The freshness of Rotten Tomatoes in "The Scorpion King" is only 57% left, and the average score is only a pitiful 5.3 points. It can be said that Rotten Tomatoes have a bad reputation.
In terms of imdb, the average score of the audience has also been reduced to 6.0 points...
No matter from which perspective, the reputation of the film "The Scorpion King" can no longer be described as mediocre, and can gradually be classified as a poor stage.
But after understanding over the past few years, Matthew also knows that Hollywood commercial movies, Rotten Tomatoes and ImDB have a very bad reputation. There are always many films with big box office hits on the first weekend. These reputations more affect the late trend of the film, rather than the first week's box office.
The ratings of these two websites are not as direct as they seem.
As the male lead, Matthew is quite clear about some of the crew's strategies. What the crew and Universal Pictures are striving for is the box office explosion in the first three weeks, or even the first two weeks of the film.
This kind of video is originally a fast-moving consumer goods. After twenty days of screening, the potential consumption of theaters' market is basically almost done.
After looking through the web page for a while, Matthew looked at the same time, turned off the computer, sat in front of the TV, turned on the TV and changed directly to NBC No. 2. After waiting for a short while, a temporary program with special stuff was released.
In the TV screen, the familiar host appeared first. After a few short opening remarks, the famous film critic Rex Reed was invited.
"Rex..." said the host, "The box office of "The Scorpion King" exceeded $10 million yesterday."
"I saw it!" Rex Reed still did not change his sarcastic style, "but I still want to say that this is a bad movie!"
The host asked curiously, "In your eyes, "The Scorpion King" is useless?"
Rex Reed shook his head, "No!" he said solemnly, "I want to apologize to Matthew Horner. His role is outstanding and he performed very well."
Those who can agree to participate in this hype are definitely not stupid people without heads, they are obviously catering to mainstream voices.
"I guess Matthew Horner will be very happy to hear you." The host pulled the topic back, "I still remember you said last week that the box office of "The Scorpion King" could exceed $10 million in the first week..."
"I will kiss the ass of a donkey!" Rex Reed took the initiative to take the initiative to take the initiative to say, "I can't guarantee anything else. As a critic, I always do what I say!"
The host asked deliberately surprised, "Rex, do you really want to kiss the ass of a donkey?"
"Of course, I can't break the appointment, right?" Rex Reed said, "I have someone bring the donkey that Matthew Horner gave me..."
Chapter completed!