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Chapter 139 New Considerations

"The Return of the Mummy" has entered the North American market with a super-large scale of more than 3,400 theaters, with the foundation laid by "The Mummy". With the effect bonus of large investments, large productions and super-large promotion in this era, the first day of the release, which was Friday that week, swept away $23.38 million from North America. This is also the highest single-day box office result in the North American film market since 2001.

On Saturday, the single-day box office of "The Return of the Mummy" rose by another 15%, earning $26.91 million from 3,401 theaters.

In just two days, the film's North American box office exceeded 50 million US dollars, which can be said to have won a great commercial victory.

However, the reputation of the film is very average. IMDB's two-day score is only 6.5 points, while Rotten Tomatoes are completely destroyed. The freshness is only 47%, and the average score is 5.2 points. Compared with "Mummy", the reputation has dropped significantly.

"This sequel keeps adding jokes, showing digital stunts, but forgetting the most important plot."

Professional film critics don't like this video.

"The film has not reached the height of "Mummy" at all. There are huge flaws in the logic of the story. The protagonist Brandon Fraser is poor and looks very mediocre."

"The mistake of "The Mummy Return" is to abandon the character portrayal, especially Brandon's character stays on the surface and only treats the plot as a clothesline for special effects and action scenes. If it weren't for relying on "The Mummy" in 1999, this sequel would not have a plot at all."

In the Chicago Sun, Roger Albert's column reviews were a hit.

The Metacritic website collected ratings from thirty professional media, and the average score of "The Return of the Mummy" is only 48 points.

This website is a website that specializes in collecting reviews for movies, TV shows, music albums, and games. The website will integrate the scores of each evaluation and then make a total score as the scores of this project. Among the many short reviews of the project, the scores from the best scores to the worst are arranged from the bottom. The best scores are the yellow and red of the green to the lowest evaluation scores. Therefore, Metacritic scores are often used by many companies as references.

Of course, there are still good reviews.

"For most viewers, the film is still a new and magical film. The exciting adventure, majestic battle scenes, excellent computer stunt production, and strong visual impact will shock the audience."

This kind of film review is more like a promotional advertisement specially launched by Universal Pictures, explaining the biggest selling point of the film in the most concise language.

Regardless of the media and film critics' comments, the fact that "The Return of the Mummy"'s first-week box office hit in North America is no longer a changeable fact.

But negative reputation will affect the box office trend of "The Return of the Mummy" in the future, which is also inevitable.

"Those people like to pick bones from eggs too much."

In the office of the Angel Brokerage Helen Hermann, Matthew sat on a swivel chair and turned back and forth, saying to Helen Hermann, "This is a commercial entertainment film. Isn't it enough to smile happily? You have to pay attention to this and that..."

Helen Hermann was not busy at this time. He opened the green tea delivered by Matthew, brewed two cups, placed one on the table in front of Matthew, and said, "Picking the bones from the eggs? This is indeed appropriate to describe the critics. This is the meaning of their work and existence."

She said to Matthew seriously, "Don't look down on film critics. When you want to win the award in the future, their criticism will make you useless."

Matthew nodded. He was definitely not an ordinary person who could get into a column in the newspaper. The Americans paid more attention to commercial interests. Based on his experience in Hollywood, if those professional film critics are worthless, the newspaper would give them to the column?

"I just think there is no need to be so strict about entertainment movies like "The Return of the Mummy." Matthew picked up the teacup, took a sip, and said, "Is the movie not good? I've given such a low score."

Helen Hermann put down his teacup and said, "The Return of the Mummy is indeed a good movie, but good looks don't mean good." She took the initiative to end the topic and said, "I got the news that senior executives of Universal Pictures have hired professional survey companies to conduct surveys on live audiences in hot theaters in major cities across the United States."

Matthew was puzzled, "What to do when investigating this?"

"I'm not very clear, either." Helen Herman shook his head, "I guess what Universal Pictures is doing."

She asked Matthew, "Didn't you hear about it on the crew?"

"No." Matthew spread his hands, "I haven't participated in the early publicity and don't know what they want to do."

Even Helen Hermann didn't know, let alone him as a young actor.

"No more about this." Helen Herman sat back behind his desk, turned on his laptop, and said, "Your character has received a good response. Many media and fans believe that Scorpion King is one of the highlights of the film."

Speaking of these, Matthew was in a very good mood, "Is this a reward for his efforts?"

But Helen Hermann said, "In this circle, efforts may not necessarily be rewarded."

Matthew shrugged, stood up and prepared to say goodbye, "You always hurt my good mood. I'd better go home and have a drink alone to celebrate."

"Well." Helen Hermann didn't try to keep him. "Don't disturb me in the past two days. I'm planning how to use the response brought by Scorpion King to create greater momentum for you."

On the way home, Matthew bought a bunch of the latest entertainment newspapers and magazines, returned to the house north of Burbank, and immediately searched for news about him.

Unlike the one who has the identity in "Brothers", he plays the ultimate villain in "The Return of the Mummy", and many newspapers mention the Scorpion King when reporting on "The Return of the Mummy".

For example, "Entertainment Weekly" gave a column report on "The Return of the Mummy", which had a sentence that Matthew watched repeatedly more than ten times - in this mediocre film, the biggest highlight belongs to the Scorpion King played by Matthew Horner. This character with evil and domineering appearance is amazing and unforgettable.

Universal Studios, an office area affiliated to Universal Studios, is gathering in a conference room to discuss.

"We should continue to release the sequel to the Mummy series, just like we did two years ago."

"Instead of shifting goals and directions," said Jeter Breton, deputy director of Universal Pictures' production.

Several people next to him were nodding, and one of them echoed, "From the current situation, "The Return of the Mummy" has a big box office in North America, and the final North American box office may exceed $200 million. There is no reason not to make a sequel."

The person who chaired the meeting was Philip Clayston, the director of the production department. He turned to Shaun Daniel on the other side of the conference table and said, "Shaun, you are the producer of this series. What about your opinion?"

"I think you should be cautious when making sequels!" Sean Daniel looked serious, and no one here knew the series better than him. "I need to admit that "The Return of the Mummy" has a bad reputation, and it can be said that the box office of the film is not good, but it can be said that the reason why the film's box office is not good is mainly because of the good foundation laid on the first part. The high box office of "The Return of the Mummy" consumes the popularity and support accumulated in the theater screening and videotape market in two years."

He looked at the people opposite him and said, "The Return of the Mummy is very likely to consume the accumulated enthusiasm of most fans. If we continue to release the third part, the negative reputation will spread to the maximum."

He and Stephen Somos have never considered filming the sequel to "The Return of the Mummy" since the beginning, and the two of them don't know how to develop next. If they force themselves to film, the risk of failure will increase greatly.

Although the two had differences before, they were still consistent in their stakeholder matters.

Jet Breton was a little unwilling to give up, "We'll give up this series? It would be a pity to not make a sequel with such a high box office movie."

"It's not about giving up, but for the time being!" Sean Daniel obviously had an idea. "We use our time to keep the videos fermenting in the disc and video tape markets, attracting more fans, and then wait for three to five years, the impact of negative reputation becomes smaller, and when the audience's expectations recover again, the sequel will be released, and the effect will be better."

Seeing Jeter Breton on the opposite side ready to speak again, he said first, "I would like to ask everyone to pay attention to one thing, the problem of the male protagonist Brandon Fraser."

Jet Breton thought of the bad reviews received by Brandon Fraser and swallowed back what he wanted to say.

Sean Daniel continued, "Brandon Fraser has poor self-discipline and is obviously fat. It may be more obvious in the next two years. We are making an action-adventure movie, not a comedy, and it is impossible to let a fat man play the leading role. Some of the bad reviews of "The Return of the Mummy" were from Brandon Fraser. Fans seem to not like him anymore. Now we start the sequel production. Should we use him or not? Use him, the second film is sold well, how much will he pay for the third part? 20 million US dollars? Is he worth that pay? The risk may increase exponentially!"

"This is indeed a problem." Director Philip Cleeston also saw a lot of criticisms of Brandon Fraser in the newspaper. "An actor who the audience doesn't like may affect the entire film."

"So, we might as well wait and see for the time being." Sean Daniel suggested, "If Brandon Fraserken takes the initiative to exercise and the subsequent films are good, when we start the Mummy series, we can continue to play the leading role! If it is worse than it is in a few years, we will give up on him. Wouldn't O'Connor have a son? We will speed up the timeline of the film and let O'Connor grow up as the leading role, so that the sequel and the previous work can be connected."

"Well." Director Philip Clayston nodded slightly, "This is indeed the safest way. The Mummy series is now our focus of profit-making projects, and we cannot let it be ruined at will."

Jack Breton thought for a while and asked, "Just seal the series like this? I'm afraid there will be any objections on the board."
Chapter completed!
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