Please give me a monthly ticket and a recommendation ticket!

In the following time, Matthew made relevant preparations, and whether it was his personal publicity or other hype, he fully cooperated with the crew's plan.

Although the promotion and distribution cost of "The Scorpion King" is only more than 10 million US dollars, this is the 21st century, and this money can still do a lot of things.

In terms of the Internet, the homepage of Yahoo Entertainment, the largest entertainment website today, news about "The Scorpion King" is released almost every day, especially Matthew, who is a propaganda center, is street shooting today, fitness tomorrow, and free fighting the day after tomorrow, which seems to be a trend of occupying computer screens.

Elena Poyal has become the editor-in-chief of Yahoo Entertainment. After Matthew provided news about the special hobbies of the famous British actor Johnny Lee Miller and a secret sponsorship fee for the crew, he would plead Matthew in different ways every few days.

As for Johnny Lee Miller, Matthew has offended him to death anyway, so it doesn't matter if he adds it any more. The meeting between the two must be an enemy, which can be regarded as sucking Johnny Lee Miller's last surplus value to him.

However, Matthew did not mention that Angelina Jolie had a videotape, and Johnny Lee Miller offended him, so there was no need to provoke Angelina Jolie again.

If Winona Ryder hadn't had a confidential contract, he even planned to find an opportunity to sell Winona Ryder in exchange for more resources.

If you want to climb up, you always need to have a place to step on your feet.

In today's era, although Hollywood's commercial entertainment movies are still dominated by traditional publicity methods, they are gradually paying attention to the role of the Internet. The official website of "The Scorpion King" not only updates relevant information in a timely manner, but also set up a huge countdown to remind movie fans how many days will it be before "The Scorpion King" is released.

In addition, with the promotional momentum of "The Scorpion King", Matthew's personal blog also broke the five-digit mark, and there are many people who are attracted by his styling in the film.

This group of people is also one of the most intense desire to watch.

"Just like the blogger's figure, I will definitely buy tickets to go to the cinema after it is released!"

"Support! The blogger is both handsome and has a good figure, and is the type I like!"

Remarks like this appear on the message board of Matthew’s blog almost every day.

Matthew has also been updating his blog, never interrupting, from stills from films to posters to his personal recent photos, two to three times a week.

He roughly knows that social networking sites are the future, and social networking sites themselves can create stars.

Then there are traditional hard-hitting broadcasts, such as subway stations, aircraft factories and large squares, where there are densely crowded places, Universal Pictures has invested a lot of resources for the crew, and related huge posters can be easily seen. The commercials appeared on the large screens and electronic billboards in Times Square in New York half a month before the release.

In terms of soft publicity, Universal Pictures has done well, such as "The Scorpion King"'s internal screening, the praise rate of the film's preview is more than 95%, how hard the actors work when filming, how many difficulties the crew encountered and tried to overcome, and so on are emerging in newspapers and magazines.

In publicity and marketing, the crew, including everyone inside, may not be the truth, but it must be the most beneficial words to the film.

In today's Hollywood, compared with the increasingly picky audience tastes, although the film industry has made great improvements in technology, there is still not much innovation in plot and scripts. Instead, routine and modeling are more serious. As an upcoming movie, soft articles must be promoted to cater to the needs of the audience in order to win a box office sales.

In fact, the method used by the crew of "The Scorpion King" is not difficult. Even a layman like Matthew can see that it is obvious. First, it is to highlight the protagonist. For example, in terms of actors, the crew's strategy is very clear, and he is completely based on the male protagonist as the promotion point; second, it emphasizes the director. Although Chuck Russell has not done well in recent years, he has had famous works such as "The Disguised Marvel" and "The Secret of Evaporation". In the promotion, "The Scorpion King" has become his work of making a comeback and recreating brilliant ambitions.

There are also plot scenes, plots and scenes that occupy an important position for the promotion of a movie. Many movies often use tortuous plots, confusing or magnificent scenes to highlight this point. The crew of "The Scorpion King" focuses on promoting action scenes, classic cold weapon action movements, and the best action design in the past five years. They are also shouted loudly.

Then there is the scandal of the main actors. Initially, the crew wanted to create a fake relationship between Matthew and the heroine Hu Kaili. After the objective situation had to be cancelled, the aspect was changed to promote Hu Kaili. Hu Kaili has joined the crew of "X-Men 2". Universal Pictures reached an agreement with 20th Century Fox and the actors. The indescribable things between Hu Kaili and Wolverine were described in newspapers, magazines and the Internet.

It doesn't matter whether this kind of thing is true or false, it's important to attract attention.

In order to attract actors and attract public attention, so that potential audiences can be attracted to the theater to buy tickets in the future, fraud and lies are not a problem.

As late March approaches, the release of "The Scorpion King" is getting closer and closer. Yahoo Entertainment contacted the crew of "The Scorpion King" as agreed and expressed that it wants to conduct an online interview with Matthew.

Neither the crew nor Matthew had any reason to refuse.

Since the 9/11 incident, the Internet's communication capabilities have been further verified. The Internet means the future and has become a consensus among many people.

“When did you become so active?”

In Yahoo Entertainment's branch in Los Angeles, Matthew sat in an online text live broadcast room, preparing to accept an exclusive interview with Ilena Boyal. Before it started, he asked curiously, "Has he actually taken the initiative to win me such an opportunity?"

He knew that Ilena Boyal had been promoted recently and had some power in his hands.

Ilena Poyal lowered his voice and said directly, "The information you provided gave me unexpected gains, and this is a reward." She pushed a piece of paper in front of Matthew, "These are questions to be asked in the next visit. I communicated with the crew in advance. Have they prepared for you?"

"Everything is ready." Matthew didn't mind being a marionette in the crew at this time, "It's just that the answer is a bit long. I'll remind your typist to have a faster hand speed."

In addition to Matthew and Ilena Boyal, there were several staff members at the scene. Some were specially responsible for the text entry of Yahoo Entertainment's interview chat room, some were responsible for taking pictures of the on-site interview and then passing them to the chat room, and some were also responsible for the on-site technical support...

Although the Internet interviews are not as high-end as TV shows, they are also ready to be perfect. Moreover, for actors like Matthew, they are not yet at the time to pay attention to and emphasize quality. Fame and resources are real.

The preparations were ready and the time was almost over. After an editor came to inform Matthew and Ilena Boyal, the online interview officially began.

There was a computer in front of Matthew. He could see that there were many people squeezed in into the online chat room of Yahoo Entertainment. Before the interview started, the number of people easily exceeded 10,000.

Ilena Boyal did not continue to ask a question, and the entry clerk first typed a pilot text in an introductory manner.

"Matthew Horner can be said to be an iconic figure among Hollywood new actors. He has sharp eyes, rock-solid face and tall and strong body. If he makes him film action scenes, no one will feel inconsistent. In fact, he has starred in similar action movies before, such as "Gladiator" and the Scorpion King in "The Return of the Mummy". However, recently, this new film directed by Chuck Russell, "Scorpion King" has developed Matthew Horner's advantages and talents to a new limit..."

Seeing this passage, Matthew scratched his head embarrassedly. Is this talking about himself?

However, he was thick-skinned enough and he confirmed the next second that he was talking about himself!

If the lies are repeated too much, they will become true.

Surrounding Hollywood, from actors to crews to film companies to news media, is the most true lie-making machine he has ever seen.

"In this environment..." Matthew muttered before the interview began, "It's very suitable for me."

He doesn't know if there is a pure and white entertainment industry in this world. If there is, it is definitely not Hollywood. If Hollywood is such a circle, it is probably impossible for a person like him to make a fortune in his whole life.

As a bad guy, staying among a bunch of saints is too eye-catching and will inevitably be collectively excluded, but hiding among the same group of bad guys will make you as good as a fish in water.

The door of the interview room was pushed open from outside, and an editor wearing glasses walked in, approached Irena Boyal, and whispered a few words in her ear. Irena Boyal nodded slightly and said, "I understand."

The editor then left the interview room.

The entry staff was still typing on information about Matthew's past works and roles. Ilena Poyal said to the photographer, "Stop taking photos." Then he reminded the entry staff, "Continue to enter text, don't stop!"

Then, she looked at Matthew, lowered her voice slightly, and said directly, "Someone actually broke the news to the gossip tabloid, saying that I was your secretly dated girlfriend, and took out a few photos of me entering and leaving your house. Are you wrong?"

Matthew shrugged slightly, "It must be that some time ago, when you visited me, you were photographed by paparazzi."
Chapter completed!